SlideShare a Scribd company logo
Fundraising 101 May 2010 Meredith Kennedy, LEED Green Associate
Agenda ,[object Object]
Individual giving
Report from the NTC 2010
Foundation and corporate grants
Fiscal and legal issues
Philanthropy vs. sponsorship
Extranet resources,[object Object]
The Good News ,[object Object]
More non-grantmaking opportunities and partnerships
Government grant programs are up
Many charities report increases in giving during hard times and decreases during boom times
Use your unique mission to help you stand out,[object Object]
63% of foundations reduced the number/size of grants by 10 – 14% in 2009 and 2010.
Corporate giving has decreased and will decrease more.,[object Object]
Cultivation of donors
Developing a fundraising plan
Expanding into new fundraising territory,[object Object]
Why Individuals? 85-90% of all donations come from individuals. Individuals want to feel connected with a mission they care about, and want to support it. Gave $229 BILLION in 2007 and $220 BILLION in 2008. The more individuals volunteer and are engaged with the organization, the more they give.
Identifying Individual Prospects and Mining Your Membership Work with your board Research philanthropists in your community Look for ways to engage your prospects in your work Get to know the leaders/top officers in your membership
ASK!!! ,[object Object]
Let the mission of USGBC guide you
Don’t just ask for a donation; tell the donor how the donation is being spent and making a difference
Practice, practice, practice,[object Object]
Say “thank you” at least three times for every ask
Say thanks in a variety of ways and places
Tell your donors exactly how you’re using their money

More Related Content

What's hot

Fundamentals of fundraising & fundraising strategies
Fundamentals of fundraising & fundraising strategiesFundamentals of fundraising & fundraising strategies
Fundamentals of fundraising & fundraising strategies
Pradeep Panda
 
5 successful fundraising strategies
5 successful fundraising strategies5 successful fundraising strategies
5 successful fundraising strategiesGlobalGiving
 
Nonprofit Fundraising: The Basics
Nonprofit Fundraising: The Basics Nonprofit Fundraising: The Basics
Nonprofit Fundraising: The Basics
Kelly Ann Collins
 
6 Easy Steps to Creating a Written Fundraising Plan
6 Easy Steps to Creating a Written Fundraising Plan6 Easy Steps to Creating a Written Fundraising Plan
6 Easy Steps to Creating a Written Fundraising Plan
Abila
 
Online Fundraising Workshop Presentation
Online Fundraising Workshop PresentationOnline Fundraising Workshop Presentation
Online Fundraising Workshop Presentation
GlobalGiving
 
Strategies for fund raising by Grace Raja
Strategies for fund raising by Grace RajaStrategies for fund raising by Grace Raja
Strategies for fund raising by Grace Raja
Rainbow Foundation India
 
Overview Of Fundrasing Methods
Overview Of Fundrasing MethodsOverview Of Fundrasing Methods
Overview Of Fundrasing Methods
vkmlaw
 
fund-raising What is Fundraising
 fund-raising What is Fundraising fund-raising What is Fundraising
fund-raising What is Fundraising
NeveenJamal
 
Fundraising Planning Worksheet
Fundraising Planning WorksheetFundraising Planning Worksheet
Fundraising Planning Worksheet
4Good.org
 
Fundraising Strategy
Fundraising StrategyFundraising Strategy
Fundraising Strategy
anuptiwari
 
Starting Fundraising for NGOs in India
Starting Fundraising for NGOs in IndiaStarting Fundraising for NGOs in India
Starting Fundraising for NGOs in India
anuptiwari
 
Fundraising and Development
Fundraising and DevelopmentFundraising and Development
Fundraising and Development
Tajana Surlan
 
First Principles of Fundraising
First Principles of FundraisingFirst Principles of Fundraising
First Principles of Fundraising
Bloomerang
 
Presentation fundraising & financial sustainability, identifying funding oppo...
Presentation fundraising & financial sustainability, identifying funding oppo...Presentation fundraising & financial sustainability, identifying funding oppo...
Presentation fundraising & financial sustainability, identifying funding oppo...
Edwin Phiri
 
Motivating & Engaging Volunteers
Motivating & Engaging Volunteers Motivating & Engaging Volunteers
Motivating & Engaging Volunteers
Joyce Andrews
 
