Writing For The Web - 10 minute tutorial/refresher.
Quick tips to get you started in writing for the web (with audio goodness).
Slides and MP3 writers guide for the content team.
The document discusses writing effectively for the web. Some key points include:
1) Web readers scan pages quickly looking for key words and phrases rather than reading entire pages word-for-word.
2) Good web writing should know the audience, provide what they want in a concise and scannable style.
3) Common mistakes to avoid include long introductions, mission statements on the home page, and using all available content without curation.
4) Effective web writing uses short paragraphs, keywords people search for, and puts the most important information first in an inverted pyramid style.
INTRODUCTION
ERIK DEVANEY
Content Strategist, HubSpot
@BardOfBoston
Written & Designed by:
For some, the word “optimization” conjures
up thoughts of complicated mathematics
and data analysis. It can seem like one of
those things that only a true “data geek”
could ever hope to understand.
How Write & Design Landing Pages That Increase Conversion Rates, Orders and S...Pinpointe On-Demand
Want to double or triple conversion rates, leads, and online sales?
One of the most common mistakes companies make in their online lead generation strategy is NOT using landing pages. Landing pages are critical for the success of any lead generation strategy; yet, a large percentage of companies still do not use them or are not using them successfully.
This slide deck covers includes the slides used by expert online marketing strategist, Bob Bly, to create a well-designed landing page that can double or triple conversion rates, leads, and sales.
Bob breaks down the crucial elements of a successful landing page – from content to content placement – and covers other significant factors you must consider when creating and promoting your landing pages.
A Glimpse of What You Will See:
- How to create instant credibility
- Landing page “hot spots” where testing different elements will maximize conversion rates
- What content increases landing page readership and response
- How to capture email addresses of visitors who don’t register on your page.
- And more
To watch the webinar that goes along with these slides go to http://email-marketing.pinpointe.com/27-email-design-and-content-tips-eryn-branham
A successful email campaign incorporates a variety of elements that work together – from layout and design to content and call to action(s).
This slide deck provides plenty of tips and examples on creating stunning email campaigns that get read and clicked.
What you can expect to see:
Recent Trends – Includes lots of examples
Content Tips – Message, text length, hierarchy, and identity
Design Tips – Layout, branding, colors, images, and fonts
Before and Afters or email campaigns
I've Got 99 Problems and a Keyword Ain't One!Woj Kwasi
Not all keywords are created equal. Search engine results pages can look dramatically different depending on a searcher’s intent. This changes their search experience as well as how they discover and interact with your content.
Discover how to take your keyword research to the next level as we take you on a journey through time and space drawing on Kwasi Studios’ study of search engine results pages for 2,000 keywords. You’ll learn to place proven keyword research techniques in the context of user journeys, intent and the diverse range of properties that form search engine results pages.
Top Ten Tips for Effective Search Engine Marketing in 2014The Internet Works
Here is Jez's presentation from The Business Show, in association with Nominet, about the ten key elements of the modern search engine marketing process, with an explanation of why each element is important and what effect it can have on a business’s bottom line.
The presentation covers the fundamentals of SEM and advanced topics, including website structure, keyword research and targeting, content, links, pay per click (PPC), using analytics to measure effectiveness and an overview of the marketing implications of the new .uk domain extensions.
Read our full interactive blog post here: http://www.theinternetworks.co.uk/2014/05/top-ten-tips-effective-search-engine-marketing-2014/
Melanie Seibert is a freelance writer who specializes in technical writing, content strategy, and SEO copywriting. She has a BA and MA in English and has worked as an in-house copywriter and technical writer. The document discusses how to write optimized content for both search engines and human readers. It provides tips for incorporating keywords, writing effective page titles, headings, links, metadata, and content on pages. The goal is to make content findable by search engines and understandable and useful for human readers to help increase conversions and rankings.
Stuff what we're doing at Edge Hill UniversityMichael Nolan
Presentation from 22nd July workshop session at Institutional Web Management Workshop 2008. Skip to slide 41 for my BarCamp session "10ish five-minute ways to improve your website".
The document discusses writing effectively for the web. Some key points include:
1) Web readers scan pages quickly looking for key words and phrases rather than reading entire pages word-for-word.
