Starbucks began in 1971 in Seattle as just a coffee shop but is now a global brand with over 20,000 stores in 61 countries. It has expanded rapidly across North America, Asia, Europe, and other regions. Starbucks promotes its brand through various channels like advertising, product placement in movies, social media, and direct marketing. It also promotes social causes like environmental sustainability, fair trade, and helping communities through initiatives like (Product) Red and disaster relief efforts. Starbucks has grown to become a globally successful company through adaptation and a future-oriented strategy.

1. BY: LT 04
STARBUCKS
IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

3. BALDWIN – BOWKER – SIEGL
SEATTLE, 1971 - FIRST STARBUCKS

4. 2011 - STARBUCKS NEW LOGO

5. STARBUCKS TODAY
20,000+ STORES
61 COUNTRIES
1st ROASTER AND
RETAILER

7. DISTRIBUTION CHANNEL

8. DISTRIBUTION CHANNEL

9. DISTRIBUTION CHANNEL

11.  Egypt
 South Africa
STARBUCKS IN AFRICA
2 / 52 - (4%)

12. EAST ASIA
• China
• Hong Kong
• Macau
• Japan
• South Korea
• Taiwan
SOUTH EAST ASIA
• Indonesia
• Malaysia
• Philippines
• Singapore
• Thailand
• India
• Pakistan
STARBUCKS IN ASIA
NORTHEN ASIA
• Russia
WESTERN ASIA
• Armenia
• Barhain
• Cyprus
• Jordan
• Lebanon
• Kuwait
• Oman
• Quatar
• Saudi Arabia
• Turkey
• United Arab Emirates
25 / 44 - (57%)

13. NORTH AMERICA (100%)
• Canada
• USA
• Mexico
• Puerto Rico
CENTRAL AMERICA (3/52 - 14%)
• Aruba
• Bahamas
• El Salvador
• SOUTH AMERICA (4/10 - 40%)
• Argentina
• Brazil
• Chile
• Peru
STARBUCKS IN THE AMERICAS

14. • Austria
• Belgium
• Bulgaria
• Czech Republic
• Denmark
• France
• Germany
• Greece
• Hungary
STARBUCKS IN THE EUROPE
• Ireland
• Netherlands
• Poland
• Portugal
• Romania
• Spain
• Sweden
• Switzerland
• UK
18 / 37 – (49%)

15.  Australia
 New Zealand
STARBUCKS IN OCEANIA
2 / 9 – (22%)

16. STARBUCKS IN INDIA
• 7 cities with 72 locations
• Lunching it in Taj Hotels and Resorts from November

18. PLACE: A PLACE FOR AMBIENCE & EXPERIENCE
 Warmth, Comfort, Diversity
 A place of quiet contemplation
 A gathering place for neighbours and friends
 Conveniences at Airports, Markets, Malls etc.

19. PLACE: A PLACE FOR AMBIENCE & EXPERIENCE
Friendly baristas Customized beverages

21. PROMOTION: ADVERTISING
STARBUCKS DOUBLE SHOT ESPRESSO

22. PROMOTION: PRODUCT PLACEMENT
STARBUCKS IN MOVIES
The devil wears Prada

23. PROMOTION: PRODUCT PLACEMENT
STARBUCKS IN MOVIES
Meet The Fockers 4

24. PROMOTION: PRODUCT PLACEMENT
STARBUCKS IN MOVIES
Fight Club

25. PROMOTION: DIRECT MARKETING

26. PROMOTION: DIRECT MARKETING

27. SNS

28. SNS

29. PROMOTION: COMMITMENT TO THE WORLD
Environmental impact
 Creating “Grounds for your
Garden”
 Using recycled materials:
ranked 15 on the
U.S. Environmental
Protection Agency’s list of Top
25 Green Power Partners

30. PROMOTION: COMMITMENT TO THE WORLD
Fair Trade
 Largest buyer of Certified Fair Trade coffee in North
America (10% of the global market)
 Starbucks has given the FTC label greater visibility, helping
to raise consumer awareness in the process.
 Payes above market prices for all of its coffee
 Opens farmer support centers in Africa

31. PROMOTION: COMMITMENT TO THE WORLD

32. PROMOTION: COMMITMENT TO THE WORLD
Ethos water
 Ethos bottles feature prominent
labeling stating "helping children get
clean water”
 $.05 from each $1.80 bottle sold is
used to fund clean water projects in
under-developed areas.
 Sales have raised over $6,200,000

33. PROMOTION: COMMITMENT TO THE WORLD
Product (red)
 Raise awareness and funds to help eliminate AIDS in Africa.
 Starbucks’ Red products and Red card:

34. PROMOTION: COMMITMENT TO THE WORLD
Helping countries after natural disasters

36. Global company
Adaptation Strategy
Globally Successful
Future Oriented
IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

37. STARBUCKS TODAY