Annual Giving: Foundation of the Donor Pyramid
Annual Giving: Foundation of the Donor PyramidAnnual Giving: Foundation of the Donor Pyramid
Annual Giving: Foundation of the Donor Pyramid
timpuffer
 
Fundraising training
Fundraising trainingFundraising training
Fundraising training
Maisha Guy
 

What's hot (20)

Fundamentals of fundraising & fundraising strategies
Fundamentals of fundraising & fundraising strategiesFundamentals of fundraising & fundraising strategies
Fundamentals of fundraising & fundraising strategies
 
5 successful fundraising strategies
5 successful fundraising strategies5 successful fundraising strategies
5 successful fundraising strategies
 
Nonprofit Fundraising: The Basics
Nonprofit Fundraising: The Basics Nonprofit Fundraising: The Basics
Nonprofit Fundraising: The Basics
 
6 Easy Steps to Creating a Written Fundraising Plan
6 Easy Steps to Creating a Written Fundraising Plan6 Easy Steps to Creating a Written Fundraising Plan
6 Easy Steps to Creating a Written Fundraising Plan
 
Online Fundraising Workshop Presentation
Online Fundraising Workshop PresentationOnline Fundraising Workshop Presentation
Online Fundraising Workshop Presentation
 
Strategies for fund raising by Grace Raja
Strategies for fund raising by Grace RajaStrategies for fund raising by Grace Raja
Strategies for fund raising by Grace Raja
 
Overview Of Fundrasing Methods
Overview Of Fundrasing MethodsOverview Of Fundrasing Methods
Overview Of Fundrasing Methods
 
fund-raising What is Fundraising
 fund-raising What is Fundraising fund-raising What is Fundraising
fund-raising What is Fundraising
 
Intro to Fundraising Planning
Intro to Fundraising PlanningIntro to Fundraising Planning
Intro to Fundraising Planning
 
Fundraising Planning Worksheet
Fundraising Planning WorksheetFundraising Planning Worksheet
Fundraising Planning Worksheet
 
Fundraising Strategy
Fundraising StrategyFundraising Strategy
Fundraising Strategy
 
Starting Fundraising for NGOs in India
Starting Fundraising for NGOs in IndiaStarting Fundraising for NGOs in India
Starting Fundraising for NGOs in India
 
Fundraising and Development
Fundraising and DevelopmentFundraising and Development
Fundraising and Development
 
First Principles of Fundraising
First Principles of FundraisingFirst Principles of Fundraising
First Principles of Fundraising
 
Presentation fundraising & financial sustainability, identifying funding oppo...
Presentation fundraising & financial sustainability, identifying funding oppo...Presentation fundraising & financial sustainability, identifying funding oppo...
Presentation fundraising & financial sustainability, identifying funding oppo...
 
Motivating & Engaging Volunteers
Motivating & Engaging Volunteers Motivating & Engaging Volunteers
Motivating & Engaging Volunteers
 
Corporate fundraising
Corporate fundraisingCorporate fundraising
Corporate fundraising
 
Volunteering
VolunteeringVolunteering
Volunteering
 
Annual Giving: Foundation of the Donor Pyramid
Annual Giving: Foundation of the Donor PyramidAnnual Giving: Foundation of the Donor Pyramid
Annual Giving: Foundation of the Donor Pyramid
 
Fundraising training
Fundraising trainingFundraising training
Fundraising training
 

Similar to Fundraising 101

What donors want fundraising trends for 2012
What donors want   fundraising trends for 2012What donors want   fundraising trends for 2012
What donors want fundraising trends for 2012Jim Bush
 
I need a fundraiser now!
I need a fundraiser now!I need a fundraiser now!
I need a fundraiser now!MDW Consulting
 
Masters fundraising 101 acu australian catholic university
Masters fundraising 101 acu australian catholic universityMasters fundraising 101 acu australian catholic university
Masters fundraising 101 acu australian catholic university
WWF-Australia
 
Fundraising 101
Fundraising 101Fundraising 101
Fundraising 101
Emily Davis Consulting
 
Building An Individual Giving Program Combined Sw Ct Final
Building An Individual Giving Program Combined Sw Ct FinalBuilding An Individual Giving Program Combined Sw Ct Final
Building An Individual Giving Program Combined Sw Ct Final
mtbcindy
 
Make Your Annual Appeal Soar
Make Your Annual Appeal SoarMake Your Annual Appeal Soar
Make Your Annual Appeal Soar
Jim Friend
 
Enterprise Online Fundraising Plan and Research
Enterprise Online Fundraising Plan and ResearchEnterprise Online Fundraising Plan and Research
Enterprise Online Fundraising Plan and Research
Rebecca Higman
 
Resuscitating Your Budget: Moving Donors to Give
Resuscitating Your Budget: Moving Donors to GiveResuscitating Your Budget: Moving Donors to Give
Resuscitating Your Budget: Moving Donors to Give
Robert Croft
 
Nysca dec fund dvlpment[1]
Nysca dec fund dvlpment[1]Nysca dec fund dvlpment[1]
Nysca dec fund dvlpment[1]Andrew Marietta
 
Grant Getting 101
Grant Getting 101Grant Getting 101
Grant Getting 101
Michele R. Berard, MBA, CFRE
 
Finance, Fundraising and Technology: Beyond the Bottom Line
Finance, Fundraising and Technology:Beyond the Bottom LineFinance, Fundraising and Technology:Beyond the Bottom Line
Finance, Fundraising and Technology: Beyond the Bottom LineDavid Harkins
 
Conducting a Capital Campaign in the Current Economy
Conducting a Capital Campaign in the Current EconomyConducting a Capital Campaign in the Current Economy
Conducting a Capital Campaign in the Current Economy
Virginia Rural Health Association
 
Partner Training: Fundraising
Partner Training: FundraisingPartner Training: Fundraising
Partner Training: Fundraising
Grace Dunlap
 
NYMACC 2011 Fund Development for Your Arts Organization Board
NYMACC 2011 Fund Development for Your Arts Organization BoardNYMACC 2011 Fund Development for Your Arts Organization Board
NYMACC 2011 Fund Development for Your Arts Organization BoardAndrew Marietta
 
CAP Annual Convention Presentation| Increasing Sustainability with Private Se...
CAP Annual Convention Presentation| Increasing Sustainability with Private Se...CAP Annual Convention Presentation| Increasing Sustainability with Private Se...
CAP Annual Convention Presentation| Increasing Sustainability with Private Se...
Kerry Rego
 
June 18 bangalore #3 Succeeding on GlobalGiving
June 18 bangalore #3 Succeeding on GlobalGivingJune 18 bangalore #3 Succeeding on GlobalGiving
June 18 bangalore #3 Succeeding on GlobalGivingBill Brower
 
Mar 26 #3 Getting On GlobalGiving
Mar 26 #3 Getting On GlobalGivingMar 26 #3 Getting On GlobalGiving
Mar 26 #3 Getting On GlobalGivingBill Brower
 
May 11 Nepal #3 Succeeding on GlobalGiving
May 11 Nepal #3 Succeeding on GlobalGivingMay 11 Nepal #3 Succeeding on GlobalGiving
May 11 Nepal #3 Succeeding on GlobalGivingBill Brower
 

Similar to Fundraising 101 (20)

What donors want fundraising trends for 2012
What donors want   fundraising trends for 2012What donors want   fundraising trends for 2012
What donors want fundraising trends for 2012
 
I need a fundraiser now!
I need a fundraiser now!I need a fundraiser now!
I need a fundraiser now!
 
Masters fundraising 101 acu australian catholic university
Masters fundraising 101 acu australian catholic universityMasters fundraising 101 acu australian catholic university
Masters fundraising 101 acu australian catholic university
 
Fundraising 101
Fundraising 101Fundraising 101
Fundraising 101
 
Building An Individual Giving Program Combined Sw Ct Final
Building An Individual Giving Program Combined Sw Ct FinalBuilding An Individual Giving Program Combined Sw Ct Final
Building An Individual Giving Program Combined Sw Ct Final
 
Make Your Annual Appeal Soar
Make Your Annual Appeal SoarMake Your Annual Appeal Soar
Make Your Annual Appeal Soar
 
