The document discusses strategies for non-profit organizations to generate donations. It suggests focusing online fundraising efforts on corporations and individuals under 40 through email campaigns, social media, and crowdfunding. Targeting millennials on social media and partnering with influencers are recommended. Hosting events featuring art by beneficiaries and converting volunteer work to CSR initiatives can boost awareness and funds. Establishing transparency, appreciating donors, competing solutions, and social media marketing are also recommended to improve fundraising.

1. Navodaya - CSR Challenge
2016 to Fight Isolation,
Poverty and Neglect.
Name Class College Email Id
Ashutosh Dubey PGDMEBIZ 2014-16 Welingkar Mumbai adashutosh@gmail.com
Biswajit Biswas PGDMEBIZ 2014-17 Welingkar Mumbai viswakadost82@gmail.com
Rama Kaushik PGDMEBIZ 2014-18 Welingkar Mumbai ramakaushik2008@gmail.com
Team : WeCare

2. Charity Industry Analysis
• Two sides of philanthropy—donors and non profit organisations
Defining characteristics of different types of donors and
non profit organisations
Identifying donor expectations from non profit
organisations
Understanding the segmentation in the space of
both donors and non profit organisations
Identifying critical challenges that non profit
organisations face
Developing an agenda for different stakeholders as they
look ahead
Tier 1 has sophisticated donors working
with sophisticated non profit
organisations to create superior
outcomes.
Donors in this tier give consistently
once they have established a positive
relationship with a non profit.
Tier 2 is defined by a negative spiral in
which disconnected donors and smaller
unsophisticated non profits are trapped.
Donors are perpetually seeking causes
to support, and non profits are in a
permanent pursuit of donors and money
to support themselves.

3. Charity Industry Analysis
• 100 millions more Indians are giving time and money to philanthropic
activities since 2009.
• Initial signs of this change are emerging,
with many companies deploying
dedicated resources for the philanthropic
space.
• For example, Coal India cleared a proposal
to recruit about 120 officers for its CSR
activities to comply with the Act.
• Estimates by several sources suggest that
the Act may produce $2.5 billion to $3.3
billion in corporate contributions to the
philanthropy space.
• As a consequence of this growth, India is
now No. 69 on the World Giving Index, up
from No. 134 in 2010.
• In a few short years, India has moved from
the bottom to the middle of the pack.

4. Charity Industry Analysis
• Factors affecting the decision to donate to a non profit .
Clearing the
bottlenecks
Greater cause
orientation among
donors
Transparency in
non profit
functioning.
25%
15%
5%
55%
Motivation to donate
Cause
Relationship
Tradition
Guilt/Need to
give back

5. Charity Industry Analysis
• Days of Future Past in Charity.
A total of 84% of people donated
money to an individual or an
organisation in the past year.
• Out of the 84%, 71% donated
solely or partly for religious reasons,
while 12% donated for charitable
purposes only.
• 27% gave money to a charitable
organisation.
• 70% preferred to donate directly
to beneficiaries.
• 70% cited personal experience as
the number one driver for giving.
• People are also motivated to give
because of their upbringing, family
values or to mark special occasions.
• The biggest barrier to giving, cited
by 32% of people, is not being able
to afford to give.
• The top five causes that Indians
would like to donate to in the future
are religion, disability,
homelessness, the elderly and
education.
• 52% of donors believe that a ‘lack
of transparency hinders donations
to NGOs

6. Effective practices to generate donations :
Focus on Online
Way to generate online donations
Why Particular TG?
Corporates and individuals under the age of 40 represent their largest groups of online
donors.
• Online donors are easier and less resource intensive to track, thank, keep informed and re-
approach for future donations.
• The ability to measure and track a campaign and its results is far more precise for online
fundraising activities than for offline.
• Experience of online fundraising campaigns has been less predictable in terms of outcomes,
in part due to lack of experience and expertise within the NGOs themselves.
• It is easier to scale up fundraising campaigns online than offline and to adapt them based on
what is working and what is not.
• They are actively exploring the use of email fundraising, AdWords, Facebook lead generation
and crowdfunding.

7. TARGET AUDIENCE &STRATEGIES TO RAISE
FUNDS
Audience-Millennial
Generation
• Youth (18 to 25 years
of age) can be
targeted on social
media.
• Analytics
(comments, likes
etc.)on respective
sites could be used
to determine
prospective donors.
Audience- Events
and Sponsorships
• Exhibition of
handmade articles/
paintings etc. by
NGO habitants
• Spreading awareness
about the objectives
of HNI through such
events
Audience-
Partnerships &
Alliances
• Partnership with social
activists can also give good
visibility to Help age India
• Converting voluntary
contribution to CSR would
bring in more funds
• Strategy of word of mouth
should be implemented.

8. Recommendations
• “Don’t give it just for giving ,have a agenda for it.”
• Send invitations to the existing donors/contributors to come to Helpage India Centers and celebrate
festivals.
• Establish a system of internal audit. Revise the structure of fundraising. This will keep the organization
up-to-date of the recent industry trends.
• Organizing competitions in management schools such as Navodaya can help save consultant cost,
spread awareness among youth and ultimately give a reasonable solution to the problem at hand.
• NGO should focus on proposal for Foreign funding. It should match donation agenda. Use of Direct
Mailing Application and Business Reply Envelope (BRE) can be used. A FCRA account is required for
seeking foreign donation/support/aid.
• Website should be made interactive. Photos ,videos of programs should be shared in all social media
as well as those who visited must be tagged for their participation.
• Annual Gift such as painting ,cards etc. should be sent to donors as a mark of appreciation.
• Organize social campaigns like : Walkathon, charity walk, Alzheimer's rally, anti avoidance campaign
for generating public awareness on the common issues