SlideShare a Scribd company logo
1 of 28
Creating a Fundraising Plan ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A fundraising plan lists specific steps you must take to raise the funds you need to serve your audiences. You need a fundraising plan:
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step One: Define the Big Picture of your Fundraising Plan  - Ask yourself the following questions:
Step Two: Access the Resources You Have  -   So much information is already available for you to use.  Review the following essential items:
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Step Three: Identify your Fundraising Goal  –  What does your organization specifically need? For what purpose are you raising funds? Most museums have four primary fundraising needs.
[object Object],[object Object],[object Object],[object Object],These are the basic fundraising goals. You need funding for:
Identifying your fundraising goals is very important.  What ever the goal you apply these questions to the goal. ,[object Object],[object Object],[object Object],[object Object]
Step Four: Determine What Resources you Need  - After you have a sense of what resources you already have, you can determine what resources you need. This is more than the funds, of course. This is what you might need to get organized to raise the funds.
Items and people you need to add to your resource list before beginning your fundraising effort:   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step Five: Set Your Goals  -   This is an area where you’ll need board involvement. They are the ones ultimately responsible for the financial stability of the organization. As you think about your fundraising goals, fight the temptation to get stuck in the present moment. The vision for the future is one of the best policies for reaching a distant destination.
Plan your fundraising goals for: ,[object Object],[object Object],[object Object]
Step Six: Choose the Right Vehicle Combination of Vehicles  - A  fundraising vehicle  is any of the campaigns, events, grants, etc. that you will use for your overall fundraising strategy. Once you’ve decided where you want to go with your fundraising efforts, you must choose the right fundraising vehicle to get you there.
What are the standard fundraising vehicles?
[object Object]
[object Object],[object Object],[object Object]
Step Seven: Identifying Fundraising Markets  - The next step is to identify your markets. From where do you want to raise your funds? The best fundraising plans don’t focus too heavily on any one area, but mix and match constituencies.
Remember- One of the biggest downfalls of fundraisers is not knowing their community. Learn who comprises your audience, what will attract it to your cause, and whom you may realistically tap for funding.  Before you begin, ask yourself the following questions:   ,[object Object],[object Object],[object Object]
Your potential markets include:   ,[object Object],[object Object],[object Object]
[object Object],[object Object]
Begin with those closest to you- people you see often, vendors you work with regularly, community organizations that you are affiliated with, etc. As your circle widens, so will your market.
Step Eight:  Budgeting You Fundraising Efforts  - You’ve no doubt heard the phrase “you need money to make money.” To meet your goals effectively-raising the funds you need in order to fulfill your mission - you need to walk a fine line that includes careful planning, budgeting, and accounting for the money you bring in and spend.
When planning out the expenses of your fundraising program, be sure to consider costs in all the following areas (not all will apply to every organization):   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So how much money does it actually take to make money? Different types of vehicles require different investments, but it ranges from 10 cents on the dollar raised for major gifts to 50 cents on the dollar raised for special events.
Step Nine: Drafting the Plan -  Now that you know what your basic needs are, you’re ready to put it down on paper and up for debate. As you write your fundraising plan, remember to include the following items:   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Write up the plan, including specific information, such as an overall time frame, the benchmark goals you want to make during that period, resources you will be using, information on both staff campaign leadership, and the budget for the campaign.
Step Ten: Implement Your Plan  - Once you have everything planned on paper, it’s time to put it in action. Gather together your team and get to work. Revisit/revise your plan often to keep it relevant.  Good luck.

