Monthly Donors Are You Doing Them

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Monthly donors provide sustainability for non-profits because they are more likely to continue giving over time compared to one-time donors. Converting existing one-time donors to monthly donors through follow up mailings and calls can help retain donors. New monthly donors can be acquired through direct mail, in-person fundraising, and digital channels like direct response television. Monthly donors give more overall and stay longer as donors, making them important for non-profits to focus on developing.

Monthly Donors Mean Sustainability Do you have them? Anup Tiwari www.FundraisingAsia.org

2008-09 estimates courtesy Mr. Bijay Mishra, Jt. Director, HelpAge India 67% from Individuals

2 in 3 one time donors may never give again

I am writing to you to thank you for your earlier donation to UNICEF. And as I do so I would like to share with you a story that has just been shared with me. It is the story of Ankita and Neetu who, despite being very intelligent children, simply stopped going to school, one fine day. And to translate this into reality, your contribution on an ongoing basis by joining UNICEF’s Guardians of Hope monthly giving programme is very crucial. Your generous monthly contributions as a Guardian of Hope will ensure that your donation goes not only towards improved teaching methods, but also secures for these children a better and happier future Conversion Mailing/Call

Needed to build case for a long term contribution Slip in a Brochure

Step 5- Coordinator gets donation/report

The Tele-facing Cycle Prospective donor agrees to meet the Field Executive Field Executive meets prospect/donor & convinces him/her to give monthly donation Tellecaller calls prospect/donor

Is it not impossible to deduct donations on monthly basis?

So start asking for monthly donations today!

Jann Schultz shares with you how knowledge and skills developed in the for-profit world to build customer loyalty have been translated and implemented at Operation Smile to retain committed donors. With so much choice for donors it is of vital importance that once you have acquired a donor that you keep your donor, just like the importance of building loyal customers in the for-profit world. Find out why effective techniques for DONOR FIRST stewardship and cultivation are of vital importance.

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Monthly Donors Are You Doing Them

1. Monthly Donors Mean Sustainability Do you have them? Anup Tiwari www.FundraisingAsia.org

2. Do Individuals Give? A Case Study

7. How does this work for Global NGOs?

8. 82.4% from Individual Donors

9. A big percentage from Individuals

10. Does it happen in developing world too?

11.

12. 2008-09 estimates courtesy Mr. Bijay Mishra, Jt. Director, HelpAge India 67% from Individuals

13. Majority Individual Contributions

14. Monthly Donors, Do You Have Them?

15. Monthly Donors

16. 2 in 3 one time donors may never give again

17. Looks like a drop but fills ocean

18. Donors get a habit to give

19. Help in planning ahead

20. Monthly Donors

21. Best buddies during crisis

22. How does one get them?

23. Converting Existing One Time Donors

24. Start from Welcome Package

25. I am writing to you to thank you for your earlier donation to UNICEF. And as I do so I would like to share with you a story that has just been shared with me. It is the story of Ankita and Neetu who, despite being very intelligent children, simply stopped going to school, one fine day. And to translate this into reality, your contribution on an ongoing basis by joining UNICEF’s Guardians of Hope monthly giving programme is very crucial. Your generous monthly contributions as a Guardian of Hope will ensure that your donation goes not only towards improved teaching methods, but also secures for these children a better and happier future Conversion Mailing/Call

26. How do I get New Ones?

27. 1. Direct Mail

28. Co branded mailings

29. Needed to build case for a long term contribution Slip in a Brochure

30. 2. Asking in Person

31. Face to Face Fundraising in the Malls

32. In the Streets

33. at the Office stalls

34. Door to Door

35. Tele-facing +

36. Step1- telecallers call

37. Step2 - Team Leader gets the lead

38. Step3- The lead is given to Coordinator

39. Step4- The facer meets the donor

40. Step 5- Coordinator gets donation/report

41. Step 6- Team Leader passes it to NGO

42. The Tele-facing Cycle Prospective donor agrees to meet the Field Executive Field Executive meets prospect/donor & convinces him/her to give monthly donation Tellecaller calls prospect/donor

43. As described by the leading UK Magazine

44. 3. Going Digital

45.

46. Direct Response TV

47. UNICEF Mexico

48. Brooke UK

49. Is it not impossible to deduct donations on monthly basis?

50. Direct Debit/ECS

51. Cancelled Cheque

52. 3rd Party Direct Debit/ECS Agencies

53. The Next Best Option

54. Monthly donors give more Take Away 1