Business Entry Plan for Cosmic Vegan Food Restaurant

1. http://akshaydabar.com/
Market and Business Plan!
For!
Cosmic Farm!
(This business plan for Investor and Management level point of view)!
By: Akshay Dabar

2. http://akshaydabar.com/
Description about Cosmic Farm:!
ü Cosmic Farm is a small scale restaurant with a focus primarily on
serving highly healthy vegan organic super natural food at a
affordable price.
ü Cosmic vegan food consumers major concern is food safety, healthy
and nutrition, climate change and animal welfare.
ü Cosmic Farm will certified by BMEL(The Federal Ministry of Food,
Agricultural and Consumer Protection German)
ü Serve shows that approximately 10% of Germany population is
vegetarian and and half of these are vegans.
ü The no. of vegetarians in Germany has doubled in last 7 years, while
a survey has shown that 60% of Germans would be willing to cut their
meat consumption, largely due to concerns about health and
animal welfare.

3. http://akshaydabar.com/
Vision/Mission!
Mission!
“To be a best vegan restaurant by offering the healthiest
vegan food by using cosmic energy with affordable
price.”
Vision
“To be the only Vegan restaurant who enhance the
Comic Consciousness. ”

4. http://akshaydabar.com/
External analysis:
Factors Opportunities Threats
Political
• Increase of business
participation
• Strong existing relationships
• Political Parties more
supportive and stable
• New rules and
regulations introduce
by govt. any time.
Economical
• European Banks are
extremely stable
• Unemployment rate is 3%
• Rising incomes and lower
interest rates have meant
that people have more
disposable income to
spend on luxuries.
• Strong economic support
• People have money to
spend on good food
• Economy may be
collapse due to EU but
very less possibility
Sociological
• Changing family patterns in
EU
• Changing work pattern
• Changes in lifestyles of
population
• The no. of vegetarians in
Germany has doubled in last
7 years
• English is widely spoken
• Aging population, declining
birthrate
• Increasing consumer
consumption in
vegetarian food.
• Munich people are
vegan friendly.
• More aware about
animal welfare
• Germans have a strong
sense of regional pride
• Mostly people love to
eat non-veg

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Technological
• Leading position in R&D
• High level of innovators
• New developments in
technologies
(biotechnology)
• Direct advertising,
indirect publicity.
• With the help of tech. we
can easily do our
advertising and branding
• New technologies would
help us to achieve high
cosmic energy level
All the technological
factors are supportive
so, there is no threats of
any tech.
Environmental
• Environmental rules and
regulations
• Global warming and
other environment issues
in a global level
• Taxes on waste
management
• Supportive environment
factors
• We can take
advantage of summer
and winter food.
Global warming and
pollution
Legal
• Foreign investments are
strongly encouraged
• Licensing regulations
related to the industry
• Trade union are
extremely strong in
Europe
• Tax incentives
• More strict towards food
& beverages business
BMEL(The Federal
Ministry of Food,
Agricultural and
Consumer Protection
German) rules and
regulation may be
different .
Factors Opportunities Threats

6. http://akshaydabar.com/
Our Competitors: !
1 Max Pett, 80336 Munich
2 Bodhi, 80339 Munich
3 Yam Vegan Deli, 80333 Munich
4 Tushita Teehaus, 80469 Munich
5 Tian, Munich
6 Lezizel Manti, Munich etc….

7. http://akshaydabar.com/
What is our strategy? !
• In every business there are two types of strategies that are the lowest
cost(cost leadership) strategy and differentiate(Uniqueness) strategy.
ü So, as we know that our product is unique as we purify it with the
help of Cosmic energy but we have to maintain that the cost of our
product(food) should be affordable (not that much high) because if
we want our self at the top level in our segment, so we will have to
adopt these two strategies and we should be high standard in these
thing.
ü We are going to open our first restaurant in Munich so, first and
foremost thing is that we will have to have good location because
good location attracts good market.

