Corporate giving in India is motivated by philanthropic, planned philanthropy, corporate social responsibility, taxes, community relations, marketing and image building, and employee relations. Major players focus on causes like microfinance, education, healthcare, and community development. Large companies partner with foundations or directly fund non-profits focused on areas like children's education, HIV/AIDS, and the environment. Some companies involve employees through volunteer programs. High visibility fundraisers include the Standard Chartered Mumbai Marathon and CRY Telethon, while affinity credit cards and in-flight collections also support non-profits.