Enterprise Online Fundraising Plan and Research
Enterprise Online Fundraising Plan and ResearchEnterprise Online Fundraising Plan and Research
Enterprise Online Fundraising Plan and Research
 
Resuscitating Your Budget: Moving Donors to Give
Resuscitating Your Budget: Moving Donors to GiveResuscitating Your Budget: Moving Donors to Give
Resuscitating Your Budget: Moving Donors to Give
 
Nysca dec fund dvlpment[1]
Nysca dec fund dvlpment[1]Nysca dec fund dvlpment[1]
Nysca dec fund dvlpment[1]
 
Grant Getting 101
Grant Getting 101Grant Getting 101
Grant Getting 101
 
Finance, Fundraising and Technology: Beyond the Bottom Line
Finance, Fundraising and Technology:Beyond the Bottom LineFinance, Fundraising and Technology:Beyond the Bottom Line
Finance, Fundraising and Technology: Beyond the Bottom Line
 
Conducting a Capital Campaign in the Current Economy
Conducting a Capital Campaign in the Current EconomyConducting a Capital Campaign in the Current Economy
Conducting a Capital Campaign in the Current Economy
 
Partner Training: Fundraising
Partner Training: FundraisingPartner Training: Fundraising
Partner Training: Fundraising
 
Kim Klein
Kim KleinKim Klein
Kim Klein
 
NYMACC 2011 Fund Development for Your Arts Organization Board
NYMACC 2011 Fund Development for Your Arts Organization BoardNYMACC 2011 Fund Development for Your Arts Organization Board
NYMACC 2011 Fund Development for Your Arts Organization Board
 
Fundraising finance jeopardy handout
Fundraising finance jeopardy handoutFundraising finance jeopardy handout
Fundraising finance jeopardy handout
 
CAP Annual Convention Presentation| Increasing Sustainability with Private Se...
CAP Annual Convention Presentation| Increasing Sustainability with Private Se...CAP Annual Convention Presentation| Increasing Sustainability with Private Se...
CAP Annual Convention Presentation| Increasing Sustainability with Private Se...
 
June 18 bangalore #3 Succeeding on GlobalGiving
June 18 bangalore #3 Succeeding on GlobalGivingJune 18 bangalore #3 Succeeding on GlobalGiving
June 18 bangalore #3 Succeeding on GlobalGiving
 
Mar 26 #3 Getting On GlobalGiving
Mar 26 #3 Getting On GlobalGivingMar 26 #3 Getting On GlobalGiving
Mar 26 #3 Getting On GlobalGiving
 
May 11 Nepal #3 Succeeding on GlobalGiving
May 11 Nepal #3 Succeeding on GlobalGivingMay 11 Nepal #3 Succeeding on GlobalGiving
May 11 Nepal #3 Succeeding on GlobalGiving
 

Recently uploaded

ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
fisherameliaisabella
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
uae taxgpt
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
NathanBaughman3
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ofm712785
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
HumanResourceDimensi1
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
Lviv Startup Club
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Lital Barkan
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
Sam H
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
awaisafdar
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
Falcon Invoice Discounting
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
DerekIwanaka1
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 

Recently uploaded (20)

ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 

Fundraising 101

  • 1. Fundraising 101 May 2010 Meredith Kennedy, LEED Green Associate
  • 2.
  • 4. Report from the NTC 2010
  • 8.
  • 9.
  • 12. Many charities report increases in giving during hard times and decreases during boom times
  • 13.
  • 14. 63% of foundations reduced the number/size of grants by 10 – 14% in 2009 and 2010.
  • 15.
  • 18.
  • 19. Why Individuals? 85-90% of all donations come from individuals. Individuals want to feel connected with a mission they care about, and want to support it. Gave $229 BILLION in 2007 and $220 BILLION in 2008. The more individuals volunteer and are engaged with the organization, the more they give.
  • 20. Identifying Individual Prospects and Mining Your Membership Work with your board Research philanthropists in your community Look for ways to engage your prospects in your work Get to know the leaders/top officers in your membership
  • 21.
  • 22. Let the mission of USGBC guide you
  • 23. Don’t just ask for a donation; tell the donor how the donation is being spent and making a difference
  • 24.
  • 25. Say “thank you” at least three times for every ask
  • 26. Say thanks in a variety of ways and places
  • 27. Tell your donors exactly how you’re using their money
  • 28.
  • 29. Fundraising Lessons Learned: Transacting the Ask Four Stories of an Ask— always answer the questions: 1. Why are you asking me to give? 2. What is the impact of my gift? 3. Why now? 4. Who says I should give?
  • 30.
  • 32. Give the donor the credit (his or her achievement, not yours)
  • 33. Show (don’t tell) where the donor’s money went
  • 34. Repeat. And again. All year long. Acquisition is important, but retention is key!
  • 35. Fundraising Lessons Learned: Homer Simpson for Nonprofits Most people don’t make rational decisions all the time, and that’s where behavioral economics comes in. Most nonprofits do a good job of making rational decisions as to why people should support them. But what about the irrational arguments?
  • 36.
  • 37. Patterns of irrationality are consistent.
  • 38.
  • 39.
  • 40. Annual Giving Build your core constituency by communicating with your membership regularly Challenge every member to give a gift at least 2x every year Thank them! Track gifts and watch fortrends/major gift prospects
  • 42. Developing your Case for Support The case for support should appeal to all donors – it’s your story Make it compelling, and show impact Help them make the connection between the societal need (climate change, social equity concerns) and the solution (green buildings!) Doesn’t need to be an expensive document
  • 43. Corporate and Foundation Grants Important complement to fundraising program Research carefully to find good match Your goals and the donor’s must be aligned Follow through on terms of grant (reporting, financial recording, acknowledgment, etc.)
  • 44. Role of Board Members Most organizations… Are measured by board giving and strive for 100% participation Include fundraising as part of the job description Empower and train their board members to help with the solicitation process Individual Service Plan
  • 45. Grant Proposal Success Factor One:  The quality of the nonprofit organization.  Factor Two:  The innovative nature or critical importance of the proposed project.  Factor Three:  The appropriateness of a funding source or the competition level in a particular grantmaking cycle.  Factor Four:  The skills of the grantwriter in building a compelling case. 
  • 46. Grant Proposals Step-by-Step Step One: Vision  Every proposal, no matter how small, should reflect an ambitious vision.  Step Two:  Philanthropy  Identify a grantmaking institution. Step Three:  Language  Clear goals, measurable objectives, and specific outcomes.  Step Four: Submission  Step Five: Continuation Funded- future projects. Denied- building block.  
  • 47.
  • 49. UBIT – unrelated business income tax
  • 52. Most states require registration of nonprofits and comprehensive annual reporting of fundraising activity
  • 53.

