The document provides information about fundraising best practices presented by FirstGiving. It discusses the success of FirstGiving's peer-to-peer and event fundraising platforms, noting that over 8,000 nonprofits have used FirstGiving and have raised over $1.2 billion online since 2001. Specific metrics are provided on growth in donations from 2007-2010, with event donations increasing 130% and direct donations growing 175% in that time period. The webinar agenda outlines best practices for event and grassroots fundraising and how FirstGiving can help with tools like fundraising pages, event registration, and online donation buttons. Costs, real examples, and other resources from FirstGiving are also summarized.
Why cash is not king in fundraising: Results from 1 million nonprofit tax ret...Russell James
This research tracks the fundraising growth of hundreds of thousands of nonprofit organizations from 2010 through 2016 to identify what predicts current and long-term fundraising growth. A key predictor is whether the nonprofit effectively pursues gifts of assets (e.g., stocks, bonds, real estate) rather than gifts of cash. This presentation reviews these comprehensive results, investigates the psychological and practical aspects of why gifts of assets are so critical for high-growth fundraising, and discusses strategies for effectively pursuing these important gifts.
Why cash is not king in fundraising: Results from 1 million nonprofit tax ret...Russell James
This research tracks the fundraising growth of hundreds of thousands of nonprofit organizations from 2010 through 2016 to identify what predicts current and long-term fundraising growth. A key predictor is whether the nonprofit effectively pursues gifts of assets (e.g., stocks, bonds, real estate) rather than gifts of cash. This presentation reviews these comprehensive results, investigates the psychological and practical aspects of why gifts of assets are so critical for high-growth fundraising, and discusses strategies for effectively pursuing these important gifts.
For most nonprofits, planning for their future isn't the first thing on their minds. That's why the California Community Foundation in Los Angeles developed the Planned Giving Toolkit to assist nonprofits expand their fundraising horizons and better prepare for their future.
This is the presentation that accompanied a series of free workshops CCF held across the county to help nonprofits implement planned giving programs. This presentation can be used by any nonprofit to present to their boardmembers, donors, and others who would be interested in being leaving planned gifts.
These slides are taken from the graduate financial planning course "Introduction to Charitable Planning" at Texas Tech University. Details at www.EncourageGenerosity.com
How to Avoid Fundraising’s Quiet Killer: Donor AttritionAggregage
It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.
Understanding Donor Behavior: Insights from FirstGiving 2007 - 2010FirstGiving
The first comprehensive study of FirstGiving donors and fundraisers from 2007 through 2010. The presentation includes insights and trending about who gives to online fundraisers, the timing of donations throughout the year, which types of nonprofits receive the most donations, how much money FirstGivers raise, and the demographics of FirstGiving donors and fundraisers.
Natural philanthropy: How the natural origins of donor motivations drive powe...Russell James
Charitable giving is not a modern invention of the industrialized world. It is a natural behavior as old as humankind. In this presentation, Professor James reviews scientific research from a range of disciplines to uncover the natural origins of philanthropy and translates these scientific concepts into effective fundraising strategies. Be prepared to see how theory and science can produce powerful, practical, real-world fundraising success.
According to research of giving patterns since 1966 compiled by the Giving USA Foundation, only bequests averaged an increase during recessionary periods. All
other types of giving either remained static or reported declines.
But is your planned giving program getting its fair share of the marketing budget?
We scoured the internet to find the following awesome information. And, although we can’t take credit for the research, we can take credit for the pretty charts!
So feel free to share this report with colleagues and friends (including your board). And when you’re ready to engage in serious marketing to find hidden gifts, generate
leads and cultivate relationships, we hope you’ll reach out to us: http://imarketsmart.com/contact-us
After all, our mission is to help further your mission.
ENJOY THE REPORT!
MarketSmart Words That Work: The Phrases That Encourage Planned GivingMarketSmart
What if you knew exactly which words would inspire your donors to carry out more planned giving?
Here's what you'll learn;
->Which types of donor stories will elicit the most favorable response from your planned giving prospects
->Which donor demographic is more responsive to bequest giving marketing
->Which words you should avoid to maximize legacy gift disclosures
->The right way to talk about the benefits of planned giving
->The motivational effects of tax benefits on charitable interest
Businesses are currently spending over $77 billion per year on material gifts for clients and employees. If just 10% of this money was converted to the purchase of a Donors Unite charity gift card, an additional $7.7 billion would be redirected to charities to support their missions.