More Related Content

What's hot

fabcr22_apresentação_Engajamento e Conversão de Doadores: reduzindo o investi...
fabcr22_apresentação_Engajamento e Conversão de Doadores: reduzindo o investi...fabcr22_apresentação_Engajamento e Conversão de Doadores: reduzindo o investi...
fabcr22_apresentação_Engajamento e Conversão de Doadores: reduzindo o investi...
ABCR
 
Sponsorship Proposal Letter Powerpoint Presentation Slides
Sponsorship Proposal Letter Powerpoint Presentation SlidesSponsorship Proposal Letter Powerpoint Presentation Slides
Sponsorship Proposal Letter Powerpoint Presentation Slides
SlideTeam
 
Mengenal Donatur Dan Membuat Proposal
Mengenal Donatur Dan Membuat ProposalMengenal Donatur Dan Membuat Proposal
Mengenal Donatur Dan Membuat Proposal
Arifin Purwakananta
 
Gazal Symphony With Jagjit Singh Sponsorship Proposal
Gazal Symphony With Jagjit Singh Sponsorship ProposalGazal Symphony With Jagjit Singh Sponsorship Proposal
Gazal Symphony With Jagjit Singh Sponsorship Proposal
odysseycorporation
 
fabcr22_apresentação_Para além das fronteiras: captação internacional indepen...
fabcr22_apresentação_Para além das fronteiras: captação internacional indepen...fabcr22_apresentação_Para além das fronteiras: captação internacional indepen...
fabcr22_apresentação_Para além das fronteiras: captação internacional indepen...
ABCR
 
fabcr22_ppt palestrantes_Masterclass_ESG: O que isso tem a ver com a captação...
fabcr22_ppt palestrantes_Masterclass_ESG: O que isso tem a ver com a captação...fabcr22_ppt palestrantes_Masterclass_ESG: O que isso tem a ver com a captação...
fabcr22_ppt palestrantes_Masterclass_ESG: O que isso tem a ver com a captação...
ABCR
 

What's hot (20)

6 Easy Steps to Creating a Written Fundraising Plan
6 Easy Steps to Creating a Written Fundraising Plan6 Easy Steps to Creating a Written Fundraising Plan
6 Easy Steps to Creating a Written Fundraising Plan
 
'22 NDM - Campus-Wide Engagement.pdf
'22 NDM - Campus-Wide Engagement.pdf'22 NDM - Campus-Wide Engagement.pdf
'22 NDM - Campus-Wide Engagement.pdf
 
fabcr22_apresentação_Engajamento e Conversão de Doadores: reduzindo o investi...
fabcr22_apresentação_Engajamento e Conversão de Doadores: reduzindo o investi...fabcr22_apresentação_Engajamento e Conversão de Doadores: reduzindo o investi...
fabcr22_apresentação_Engajamento e Conversão de Doadores: reduzindo o investi...
 
Fundraising For Non Profits William Paterson Non Profit Conference
Fundraising For Non Profits William Paterson Non Profit ConferenceFundraising For Non Profits William Paterson Non Profit Conference
Fundraising For Non Profits William Paterson Non Profit Conference
 
Sponsorship Proposal Letter Powerpoint Presentation Slides
Sponsorship Proposal Letter Powerpoint Presentation SlidesSponsorship Proposal Letter Powerpoint Presentation Slides
Sponsorship Proposal Letter Powerpoint Presentation Slides
 
'22 NDM - Accountability, Tracking, Visibility.pdf
'22 NDM - Accountability, Tracking, Visibility.pdf'22 NDM - Accountability, Tracking, Visibility.pdf
'22 NDM - Accountability, Tracking, Visibility.pdf
 
Event Fundraising Best Practices
Event Fundraising Best PracticesEvent Fundraising Best Practices
Event Fundraising Best Practices
 
Mengenal Donatur Dan Membuat Proposal
Mengenal Donatur Dan Membuat ProposalMengenal Donatur Dan Membuat Proposal
Mengenal Donatur Dan Membuat Proposal
 
27 fondations susceptibles de soutenir des projets artistiques et culturels
27 fondations susceptibles de soutenir des projets artistiques et culturels27 fondations susceptibles de soutenir des projets artistiques et culturels
27 fondations susceptibles de soutenir des projets artistiques et culturels
 
Overview Of Fundrasing Methods
Overview Of Fundrasing MethodsOverview Of Fundrasing Methods
Overview Of Fundrasing Methods
 
