Today news channels are not only providing information about the company but also avails different kind of knowledge. In such context, the present research report is being framed which is emphasizing on strategic analysis of MSNBC. It is the America’s largest broadcasting organization that facilitates different type of information to the customers about several aspects. The present research report is focusing on the strategic analysis of MSNBC in which the marketing strategies of its competitors are mentioned. The company is also provided with some recommendations for the purpose of building the brand image of the company in different markets. The company has been trying to expand the business in other countries in which they are framing different marketing strategies as that will also help in getting greater market share. Based on such analysis, the report is going to use strategic options for business development.
Read this Sample Assignment on Business Strategy of an Organization written by an expert writer of Instant Assignment Help. We offer assignment samples on various subjects to the students without charging any cost. Our sample helps the scholars in improving their assignment writing skills. If you are facing any assignment related problem then contact us for the best assignment help and score top grades. We are the leading assignment writing service provider which caters the academic requirements of the students. Place your order now and avail our exciting offers and discounts.
Situational analysis & integrated communication plan for Keells Super.Dayenkie Chandrasekera
This report is prepared in order to assess the productivity of the currently implemented communication strategies and based on the findings, to outline the integrated communication plan of Keells Super for the next financial year.
Read this Sample Assignment on Business Strategy of an Organization written by an expert writer of Instant Assignment Help. We offer assignment samples on various subjects to the students without charging any cost. Our sample helps the scholars in improving their assignment writing skills. If you are facing any assignment related problem then contact us for the best assignment help and score top grades. We are the leading assignment writing service provider which caters the academic requirements of the students. Place your order now and avail our exciting offers and discounts.
Situational analysis & integrated communication plan for Keells Super.Dayenkie Chandrasekera
This report is prepared in order to assess the productivity of the currently implemented communication strategies and based on the findings, to outline the integrated communication plan of Keells Super for the next financial year.
Developing strategic operations in an organization is liable to develop effective regulative operations within the company and the output of such implementation can be assessed through its adoption in the market. Hence, the assignment has investigated assessing various areas of operational perspectives of Unilever. Therefore, finding the reason behind the success of the organization that is implicating on its services is the core focus of the assignment. Initiation of the assignment is focused on analyzing Unilever’s capabilities that relates to key success factors of the organization. proceeding through Unilever’s stakeholder integration, the cultural diversity in the organization is also aimed to be discussed within the assignment. Finally, the assignment has aimed in developing suggestions depending on the study that it will make through the course of discussion considering its effects on the growth of the company.
strategic practices of the of Keells Food Product PLC Tharushika Ruwangi
I am pleased to present strategic practices of the of Keells Food Product PLC on behalf of the Strategic Management module. By studying this report you would be able to understand the strategies used in the Keells Food Product PLC and how effective it has established within the Keells Food Product PLC.
The report identifies the current HR practices at John Keells in terms of recruitment and selection. More effective methods such as using mass media to advertise on available opportunities, a more suitable role specification document have been proposed to carry out the recruitment and selection processes smoothly. The training and development requirements at the organisation are identified next. Training programs and learning activities that are required to up build the career progression of the employees are recommended after a critical evaluation.
Staff motivation is an important component in the HR process. Hence the classical motivation theories are evaluated to reach a hybrid model which is more applicable to the culture at John Keells. The effective leadership skills that would generate staff motivation are highlighted in detail.
As the final section the possible change management challenges that would arise with the recommendations made for the HR practices at John Keells are identified with the methods to overcome them and carryout a successful change management process to restructure the HR practices at John Keells Group.
All aspect of strategic management of Stabucks.
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
Developing strategic operations in an organization is liable to develop effective regulative operations within the company and the output of such implementation can be assessed through its adoption in the market. Hence, the assignment has investigated assessing various areas of operational perspectives of Unilever. Therefore, finding the reason behind the success of the organization that is implicating on its services is the core focus of the assignment. Initiation of the assignment is focused on analyzing Unilever’s capabilities that relates to key success factors of the organization. proceeding through Unilever’s stakeholder integration, the cultural diversity in the organization is also aimed to be discussed within the assignment. Finally, the assignment has aimed in developing suggestions depending on the study that it will make through the course of discussion considering its effects on the growth of the company.
strategic practices of the of Keells Food Product PLC Tharushika Ruwangi
I am pleased to present strategic practices of the of Keells Food Product PLC on behalf of the Strategic Management module. By studying this report you would be able to understand the strategies used in the Keells Food Product PLC and how effective it has established within the Keells Food Product PLC.
The report identifies the current HR practices at John Keells in terms of recruitment and selection. More effective methods such as using mass media to advertise on available opportunities, a more suitable role specification document have been proposed to carry out the recruitment and selection processes smoothly. The training and development requirements at the organisation are identified next. Training programs and learning activities that are required to up build the career progression of the employees are recommended after a critical evaluation.
Staff motivation is an important component in the HR process. Hence the classical motivation theories are evaluated to reach a hybrid model which is more applicable to the culture at John Keells. The effective leadership skills that would generate staff motivation are highlighted in detail.
As the final section the possible change management challenges that would arise with the recommendations made for the HR practices at John Keells are identified with the methods to overcome them and carryout a successful change management process to restructure the HR practices at John Keells Group.
All aspect of strategic management of Stabucks.
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
IMPLEMENTATION, STRATEGIC CONTROLS, & CONTINGENCY 2
IMPLEMENTATION, STRATEGIC CONTROLS, & CONTINGENCY 3
Implementation, Strategic Controls, and Contingency
STR/581
Running head: IMPLEMENTATION, STRATEGIC CONTROLS, & CONTINGENCY 1
Weight Loss Singles Dating Agency is an online dating service tailored to provide companionship services to individuals over the age of 18 who have undergone any form of weight loss surgery. For effective strategic formulation of implementing this new business, there is need for the implementation of an effective strategic plan to ensure the company maintains competitive advantage in the industry. The company’s strategic plan will comprise of various elements including:
· An implementation plan
· Objectives
· Functional tactics
· Action items
· Milestones and deadlines
· Tasks and task ownership
· Resource allocation
· Organizational change management strategies
· Key success factors
· Financial data including: budget, forecasted financials
· Risk management plan
Each of these elements of the strategic plan is discussed in enclosed detail.
Implementation Plan
The strategic plan intends to provide a road map for the company to benefit through both monetary and non-monetary strategies. The plan is also tailored around the corporate social responsibility business operations that in turn envision various benefits including increased sales and market share as well as establishment of brand positioning.
The strategic plan for Weight Loss Singles Dating Company also includes the SWOT analysis that will in turn play a critical role in the realization of implementation of the action plans and programs. There are also the specific activities that will be assumed to ensure advantageous positioning in this niche market.
The following chart exhibits analysis of implementation activities and when these action items will occur in the process:
Activities
Months
1st Mo
2ndMo
3rdmo
4thMo
Expected outcome/Comments
1
Personalized training: Development of a concept paper, TORs (online anonymity software), Report
X
X
Increased stakeholders and partnerships
2
Develop content for website, social media, advertising outlets
X
X
X
Capacity Building on Information Communications Technology (ICT) and its relevance
3
Form two online communities of practice on information mgmt on our blog
X
X
X
X
Increased number of stakeholders recruited and participating in the discussions
4
Development of marketing plans for each of our services
· Data collection, Data Research Data Analysis
· Peer review of report
Launch of the marketing plan with staff & management
X
X
Comprehensive marketing plans and concept paper
Peer review marketing plans
5
Created documentary on client success story – includes photography
X
X
Documentary to be shared with public when completed
6
Identify networks / stakeholders
X
X
X
Increased clientele base
7
Contributions and maintenance of the company Website, networks: blog, face-book, twitter.
MARKETING PLAN 12MARKETING PLAN2MARKETING PLANMarke.docxinfantsuk
MARKETING PLAN 1
2
MARKETING PLAN
2
MARKETING PLAN
Marketing Plan
Natalie Locke
Harrychand Kalicharan
MKT 500
02/01/2015
Abstract
Developing a successful market plan for a company demands a strategic analysis of various parameters (Luther, 2011); both within and outside the company. This paper will discuss the market plan for my product company by narrowing down to the following areas: a brief description of the company, analysis of the business external environment, determination of the target market, decision of company objectives, measurement of short term and long term goals, and a SWOT analysis for the product. Company description is next.
Company description
My company, Classy Wear Inc., is a product based revenue generating organization whose head office will be set in New Orleans. The company will design adult women’s office clothing according to their custom specifications. With more than 200 employees to start off, it is crystal clear that a lot has to be done for the company to perform well and outdo its competitors; and establish itself as a leading brand on a global scale.
Environmental analysis
Business external environment consist of the following sub-environments; technological, legal, economic, sociocultural, competitive and political environments.