2) Good web writing should know the audience, provide what they want in a concise and scannable style.
3) Common mistakes to avoid include long introductions, mission statements on the home page, and using all available content without curation.
4) Effective web writing uses short paragraphs, keywords people search for, and puts the most important information first in an inverted pyramid style.
INTRODUCTION
ERIK DEVANEY
Content Strategist, HubSpot
@BardOfBoston
Written & Designed by:
For some, the word “optimization” conjures
up thoughts of complicated mathematics
and data analysis. It can seem like one of
those things that only a true “data geek”
could ever hope to understand.
How Write & Design Landing Pages That Increase Conversion Rates, Orders and S...Pinpointe On-Demand
Want to double or triple conversion rates, leads, and online sales?
One of the most common mistakes companies make in their online lead generation strategy is NOT using landing pages. Landing pages are critical for the success of any lead generation strategy; yet, a large percentage of companies still do not use them or are not using them successfully.
This slide deck covers includes the slides used by expert online marketing strategist, Bob Bly, to create a well-designed landing page that can double or triple conversion rates, leads, and sales.
Bob breaks down the crucial elements of a successful landing page – from content to content placement – and covers other significant factors you must consider when creating and promoting your landing pages.
A Glimpse of What You Will See:
- How to create instant credibility
- Landing page “hot spots” where testing different elements will maximize conversion rates
- What content increases landing page readership and response
- How to capture email addresses of visitors who don’t register on your page.
- And more
To watch the webinar that goes along with these slides go to http://email-marketing.pinpointe.com/27-email-design-and-content-tips-eryn-branham
A successful email campaign incorporates a variety of elements that work together – from layout and design to content and call to action(s).
This slide deck provides plenty of tips and examples on creating stunning email campaigns that get read and clicked.
What you can expect to see:
Recent Trends – Includes lots of examples
Content Tips – Message, text length, hierarchy, and identity
Design Tips – Layout, branding, colors, images, and fonts
Before and Afters or email campaigns
I've Got 99 Problems and a Keyword Ain't One!Woj Kwasi
Not all keywords are created equal. Search engine results pages can look dramatically different depending on a searcher’s intent. This changes their search experience as well as how they discover and interact with your content.
Discover how to take your keyword research to the next level as we take you on a journey through time and space drawing on Kwasi Studios’ study of search engine results pages for 2,000 keywords. You’ll learn to place proven keyword research techniques in the context of user journeys, intent and the diverse range of properties that form search engine results pages.
Top Ten Tips for Effective Search Engine Marketing in 2014The Internet Works
Here is Jez's presentation from The Business Show, in association with Nominet, about the ten key elements of the modern search engine marketing process, with an explanation of why each element is important and what effect it can have on a business’s bottom line.
The presentation covers the fundamentals of SEM and advanced topics, including website structure, keyword research and targeting, content, links, pay per click (PPC), using analytics to measure effectiveness and an overview of the marketing implications of the new .uk domain extensions.
Read our full interactive blog post here: http://www.theinternetworks.co.uk/2014/05/top-ten-tips-effective-search-engine-marketing-2014/
Melanie Seibert is a freelance writer who specializes in technical writing, content strategy, and SEO copywriting. She has a BA and MA in English and has worked as an in-house copywriter and technical writer. The document discusses how to write optimized content for both search engines and human readers. It provides tips for incorporating keywords, writing effective page titles, headings, links, metadata, and content on pages. The goal is to make content findable by search engines and understandable and useful for human readers to help increase conversions and rankings.
Stuff what we're doing at Edge Hill UniversityMichael Nolan
Presentation from 22nd July workshop session at Institutional Web Management Workshop 2008. Skip to slide 41 for my BarCamp session "10ish five-minute ways to improve your website".
The Affiliate Masters Course is an intensive 10-DAY course on becoming a
High-earning affiliate champion.
How? By “building income through content,” the proven, C T P M way!
An affiliate business is one of the easiest ways to get your feet wet in e-business.
You send visitors (i.e., potential customers) to a merchant’s Web site that you are
Representing. If they buy or complete a required action (for example, fill in a
Form), the merchant pays you a commission. No fuss, no muss!
This presentation will explain the different types of freelance writing responsibilities such as keyword density, SEO content, Ezine and WordPress articles.
