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Can The Crowd Halt Global Warming?
The document advocates for a crowdsourcing movement aimed at combating climate change through tree planting initiatives, emphasizing benefits for both the environment and businesses. It suggests that engaging customers and employees in these efforts can lead to increased sales and brand visibility while contributing to global climate goals. The document stresses urgency in addressing climate issues and encourages signing a manifesto to support tree-planting efforts.
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Can The Crowd Halt Global Warming?
- 1. Marie-Noëlle Keijzer, WeForest Co-founderand CEO CROWDSOURCING MOVEMENT FOR CLIMATE 22 October 2015
- 2. SUSTAINABLE CLIMATE GET COUNTRIES TO ACTNOW COP21 CREATE A BENEFITS WHY CROWDSOURCING FOR CLIMATE? EVERYONE LOVES TREES
- 3. TREES CAN REVERSEGLOBAL WARMING
- 4. DRIVE SALES &ATTRACT NEW CUSTOMERS Increase and encourage customer engagement through the planting of trees DRIVE REPEAT PURCHASE Encourage frequency by offering innovative co-branded campaigns that reward loyalty and repeat visits to your store COMPETITIVE ADVANTAGE Effective disruption with powerful CSR message, gets you noticed PROVEN SUCCESS Companies tell us it boosts their sales TREES AS A NEW CURRENCY
- 5. 1 PRODUCT =1 TREE
- 6. BUY 2 GET1 TREE!
- 7. WATCH A VIDEOALL THE WAY = 1 TREE, 1 VACCINE OR 1 MEAL!
- 8. 5 CLICKS =1 TREE
- 9. ENGAGE YOUR EMPLOYEES Employeesget on the website, choose their cause and decide on your impact. Employees become active players. Employees get the information they need about their tree.
- 10. Customers involved by gettingon the website Customers choosing their favorite projects Customers asking more about the company 89% 50% 1/5 EMAIL CAMPAIGN – FIRST RESULTS
- 11. POVERTY ALLEVIATION ACCESS TO EDUCATION WOMEN EMPOWERMENT IT ISNOT JUST ABOUT CLIMATE CHANGE…
- 12. WE CAN WINTHIS RACE IF WE ACT TODAY
- 13. 527m ha TO STAYUNDER 2°C TEMPERATURE INCREASE, OF ADDITIONAL FORESTS ARE NEEDED BY 2030. +- 263 BILLION TREES = 60% OF THE SURFACE OF BRAZIL. HOW MANY TREES ARE NEEDED?
- 14. CUSTOMER ENGAGEMENT CELEBRATE GREAT EXPERIENCES BRAND VISIBILITY ENGAGEYOUR COMPANY CHANGE YOUR SEARCH ENGINE GIFTS FOR MILESTONE ACHIEVEMENTS 1% FOR THE PLANET DONATIONS 37 TREES IS ALL IT TAKES!
- 15. WE ARE THE FIRSTGENERATION TO FEEL THE IMPACT OF CLIMATE CHANGE… AND THE LAST GENERATION THAT CAN DO SOMETHING ABOUT IT. “ ”- Barack Obama
- 16. PUT TREES BACKWHERE THEY BELONG. SIGN OUR TREES4CLIMATE MANIFESTO.
- 17. Confidentiality Notice The promotionalconcepts and ideas submitted to you by us are of a confidential nature and are submitted to you on the understanding that they are to be considered by you in the strictest confidence and that no use shall be made of these concepts and ideas, including communication to a third party, without our express prior written consent. THANK YOU!
Editor's Notes
- #3 Au 8 octobre, 146 pays représentant 87 % des émissions mondiales avaient en effet rendu publiques leurs offres de contributions. Selon Climate Action Tracker, l'organisation qui fait référence en la matière, les engagements actuels nous placent sur la trajectoire d'un réchauffement probable de 2,7 °C par rapport à la période préindustrielle. C'est loin au-delà de la limite de 2 °C fixée par la communauté internationale
- #4 Watch this 2 minute video by Stephen Fry
- #5 We already work with over 140 companies of all sizes, our model is to jointly find creative ways for companies to use trees for their customers or employees either for CSR or impact marketing
- #6 Boosting sales- (expand on this…)
- #7 Boosting sales- (expand on this…)
- #8 Funded by the brands that want you to watch their video (good deed eg)
- #13 5 million hectares are being restored every year : 50 % of the forests that are being consumed. We do not have to lose this race, We must act now!
- #14 When reforestation is planned and performed adequately, the economic that trees bring far outweigh the cost of planting and maintaining them, an area equivalent to 1,3 times an area equivalent to Burkina Faso of additional forests every year would help us stay under the 450 ppm of CO2 by 2030 and limit global warming to +2°C. This would require the planting of 263 billion trees or the reforestation of 60% of the size of Brazil by 2030.
- #15 TITLE TO PRESENT : 37 TREES PER PERSON… YOU CAN TALK ABOUT HOW THIS CAN BE ACHIEVED – KEYWORDS ON SLIDE AND EXPLANATION CAN BE TALKED THROUGH
- #17 invite them to sign manifesto