Competitive environment: recognized clothing brands not only in New Orleans but the US as a whole include but not limited to the following; Adam Jones Fashion, Alexander McQeen Fashion, Armani, Akademics Clothing, and Acne Studios. One notable similarity among them is the lack of specific product definition; they deal in a wide category of clothing, ranging from those of children to adults, men to women, casual to office wear. This is a good indicator to Classic Wear Inc., a company that will specifically narrow in one clothing line. Additionally, many of the competitors in the market release their products in bulk, from which customers make their selection on finished products. Classic Wear Inc. aims to doing the reverse, giving customers the opportunity to describe the design they desire, after which the company production team will design and make according to customer specifications; a factor that will definitely put the company on a better competitive scale.
Sociocultural: Many have described the current human generation, the millennials, as ‘trendy’. This is to mean they go with the demands of the present times; clothing designs is no exception. Presently, women desire clothing that fit their shape, custom-made, ‘fashionable and sexy’ as others would describe. Classic Wear Inc. will be the ultimate designer of choice for many, since social and cultural factors surrounding the millennials is factored in.
Other environments: The political and legal environments in the US are stable; it facilitates efficient transaction of business operations. The economy on the other hand is an indicator of business growth; business sales decrease drastically when the economy is at ...
A R W L H C Corporate Objectives, Marketing Objectives, Strategies And ...Martin Mongiello
The ARWLHC Board of Advisors and Trustees is pleased to share our corporate objectives, marketing objectives, strategies and tactics. We seek to leverage our Madison Avenue successes and extrapolate them into our project while sharing the understanding of the differences in each aspect - of the plan. 1. CORPORATE Objective, 2. MARKETING Objective, 3. Strategies and 4. Tactics.
Experts and masters in the business, on the scale of international tourism are requested to comment and contact us via our Executive Director, Mr. David Sherrill at dave@revwarexperience.com
We have particular needs of global scaling, language skills and interpretation, multi-lingual professionals and world players to scale of 20+ countries. World scale-capable individuals and corporations in tourism, tours, travel sectors and groups are welcomed. We are building our international resort to faciliate six languages.
• As the captain, leading the whole team on designing an integrated social strategy plan for the direct marketing company, Valassis, to reach high value markets to increase social awareness.
• Used statistics resources like InfoUSA, and social analysis tools like Radian6, to determine the target markets and did the real-time social monitoring.
• Applied the Social IMC Marketing Strategy to create the empowering concept and total community concept for Valassis in the two target markets, passion market and trigger event market.
• Created the detailed marketing budgets and calculated the ROI for each market.
Marketing And Its Future Metrics Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Serrsm
Running head AMERICAN EXPRESS CORPORATION ANALYSIS 1AMERICA.docxtoddr4
Running head: AMERICAN EXPRESS CORPORATION ANALYSIS
1
AMERICAN EXPRESS CORPORATION ANALYSIS
2
American Express Corporation Analysis
Xiaoxi Yue
Professor Minji
American Express Corporation analysis
American Express Corporation is an American multinational financial services entity with headquarter in New York City in the United States. The company is also known as Amex, and it operates in the Banking Financial services industry, where there are other competing companies (American Express Company SWOT Analysis, 2019). The primary aim of this article is to critically conduct a SWOT analysis of American Express Company to help to solve marketing problems that the entity face when performing its business activities.
Analysis of American Express Corporation and its industry
American Express Corporation is a financial institution which deals in an extensive range of products and services. The main products and services of the company are credit card products and charge and other travel-related services that aim at satisfying the needs of their clients (Havercome & Mujtaba, 2015). The company sells its products and services to various groups of clients from different parts of the world. The company has multiple segments that help it to market and sell its product and services. Below are some the main segment of American Express Company and among others. The company uses different marketing strategies to market and sell its product. Besides, American Express Company operates in a competitive industry with many competing firms that use different marketing strategies to increase their market share. Some of the company's top competitors are Discover, VISA MasterCard, Bank of America US Bank, among others.
American Express Corporation SWOT analysis
American Express Corporation operates in a competitive industry with many competing firms that offer a variety of products and services to potential clients. As such, the company has strength, weakness, opportunities, and threat that determine its operations.
Strengths of American Express
Brand strength is one of the advantages the company enjoy in its industry. Currently, American Express has the privilege of being among the treasured brands all over the world. The latter is one of the internal strength that has enabled the company to increase its market share in its industry.
Employee strength and market capitalization are other advantages also different strengths of the company. The company has a high number of employees, and the level of their satisfaction is relatively high compared to those of its competitors (Hickman & Silva, 2018). On the other hand, the company has a more significant market capital, unlike its competitors. This has enabled the company to perform all its operation more efficiently without financial difficulties. As such, this has enabled the company to one of the top financial services providers in the world.