Writing for the web is different than writing for print. Web users skim and scan content, move quickly between pages, and are easily overwhelmed. Effective web writing provides concise, scannable content that directly addresses the user's needs and allows them to easily complete tasks. It uses short paragraphs, lists, questions, and other chunking techniques to help users quickly find relevant information.
This presentation will explain the different types of freelance writing responsibilities such as keyword density, SEO content, Ezine and WordPress articles.
This document discusses how small businesses can profit from e-business. It covers increasing visibility online to drive more sales leads through search engine optimization. It also discusses using a website to show dependability, inspire confidence in customers, and improve business efficiencies. The document provides tips for small businesses getting started with e-business, including choosing a domain name, hosting, writing good website content, and estimating costs. It promotes attending seminars to learn more about how e-business can increase sales and conversions.
This document provides guidance on crafting search engine optimized content. It discusses targeting specific search engine result pages like direct answer boxes. It recommends determining relevant keywords and structures. The document outlines best practices for on-page optimization elements like titles, headings, metadata, links, images and videos. It stresses the importance of providing sufficient relevant content and avoiding tricks. The document also discusses content marketing concepts like identifying goals, selecting topics, and measuring results. It explains how SEO and social media influence each other to help content be found online.
Waking up in Seattle: you're the one that they want!Margot Bloomstein
The document is a presentation by Margot Bloomstein on content strategy. It discusses how content strategy can help organizations communicate more effectively internally and with clients by establishing a shared vocabulary and message architecture. It also describes how content strategy can help information architects plan by conducting content audits to understand what content exists, its quality, and what may be needed in the future. Additionally, the presentation explains how content strategy can aid in social media engagement by providing guidelines, calendars, and consistency across channels.
Why Content Marketing Alone is Not Enough to RankTommy Landry
Content marketing is the rage the past few years, and for good reason. It works…if also complemented with a solid off page strategy to ensure the content is indexed, ranked, and visited.
This document provides a step-by-step guide for writing an effective blog. It discusses researching trending topics, choosing relevant keywords, coming up with attention-grabbing titles, including backlinks to other sources, tailoring content to specific verticals, formatting for readability, and aiming for a word count of 1,700-2,000 words. The goal is to write blogs that will engage readers and rank highly on search engines. Proper topic selection, keywords, titles, backlinks, readability and length are emphasized as important factors for blog success.
If these software backlink builders worked so great, everyone would be using them and no one would bother spending time to manually build backlinks, right? Another thing that’s worth mentioning is that Google and the other search engines put more emphasis on the QUALITY of content being published more so than anything else.
CLICK HERE:http://bit.ly/3pumQQ6
FOR MORE DETAILS:https://magicsubmitterreviews9.blogspot.com
Created as an introduction to social networking as an aid to the job search. Provides job boards, search engines, social networking sites, resume and interview tips.
Get More Sales Through Better Search Engine Optimization (SEO) and Social Eng...Duncan Connor
This document provides guidance on improving search engine optimization and increasing sales through better search engine results and website engagement. It discusses the four phases of the search satisfaction process: search, selection, engagement, and fulfillment. To improve rankings and drive sales, it recommends optimizing for relevant keywords, writing compelling content that balances readability and searchability, having clear calls to action, and ensuring the product or service is engaging and offers good value. Content should be shareable and written to attract and engage the intended audience at each stage of the search and purchase process.
The document discusses the state of email marketing and best practices for email design. It covers how email remains a popular communication channel, especially among younger demographics, but also discusses challenges like deliverability and legislation. It then provides tips for successful email design, including using above-the-fold content, images, calls to action, and optimizing for mobile and touchscreens. The document concludes with techniques for growing email lists.
The document provides tips for writing effective content for the web. It discusses how web readers scan pages differently than print and focuses on keywords. Key tips include using headings, subheadings and hyperlinks to guide readers, keeping content concise between 200-1000 words, and focusing keywords in page titles, headings, URLs and other prominent places. It also recommends an active voice and focusing content above the page fold so readers find what they need quickly.
The document provides tips for writing effective content for the web. It discusses how web readers scan pages differently than print and focuses on keywords. Key tips include using headings, subheadings and hyperlinks to guide readers, keeping content concise between 200-1000 words, and focusing keywords in page titles, headings, URLs and other prominent places. It also recommends an active voice and focusing content above the page fold so readers quickly know they are in the right place.
