1. The document discusses various strategies for fundraising in the voluntary sector, including direct marketing techniques like direct mailers, telemarketing, face-to-face solicitation, and online solicitation. 2. It also covers corporate giving in India, highlighting major corporate foundations and causes they support in areas like microfinance, education, health, and community development. 3. Successful high visibility fundraising events in India are also summarized, like the Standard Chartered Mumbai Marathon and CRY Telethon, which have raised millions of dollars.

1. Strategies for Fund Raising in Voluntary Sector Why?/ Tools/ What works/ What does not! Presented at Training on Mobilisation and Management of Community Resources, NIPCCD, New Delhi, India

6. Acquisition Pack OME Premiums BRE Lift Letter Head Letter Donation Coupon

19. Corporate Giving Indian Overview

21. CSR major players/cause in India Micro-finance ABN Amro Bank Education, IT Education Azim Premji Foundation (Wipro) Causes Corporate Foundations Children Education, Community Development, Micro-finance ICICI Bank Community Development Tata Council For Community Initiatives HIV/AIDS Bill & Melinda Gates Foundation Health, Education Infosys Foundation Self Help Groups ITC Self Help Groups UniLevers India

22. Planned Philanthropy Players in India Coca-Cola Water Apollo Tyres, Glaxo SmithKline (GSK) HIV/AIDS Johnson and Johnson, GSK Health LG, Schnieder, UPS (theme for 2005), Ballarpur Industries (BILT), HDFC, Coca-Cola Children Education Samsung, Microsoft IT HDFC, HUDCO Housing Amway Foundation Visually Challenged Aditya Vikram Birla Group, Maruti, BILT, National Thermal Power Corporation, Public Sector Enterprises Community Development Corporations Causes