Furthermore, the status symbol is another strength for the company.
A public relations business plan outlines strategies for enhancing a client's image, reputation, and communication efforts. It details goals, target audiences, key messages, and media channels. The plan also includes tactics such as media relations, events, and social media to build and maintain positive relationships. Measurement metrics and a budget are essential components to evaluate success and allocate resources effectively.
A comprehensive and strategic blueprint outlining the operational framework, communication strategies, and client engagement tactics for a thriving Public Relations agency. This meticulous plan navigates market analysis, brand positioning, and client acquisition to drive the agency's success.
Rodney Lawrence Chapter 16 Marketing Strategy involves a sel.docxdaniely50
Rodney Lawrence
Chapter 16: Marketing Strategy involves a self-analysis and a reflection of the strengths and weaknesses of the company as established by the dashboard indicators. This involves reflecting on possible changes to target segments, price, place, and promotion, with the ultimate goal of increasing profitability in the company (Iacobucci, 2018). One of those most important and relevant sections of this chapter was the methods of growing sales volume and increasing sales. During this pandemic many companies have taken substantial losses due to companies shutting down, and not being able to keep up with th supply and demand of various products. Supply chains have also been affected with many products taking longer to meet their distributors. Meat for instance, has seen a significant increase in price due to the demand and shortage. Other possible foods such as pork, chicken, and fish, have seen some prices lowered to attract new buyers and have effected consumer choices and strategies of marketing tactics. Limitations in marketing channels have made pricing products vital in cutting profit losses and increasing product sales.
Chapter 17: Marketing Plans recapped the 5Cs, STP, and 4 Ps. This ultimately leads to the goal of a marketing plan to achieve company goals. Marketing plans are continuously changing due to various factors, such as the economy, and is made from numerous details and decisions (Iacobucci, 2018). The most important section of this chapter was the managerial checklist and how all of this combined helps to create the overall marketing plan. Using the 5Cs, STP, and 4Ps to coordinate a tactical approach in writing and producing the overall marketing plan (Iacobucci, 2018). After researching and writing on my group project I could see all of this classes information becoming more practical and realizing how everything combines to create a marketing plan for a company or product. Once everything is ultimately combined and presented the marketing plan shows its importance in helping companies promote and sell their product while hopefully creating an increase in popularity and overall profit margins for the long term, which can be altered and fitted to react to changes or misses involved in the distribution and sales of the product and company.
1) Amazon
Cost leadership-Amazon produces more purchasing options, and the cost and delivery options of the company are unparalleled. While most companies have taken extreme losses during this pandemic, Amazon actually increased profits exceeding 3 billion dollars.
Differentiation-Amazon uses bundles, excellence in pricing, speed of delivery, and easy accessibility to set themselves apart from all forms of distribution methods.
Focused-Amazon also separates because they have branched into multiple streams of revenue and industries. Besides the service industry specifically, they have branched into musical and television markets that connect to the basis of product sales.
Order 465290 veteran′s organization pt 2 revision 1Kimberly Williams
By recognizing the unique needs of veterans, the veteran’s organization can lead those men and women toward a better life after retirement. It is particularly important for veterans who participated in bouts or suffer other traumas, as past experiences often re-emerge as the end of life approaches. The veteran’s organization will take part in honoring veterans. This pioneering program focuses on raising respectful questions, listening with compassion, and recognizing veterans with dignity. The veteran’s organization’s continued dedication to veterans has reached the highest level of association. Collaboration in the care of the family will allow them to reduce the effort and time spent minimizing stress and improving the quality of life of the family group. This business plan details the principles necessary for the implementation of a veteran care organization centered on dependents and studies their economic viability. The main feature that differentiates the proposed company from its competitors is that it can provide basic services with a lower price.
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Operation management is important for the business entity which helps in running the business smoothly and make the more productivity in the corporation.
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We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
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EXECUTIVE SUMMARY
Today news channels are not only providing information about the company but also
avails different kind of knowledge. In such context, the present research report is being framed
which is emphasizing on strategic analysis of MSNBC. It is the America’s largest broadcasting
organization that facilitates different type of information to the customers about several aspects.
The present research report is focusing on the strategic analysis of MSNBC in which the
marketing strategies of its competitors are mentioned. The company is also provided with some
recommendations for the purpose of building the brand image of the company in different
markets. The company has been trying to expand the business in other countries in which they
are framing different marketing strategies as that will also help in getting greater market share.