8. http://akshaydabar.com/
Market Planning:!
Segmentation Target
• Cosmic Farm has its main
consumers in all age group, who
have thinking about welfare of
animals.
• People who has occasionally
vegetarian
• Middle class and upper class
• People who is health conscious
• Anyone who is young at heart
• Anyone who is always found of
new vegan food.
Positioning Differentiate
The place where people can easily
feel nature and natural foods
“Where they can feel the taste
of nature”
• Raw materials (e.g.. Vegetables)
will be purified by “cosmic
energy”, And after this process
these vegetable will be the
purest one.
• We will also provide Meditation
place.

9. http://akshaydabar.com/
Market Strategy:!
Product Place
• We have to develop our menu which
would be suitable for global culture.
• Need to develop a latest menu acc.
to other major players(in vegan/
vegetarian food)
• Focus in Munich city
• Restaurant will be nearest at
crowed area
• Just near to our biggest competitor
Promotion Price
“We are selling a consciousness not a
product/food”
• Best way to advertisement in coming
October fest in Munich, because this fest is
almost vegan fest.
• Word-of-mouth promotion
• Advertising in local news papers and
magazines
• Facebook Page
• Cosmic vegan food app.
• Price will be much affordable as
compare to others with the best
quality.

10. http://akshaydabar.com/
USP? (Unique Selling Point)!
• Food is totally based on increasing the cosmic
consciousness.
• Food menu is fully tested by the Food inspection
team.
• No “alcohol” will serve by Cosmic Farm but we will
have to serve a large variety of non-alcoholic
beverages(like juices, tea, coffee, beer and wine)
which is worth to try in Deutschland cultural.
!

11. http://akshaydabar.com/
Our Location Strategy:!
It is the quit simple, “the best Location to be is as close to our
biggest competitor as we can” because by being in close proximity
to our competitors, we can benefit from their marketing efforts and
it is the best way to attract the customers at new site.
Of course we need a winning our Cosmic Farm’s product, too, but
how will anyone know about that product unless we get them
through the door?
So acc. to our location strategy we have to figure out our biggest
competitor in this segment and then we will introduce our first
Cosmic Farm near to that place as near as possible.
Note: Be take care of that “First impression is the last impression”.
So, no compromise with a location and quality.
!
!
!

12. http://akshaydabar.com/
Take care of what? !
ü Is the facility located in an area zoned for our type of business?
ü Is the facility large enough for our business? Does it offer workroom
space as we need?
ü Does it meet our layout requirements?
ü Does the building needs some repair?
ü Are the lease terms and rent favorable?
ü If we choose a location that’s relatively remote from our customer
base, will we be able to afford the higher advertising expenses?
ü Are there any competitors located close to the facility? If so, can we
compete with them successfully?
ü Is there any parking space and public transportation?
ü If our business expands in the future, will the facility be able to
accommodate its growth?
!

13. http://akshaydabar.com/
Entry strategy?
• We are going to open our first Cosmic Farm restaurant branch
in Munich city center.
• We will have to entre in this market before September’16.
• Because Vegan Oktoberfest is always in between last week of
Sept. to first week of October and it is a traditional Oktoberfest
celebration featuring great vegan food and beer! The 2015
event is already over but stay tuned for updates on 2016
Vegan Oktoberfest!. So, that we can take an advantage of
October fest(mostly stoles have VEGAN theme in this fest), by
advertising of our restaurant.
• And we have to find out that how we can enter in this fest with
our Cosmic Farm restaurant, because it’s a world largest beer
fest so, it not that much easy to put our stole of our restaurant
in this fest.
• http://www.veganoktoberfest.com/

14. http://akshaydabar.com/
Annually Cost of Business:
Factors of Production % ~ Amount(euro)
Rent 8-10% 8,000-10,000
Main chef 15-20% 15,000-20,000
Food Cost 20-25% 20,000-25,000
Labor * 4 40% 40,000
Extra 5% 5,000
Total 100% 100,000 euro/year
Note: One lakh euro is maximum cost but it should be near about this (+/- 10k to 15k. These
are roughly estimated figures for Cosmic Farm restaurant.

15. http://akshaydabar.com/
Hope for the BEST
We are going to contribute for the welfare of animals and human being too …!!
Thank you..!!!