Naresh Kakkar Pres
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The document discusses strategies for donor acquisition and retention in fundraising, focusing on the technique of "tele-facing". Tele-facing involves a telecaller making initial contact by phone to set appointments for an in-person "facer" to follow-up, explain the organization's work, and ask for donations. The document outlines the tele-facing process and team roles, highlights opportunities and challenges in Indian fundraising, and provides tips for donor acquisition, closing the ask, retention through servicing donors, and upgrading donors over time.
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The document provides an overview of direct mail fundraising and best practices. It discusses how direct mail has been used for over 800 years and can be used to acquire, retain, and convert donors. Key tactics discussed include personalization, endorsements/testimonials, and including premiums. Choosing the right database and testing lists is presented as both an art and a science. Metrics like response rate and long-term donor value are important to measure success. The document also compares different media like email, SMS, telephone and recommends direct mail for its ability to reach all potential donors and build brand awareness. Tips for writing effective direct mail letters include using simple, concrete stories told from a first-person perspective.
Monthly Donors Are You Doing Them
Monthly donors provide sustainability for non-profits because they are more likely to continue giving over time compared to one-time donors. Converting existing one-time donors to monthly donors through follow up mailings and calls can help retain donors. New monthly donors can be acquired through direct mail, in-person fundraising, and digital channels like direct response television. Monthly donors give more overall and stay longer as donors, making them important for non-profits to focus on developing.
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The document discusses four steps to successful direct marketing: 1) determining if direct marketing is appropriate, 2) acquiring donors through direct mail campaigns, 3) creating effective direct mail packages, and 4) practical considerations for printing and mailing direct mail. It provides tips for writing direct mail letters, testing packages, and renewing existing donors. Data on fundraising sources in different countries is also presented.
Corporate & Foundation Giving
Corporate giving in India is motivated by philanthropic, planned philanthropy, and corporate social responsibility (CSR) goals, as well as for tax benefits, local community relations, marketing and image building, and employee relations. Major CSR sectors in India include microfinance, education, healthcare, and community development. Large corporations like ICICI Bank, Infosys Foundation, ITC, and Unilevers actively support causes through corporate foundations. Planned philanthropy is also practiced by companies like Coca-Cola, Apollo Tyres, Johnson & Johnson, and HDFC for sectors like education, healthcare, housing, and supporting the visually challenged. Cause-related marketing partnerships between corporations and NGOs help raise funds and
Partnering With Corporations VSO Nepal
The document outlines various fundraising options for NGOs from corporations, including unrestricted donations, restricted donations for identified projects, brand associations through sponsorships and cause-related marketing, and engaging employees through payroll giving, matching grants, and events. It recommends starting by catching employees' attention through small activities, then building awareness of the cause through annual events, and increasing involvement through programs like scholarships and payroll giving to eventually make employees ambassadors for the NGO.
Fundraising Strategy
The document outlines steps for developing a fundraising strategy to raise INR 15,00,000 over 5 years to support an organization's beneficiaries. It involves identifying the fundraising goal and potential donors from government, institutions, corporations and individuals. Broad approaches for reaching each donor group are proposed along with timelines to scale up fundraising from INR 100,000 in year 1 to INR 12,00,000 by year 4. Developing a fundraising strategy document is recommended to provide a long-term blueprint, monitoring framework, defined roles, stakeholder involvement, and flexibility to revisit the plan.
Events
The document discusses different types of events that can be held in Nepal to raise funds, including public events like cultural shows, fairs, exhibitions, and tournaments as well as private events like pujas, photo exhibitions, and paid parties. It notes that public events should never be done without costs and can be sponsored. The document provides the information to help plan fundraising events in Nepal.
Do Individuals Give In The Developing World1
Individual donations make up the majority of fundraising for three large NGOs in India, with estimates showing 67% of contributions coming from individuals for one NGO. Two international NGOs also receive the bulk of their donations, 82.4%, from individual donors. While individual giving is a major source of funds for NGOs in India, it is also significant globally based on the fundraising breakdowns of these international organizations.
Individual Fundraising Ra Vso
This document discusses various direct marketing techniques for raising funds from individuals, including direct mail, telephone fundraising, face-to-face fundraising, tele-facing, direct response advertising/TV, and new media such as email and websites. It provides examples of best practices for each technique, such as using lift letters and warm mailing lists for direct mail, calling residents during afternoons for telefundraising, and regularly orienting face-to-face fundraisers. The document also identifies potential pitfalls to avoid, such as reckless cold calling. It concludes by emphasizing that direct marketing can effectively unite donors and charities.
Do Individuals Give In The Developing World1
Individual donations make up the majority of fundraising for NGOs in India. For 3 large Indian NGOs, individual donations accounted for 53% of funds on average in 2008-09, more than school fundraising drives or corporate donations. International NGOs also receive the bulk of their donations, over 80%, from individual donors globally.
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- 1. TELE FACING AN ART OF DONOR ACQUISITION & RETENTION
- 2. Who holds my CHEESE & how much? PRIVATE FUND RAISNING P S R 75 % OTHERS 25 %
- 10. Team Composition Facer Coordinator Call Centre Tele Caller Team Leader
- 11. PROCESS CHART Tele caller calls Prospects & fixes appointment for Facer Team Leader passes the lead to the Coordinator or facer Facer meets Donor and seeks donation & donation is sent to the NGO Tele Caller makes Thanks Call & seeks Referrals
- 19. DONOR UP-GRADATION Prospects Starters Regular Donors Major Donor Legacy Upgrading Upgrading Referrals Upgrading Upgrading