Editor's Notes

  1. On the personal touch:I maintain that the best way to engage donors is to individualize as much as possible. Templates are fine for initial contacts, but not when you’re talking about savvy philanthropists who get “template” info from probably every charity in town. Make it stand out, make it personal, do your research, and find out where their interests match with your chapter’s initiatives. Handwritten notes go far. One donor told me that he tripled his annual giving amount to a charity because someone from the organization called him within days of receiving his check to thank him personally. The donor originally was giving a couple hundred dollars in response to an annual plea, and is now giving major gifts.  
  2. On the personal touch:I maintain that the best way to engage donors is to individualize as much as possible. Templates are fine for initial contacts, but not when you’re talking about savvy philanthropists who get “template” info from probably every charity in town. Make it stand out, make it personal, do your research, and find out where their interests match with your chapter’s initiatives. Handwritten notes go far. One donor told me that he tripled his annual giving amount to a charity because someone from the organization called him within days of receiving his check to thank him personally. The donor originally was giving a couple hundred dollars in response to an annual plea, and is now giving major gifts.  
  3. Major gift prospects can emerge from anywhere, either through peer-to-peer board relationships, or from the “cast a wide net and see what comes in” philosophy, in which you mine through your membership to identify people who should be cultivated further. Your corporate sponsors/partners are also your individual prospects. Involve their top leadership in your work. Look for people with senior level positions, who serve on non-profit boards, who have been in the news for supporting a charity. Sort through addresses to look for swanky zip codes. Encourage your fundraising committees to become familiar with recognized and proven fundraising standards, ethics and strategies. The Association of Fundraising Professionals has chapters in every state in the U.S. and an excellent website as well. To learn more, go to http://www.afpnet.org/ethicsUse free websites. Use google, guidestar, foundation center and other free websites to search for a donor’s name, or to learn about trustees on non-profit and foundation boards. Use Hoovers to find company info and top officers. Use foundationcenter to learn about recent big gifts. (Refer to the extranet for lists of top websites, mostly free.)Look for ways to involve people with capacity in your community. Schedule a tour of a green building, plan a reception in your office, hold a summit or meeting on a topic that is unique to the business and/or philanthropy community in your region. Bring them into the fold. Show them the work you’re doing, how it’s innovative and relevant to and improving the community. Make them care. Explain why philanthropic support is necessary. Be prepared to show how the chapter is run responsibly by sharing 990s or budgets if requested.
  4. Session premise was donor retention.Why are you asking me to give? (stories, vivid example, through naturally interesting people)What is the impact of my gift? (make tangible what you are asking for)Why now? (urgency, when they’re feeling emotional)Who says I should give? (don’t trust traditional messengers anymore. The people you know are powerful askers- first touch points with charity are frequently through alternative messengers)Need to be listening more than you’re talking- don’t want to tell someone to value your cause, you need to show them how your cause reflects their values. Need to answer “why me” over and over and over. The answer to this is not your org’s mission statement. 1.8 mil charities in USA. 117 new charities every day approved by the IRS. Competition is getting worse! If people believe that you’re almost to your goal, they’re more likely to give (ie, matching gift challenges).
  5. People are not rational beings, but the patterns of irrationality are consistent, and understanding them is key to effective marketing and fundraising. This e-Book is a guide to behavioral economics for nonprofit leaders and in here is why you should be reading it:  You will be seeing behavioral economics everywhere this year.  It’s the topic of a slew of business books - and it should be the topic on the minds of everyone in nonprofit marketing and fundraising, too. behavioral economics challenges the notion that people will choose the best action or the most logically presented choice and explores the bounds of rationality — identifying social, cognitive and emotional factors that can influence the decisions people make.  The big takeaway?  People don’t arrive at most decisions through a process of weighing costs against benefits. We are irrational. In their book Nudge, Richard Thaler and Cass Sunstein put it simply: Real people make decisions like Homer Simpson, not Spock.So why is behavioral economics important to nonprofit organizations? For us, these irrational decisions have high stakes. We’re not asking people to buy a Coke. We’re asking them to protect our environment, to safeguard our children, to fight for human rights. We’re asking them to change the world. Their individual decisions — which often don’t take into account one’s own best interest let alone the interest of the greater good — matter a lot. We need to be sure we’re asking people in the right way, or their Homer brains might undo our Spock arguments.
  6. People are not rational beings, but the patterns of irrationality are consistent, and understanding them is key to effective marketing and fundraising. Book is a guide to behavioral economics for nonprofit leaders and in here is why you should be reading it:  You will be seeing behavioral economics everywhere this year.  It’s the topic of a slew of business books - and it should be the topic on the minds of everyone in nonprofit marketing and fundraising, too. behavioral economics challenges the notion that people will choose the best action or the most logically presented choice and explores the bounds of rationality — identifying social, cognitive and emotional factors that can influence the decisions people make.  The big takeaway?  People don’t arrive at most decisions through a process of weighing costs against benefits. We are irrational. In their book Nudge, Richard Thaler and Cass Sunstein put it simply: Real people make decisions like Homer Simpson, not Spock.So why is behavioral economics important to nonprofit organizations? For us, these irrational decisions have high stakes. We’re not asking people to buy a Coke. We’re asking them to protect our environment, to safeguard our children, to fight for human rights. We’re asking them to change the world. Their individual decisions — which often don’t take into account one’s own best interest let alone the interest of the greater good — matter a lot. We need to be sure we’re asking people in the right way, or their Homer brains might undo our Spock arguments.