Things that are making regular giving programs flourish.
Covering budgeting, channel opportunities, communications planning, growing value, measurement and retention
How, when and why to secure planned gifts that bring real returns.
Components and relative benefits of bequests in wills, annuities, a variety of trusts, retirement accounts and other planned gifts to nonprofits are described.
Why nonprofit board trustees, senior managers, advancement professionals, every staff member and stakeholders can help stimulate the easiest gifts to make – planned gifts that secure an institution’s future!
Roles of planned giving newsletters, seminars, financial and legal advisors, board trustees and individual visits.
Using "natural philanthropy" in fundraisingRussell James
Charitable giving is not a modern invention of the industrialized world. It is a natural behavior as old as humankind. In this presentation, Professor James reviews scientific research from a range of disciplines to uncover the natural origins of philanthropy and translates these scientific concepts into effective fundraising strategies. Be prepared to see how theory and science can produce powerful, practical, real-world fundraising success.
CEOs and boards of non-profit organisations can add great value to the fundraising process but many are unsure what their role is and how to get started.
These slides which follow show some of the messages we use in our seminars with CEOs and Boards.
For most nonprofits, planning for their future isn't the first thing on their minds. That's why the California Community Foundation in Los Angeles developed the Planned Giving Toolkit to assist nonprofits expand their fundraising horizons and better prepare for their future.
This is the presentation that accompanied a series of free workshops CCF held across the county to help nonprofits implement planned giving programs. This presentation can be used by any nonprofit to present to their boardmembers, donors, and others who would be interested in being leaving planned gifts.
These slides are taken from the graduate financial planning course "Introduction to Charitable Planning" at Texas Tech University. Details at www.EncourageGenerosity.com
How to Avoid Fundraising’s Quiet Killer: Donor AttritionAggregage
It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.
Understanding Donor Behavior: Insights from FirstGiving 2007 - 2010FirstGiving
The first comprehensive study of FirstGiving donors and fundraisers from 2007 through 2010. The presentation includes insights and trending about who gives to online fundraisers, the timing of donations throughout the year, which types of nonprofits receive the most donations, how much money FirstGivers raise, and the demographics of FirstGiving donors and fundraisers.
Natural philanthropy: How the natural origins of donor motivations drive powe...Russell James
Charitable giving is not a modern invention of the industrialized world. It is a natural behavior as old as humankind. In this presentation, Professor James reviews scientific research from a range of disciplines to uncover the natural origins of philanthropy and translates these scientific concepts into effective fundraising strategies. Be prepared to see how theory and science can produce powerful, practical, real-world fundraising success.
According to research of giving patterns since 1966 compiled by the Giving USA Foundation, only bequests averaged an increase during recessionary periods. All
other types of giving either remained static or reported declines.
But is your planned giving program getting its fair share of the marketing budget?
We scoured the internet to find the following awesome information. And, although we can’t take credit for the research, we can take credit for the pretty charts!
So feel free to share this report with colleagues and friends (including your board). And when you’re ready to engage in serious marketing to find hidden gifts, generate
leads and cultivate relationships, we hope you’ll reach out to us: http://imarketsmart.com/contact-us
After all, our mission is to help further your mission.
ENJOY THE REPORT!
MarketSmart Words That Work: The Phrases That Encourage Planned GivingMarketSmart
What if you knew exactly which words would inspire your donors to carry out more planned giving?
Here's what you'll learn;
->Which types of donor stories will elicit the most favorable response from your planned giving prospects
->Which donor demographic is more responsive to bequest giving marketing
->Which words you should avoid to maximize legacy gift disclosures
->The right way to talk about the benefits of planned giving
->The motivational effects of tax benefits on charitable interest
Businesses are currently spending over $77 billion per year on material gifts for clients and employees. If just 10% of this money was converted to the purchase of a Donors Unite charity gift card, an additional $7.7 billion would be redirected to charities to support their missions.
Things that are making regular giving programs flourish.
Covering budgeting, channel opportunities, communications planning, growing value, measurement and retention
How, when and why to secure planned gifts that bring real returns.
Components and relative benefits of bequests in wills, annuities, a variety of trusts, retirement accounts and other planned gifts to nonprofits are described.