Based on such analysis, the report is going to use strategic options for business development.
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TABLE OF CONTENTS
INTRODUCTION .......................................................................................................................... 1
COMPANY OVERVIEW ............................................................. Error! Bookmark not defined.
MANDATE..................................................................................................................................... 2
Mission and core purpose ............................................................................................................ 2
Vision and major goals ................................................................................................................ 2
Core values and guiding principles ............................................................................................. 3
Shareholder Analysis.................................................................. Error! Bookmark not defined.
EXTERNAL ANALYSIS ............................................................................................................... 3
Competitive forces ...................................................................................................................... 3
Macro environmental analysis .................................................................................................... 4
INTERNAL ANALYSIS ............................................................... Error! Bookmark not defined.
Strengths and competencies ........................................................................................................ 5
Weaknesses ................................................................................................................................. 6
STRATEGIC OPTIONS ................................................................................................................. 7
Expansion of unit in new markets ............................................................................................... 7
Widening the service line ............................................................................................................ 8
Increasing advertising and promotional activities ...................... Error! Bookmark not defined.
RECOMMENDATIONS AND IMPLEMENTATION ............................................................... 10
REFERENCES ............................................................................................................................. 15
4. 1
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INTRODUCTION
MSNBC is an American satellite and cable channel that is being owned by the NBC
Universal News Group that provides commentary and news about political events. It is a unit of
NBC Universal Television Group and division of NBC Universal. The company has been
growing as a successful and profitable unit since 1996. The company faces several challenges in
maintaining its position in the industry. This is the core reason that leads the company to
emphasize on competitive strategies over the next decades so that they retain their position in
competitive market. The present research report is being made for the purpose of analyzing the
strategic management of MSNBC unit. The report is also focusing on the internal as well as
external analysis of environment and majorly the impacts of external factors of MSNBC unit.
The report is also followed by some recommendations in which the organization is
recommended to use the strategic options effectively for the purpose of enhancing customer
base. In the present research report, researcher has been using major strategic options for the
purpose of identifying company’s strengths and weaknesses. Various secondary sources have
been used in the report for the purpose of collecting authentic and relevant data.
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The channel is useful majorly for those people who desire to get political information about the
country and also for these who want to involve with political parties. The cable network has
different channels such as CNBC, CNBC World, NBC, The Weather Channel, NBCSN and golf
channel. All the channels provides information in same language that is English and of any
customer want to translate it in other language then the company provides them a digital box that
converts the language.
MANDATE
Mission and core purpose
The main purpose of company is to enhance the customer base by providing range of
other channels to the viewers. Company is planning to provide seasonal news to the customers
along with weather information. They are also planning to establish the business in remaining
countries as that will help the business to extend the corporate image. The mission of the
company is to augment people so review live programmes and services that inform, educate and
entertain.
Vision and major goals
The vision of MSNBC is to be the most creative organization in the world. The unit is
focused towards their values and they believe only in delivering quality and value for money.
The unit also believes in developing creativity in the organization for the purpose of giving their
best. People in BBC emphasize on great things by working together with the organizational
members. The unit aims to emphasize on diversity for the purpose of providing best and valuable
services to the people (MSNBC Chief Defends Anchor Apologies: 'We Took Responsibility',
2014). The company’s vision is to enhance the level of sales, net earnings and cash flows by
building their position as a leader in American market and to expand the unit they introduced
many channels under the major unit.
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Core values and guiding principles
The unit has been following proper code of conduct in which they guides to maintain
integrity, reputation, impartiality and objectivity. The organization adopts the same code of
conduct for each and every department and they highly consider the interest of their stakeholders
(MSNBC Chief Defends Anchor Apologies: 'We Took Responsibility', 2014). All the employees
in MSNBC are directed to follow the general guidelines set by the Board members and they have
to protect the assets of company for the purpose of protecting the interest of stakeholders.
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EXTERNAL ANALYSIS
Competitive forces
In order to identify the external environment of the unit, Porter’s five forces model can be
applied as that will also help in identifying the number of competitors of MSNBC in American
market (Linus, 2001). There are number of other cable channels in American market such as
BBC news channel, The Blaze and WFIO TV.All these channels are also involved in providing
English news and live telecast to the people about different concerts. The degree of competitive
pressure is high as so many existing channels are also there in the market which in turn lowers
down the brand identity of the unit. The customers have low switching cost because of lack of
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product differentiation. Moreover, BBC news channel is also posing great threat to MSNBC
because of their greater market share, extensive resources, effective promotional activities and
developed customer base (Kraft, 2005). All the competitors can highly affect the market position
of MSNBC and thus would possess a negative impact on the financial performance. Hence,
competition is intense and also a major risk factor that MSNBC is facing.