Are you frustrated that your site isn’t driving more traffic? Do you feel overwhelmed by Google’s latest changes and wonder what you should do?
Find out:
How to use SEMRush’s site audit tool to uncover opportunities
What Google (and your site visitors) are looking for - and how you can give them what they want
Why making the right site changes can have such a big impact
PLR Profits - How to Profit Online with Private Label RightsCaterina Christakos
This document discusses methods for making instant cash and lifetime income by flipping content. It describes finding public domain articles (PLR), repackaging them into new products, and promoting them through article marketing. Specifically, it recommends:
1) Finding PLR ebooks and articles, combining them into new products, and writing unique sales letters.
2) Registering domains and websites to sell the products and accept instant payments.
3) Researching keywords related to a niche, writing articles around those keywords, and submitting them to directories like EzineArticles to drive traffic to product websites.
4) Using forum marketing by posting helpful messages and including promotional signature lines.
All You Ever Wanted to Know About Email MarketingBlue Sky Factory
Are you really taking advantage of email marketing as the cost effective, measurable medium it is? This session will help new email marketers get started and it will serve as a refresher to seasoned industry veterans. Attendees will learn: tips for getting started with your email program, tried and true industry best practices, key elements to a permission-based email strategy, ways to use email & social media as complementary channels to drive more results, and how real world organizations are successfully using email to reach their audience.
Dokumen tersebut memberikan ringkasan strategi konten media sosial untuk meraih tujuan brand awareness, engagement, dan sustain. Strategi tersebut mencakup fokus konten, rencana saluran, kerangka pesan konten, jadwal editorial, dan contoh postingan reguler serta kampanye.
Video Marketing Essentials: Search Vs Social #OMSydJamie Andrei
A short presentation to talk through the benefits of 'Search Vs Social' for video marketing & how to get better ROI from you spend.
Talks through organic search & YouTube (through to paid) & Facebook campaigns touching on some successful original case studies & touches on some best practise examples (incl. Gary Vaynerchuck). #OMSyd
Qantas Airways aims to reduce its environmental footprint by 10% by 2020. It recognized the need to measure its ICT infrastructure's energy usage and emissions baseline to help meet this target. Fujitsu was contracted to conduct an assessment using its ICT Sustainability Framework. The assessment found Qantas' ICT assets produced significant emissions and identified opportunities to reduce energy usage and costs. Qantas is now implementing projects identified by Fujitsu and its sustainability strategy to lower emissions while gaining financial benefits.
The Affiliate Masters Course is an intensive 10-DAY course on becoming a
High-earning affiliate champion.
How? By “building income through content,” the proven, C T P M way!
An affiliate business is one of the easiest ways to get your feet wet in e-business.
You send visitors (i.e., potential customers) to a merchant’s Web site that you are
Representing. If they buy or complete a required action (for example, fill in a
Form), the merchant pays you a commission. No fuss, no muss!
This presentation will explain the different types of freelance writing responsibilities such as keyword density, SEO content, Ezine and WordPress articles.
Writing for the web is different than writing for print. Web users skim and scan content, move quickly between pages, and are easily overwhelmed. Effective web writing provides concise, scannable content that directly addresses the user's needs and allows them to easily complete tasks. It uses short paragraphs, lists, questions, and other chunking techniques to help users quickly find relevant information.
This presentation will explain the different types of freelance writing responsibilities such as keyword density, SEO content, Ezine and WordPress articles.
This document discusses how small businesses can profit from e-business. It covers increasing visibility online to drive more sales leads through search engine optimization. It also discusses using a website to show dependability, inspire confidence in customers, and improve business efficiencies. The document provides tips for small businesses getting started with e-business, including choosing a domain name, hosting, writing good website content, and estimating costs. It promotes attending seminars to learn more about how e-business can increase sales and conversions.
This document provides guidance on crafting search engine optimized content. It discusses targeting specific search engine result pages like direct answer boxes. It recommends determining relevant keywords and structures. The document outlines best practices for on-page optimization elements like titles, headings, metadata, links, images and videos. It stresses the importance of providing sufficient relevant content and avoiding tricks. The document also discusses content marketing concepts like identifying goals, selecting topics, and measuring results. It explains how SEO and social media influence each other to help content be found online.