Why nonprofit board trustees, senior managers, advancement professionals, every staff member and stakeholders can help stimulate the easiest gifts to make – planned gifts that secure an institution’s future!
Roles of planned giving newsletters, seminars, financial and legal advisors, board trustees and individual visits.
Using "natural philanthropy" in fundraisingRussell James
Charitable giving is not a modern invention of the industrialized world. It is a natural behavior as old as humankind. In this presentation, Professor James reviews scientific research from a range of disciplines to uncover the natural origins of philanthropy and translates these scientific concepts into effective fundraising strategies. Be prepared to see how theory and science can produce powerful, practical, real-world fundraising success.
CEOs and boards of non-profit organisations can add great value to the fundraising process but many are unsure what their role is and how to get started.
These slides which follow show some of the messages we use in our seminars with CEOs and Boards.
Fundraising Crash Course by Jeanne Minnicks surveys the strategies, goals, and relationships necessary for a successful development department.
For a Follow Up Whitepaper, Visit:
http://go.donorpro.com/5-modern-fundraising-strategies-nuture-prospects
Fundraising For For-Profits PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Fundraising is a crucial element for any start-up or established business to either launch a product or service or expand upon an existing one.
Making Advocacy Pay: Understanding the Link Between Activism & GivingCare2Team
Are you looking for a way to engage your donors without always asking for a donation?
Do you need strategies and tactics for doing online acquisition?
This session talks about the relationship between advocacy and fundraising, how organizations are using advocacy successfully for list growth and engagement, and shows you valuable case studies from successful organizations. We also discuss best practices in assessing ROI (return on investment) for online acquisition, so you can see how to make advocacy pay.
"Making Advocacy Pay: Understanding the Link Between Activism and Giving"
This thought-provoking session features these industry leaders:
-Vinay Bhagat, Founder & Chief Strategy Officer, Convio
-Yvonne Garrett, Partner, OMP
-Randy Paynter, Founder & CEO, Care2
About the Presenters:
Vinay Bhagat, Founder & Chief Strategy Officer, Convio: Vinay Bhagat is Founder and Chief Strategy Officer of Convio. Vinay founded Convio in April 1999 after volunteering at a public television pledge drive and seeing the opportunity to leverage Internet technology to drive better fundraising results. Today, as chief strategy officer, he oversees corporate strategy and is actively involved in research and client success strategies. A frequent speaker at conferences, Vinay has addressed events hosted by the Association of Fundraising Professionals, Direct Marketing Association Nonprofit Federation, Council for the Advancement and Support of Education, Independent Sector, Integrated Media Association, Politics Online, Public Broadcasting System and National Voluntary Healthcare Association. Vinay also is a widely published author, including a chapter in "People to People Fundraising: Social Networking and Web 2.0 for Charities" and articles that appear regularly in DM News, Journal of the Direct Marketing Association Nonprofit Federation and on OnPhilanthropy.com. Vinay holds degrees from Harvard Business School (MBA) where he graduated as a Baker Scholar, Stanford University (MS) and Cambridge University (MA) in England. He has volunteered for several Austin and international nonprofits.
Yvonne Garrett, Partner, OMP: Yvonne Garrett is a Partner at OMP, Inc., a full-service fundraising and communications agency that serves leading causes in the U.S. Yvonne has been deeply involved in political and advocacy fundraising for almost 20 years. Working with candidates and groups such as the Natural Resources Defense Council and Oxfam America, she has helped helped her clients achieve dramatic fundraising success and list growth. Today, Yvonne specializes in helping organizations develop cross-channel programs that blend advocacy and fundraising. Prior to joining OMP in 2004, Yvonne was Vice President of the Share Group.
Randy Paynter is the Founder and CEO of social action network Care2.com. With over 15 million members, Care2 is the largest online community of people making a difference for human rights, animals, the environment and o
Are you looking for a way to engage your donors without always asking for a donation? Do you need strategies and tactics for doing online acquisition? This free webinar will talk about the relationship between advocacy and fundraising, how organizations are using advocacy successfully for list growth and engagement, and show you valuable case studies from successful organizations. We will also discuss best practices in assessing ROI or Return on Investment for online acquisition, so you can see how to make advocacy pay.
Presentation made by BETF executive director Wayne Hicks to the National BDPA Board of Directors in Oct 2008. The presentation focused on ways to raise additional revenue for local BDPA chapters thru a solid relationship with BDPA Foundation.
