The document is a March 2011 report on Starbucks, including its company profile, industry analysis, and competitive landscape. It discusses the resources and capabilities that give Starbucks a competitive advantage, particularly through VRIO analysis. Additionally, it addresses future strategic considerations for the company.

1. STARBUCKS COFFEE
March 2011 1

2. Contents
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3. 1. Company profile
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4. Industry Analysis
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5. 2. Starbucks Competitors
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6. 3. Resources and Capabilities
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Model of Strategic Analysis 6

7. 3. Resources and Capabilities
Model of Strategic Analysis 7

8. Competitive Advantages
What Makes Starbucks So Special??
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9. 5. VRIO Analysis
What Makes Starbucks So Special??
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10. 5. VRIO Analysis
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11. 6. ...And What About the future??
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Model of Strategic Analysis 11