Waking up in Seattle: you're the one that they want!Margot Bloomstein
The document is a presentation by Margot Bloomstein on content strategy. It discusses how content strategy can help organizations communicate more effectively internally and with clients by establishing a shared vocabulary and message architecture. It also describes how content strategy can help information architects plan by conducting content audits to understand what content exists, its quality, and what may be needed in the future. Additionally, the presentation explains how content strategy can aid in social media engagement by providing guidelines, calendars, and consistency across channels.
Why Content Marketing Alone is Not Enough to RankTommy Landry
Content marketing is the rage the past few years, and for good reason. It works…if also complemented with a solid off page strategy to ensure the content is indexed, ranked, and visited.
This document provides a step-by-step guide for writing an effective blog. It discusses researching trending topics, choosing relevant keywords, coming up with attention-grabbing titles, including backlinks to other sources, tailoring content to specific verticals, formatting for readability, and aiming for a word count of 1,700-2,000 words. The goal is to write blogs that will engage readers and rank highly on search engines. Proper topic selection, keywords, titles, backlinks, readability and length are emphasized as important factors for blog success.
If these software backlink builders worked so great, everyone would be using them and no one would bother spending time to manually build backlinks, right? Another thing that’s worth mentioning is that Google and the other search engines put more emphasis on the QUALITY of content being published more so than anything else.
CLICK HERE:http://bit.ly/3pumQQ6
FOR MORE DETAILS:https://magicsubmitterreviews9.blogspot.com
Created as an introduction to social networking as an aid to the job search. Provides job boards, search engines, social networking sites, resume and interview tips.
Get More Sales Through Better Search Engine Optimization (SEO) and Social Eng...Duncan Connor
This document provides guidance on improving search engine optimization and increasing sales through better search engine results and website engagement. It discusses the four phases of the search satisfaction process: search, selection, engagement, and fulfillment. To improve rankings and drive sales, it recommends optimizing for relevant keywords, writing compelling content that balances readability and searchability, having clear calls to action, and ensuring the product or service is engaging and offers good value. Content should be shareable and written to attract and engage the intended audience at each stage of the search and purchase process.
The document discusses the state of email marketing and best practices for email design. It covers how email remains a popular communication channel, especially among younger demographics, but also discusses challenges like deliverability and legislation. It then provides tips for successful email design, including using above-the-fold content, images, calls to action, and optimizing for mobile and touchscreens. The document concludes with techniques for growing email lists.
The document provides tips for writing effective content for the web. It discusses how web readers scan pages differently than print and focuses on keywords. Key tips include using headings, subheadings and hyperlinks to guide readers, keeping content concise between 200-1000 words, and focusing keywords in page titles, headings, URLs and other prominent places. It also recommends an active voice and focusing content above the page fold so readers find what they need quickly.
The document provides tips for writing effective content for the web. It discusses how web readers scan pages differently than print and focuses on keywords. Key tips include using headings, subheadings and hyperlinks to guide readers, keeping content concise between 200-1000 words, and focusing keywords in page titles, headings, URLs and other prominent places. It also recommends an active voice and focusing content above the page fold so readers quickly know they are in the right place.
Are you frustrated that your site isn’t driving more traffic? Do you feel overwhelmed by Google’s latest changes and wonder what you should do?
Find out:
How to use SEMRush’s site audit tool to uncover opportunities
What Google (and your site visitors) are looking for - and how you can give them what they want
Why making the right site changes can have such a big impact
PLR Profits - How to Profit Online with Private Label RightsCaterina Christakos
This document discusses methods for making instant cash and lifetime income by flipping content. It describes finding public domain articles (PLR), repackaging them into new products, and promoting them through article marketing. Specifically, it recommends:
1) Finding PLR ebooks and articles, combining them into new products, and writing unique sales letters.
2) Registering domains and websites to sell the products and accept instant payments.
3) Researching keywords related to a niche, writing articles around those keywords, and submitting them to directories like EzineArticles to drive traffic to product websites.
4) Using forum marketing by posting helpful messages and including promotional signature lines.