Other risk threatening is the potential for new competitors to enter the American market.
New competitors can come in the market because other countries do not have economic and
regulation barriers thus they can enter in the American market. This could highly affect the
business operations of MSNBC because of low capital investment, easy access to distribution
and low service differences. Similarly the third factor that affects the business functions of
MSNBC and its competitive environment is the threat of substitute cable channels. Although the
company is providing range of channels to the customers but the rivalries have the same
competency; therefore the threat is high in this industry (Kelliher and Henderson, 2006).
Consumers can easily switch over to other brand particularly because of high availability of
substitute goods. The last affecting factor is the high bargaining power of customers as because
of low product and service differentiation, customer can switch over to other brands. In other
words because of having range of cable networks customers have more options to get services.
Macro environmental analysis
Here are some of the key macro factors that also possess threat to the organization. The
economic condition of the company can change as per changes in flow of money in the
economy. MSNBC has been trying to serve low priced services to the viewers but that is also
beyond the control as that could impact the profitability factor of the company. Poor economic
conditions also reduce the economic power of suppliers and investors which in turn reduce the
credit opportunities as well (Ivy, 2008). The economic recession in America reduces the
purchasing power of customers and thus they spend low on these products, whereas some of the
customers switch over to other companies. High unemployment, lack of credit facilities, low
power of purchasing and high interest rates adversely affect companies operations. Fluctuations
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in the currency rates highly affect the profitability factor of company as in that time labor costs
seems to be increased and thus it increases the overall occupancy costs (Hunt and Arnett, 2004).
Other than this, technological factors also affect the operations of MSNBC as a slight change in
technological aspect can impact the functionality of business. Disruptions in information
technology could reduce the efficacy of entire operations of MSNBC because it is not possible
that every individual can cope up with technological advancements. The operations of MSNBC
can get affected by the influence from political parties and legal facets framed by the ruling
bodies.
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Strengths and competencies
It is the largest broadcaster in the world with approx 50,000 staff members all around the
branches. It employs more than 10,000 journalists all over the world and this highly underpins
the operations of the company (Harris, 2000). It is the world’s largest broadcast news
organization which avails news and information to people and it generates television output each
day as well as covers online news. Compared to the competitors, the company has penetrated the
market by providing news about different categories at different places. All the channels in
MSNBC are directly linked with the universal network, thus it facilitates them to communicate
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with each other whenever required. It has been seen in various researches where the brand is
getting high recognition as so many viewers commented on its official website. It is the brand
identity of the unit that allows the divisions to operate business in different counties. As per
earlier reviews, it has been seen that the unit is planning to diversify the business in North part
for the purpose of enhancing the customer base (Gundlach, 2007).
Other strength of the company is that it covers information from any part of the world as
all the employees are available with 24 hour services. The company is also focusing on the needs
and demands of kids and thus they are looking forward to introduce some cartoon channels for
the entertainment of kids. One of the most important things about the unit is that it charges
relatively less prices from the customers by availing their services (Yannopoulos, 2011). The
company is also getting huge recognition from the public and because of public demand the unit
is planning to introduce cartoon channels. The unit continuously is expanding the branches
which in turn help in creating a competitive edge over the competitors. The unit is also focused
towards the needs and demands of its customers and thus helps them to enjoy high customer
loyalty. In order to meet the needs of the customers, the unit is planning to cover other news such
as personal interviews of celebrities and about sports also. The unit renders 24 hour services in
which customer can anytime get news about weather or political conditions (Fulford, 2013).
Some of the customer also says that this is the only channel that provides latest, updated and
relevant information to the customers. The unit also provides update information to the potential
customers with free of cost and they are also allowed to access the company’s sources of
information. People can access their user generated content easily and effectively.
Weaknesses
The company has been suffering from low product differentiation in which they most of
the customers are switching over to other brand also because of high product substitutes.
Because of the ITV, customers are getting attracted towards other channels and they get TV
license. As the company is rendering 24 hour news, although it is beneficial but on the other side
they fill the space with unnecessary news which in turn affects the interest of people and when
they get bored they switch over to other channel such as sky news for the purpose of getting
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constant coverage (Fuchs and Diamantopoulos, 2010). Because of the low budget, company is
unable to broadcast the events and programmes that have well known actors as they demand for
heavy investment. In spite of having key competencies, the company is going through with some
weakness that further reduces the profitability ratio. For instance- currently the company is
suffering from low budget in which they are unable to spend on promotional activities and thus it
affects their financial capacity.