Organiser un événement artistique dans l'espace public - Guide des bons usages
Organiser un événement artistique dans l'espace public - Guide des bons usagesOrganiser un événement artistique dans l'espace public - Guide des bons usages
Organiser un événement artistique dans l'espace public - Guide des bons usages
 
'22 NDM - Community Partnerships.pdf
'22 NDM - Community Partnerships.pdf'22 NDM - Community Partnerships.pdf
'22 NDM - Community Partnerships.pdf
 
Proposal Gebyar Bintang Kota Udang
Proposal Gebyar Bintang Kota UdangProposal Gebyar Bintang Kota Udang
Proposal Gebyar Bintang Kota Udang
 
Gazal Symphony With Jagjit Singh Sponsorship Proposal
Gazal Symphony With Jagjit Singh Sponsorship ProposalGazal Symphony With Jagjit Singh Sponsorship Proposal
Gazal Symphony With Jagjit Singh Sponsorship Proposal
 
fabcr22_apresentação_Clube de Benefícios: inovando na captação de recursos
fabcr22_apresentação_Clube de Benefícios: inovando na captação de recursosfabcr22_apresentação_Clube de Benefícios: inovando na captação de recursos
fabcr22_apresentação_Clube de Benefícios: inovando na captação de recursos
 
fabcr22_apresentação_Para além das fronteiras: captação internacional indepen...
fabcr22_apresentação_Para além das fronteiras: captação internacional indepen...fabcr22_apresentação_Para além das fronteiras: captação internacional indepen...
fabcr22_apresentação_Para além das fronteiras: captação internacional indepen...
 
Fundamentals of fundraising & fundraising strategies
Fundamentals of fundraising & fundraising strategiesFundamentals of fundraising & fundraising strategies
Fundamentals of fundraising & fundraising strategies
 
fabcr22_ppt palestrantes_Masterclass_ESG: O que isso tem a ver com a captação...
fabcr22_ppt palestrantes_Masterclass_ESG: O que isso tem a ver com a captação...fabcr22_ppt palestrantes_Masterclass_ESG: O que isso tem a ver com a captação...
fabcr22_ppt palestrantes_Masterclass_ESG: O que isso tem a ver com a captação...
 
Nonprofit Fundraising: The Basics
Nonprofit Fundraising: The Basics Nonprofit Fundraising: The Basics
Nonprofit Fundraising: The Basics
 
Sponsorship proposal
Sponsorship proposalSponsorship proposal
Sponsorship proposal
 

Similar to JS May, Portland Art Museum: Building a Fundraising Plan

CAPITAL CAMPAIGN PLANNING AND PREPARATION
CAPITAL CAMPAIGN PLANNING AND PREPARATIONCAPITAL CAMPAIGN PLANNING AND PREPARATION
CAPITAL CAMPAIGN PLANNING AND PREPARATION
Amy Kincaid
 

Similar to JS May, Portland Art Museum: Building a Fundraising Plan (20)

RaisingResources.Short.1
RaisingResources.Short.1RaisingResources.Short.1
RaisingResources.Short.1
 
Mission Based Business Planning - Central Oregon Partnership
Mission Based Business Planning - Central Oregon PartnershipMission Based Business Planning - Central Oregon Partnership
Mission Based Business Planning - Central Oregon Partnership
 
Mcm module 5a
Mcm   module 5aMcm   module 5a
Mcm module 5a
 
CAPITAL CAMPAIGN PLANNING AND PREPARATION
CAPITAL CAMPAIGN PLANNING AND PREPARATIONCAPITAL CAMPAIGN PLANNING AND PREPARATION
CAPITAL CAMPAIGN PLANNING AND PREPARATION
 
Getting your funding strategy right
Getting your funding strategy rightGetting your funding strategy right
Getting your funding strategy right
 
Partner Training: Fundraising
Partner Training: FundraisingPartner Training: Fundraising
Partner Training: Fundraising
 