All You Ever Wanted to Know About Email MarketingBlue Sky Factory
Are you really taking advantage of email marketing as the cost effective, measurable medium it is? This session will help new email marketers get started and it will serve as a refresher to seasoned industry veterans. Attendees will learn: tips for getting started with your email program, tried and true industry best practices, key elements to a permission-based email strategy, ways to use email & social media as complementary channels to drive more results, and how real world organizations are successfully using email to reach their audience.
Dokumen tersebut memberikan ringkasan strategi konten media sosial untuk meraih tujuan brand awareness, engagement, dan sustain. Strategi tersebut mencakup fokus konten, rencana saluran, kerangka pesan konten, jadwal editorial, dan contoh postingan reguler serta kampanye.
Video Marketing Essentials: Search Vs Social #OMSydJamie Andrei
A short presentation to talk through the benefits of 'Search Vs Social' for video marketing & how to get better ROI from you spend.
Talks through organic search & YouTube (through to paid) & Facebook campaigns touching on some successful original case studies & touches on some best practise examples (incl. Gary Vaynerchuck). #OMSyd
Qantas Airways aims to reduce its environmental footprint by 10% by 2020. It recognized the need to measure its ICT infrastructure's energy usage and emissions baseline to help meet this target. Fujitsu was contracted to conduct an assessment using its ICT Sustainability Framework. The assessment found Qantas' ICT assets produced significant emissions and identified opportunities to reduce energy usage and costs. Qantas is now implementing projects identified by Fujitsu and its sustainability strategy to lower emissions while gaining financial benefits.
The document discusses biosyncing, which is defined as bio-mechanical symbiosis between a human and machine in a reactive, performance-augmenting loop. It provides examples of communication in biosyncing including biometric data, feedback adjustment, and nudges. Recent developments in supporting technologies like artificial intelligence and mixed reality are advancing and improving biosyncing. The document discusses several prototypes created by Pearson Labs involving biosyncing, mixed reality, and their application in education. It addresses hurdles and opportunities for using these technologies in education.
Virtual Reality UX - Designing for Interfaces without ScreensRhiannon Monks
Digital marketing has reached the point in its evolution where we know what the best practices are: A seamless omnichannel strategy, an emphasis on customer experience and the use of social media to co-create the brand with the customer, to name a few.
digital marketing will soon be shifting into a new gear, as virtual reality (VR) and artificial intelligence (AI) begin to gain critical mass.
Types of the content on the online resources and social media channels. Text, audio, visual, and video are the main types of the online content. you will find a brief structured infographic shows the kinds in each type with a short explanation for each one.
Boost Engagement with Better Content ExperiencesUberflip
Consumers are being bombarded with more content than ever before and attention spans are at an all time low. Great content isn’t enough.
No matter how thought provoking a piece of content is, if the content experience falls short, its effectiveness drops. The environment where your content lives impacts how that content is consumed and influences your end-user’s desire to act.
In this SlideShare, you'll learn:
What the “content experience” is and why it matters
How to build engaging digital and physical content experiences
How to execute with a small team and limited resources
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
Fairfax Sydney #mojo #mojocon Feb 2017 Meetup - 360 video production basicsJamie Andrei
Fairfax Sydney #mojo #mojocon Feb 2017 Meetup - 360 video production basics
An introduction to 360 video / VR basics, introducting the concept, several approach & technologies, through to 2x key 360 social platforms (fish where the fish are), through to a basic workflow & some hands on Google Cardboard demos.
Augmented reality combines real and virtual elements. While mobile phones provide an accessible platform, developing augmented reality applications for phones poses challenges due to limitations of phone hardware and cameras. Effective augmented reality relies on sensors or computer vision techniques to accurately track the position and orientation of the device or camera in real time. Marker-based tracking provides precise tracking but requires physical markers, while markerless tracking using natural features is more difficult but more versatile. Overall, augmented reality remains limited by the accuracy and processing capabilities of mobile phones but continues to advance.
5 Benefits of Implementing 360 Virtual ToursIcreate LTD
Description: A rich interactive virtual tour is necessary to intrigue business clients in the best possible way. A 360° virtual tour can serve this purpose effectively. In this presentation, we will go through a few outstanding benefits of implementing 360° virtual tours in property booking facilities.
