Startup Stage - Consumer Products & Apps - Presentation by Shahin Lauritzen, CFO of Holodia at the NOAH Conference London 2016, Old Billingsgate on the 11th of November 2016.

1. The World’s future leading VR Platform dedicated to the
Sport, Fitness, Hospitality & Entertainment industries
Noah 2016, London - Shahin Lauritzen, CFO

2. GET YOUR TICKET TODAY!
www.noah-conference.com
2-3
Tempodrom, Berlin Old Billingsgate, London
NOV201722-23 JUN2017
SAVE THE DATE

3. Product Demo

4. 1 MULTIPLAYER
Challenge & Competition
Social Integration
Social Network &
Community
2 SPORT PLAY™
Effort Gamification
Increased Motivation
Total Immersion
3 VIRTUAL COACH™
Specific Workout Programs
Performance Monitoring
AI - Workout Customization
Product Demo
Holofit is a VR Software platform disrupting Fitness

5. Big picture
1 / 9
▶ Sector: VR Software / Sport / Fitness / Games
▶ Vision: dramatically enhance the
experience of indoor Sporting – MULTI – SPORT
▶ Ambition: become the World’s leading
VR software platform dedicated to Sport &
Fitness, Hospitality & Entertainment industries
2015 2016 2017 onwards
▶ Inc. late 2014
▶ HQ in Strasbourg
▶ Initial software
platform development
POC - EARLY
DEVELOPMENTS
STRONG TRACTION
& ACCELERATION
SCALE BIG & FAST
▶ Seed & Team building
▶ B2B subscription model
▶ Series A to beef up Technical,
Sales & Marketing teams
▶ Fast & Furious Growth
▶ Global distribution network
▶ Dense Technology Roadmap

6. Olivier Zitvogel
CEO & Founder
Passion & Vision – VR guru
2 / 9
Konstantin Prinz
Top notch CTO
Technology guru
Shahin Lauritzen
CSFO & Co-Founder
Organization builder
The right blend of expertise and experience
Founding Team
▶ Serial entrepreneur. Ex-CTO @ Sprice/
Travelport leading tech team of 60
▶ AI & Embedded Computing Projects
▶ CRNS Institute of cognitive science, MSc.Eng.
Strasbourg University
▶ English German & some Russian
▶ Senior IT Project Manager
▶ Stanford SCPM, PMP, leading tech teams of
40
▶ MBA, Henley Business School; Doctoral
scholar, B.A. @GEM. Leadership &
Management @MIT Sloan School of
Management
▶ German, English, Italian
▶ CFO at the IFAD (Paris-Roma)
▶ MBA, finance, IEDC Bled S. of Management
Doctoral scholar, B.A. Innovation &
Technology @GEM Royal Military Academy
▶ Marathon runner & fitness freak
▶ Danish, Swedish, English, French

7. Bojana Knezevic
Chief Operating Officer & Chief Catalyser
& Fitness freak
2 / 9
Vincent Aubry
Our talented Art Director
Marion Picard
Chief Marketing Officer
The right blend of expertise and experience
Extended Team – International cradle of talents
▶ Art and Game Design expertise
▶ Art Director on award winning student
projects
▶ MSc, Conservatoire Nationale des Arts
et Métiers, Graduate School of Games
and Interactive Media
▶ Co-founder & COO of MyWorldTaxi
and Skandia CG
▶ Legal advisory at International
Organizations (UN, EU)
▶ Fitness / Tae-bo instructor
▶ MSc. Management and Law, London
and Belgrade University
▶ Head of Trade Marketing, Key Account
manager, E-Business
▶ Head of Group Marketing BIODERMA
▶ Semi-pro alpine skier, Ecole ski Francaise
▶ École Supérieure de Commerce
(ESC/Dijon), International Marketing

8. Our attractive VR solutions make people talk
Several millions views 3 / 9
SIGGRAPH Emerging
Technologies Prize 2016
WON!

9. Aiming at a Huge Market Opportunity
Market Opportunity
4 / 9

10. ▶ Billions of Sportsmen (Clubs & Home fitness)
▶ $90 billion Global Fitness Market
▶ 300.000 fitness clubs globally
▶ + 23% CAGR since 2009
▶ 150 million club members
▶ + 10’s Millions of travellers using Hotel Gyms
A very attractive Market Opportunity
▶ 100’s millions of Gamers
▶ $100 billion video games Industry
▶ VR Health - 4b€ Industry by 2020
▶ VR Entertainment – Arcades – Leisure Parks
▶ 500 million VR Headsets sold annually by 2025 & many
more Mobile VR-able smartphones
Digi-Capital
VR Market in 2020
4 / 9

11. Traditional Indoor fitness is boring
& turn people off (high churn)
Holodia truly ads value for their users and their hosts
The problem / opportunity paradigm
Holofit makes fitness fun,
attractive & gets people excited
Traditional hospitality is being
disrupted (Airbnb)
Holofit dramatically enhances
hospitality’s clients’ journeys
Young gamers (in Arcades or at
home) sit for too long and get fat
Holofit gives gamers a chance to
get fit and burn fat!
Get KEEP
Grow
VALUE for
money
FIT & Slim
wanabees
5 / 9

12. 6 / 9
VR Market: the timing is NOW
Emerging Technologies 2016, Gartner

13. Competitive Advantage
Holodia’s VR Software Platform is truly Unique
7 / 9

14. Financials
Holodia’s suscription Business Model is highly scalable & profitable
8 / 9

15. Exit route – M&A – Consolidation
▶ Gaming Industry
Armour, Nike, Adidas, Matrix
Vivendi, Electronic Arts, Sony,
Ubisoft, Microsoft, Twitch
Samsung, HTC, Nokia, Apple,
Xiaomi, GoPro, Next VR
Facebook, Google, Amazon,
Alibaba, Rakuten, Yandex
9 / 9
An attractive Exit Route (1/2)
▶ VR hardw. manufacturers
or Vertical Players
▶ Generalists
▶ Sport & Fitness
Several potential acquirers by 2021

16. 9 / 9
An attractive Exit Route (2/2)
With great Team & Investors
Holodia’s Investment Case can generate significant returns

17. Lauritzen@holodia.com
+33 7 69 44 92 17
I can only show you the door…
…You are the one
who have to walk through it

18. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
24 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital
Exclusive Financial Advisor to
10Bis and its Shareholders
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
10Bis Drushim
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership