Th true milk presentation - Excellence in Business Communication
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MIMC- Integrated MKT Management
Final Presentation - Integrated Marketing Plan for TH True Milk.
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
Th true milk presentation - Excellence in Business Communication
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
MIMC- Integrated MKT Management
Final Presentation - Integrated Marketing Plan for TH True Milk.
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
Phân tích chính sách thâm nhập thị trường của heineken tại Việt Namluanvantrust
LINK DOWNLOAD:https://sividoc.com/vi/document/chinh-sach-tham-nhap-thi-truong-cua-heineken
Phân tích chính sách thâm nhập thị trường của heineken tại Việt Nam
Phân tích chiến lược sản phẩm của công ty sữa, Phân tích chiến lược sản phẩm sữa Milo của công ty Nestle Việt Nam, Đánh giá chiến lược sản phẩm được vận dụng cho dòng sản phẩm sữa Milo, Chiến lược sản phẩm sữa Milo của công ty Nestle Việt Nam, Nghiên cứu chiến lược sản phẩm sữa Milo từ năm 2015-2017, Tổng quan thị trường sữa Việt Nam, Một số giải pháp nhằm hoàn thiện chiến lược sản phẩm sữa Milo của công ty Nestle Việt Nam,
Liên hệ trực tiếp zalo: 0936 885 877 để tải tài liệu
Dịch vụ làm báo cáo, luận văn theo yêu cầu: luanvantrithuc.com
FREE PREVIEW OF VIETNAM DAIRY MARKET 2018
ACCESS VIA: https://bit.ly/2DUt74i
Download free preview of Vietnam Dairy Market 2018 to have overview of market performance, insight and upcoming trends as well as key players within the market.
Phân tích chính sách thâm nhập thị trường của heineken tại Việt Namluanvantrust
LINK DOWNLOAD:https://sividoc.com/vi/document/chinh-sach-tham-nhap-thi-truong-cua-heineken
Phân tích chính sách thâm nhập thị trường của heineken tại Việt Nam
Phân tích chiến lược sản phẩm của công ty sữa, Phân tích chiến lược sản phẩm sữa Milo của công ty Nestle Việt Nam, Đánh giá chiến lược sản phẩm được vận dụng cho dòng sản phẩm sữa Milo, Chiến lược sản phẩm sữa Milo của công ty Nestle Việt Nam, Nghiên cứu chiến lược sản phẩm sữa Milo từ năm 2015-2017, Tổng quan thị trường sữa Việt Nam, Một số giải pháp nhằm hoàn thiện chiến lược sản phẩm sữa Milo của công ty Nestle Việt Nam,
Liên hệ trực tiếp zalo: 0936 885 877 để tải tài liệu
Dịch vụ làm báo cáo, luận văn theo yêu cầu: luanvantrithuc.com
FREE PREVIEW OF VIETNAM DAIRY MARKET 2018
ACCESS VIA: https://bit.ly/2DUt74i
Download free preview of Vietnam Dairy Market 2018 to have overview of market performance, insight and upcoming trends as well as key players within the market.
Efforts to improve the dairy industry in TanzaniaILRI
Presented by A. P. Njombe, Y. N. Msanga, N.R. Mbwambo and A. Temba at the Smallholder Dairy Value Chain in Tanzania Stakeholder Meeting, Morogoro, Tanzania, 9 March 2012
Presentation on "Advertising Plan of Nestle Milkpack Re-Launch" by Dr.Syed Ahmed Owais, Shahzad Naseem & Zaheer to Sir.Shahzeb Abbasi in Advertising class given at Hamdard University City Campus, (HIMS).
References:
Advertising Principles & Practice, 7 th edition, Wells, Moriarty, Burnet.
Websites of Nestle, Olpers and Goodmilk.
The Indian Dairy Food market is comprised of various national and multinational players that specialize in developing various value-added dairy products. The market for dairy products in the India is changing at a brisk rate.
In the post-white revolution, Indian dairy industry has shown constant growth in milk production as well as in per capita milk availability.
World milk production - Increased by 50 % during the last 3 decades.
482 million tones in 1982 to 852 million tones in 2020.
We live in a country which is not only the largest consumer of milk in the world but which also produces about 200 million tonnes of milk every year! Thus, the dairy farming business is gaining prominence in today’s world.
The issues for future approach to Dairy Development should be:
Market oriented activities with a fair pricing policy.
Strengthening of farmers' organisations and gearing support programmes towards small
holder production systems.
A supportive environment for the introduction of small scale milk processing where applicable to give the producer access to a wider share of the market.
To create new and strengthen existing networks for the exchange of information, experience and training facilities.
India ranks first among the world’s milk producing nations since 1998 and has the largest bovine population in the world.
Milk production in India during the period 1950-51 to 2017-18, has increased from 17 million tonnes (MT) to 176.4 MT as compared to 165.4 MT during 2016-17 recording a growth of 6.65%. FAO reported 1.46% increase in world milk production from 800.2 MT in 2016 to 811.9 MT in 2017.
This represents sustained growth in the availability of milk and milk products for our growing population.
Trends of milk production and value added product by the cooperative and organized private sector in India.
Dairying has become an important secondary source of income for millions of rural families.
Of total milk production in India about 4.8 percent milk is either consumed at the producer level or non producer in rural area. The balance 52 percent of milk is marketable surplus available for sale to consumers in urban areas.
Out of marketable surplus it estimated that 40 percent of the milk sold is handled by a organised sector.
The Indian dairy market reached value of nearly INR 6,911 Billion in 2016, growing at a CAGR of 13% during 2010-2016. Some of the major factors driving the growth of the Indian dairy market are rising working-population, increasing disposable incomes and health consciousness among the consumers. Additionally, the government is also taking active participation in advancing and promoting dairy farming practices to promote the production and quality of milk.
Rbc farm Using Hydroponics to Improve food Securitypaulotush
A model Farm carrying out intensive and high turnover production, off a small area using Hydroponics Technology.
The fodder is grown in a containerized system that controls the light, temperature and water that the seed has exposure to.
A system of growing sprouted grain to provide green high quality livestock feeds in 6 Days.
This technology provides fodder solution to farmers all year round without depending on climatic condition and can be fed to all types of livestock.
Principles of Hospitality Management
An detailed overview about Unilever
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• What is it-
o History + PicturE
o Grape Characteristics
• Wine making-
o Special requirements
o Viticulture
• Flavour characteristics-
o Wine characteristics – styles: alcohol, tannins, acidity, body, sweetness
o Food pairings
• Wines made from the grape – where is it grown-
o Maps – where does it grow best
o Best wines - producers
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Tibetan History and Cuisine. Special foods and beverage in Tibet
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Term of Biology.
Presentation about cosmetic.
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Presentation about saving our water, protect water source from pollution and wasting.
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All aspect of strategic management of Stabucks.
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Introduction of Hospitality Management
An overview about ACCOR HOTELS.
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Motivational theories that managers should acknowledge to motivate employees.
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American Literature
The Advanture of Tom Shawyer - Mark Twain
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Final Presentation of International Marketing
STARBUCKS IN VIETNAM
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
2. TH TrueMilk is a Vietnamese milk brand
produced by TH Joint Stock Company, which is
belonged to TH Corporation established with the
financial consulting of North Asia Commercial
Joint Stock Bank.
Brand’s story
• Conducting dairy farming project in a large
house and processing milk with a large scale
plan of 1.200 billion U.S. dollars for
nearly 137,000 cows on 37,000 hectares of
land.
• With this farm, the company will meet 50%
demand of milk products in the domestic
market & become the professional cleanest
milk supplier in Vietnam.
3. • TH Joint Stock Company has invested an
advanced management system and closed
production process,
synchronized with international
standards from:
Planting grass. Construction of sheds.Health management.
4. • Processing food’s cow:
Green foods (such as maize, sorghum
and imported grass from USA).
Providing necessary nutrition such as starch from
potatoes and bagasse.
5. • Processing and Packaging milk:• Distributing product to consumers:
7. Production Process
1. Cow gender’s quality:
• Importing only the finest gender
from famous dairy cow-breeding
nations (USA, Australia and New
Zealand).
• Strictly assessing and selecting
the parents generation for
spermatozoon resources.
High quality milk.
Ensuring nutrition within the
products
High reproductive ability
8. Nutrition facts for cow
- Grass consisting high amount of
protein.
- Forage: choosing the most
common types of food used, such as
straw or hay
- Cereal grains: to provide a
required amount of energy to dairy
cows.
- Water: filtering by Amiad
technology.
9. TH’s farm
- Using zinc-plated steel.
- Having roof cages and
cooling systems for cows.
- A cleaning facility for cows
before milking.
10. Cow Management
- Using managing technology based
on Afifarm system.
- The system is responsible for herd
management, classification of cow
groups, reproductive management
and mastitis discovery.
- It is controlled by electronic trace
chips to supervise health states,
nutrient resources and milk outputs.
11. Health Protection
- Set up the veterinary center and
the up-to-date laboratory for
researching, diagnosing and
preventing cows’ diseases.
- Inviting veterinary experts
from New Zealand and Israel to
directly heed cow’s diseases and
train TH’s veterinary staff.
12. Milking Process
• Cows are milked three
times a day by milking
machines.
• Squeezed milk will be
tested carefully and
stored under the best
hygienic and safe
condition.
13. Production Process
- After milking, clean milk
is transferred to cooling
pipes system, then
transported to factory.
Factory Process
- Applying the latest
modern technology to
ensure the quality of milk
- Guarantying pureness,
deliciousness, nutrition
and safety.
14. Profuse financial resource provided by
North Asia Bank:1.2 billion USD.
The most modern production technology
in Asian.
Distribution system is more perfect.
Marketing team has high creativity and
adaptability.
Product development capacity is weak.
Competitive product category still limits
The prestige of TH True Milk brand
hasn’t been popular in the public yet.
High production cost leads to reduce the
competition of product in the market.
15. Large scale and high demand of the
market.
Milk market develops strongly and
stably.
Difficulty of competitors.
The government supports and creates
favorable condition.
The business has close relation with
health and law.
Domestic and foreign competitors
have strong potential.
The danger of material shortage
because of material cost increasing.
Cannot achieve the market share like
the purpose.
16.
17. Milk is one of the industry
achieved the fastest growth in
the food industry in Vietnam
Milk consumption per capita of
Vietnam is around 14 kg /
person / year.
Milk production meets only
about 30% of domestic
demand if they meet targets
set until 2011.
Vietnam's dairy market is
potential.
18. Product categories:
• UHT milk prepared not more than 1%
Name of product:
• True Happiness and True Milk
Quality
• TH True Milk completely natural , giving the user the truly
fresh clean milk , essence .
• Ensure that factors such as flavor , sweetness and purity...
19. Packaging: Tetra Pak packaging technology
from Sweden with modern quality
→ consistent with the habits of people in VN.
Format:
*The pack fully reflect the information
*The icons , images are presented simply
and clearly , prominently
*On the carton showing the name TH True
Milk with blue font on white background
which above the blue sky .
180ml
110ml
22. Gender: Female
Age: 15 to 35 (Focus from 25 to
35).
Class: all
Concerned about the health of
themselves and their families
23. TV Commercial
SLOGAN
“Natural essence intact in
every drop of clean milk”
MEDIAADS
VTV, VTV3, HTV7,
HTV9,….
SCOPE
Concentrate in key
economic areas of the
country
TIME
From 7pm to 9pm
Ad length 30s.
24. Magazine Ads:
*Target audience: Focus on
women and entrepreneurs
*Scope: The big cities
Outdoor Banner:
*Target audience : all people
Scope: The major cities
Plan: the banners will be
located at supermarket : Big C
, Lotteria , Co-op Mart , Maxi
Mart on the main street….
*Ad at store and by PR
activities.
26. Make use of financial resource
to enhance the appearance of
brand throughout media (Ads,
TV show, poster,…)
Develop distribution system
and prepare willing to satisfy
customer demand.
Train employees and improve
customer service.
Strength
-
Opportunity
27. Make use of financial resource
to develop products with the
purpose: healthy and friendly
environment.
Push up production by using
cheap material and modern
technique to compete with
competitors in price.
Actively invest on milk
material source in suitable
location.
Strength
-
Threaten
28. Research customer demand to
diversity product categories
and enhance the competition in
the market.
Research to cut down
production cost, reduce price
to attract customer.
Weakness
-
Opportunity
29. Update modern technology to
satisfy production requirement.
Use effectively fresh material
which is benefit for health.
Affirm consistently and
broadly that TH Milk is fresh
milk brand and good for health.
Weakness
-
Threaten