This document discusses virtual reality and education, focusing on the strengths and challenges of simulation versus collaboration. It begins with an introduction of the speaker and his background in education technology. Some initial challenges of VR in the classroom are discussed, such as cost and technical support issues. However, the document argues that immersive simulation experiences can provide benefits like allowing students to experience things otherwise impossible. It concludes by suggesting a focus on both realistic simulation and collaboration, both in virtual worlds and the real world, as VR education evolves.
Qantas asked Start VR to create a VR experience using 360 video to showcase parts of Australia potential visitors may not be familiar with - with the objective to increase flight bookings to these remote locations
Magic Leap is developing a mixed reality technology that blends virtual objects into the real world. Their proprietary technology uses over 150 patents to create a safer and more immersive experience than VR or AR. Magic Leap has raised over $2.5 billion in funding to develop their technology and plans to enter the $65 billion gaming market and $100 billion mobile market. Their first product is expected to ship soon after extensive testing and will have an introductory price of $600.
The document provides design tips for creating virtual reality experiences that are comfortable and intuitive for human users, drawing on insights about human physiology, psychology, and evolution. It suggests grounding experiences in principles from nature like nesting and exploration instincts, using human scale and perspective for spatial cognition, and balancing visual fidelity with suspension of disbelief through appropriate physical properties and imperfections. The goal is to thoughtfully apply lessons from other media to responsibly develop experiences that avoid stressing users and maintain presence.
Virtual Reality | VR in Education | Instructional Design for VRHugh Seaton
1. VR can improve training and learning for novices through experiential learning, but may not benefit experts or factual learning as much. High presence VR engages users but can also distract from content if overstimulating.
2. Creating a sense of embodiment and co-presence through matching user movements to their virtual avatar and natural responses from others increases engagement. Signs of sentience like motion and voice are more important than graphics quality.
3. Exposure to virtual environments and avatars can influence users' behaviors through the proteus effect. To avoid uncanny valley effects, avatars must react and move naturally while maintaining good visual quality.
Education and Virtual Reality - Reimagining education with VRMichael Jensen
See how virtual reality (VR) can revolutionize science education, and allow teachers to teach their students more effectively while reducing costs at the same time.
Studies shows that Labster.com virtual laboratories can improve learning effectiveness by 76-101% compared to traditional teaching methods.
Is your business' website working as well as it could? How do you even know for sure? In this session, Elmer will walk you through the reasons commonly-used website design elements and content strategies tend to fall flat with website visitors ... and with search engines. He will let you know how you can learn how your website is really doing and steps you can take to make it the hard-working business asset it should be.
The document provides guidance on best practices for writing content. It discusses 9 great practices for writing content, including writing with the reader's end goal in mind, using clear headlines and subheadings, writing in an active voice, making content eye-scannable, searchable, and cross-referenced. It also recommends encouraging editing for accuracy and using a pre-publication checklist. The overall message is that content should be written with the reader in mind, be easy to understand and find, and be accurate.
The document provides guidance on best practices for writing content. It discusses the importance of considering the reader and their goals, using clear headlines and organization, writing in an active voice, making content scannable and searchable through keywords, cross-referencing related content with hyperlinks, encouraging editing for accuracy, and using a pre-publication checklist. The 9 great practices for writing content are outlined, with explanations and examples for each.
The document outlines 10 simple steps to create a great website, including project planning, design, navigation, homepage content, additional pages, search engine optimization, email marketing, social media presence, and mobile compatibility. It emphasizes strategic planning, user-focused content and design, calls to action, fresh and engaging content like videos and blogs, as well as search engine and social media optimization tactics.
This document provides information about Eugene Macarius and his expertise in search engine optimization (SEO). It discusses his background working in digital marketing roles and his current work managing digital marketing campaigns and mentoring students. It also outlines the importance of searchability and being found online through search engines. Key factors in SEO like on-page, off-page, technical, local, content and video optimization are defined. The document provides tips for immediately improving a business's SEO through domain registration, website optimization, content and keyword strategies, local listings, video and social media.
In this article, a digital marketing institute in GTB Nagar defines what constitutes quality content for modern SEO and demonstrates. Watch this ppt to know more.