Americans are very generous. Donors continue to give just not through the church any more. Today donors are giving directly to organizations that are demonstrating impact and effectiveness in the cause they care about.
Turn Up Your Fundraising to 11 with FirstGivingFirstGiving
There is more to FirstGiving than ever before! This webinar introduces the suite of FirstGiving products and partner solutions. Learn about what FirstGiving has to offer, and how you can reach more donors, raise more money, and do more for your mission in 2011.
A presentation Chip Grizzard and I gave at the 2016 annual Missions Getaway conference. The topic of the presentation was reconnecting with donors and constituents and optimizing communications for effectiveness.
Everything You Need to Know About Measuring Online Results But Were Afraid to...Steve MacLaughlin
This was presented at the 47th AFP International Conference on Fundraising. This session covers web, email, social media and multi-channel metrics and explain the whats, hows, and ways for measuring them successfully.
Fundraising is all about the stages of a relationship – moving from the first meeting to the long term commitment. Online fundraising is no different. How do you make the most of online channels in maximizing your relationships? What are the opportunities and what are the challenges? Most importantly, how does it change your relationships? Through real cases and examples, we explore the best practices and fundamentals of how to fundraise online.
Louise Bellingham
Louise Bellingham leads the development of marketing strategies and support for United Way Toronto. An experienced, senior marketing and communications professional from the telecom industry, Louise and her team are focused on building increased engagement with the brand and enhancing the resource development efforts of the largest United Way in North America.
Dale Tomlinson
She has leveraged over 20 years of direct marketing experience to build one of the largest online fundraising campaigns in Canada. She leads a team devoted to direct response fundraising and relationship building and consults with organizations across North America.
What makes regular giving (monthly giving) programs flourish.
*long range plans & budgets
*beck end, ongoing and channel management
* proposition development
* and more
How a nonprofit can survive and thrive in the world of crowd collaborationFirstGiving
How does your nonprofit know when to use peer-to-peer fundraising or crowdfunding?
Join Georgia Wright-Simmons (Senior Business Development Associate, Launcht) and Dan Fonseca (Inbound Marketing Coordinator, FirstGiving) as they explore the differences and similarities between peer-to-peer fundraising and crowd-funding for nonprofits.
Georgia and Dan will cover:
-When each fundraising strategy makes sense to implement
-The differences between peer-to-peer fundraising and crowdfunding
-General guidelines in application
-Case studies examples
3 ways to diversify your online fundraising in 2014FirstGiving
Don’t put all your eggs in one basket! Learn to diversify your online fundraising.
Join Perry Allison (VP of Marketing, BiddingForGood) and Dan Fonseca (Inbound Marketing Coordinator, FirstGiving) in an introductory webinar exploring three exciting ways your nonprofit can break out of traditional fundraising.
Perry and Dan will discuss:
- Online auctions
- Mobile Bidding
- Peer-to-peer fundraising
Find out what it takes to host a revenue generating online auction, engage your supporters through mobile bidding, and how to encourage your supporters to fundraise on your behalf. Perry and Dan will cover what the following strategies entail, what to look for in a solution, and how to go about implementing them. You’ll be delighted with how relatively easy it is to balance and diversify your year’s fundraising initiatives.
Getting results with peer to-peer fundraisingFirstGiving
oin John Haydon of Inbound Zombie as he explores how nonprofits can boost their peer-to-peer fundraising campaign with social media.
John will discuss:
-What it takes to identify your core supporters
-How to prepare your community for peer-to-peer fundraising success
-How to create sharable content and templates you can use
-The secret behind organizing your community around scheduled social media posts
Survivor: Fundraising Mountain - Strategies, Tactics, and Tips to Survive Yea...FirstGiving
Join Jeremy Haselwood as he presents Survivor: Fundraising Mountain. The digital fundraising landscape is riddled with traps, wild animals, and random elements. This webinar will explore digital strategies, tactics, and tips to survive year-end giving. Make it through the important holiday season and set your organization up for fundraising success into the next year.
Come January 1, will your strategy get you voted off Fundraising Mountain? In other words, will donors give to another organizations instead of yours? Don't let that happen. Find out how your organization can acquire and cultivate more passionate donors and finish this year strong.