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STRATEGIC OPTIONS
Here is the description of some strategic options that could help the company to capture
more market share which in turn directly helps in marinating the competitive advantage over the
competitors. MSNBC has various options to expand the market share with the help of
substantive growth strategies.
Expansion of unit in new markets
MSNBC has been experiencing intense growth in this broadcasting industry since the
establishment of the channel (Salaimeh, 2008). The company is getting several suggestions from
some viewers in which they demand for their channels in other countries as that will help other
people to access news. Generally, all the retail companies adopt this strategic option for the
purpose of expanding the business line which also helps in enhancing the customer base (French,
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2009). Most of the company implements this strategy when get failed to survive in the existing
market. Same as in the case of MSNBC, they can also expand their business in other markets by
introducing range of new channels in the existing line. Company reviewed in its current status
that it earns up to $500 million in every six months which increases its resource capabilities and
thus they can attain high competitive advantage in the same sector (El-Ansary, 2006). In order to
introduce new channels in the existing line, they need more journalists and editors that can
manage those divisions.
Based on the review data, it has been recorded that 50 million people review the channel
on internet for the purpose of getting political information. In order to satiate all these viewers,
company can plan out to establish the branch in other countries. This strategy is further
supported by changing demographics and economic climates (Rosenbloom and Dimitrova,
2011). By doing so the unit can also attract new customers from word of mouth publicity by the
potential viewers. In order to differentiate the unit from its competitors, MSNBC can provide
news in different languages because there are many competitors that have captured the market
through this strategy as they are delivering multi lingual news. Going through with this strategy
allows the firm to get high profits and recognition from the capital market (Doole and Lowe,
2008). This will also help the unit to generate more opportunities for employment.
Widening the service line
Earlier the company was involved in providing English news but to accomplish the
viewer’s choice, they introduced a set top box which helped them to attain revenue of
$200million (Richard and Colin, 2005). The strategy also gets an opportunity of recognition
from its potential viewers which further give them the opportunity to operate the business in
other countries. In order to expand the business in other countries, MSNBC should have to offer
range of creative channels for the customers. The company might involve some promotional
strategies to persuade range of customers towards their channels by providing authentic and
relevant information. MSNBC can also sell direct services to the customers in which the
customers can contact with the team members when not having proper services (Dekimpe and
Hanssens, 2004). By doing so, company can retain its potential customers and thus it reduces the
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level of switching to other brands. In order to survive in the market, the company can offer the
services at low cost as that will also help them to become the leader in telecast services. This
strategy will also help MSNBC to capture new segment of the market with minimal risks and
capital investment.
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The main intension of doing so is to increase the frequency of viewers for their channel.
These are the most effective tool that could help MSNBC to capture larger market share and to
promote the channels amid customers. This is also a sure way to enhance the customer base.
Although the business has been capturing larger market share without having any specific
marketing strategy, but it is also suggested not to ignore the potential threats from the
competitors who have a strong marketing strategy and whose impact can highly impact the
business operations of MSNBC (Chris Christie Is Going To War With MSNBC, 2013). The
business can also put focus on competitors practices as that will also help in determining their
marketing strategies. It is must for the company to find new and innovative alternatives to
persuade range of customers as well as to retain position in the broadcasting area.
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RECOMMENDATIONS AND IMPLEMENTATION
MSNBC is recommended to expand the business in other countries by advertising the
channels with the existing one as that will help the customers to get knowledge about the newly
established channels. The business is also recommended to introduce sports, cartoon and other
entertaining channels for the purpose of enhancing the competency of the business. The above
mentioned strategy would definitely leverage the profitability ratio of MSNBC and thus can also
promote the brand name. Prior to expanding the business in other regions, it is must for the unit
to recognize its own strengths and competencies as that will help them in fulfilling the needs and
demands of its customers of different regions (Buckley, 2002).
The business is also recommended to change the structure of the organization in which all
should be provided with training sessions for the purpose of meeting customer’s queries. In some
of the departments, the business is advised to remain with centralized structure while in others
they can adopt decentralized structure. The manager should also monitor the performance of all
the journalists in order to provide full telecast to the people. They should facilitate new channels
and variety of channels for the purpose of differentiating the business (Trim, 2004). The business
is also suggested to contact frequently with the customers and viewers as that will help in
determining the effectiveness of services. They need to focus on the quality aspects as proper
controlling should be there on content of the news. The company should have to differentiate the
duties and responsibilities to all the employees so that each and every department can perform
their duties effectively (Brooks and Simkin, 2012).