The document provides 7 tips for making content more visual: 1) Create a concept map to determine keywords and focus; 2) Turn off your inner editor on the first draft to be more creative; 3) Think about how content can be repurposed visually for different formats; 4) Use visual headlines to compel readers; 5) Pay attention to effective visual writing in other media; 6) Keep the focus on people rather than robots/SEO; 7) Use grammatical variations to create vivid, visual posts while avoiding keyword stuffing. The overall goal is for marketers to experience returns through more visual content that engages readers.
Supercharge & Make Your Business Searchable on Google.pptxIMSeoKing.com
This document provides an overview of search engine optimization (SEO) strategies and techniques. It begins with an introduction to SEO and discusses how search engines like Google work. It then presents a case study of a business that achieved the first page of Google search results. The document outlines specific steps businesses can take to make themselves more searchable, such as optimizing website content, building backlinks, prioritizing user experience, and ensuring the business is searchable across different content formats. It warns against misleading SEO practices and predicts emerging SEO trends like voice search, chatbots, and analytics. The overall message is that SEO requires an in-depth understanding of search engines and implementation of both on-page and off-
Webinar: How to Build a Content Machine When Resources Are ThinFalcon.io
Producing content when you have a big budget is easy. Producing the right content for your social audiences on minimal budget is the tough part. In this webinar, we flipped things around to answer questions our audience sent our way.
1. The document provides tips for creating SEO-optimized content, including analyzing search intent, covering topics fully, adding unique elements, and using reader-friendly writing techniques.
2. To understand search intent, the document recommends analyzing the top-ranking pages to determine the common content type, format, and angle based on the keyword. Covering topics fully involves digging deeper into those pages to identify subheadings, related keywords, and frequently asked questions.
3. Additional tips include adding "link triggers" by identifying common anchor text from linked pages; using annotations, multimedia, and conversational language to engage readers; and giving the content a unique spin through personal experiences or crowdsourced perspectives.
This document provides a step-by-step guide for writing an effective blog. It discusses researching trending topics, choosing relevant keywords, coming up with attention-grabbing titles, including backlinks to other sources, tailoring content to specific verticals, formatting for readability, and aiming for a word count of 1,700-2,000 words. The goal is to write blogs that will engage readers and rank highly on search engines. Proper topic selection, keywords, titles, backlinks, readability and length are emphasized as important factors for blog success.
Debunking the myths of user acquisition. Leveraging low-cost methods and case studies of familiar brands.
Written and delivered in 2016 in Gaza Sky Geeks and Leaders.ps startup incubators.
Green Cardinal Design is an independent branding agency that offers the very best in Bespoke Website Design. Their team consists of visual specialists with unrivalled expertise in branding and design foundations. They have years of experience working on brands all across the world. Their portfolio demonstrates their versatility and skill, and they're here to help you grow your business by creating the greatest brand possible so you can stand out. Consult Web Design Agency Near Me
This document outlines an instructor-led workshop on writing for the web. The instructor, Lynne Morioka, has 15 years of experience in writing, editing, communications, PR and social media. The workshop will cover why website content is important, how to write for the web, content strategy basics, and discovering and making the most of content assets. Key points include using brief, concise language and highlighting important information with bullet points. An effective content strategy involves understanding your audience, business objectives, and conducting research. Content can be repurposed across a website, blog, social media, presentations, articles, videos and more.
Copywriting for Startups and EntrepreneursAndrea Goulet
So, you've decided to start your own business. Awesome! Now it's time to connect with potential customers, investors and employees through your website. It needs to impress your readers, be engaging, and make your idea shine. Having a website that clearly presents your idea can be the difference between success and failure. No pressure, right?
Andrea Goulet Ford of BrandVox™ shares her tips from writing hundreds of websites over the past decade.
Writing SEO-friendly content requires balancing search engine optimization with reader-focused quality content. While keyword stuffing was once effective, search engines now prioritize quality over keyword density. Good content includes an attention-grabbing title, writing for the target audience, using facts to support ideas, and giving voice to original ideas. To optimize content for search engines, aim for over 1000 words, include relevant images with alt text, sprinkle keywords naturally, and link to other related pages with anchor text. Above all, high-quality content that readers enjoy and want to engage with will also appeal to search engines.
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You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
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In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.