  7. People are not rational beings, but the patterns of irrationality are consistent, and understanding them is key to effective marketing and fundraising. Book is a guide to behavioral economics for nonprofit leaders and in here is why you should be reading it:  You will be seeing behavioral economics everywhere this year.  It’s the topic of a slew of business books - and it should be the topic on the minds of everyone in nonprofit marketing and fundraising, too. behavioral economics challenges the notion that people will choose the best action or the most logically presented choice and explores the bounds of rationality — identifying social, cognitive and emotional factors that can influence the decisions people make.  The big takeaway?  People don’t arrive at most decisions through a process of weighing costs against benefits. We are irrational. In their book Nudge, Richard Thaler and Cass Sunstein put it simply: Real people make decisions like Homer Simpson, not Spock.So why is behavioral economics important to nonprofit organizations? For us, these irrational decisions have high stakes. We’re not asking people to buy a Coke. We’re asking them to protect our environment, to safeguard our children, to fight for human rights. We’re asking them to change the world. Their individual decisions — which often don’t take into account one’s own best interest let alone the interest of the greater good — matter a lot. We need to be sure we’re asking people in the right way, or their Homer brains might undo our Spock arguments.
  8. Annual giving – steady revenue stream; give once/renew/increase giving; discover core constituencies and turn them into continuous annual donorsWho are your constituencies?Members; those who take workshops; local businesses; special event attendees; ed providers; board (employees – committed to mission)Combine methods – mail/email/call – increasingly receive direct mail/reply online – [allow for opt out – important to track those requests]See who floats to the top and ENGAGE furtherThere should be a donate capability on every page of your website – see NRDC for effective online fundraising – when joining; when looking at issues pages/ take action pagesDo not be discouraged if you get only a 3% return and if the first time isn’t cost effective. Average person has to see message/be asked 12 times before responding.Communicate: Outline the need and share the case for support, share news,
  9. Start with a case for support, based on the chapter’s strategic initiatives. Look for ways to connect USGBC’s work to new communities, philanthropic initiatives. Is your chapter offering education courses in underserved communities? Are you working with Title I schools? Do you have a unique approach to green jobs?
  10. Challenge the board to make a personal gift. Include fundraising and giving as a requirement of the job, and add it to the job description. Do exactly what you’re doing! Your board is often the first place to start. What you’re asking them to do right now is also known as a “sphere of influence” exercise. It’s incredibly useful. And while you’re working with your board on their network ties, also try to gauge their comfort with bringing their contacts into the fold in some way. Would they invite their friends to an event? Would they write a note to accompany the chapter’s annual report, a year end appeal, a holiday card or another communiqué of some kind? Would they go along on a visit to ask them to become involved with the chapter? Or would they actually ask their friends to support the chapter with a gift?Set up a system or process for board members to start thanking donors for their gifts, no matter how big or small.
  11. Step One: Vision.  The passionate mission of a nonprofit organization leads to a concrete program to enrich the human condition or trigger social change.  Every proposal, no matter how isolated the goals or modest the grant amount requested, should reflect an ambitious vision.  Step Two:  Philanthropy.  The organization must identify a grantmaking institution that shares this vision and has the resources to become a funding partner.  Step Three:  Language.  The vision must be translated into concrete terms with clear goals, measurable objectives, and specific outcomes.  Step Four: Submission.  In the spirit of partnership, the proposal should be submitted for evaluation by the grantmaking institution.  Step Five: Continuation.  If the proposal is funded, future charitable activities should grow out of this initial success and the philanthropic institution should be cultivated for future partnership.  If the proposal is denied, the language becomes the building block for future submissions. 
  12. If you are not 501c3 – mislead sponsors on deductibility 990 and audit – nec. and things that funders may ask to seeUbit – taxed at normal corporate tax rateLobbying – not only threatens nonprofit status, but some funders require disclosure about or limit to 5%; corps are wary of…Required state registration – IF the non-p is physically “present” in the state or if the non-p raises funds in the states (any kind of fundraising) – PRIOR to solicitation39 states require info about finances and governance (sometimes annual registration)some require 990s, some more documentscomprehensive financial reporting -- fundraising practices and resultsUnified Registration Statement – effort to consolidate the information and data requirements of all states that require registration of nonprofit organizations performing charitable solicitations within their jurisdictions. The URS is an alternative to filing all of the respective registration forms produced by each of the cooperating states. In those states, a registering nonprofit may use either the state form or the URS. Thus, the URS proves most useful to nonprofits soliciting regionally or nationally and, therefore, subject to the registration laws of multiple states. But the URS may be used by any nonprofit that is registering in a state accepting it.