Synopsis Project: training - Fundraising Planning: Steps and Competences
Synopsis Project: training - Fundraising Planning: Steps and CompetencesSynopsis Project: training - Fundraising Planning: Steps and Competences
Synopsis Project: training - Fundraising Planning: Steps and Competences
 
Grantseeking Solo: Securing Awards with Limited Staff
Grantseeking Solo: Securing Awards with Limited StaffGrantseeking Solo: Securing Awards with Limited Staff
Grantseeking Solo: Securing Awards with Limited Staff
 
Synopsis Project: training - Managing Fundraising
Synopsis Project: training - Managing FundraisingSynopsis Project: training - Managing Fundraising
Synopsis Project: training - Managing Fundraising
 
Writing a funding proposal
Writing a funding proposalWriting a funding proposal
Writing a funding proposal
 
Beyond Fundraising
Beyond FundraisingBeyond Fundraising
Beyond Fundraising
 
Synopsis Project: training i- fundraising activities and contexts
Synopsis Project: training i- fundraising activities and contextsSynopsis Project: training i- fundraising activities and contexts
Synopsis Project: training i- fundraising activities and contexts
 
ffective Fundraising Strategies
ffective Fundraising Strategiesffective Fundraising Strategies
ffective Fundraising Strategies
 
Fundraising_Fundamentals
Fundraising_FundamentalsFundraising_Fundamentals
Fundraising_Fundamentals
 
Public Funding 101
Public Funding 101Public Funding 101
Public Funding 101
 
Year end fundraising strategy worksheet 2015
Year end fundraising strategy worksheet 2015Year end fundraising strategy worksheet 2015
Year end fundraising strategy worksheet 2015
 
Fundraising Report
Fundraising ReportFundraising Report
Fundraising Report
 
Development Strategy For Small Non
Development Strategy For Small NonDevelopment Strategy For Small Non
Development Strategy For Small Non
 
How to start a non profit
How to start a non profitHow to start a non profit
How to start a non profit
 
Coaching material about fundraising, managing risk, sustainability strategies...
Coaching material about fundraising, managing risk, sustainability strategies...Coaching material about fundraising, managing risk, sustainability strategies...
Coaching material about fundraising, managing risk, sustainability strategies...
 

More from James Leventhal

More from James Leventhal (9)

Bridget Keane CCS: Campaign Planning
Bridget Keane CCS: Campaign PlanningBridget Keane CCS: Campaign Planning
Bridget Keane CCS: Campaign Planning
 
Portland Arts & Culture Social Media Convening Workshop
Portland Arts & Culture Social Media Convening WorkshopPortland Arts & Culture Social Media Convening Workshop
Portland Arts & Culture Social Media Convening Workshop
 
WMA2009 what's now/what's next
WMA2009 what's now/what's nextWMA2009 what's now/what's next
WMA2009 what's now/what's next
 
Museums and I.C.V.
Museums and I.C.V.Museums and I.C.V.
Museums and I.C.V.
 
David Porter at #MCN2009 Talking about #wma09
David Porter at #MCN2009 Talking about #wma09David Porter at #MCN2009 Talking about #wma09
David Porter at #MCN2009 Talking about #wma09
 
Sustainable Work Practices: Keeping the Staff Afloat
Sustainable Work Practices: Keeping the Staff AfloatSustainable Work Practices: Keeping the Staff Afloat
Sustainable Work Practices: Keeping the Staff Afloat
 
Weisure
WeisureWeisure
Weisure
 
Leventhal Monetizing Web Site Cam
Leventhal Monetizing Web Site CamLeventhal Monetizing Web Site Cam
Leventhal Monetizing Web Site Cam
 
Magnes Web Life Giving
Magnes Web Life GivingMagnes Web Life Giving
Magnes Web Life Giving
 

Recently uploaded

Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
bleessingsbender
 
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Klinik kandungan
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
nafizanafzal
 
Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...
DUBAI (+971)581248768 BUY ABORTION PILLS IN ABU dhabi...Qatar
 

Recently uploaded (20)

Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
 
GURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON ESCORTS SERVICE PROVIDE
GURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON  ESCORTS SERVICE PROVIDEGURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON  ESCORTS SERVICE PROVIDE
GURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON ESCORTS SERVICE PROVIDE
 
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjwSCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxGoal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
 
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
 
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDEJHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDE
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDEJEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDE
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDE
 
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
 
The Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and UncertaintyThe Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and Uncertainty
 
How does a bike-share company navigate speedy success? - Cyclistic
How does a bike-share company navigate speedy success? - CyclisticHow does a bike-share company navigate speedy success? - Cyclistic
How does a bike-share company navigate speedy success? - Cyclistic
 
Beyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic AccountingBeyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic Accounting
 
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
 
Progress Report - Oracle's OCI Analyst Summit 2024
Progress Report - Oracle's OCI Analyst Summit 2024Progress Report - Oracle's OCI Analyst Summit 2024
Progress Report - Oracle's OCI Analyst Summit 2024
 
Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...
 
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxThompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
 

JS May, Portland Art Museum: Building a Fundraising Plan

  • 1.
  • 2.
  • 3.
  • 4. Step Two: Access the Resources You Have - So much information is already available for you to use. Review the following essential items:
  • 5.
  • 6.
  • 7. Step Three: Identify your Fundraising Goal – What does your organization specifically need? For what purpose are you raising funds? Most museums have four primary fundraising needs.
  • 8.
  • 9.
  • 10. Step Four: Determine What Resources you Need - After you have a sense of what resources you already have, you can determine what resources you need. This is more than the funds, of course. This is what you might need to get organized to raise the funds.
  • 11.
  • 12. Step Five: Set Your Goals - This is an area where you’ll need board involvement. They are the ones ultimately responsible for the financial stability of the organization. As you think about your fundraising goals, fight the temptation to get stuck in the present moment. The vision for the future is one of the best policies for reaching a distant destination.
  • 13.
  • 14. Step Six: Choose the Right Vehicle Combination of Vehicles - A fundraising vehicle is any of the campaigns, events, grants, etc. that you will use for your overall fundraising strategy. Once you’ve decided where you want to go with your fundraising efforts, you must choose the right fundraising vehicle to get you there.
  • 15. What are the standard fundraising vehicles?
  • 16.
  • 17.
  • 18. Step Seven: Identifying Fundraising Markets - The next step is to identify your markets. From where do you want to raise your funds? The best fundraising plans don’t focus too heavily on any one area, but mix and match constituencies.
  • 19.
  • 20.
  • 21.
  • 22. Begin with those closest to you- people you see often, vendors you work with regularly, community organizations that you are affiliated with, etc. As your circle widens, so will your market.
  • 23. Step Eight: Budgeting You Fundraising Efforts - You’ve no doubt heard the phrase “you need money to make money.” To meet your goals effectively-raising the funds you need in order to fulfill your mission - you need to walk a fine line that includes careful planning, budgeting, and accounting for the money you bring in and spend.
  • 24.
  • 25. So how much money does it actually take to make money? Different types of vehicles require different investments, but it ranges from 10 cents on the dollar raised for major gifts to 50 cents on the dollar raised for special events.
  • 26.
  • 27. Write up the plan, including specific information, such as an overall time frame, the benchmark goals you want to make during that period, resources you will be using, information on both staff campaign leadership, and the budget for the campaign.
  • 28. Step Ten: Implement Your Plan - Once you have everything planned on paper, it’s time to put it in action. Gather together your team and get to work. Revisit/revise your plan often to keep it relevant. Good luck.

Editor's Notes

  1. This is essentially conducting a fundraising audit of your own programs.
  2. Get all your ducks in a row. Investing some time now to find out what’s been done before can save you valuable time and help you to focus your efforts and resources.