MSNBC is recommended to allow the managerial level employees to give their advices and
views in company’s corporate decisions as that will also help in comprehending the areas where
attention is required to put. The company is suggested to target new customers and to fulfill their
needs and demands; they must look forward to innovations (Proctor, 2013. The business is also
recommended to monitor the external environment for the purpose of identifying the strategies of
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competitors. They could also get certain benefits by doing so such as accessing the external
market could help in getting local talent pool and thus they can employ the best candidates.
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Also if the company opens new channels in the same unit, it may result in inadvertently
over saturating the market and adversely cannibalization which could affect the sales ratio and
therefore it directly could affect the overall financial performance of the company (Narasimhan,
2005). Aside from these operational, there are other factors that may pose greater threat or
difficulty to MSNBC which in turn could affect the brand image and reputation of the firm. In
spite of being an American news organization, they work in the same manner in which they also
require raw materials, technical equipments and skilled journalists and editors. In order to
manage all these aspects, they must put focus on management level (Badur and et.al., 2011).
They should indulge in other marketing practices in which they can promote the services of the
company by focusing on different promotional techniques.
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APPENDIX A
Porter’s Five Forces Competitive analysis
As mentioned in the previous part that risks and threats are high as having substitute
products. Risk of industry rivalry maid established firms is high because of their brand identity
and competitive products. Customers can easily switch over to other channels which in turn
states that they have range of substitute products. Product complexity is also low and
competitor’s dissatisfaction in market position is high. Other players can also enter in the market
because of product differentiation. The American broadcasting industry has several players in
which some are small and some are medium sized. Capital investments costs are also moderate
and thus new entrants can access the market.
Threat of substitute is high which also results in customer switching. Customers prefer
substitute products. It has been seen in the annual report of MSNBC that in a survey customers
are demanding sports and other channels for daily updates. Earlier the greater market share of
MSNBC was captured by BBC because it provides regular updates about different facets which
were highly liked by the customers and they rated it as the top most channel. Customers can
Bargaining power of customers
Threat of new entrants
Bargaining power of suppliers
Threat of substitute products
Risk of industry rivals
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bargain for these products as the company is focused towards differentiation strategy. The impact
on cost of supplier inputs is high and threats of suppliers entering industry is low and it can be
said as forward integration.
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APPENDIX C
SWOT analysis of MSNBC
STRENGTHS
The largest broadcaster in the world
Range of other channels
Strong network
Number of viewers
Diversified business
Covers information from any part of
the world
About to include other categories in
channels
Less subscription charges
High customer loyalty
WEAKNESSES
Low product differentiation
Customer switch over
Range of competitors
Less efforts in marketing the products
Technological constraints
Ineffective employees
Low budget
OPPORTUNITIES
Strong supplier network
Economic growth in American market
Technological advancements may
provide growth opportunities
Compliance with legal rules and
policies can help the company to reduce
the level of potential threats
Organize global events to further
strengthen brand
THREATS
Changes in economy may reduce the
market share
Threats from product substitutes
Disruptions in technical aspects may
affect the business and its financial
results
Threat from competitor and domestic
news channels
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REFERENCES
Badur, B. and et.al., 2011. Analyzing the Effectiveness of Marketing Strategies. IBIMA
Publishing. pp.17.
Benson, M. and Barclay, I., 2000. New Product Development: Theory into Practice. Leadership
& Organization Development Journal. 11(6). pp.24 – 30.
Brooks, N. and Simkin, L., 2012. Judging marketing mix effectiveness. Marketing Intelligence &
Planning. 30(5). pp.494 – 514.
Buckley, P., 2002. International Business versus International Marketing. International
Marketing Review. 19(1). pp. 16-20.
Chris Christie Is Going To War With MSNBC. 2013. [Online]. Available through:
<http://www.businessinsider.in/Chris-Christie-Is-Going-To-War-With-
MSNBC/articleshow/29027973.cms />. [Accessed on 20th
January 2014].
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Homburg, C, and et. al., 2009. Implementing the Marketing Concept at the Employee –
Customer Interface: The Role of Customer Need Knowledge. American Marketing
Association. 73(4). pp. 64-81.
Hunt, D. S. and Arnett B. A., 2004. Market Segmentation Strategy, Competitive Advantage, and
Public Policy. Australasian Marketing Journal. 12 (1).