New Caledonia Tourism commissioned StartVR to develop an engaging and innovative VR campaign to entice potential visitors and travellers

1. Start VR is a full service content and production studio, committed to the
creation of beautiful, immersive virtual reality experiences.
VIRTUAL REALITY CASE STUDY
NEW CALEDONIA TOURISM BOARD

2. THE BRIEF
NEW CALEDONIA TOURISM BOARD
The island of New Caledonia in the Pacific Ocean is not as well know as some of its neighbours. The Tourism
Board had noticed virtual reality was successfully being used by travel companies such as Thomas Cook to give
potential tourists an insight in to what their real holiday could look like.
They asked Start VR to propose an interactive VR user experience, using 360 video to showcase New Caledonia’s
exotic attractions from never seen before perspectives.

3. A VIRTUAL TASTE
USER EXPERIENCE
Start VR designed a VR application that combined 360 video footage with an immersive, interactive user
experience that was delivered on the Samsung Gear and Google Cardboard.
VR Entry menu
Titles lead to different 360 videos
User Experience Design
Mobile Integration with PPC
Available on Samsung Gear / Oculus Store
Branded Cardboard

4. ENTRY MENU
USER INTERFACE
The Start VR Graphics, Unity and App Development team designed a custom application interface that gave
users the ability to explore different parts of the island.

5. IMMERSION
PRESENCEAGENCY
EMBODIMENT
STORYBOARD
THE VR NARRATIVE
The VR app provided twelve scenes of immersive, sensory and interactive content experiences that users
unlocked as they ‘moved’ around the island.

6. FILM
360 VIDEO
Start VR scripted and filmed twelve, 360 videos which allow the user to experience the island from unique
perspectives, hear compelling stories from locals, explore private paradise beaches and gardens; be awed by the
natural beauty, and appreciate the cosmopolitan New Caledonia lifestyle.

7. MOBILE INTEGRATION
PUBLISHING / ANALYTICS
Users that do not have a Gear VR headset can download the New Caledonia app via iOS or Android and also
watch the videos.

8. E-COMMERCE
DIRECT RESPONSE
By activating the ‘VR’ on button, anyone with an iPhone or Android phone can take a virtual tour of your chosen
destination with a Google Cardboard, then within in the app users can link directly to search for flights.

9. OFFLINE INTEGRATION
IN FLIGHT SALES / ENTERTAINMENT
The New Caledonia VR content was made available to Qantas Business Class passengers

10. PAID MEDIA DISTRIBUTION
360 VIDEO DISPLAY
Start VR has partnered with Omnivirt to deliver a 360 video player that can be integrated with rich media units.

11. BRANDED ENTERTAINMENT
Immersive 360 storytelling & VR Film
Production
TV companion VR content
Virtual 360 site tours
Room scale event / conference
activations
Product launches in VR
Experiential VR
NEW CALEDONIA TOURISM
VR APPLICATIONS
Startgate CMS
CGI Animation
Bespoke VR application development
Immersive learning & education
Off-plan visualisation
VR PUBLISHING
Startgate White Label App
User Analytics / Heatmap Video
360 Video Paid Distribution
START VR
WORK WITH US

12. 360 VIDEO / VR
PRODUCTION
We script, storyboard and shoot
live action or create custom
worlds with CGI animation in
monoscopic or stereoscopic
360 panoramic video
POST PRODUCTION
AND VFX
Video sources are stitched,
graded have 3D and 2D visual
effects added. Content is
compressed for optimal
delivery.
SOFTWARE
DEVELOPMENT
Content is developed,
optimised and packaged for
delivery across mobile and
desktop virtual reality
platforms.
PUBLISH AND
DISTRIBUTE
Via Startgate, final experiences
are packaged, marketed and
distributed for optimal
engagement across chosen VR
devices and mobile
marketplaces.
START VR
STUDIO

13. BRAND BENEFITS OF VR
Immersive User Experience
100% attention - no distractions
High dwell time
Good fit for branded content
Visceral & Emotive:
High brand recall
Generates social media / PR buzz
Personalisation
Interactive and on-demand

15. 3D VIEW / 2D MOBILE / AUTHOR / PROMOTE / INSIGHTS
MAJOR VR PLATFORMS CUSTOM & TEMPLATE MENU PREVIEW & CATEGORIES
PRODUCT OVERVIEW
FORMATS

16. 3D VIEW / 2D MOBILE / AUTHOR / PROMOTE / INSIGHTS
PRODUCT OVERVIEW
FORMATS
PORTRAIT NAVIGATION 360° MAGIC WINDOW CARDBOARD ON/OFF SWITCH

17. 3D VIEW / 2D MOBILE / AUTHOR / PROMOTE / INSIGHTS
PRODUCT OVERVIEW
FORMATS
MULTIPATH NARRATIVE TELEPORTATION SELF PUBLISH

18. 3D VIEW / 2D MOBILE / AUTHOR / PROMOTE / INSIGHTS
PRODUCT OVERVIEW
FORMATS
CUSTOM CALL TO ACTION PUSH NOTIFICATIONS SOCIAL SHARING

19. 3D VIEW / 2D MOBILE / AUTHOR / PROMOTE / INSIGHTS
PRODUCT OVERVIEW
FORMATS
VIDEO HEATMAPS ENGAGEMENT ANALYTICS

20. RHIANNON MONKS
RHIANNON@STARTVR.CO
SYDNEY / LONDON / SAN FRANCISCO
WANNA SEE A DEMO…?