Qantas partnered with Start VR to develop a virtual reality app that showcases Australia's remote travel destinations through immersive 360° videos, aimed at increasing flight bookings. The app is accessible on various devices and allows users to experience key attractions, switch between 2D and 3D views, and directly book flights through integrated features. Additionally, branded Google Cardboard can be used to reach users without headsets, enhancing customer engagement with the brand's travel offerings.

1. VR CASE STUDY
QANTAS

2. THE VR BRIEF
QANTAS
Qantas asked Start VR to help them use VR to
connect with travellers by showcasing parts of
Australia they may not be familiar with - with
the objective to increase flight bookings to
these remote locations

3. QANTAS VR EXPERIENCE
THE APPLICATION
Travellers who are curious about travelling to Australia can now experience a series of immersive 360° videos
that highlight the key tourist attractions found on Qantas flight routes

4. 360 VIDEO DISPLAY
VR CONTENT MENU
The Stargate app framework provides an interactive content menu, with secure multi-channel content
distribution for 360 video which can be tracked by heat map analytics. New videos can be added via the Stargate
CMS by Qantas at any time and users are sent push notifications alerts for content updates.

5. VR MEDIA FIRST
A UNIQUE PERSPECTIVE
Available for Samsung Gear VR, Oculus Rift and HTC Vive devices, the Qantas VR app shows users a sneak peek
of Australia's most beautiful scenery, including a world first: a virtual fly over of Uluru.

6. MOBILE INTEGRATION
IOS / ANDROID
The VR mobile application can be downloaded for free by all smartphone users. There is a built in VR on/off
mode for switching between 2D “Magic Window” and a 3D view for VR headsets.

7. DIGITAL INTEGRATION
ONLINE CONVERSION
Anyone with an iPhone or Android phone can take a virtual tour of the various Qantas travel destinations, then a
unique ‘Book Now’ button takes the user straight to the appropriate flight booking details page as the primary
call to action

8. BRANDED GOOGLE CARDBOARD
CONSUMER OUTREACH
Start VR can organise branded Google cardboard to ensure those without VR headsets can still enjoy your VR
experience

9. Our aim with the new virtual reality app is to connect
with travellers by showcasing parts of Australia they may
not be familiar with. Customers loved our trial of VR
headsets last year, but we wanted to take it to another
level and make it more accessible”.
“Anyone with an iPhone or Android phone can take a
virtual tour of Kakadu National Park, for instance, then
book a flight directly from the app and see it in person.”OLIVIA WIRTH
GROUP EXECUTIVE
CLIENT TESTIMONIAL
QANTAS

10. RHIANNON MONKS
RHIANNON@STARTVR.CO
SYDNEY / LONDON / SAN FRANCISCO
WANNA SEE A DEMO…?