In this webinar, FirstGiving and the Organization for Autism Research draw from 2 year's worth of fundraising data collected from the New York, Chicago, and Boston marathon to give you best practices and tips to maximize your marathon fundraising. Whether you're a nonprofit or an individual raising money, follow these tips for sound success.
What is the difference between content curation and content creation and how can it impact your nonprofit's communication strategy? Learn ways to leverage social media to connect with longtime supporters in new ways and activate new supporters.
New to FirstGiving or just need a refresher? Join us for an overview of your premium nonprofit account so that you can make the most of your fundraising. We’ll cover:
- Customizing your nonprofit start page
- Creating an event
- Viewing and managing your reports
...and much more!
Make or break your nonprofit the art and science to revamping your communicat...FirstGiving
Communicating your nonprofit's message is both an art and a science. In this webinar, learn best practices on how to organize an email, social media post, and an advertisement. Learn how to make your message stick with your supporters so they will do your promotion for you.
Is the Check Still in the Mail? Fundraising Best Practices for 2013 and Beyond.FirstGiving
It’s here . . . the fourth quarter of 2012, when the majority of funds will come in for nonprofits. Will the check still be in the mail? Or will it be online?
You still have time to maximize giving for 2012, and CEO Chip Grizzard will tell you how in this webinar. Chip will present updated fundraising best practices for 2012, and trends for beyond.
Presented by: Chip Grizzard, CEO of Grizzard Communications Group
2. About the Presenters
Laura Reino Lee Johnson
Sr. Sales Consultant Sales Consultant
laura@firstgiving.com lee@firstgiving.com
3. The FirstGiving Fundraising Solutions
Peer-to-Peer Fundraising Pages
Online Donations and Event Registrations
Personal Support for your Nonprofit, Donors, and Fundraisers.
Easy, Tested, and Secure Transaction Processes for the Donor.
4. Success by the Numbers
• 8,000+ nonprofits have utilized FirstGiving
• 13 million+ online donors
• 10+ years in business
• 31 employees in the US
• Offices in Boston and San Francisco
• 100+ employees worldwide
Over 1.2 Billion Donated
Online since 2001
through FirstGiving
80 Million+ of that Worldwide
155 Million donated (combined US
through FirstGiving and UK offices)
is in the last 18mos
155 Million
Donated Online
to FirstGiving 82% - the average year over year
since 2003 increase in online donations a
nonprofit sees that utilizes
FirstGiving.
6. Webinar Agenda
• Event and Grassroots Fundraising
– Best Practices – Ways to Help you Supporters
– How FirstGiving can Help
– Donor Trends
– Real-Life Examples
• FirstGiving Success Center
• Other Resources Provided by FirstGiving
• What Does it Cost?
• Questions and Answers
8. Events 101
• Start Early!
• Set Goals/Metrics
• Arm your Supporters
– Information
– Tools
• Send out TARGETED communications
• Add a competitive edge/ incentive fundraising
19. Grassroots 101
• Provide suggestions and tools that can help
• Make it fun – competition often increases
engagement with community efforts
• Reach out to people doing things anyway
• Fundraiser recognition
• Close the loop
20. How FirstGiving Can Help
Personal
Fundraising
Pages
• Personal Message
• Photos
• YouTube Video
21. Grassroots events receive larger
average donations
Average Donation
Grassroots Official
$64.37 $65.61 $63.74 $66.08
$49.51 $49.75 $48.45 $50.11
2007 2008 2009 2010
22. 0.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
90.00
100.00
Anniversaries
Birthdays
Bowling
Christenings
Cycling
Memorials
Motorcycling
Other Occasions
Other sporting…
Running
Swimming
Treks
Triathlons
grassroots events
Ultramarathons
Average event donation amount 2007 - 2010
Walk
Weddings
Largest average donations go to
Total
36. Donors Can
Pay the Fee!
•On average, 38% of
donors are choosing
to pay the fee
•Brings effective rate
of donations down to
4.84% for Nonprofit!
37. What Does it Cost?
Peer-to-Peer Fundraising Events and Campaigns – 5% of each transaction
Online Donations and Registrations - 1.75% of each transaction
Credit Card Merchant Fees – 2.5% added to each transaction
Nonprofit Account Annual Subscription Fee - $300 per year
38. Important Takeaways
• Do not ignore grassroots fundraising or direct
donation fundraising!
• Help your supporters help you
• Paying attention to the BASICS can make
significant differences in your results