This document discusses Priceline's business model. It describes how Priceline operates as an intermediary between suppliers (hotels, airlines) and consumers by allowing consumers to "name their own price" for travel services. Priceline earns transaction fees from suppliers when consumer offers are accepted. The model was initially unprofitable but became profitable in the early 2000s as the company expanded internationally and integrated additional travel booking services. The document analyzes factors that affect the sustainability of Priceline's business model, such as competition from other online travel sites and flexibility in adapting to new technologies and market conditions.
Aqualisa Quartz - Simply A Better Shower (HBR Case Study)Arjun Parekh
Probable Solution to HBR Case on Aqualisa Quartz. The Presentation consists of info about Channel Distribution, Development of Quartz Shower Valve, UK Shower Market, Initial Sales Results, 4Ps of Marketing for Aqualisa, A shift in Marketing Strategy.
Clique Pens - Case Study Solution by Kamal Allazov (Essay type)Kamal Allazov (MSc.)
Clique Pens Case Study by Harward Mba Center. This paper introduces possible solutions and recommendations by MSc. Marketing student - Allazov Kamal. (https://allazov.org/)
Aqualisa Quartz - Simply A Better Shower (HBR Case Study)Arjun Parekh
Probable Solution to HBR Case on Aqualisa Quartz. The Presentation consists of info about Channel Distribution, Development of Quartz Shower Valve, UK Shower Market, Initial Sales Results, 4Ps of Marketing for Aqualisa, A shift in Marketing Strategy.
Clique Pens - Case Study Solution by Kamal Allazov (Essay type)Kamal Allazov (MSc.)
Clique Pens Case Study by Harward Mba Center. This paper introduces possible solutions and recommendations by MSc. Marketing student - Allazov Kamal. (https://allazov.org/)
ATLANTIC COMPUTER: A BUNDLE OF PRICING OPTIONS Akshay Jain
There are four main types of pricing strategies from which Atlantic Computers canchoose. First, Atlantic Computers could stay with the status quo and offer software tools for free. Second, it could choose competitive based pricing. Third it could choose from Cost-plus pricing. Finally, it could choose value-in use pricing.In addition to determining which pricing strategy to use, Atlantic
Toko Bunga Surabaya, Jual Karangan Bunga Surabaya, Jual Bunga Papan Surabaya, Jual Bunga Ucapan Surabaya, Jual Rangkaian Bunga Surabaya, Jual Buket Bunga Surabaya, Bunga Ucapan Selamat, Bunga Ucapan Duka Cita, Bunga Papan Selamat, Bunga Papan Duka Cita
A marketing Case Study of Natureview Farm, an organic yogurt manufacturer. This analysis was performed by E. Santhosh Kumar, IIT Madras, during an internship with Prof. Sameer Mathur, IIM Lucknow.
This presentation contains the following for Eileen Fisher, Retail Fashion Brand:
Problem Statement
Decisions to be Made
Company Introduction
POP and POD
Competitive Advantage
Brand Elements
Re-positioning Strategy
Keller Model
McKinsey & Company: Managing Knowledge and LearningDisha Ghoshal
As part of Strategy execution, this presentation on was on how McKinsey & Company flourished throughout the years by Managing Knowledge and Learning diligently.
ATLANTIC COMPUTER: A BUNDLE OF PRICING OPTIONS Akshay Jain
There are four main types of pricing strategies from which Atlantic Computers canchoose. First, Atlantic Computers could stay with the status quo and offer software tools for free. Second, it could choose competitive based pricing. Third it could choose from Cost-plus pricing. Finally, it could choose value-in use pricing.In addition to determining which pricing strategy to use, Atlantic
Toko Bunga Surabaya, Jual Karangan Bunga Surabaya, Jual Bunga Papan Surabaya, Jual Bunga Ucapan Surabaya, Jual Rangkaian Bunga Surabaya, Jual Buket Bunga Surabaya, Bunga Ucapan Selamat, Bunga Ucapan Duka Cita, Bunga Papan Selamat, Bunga Papan Duka Cita
A marketing Case Study of Natureview Farm, an organic yogurt manufacturer. This analysis was performed by E. Santhosh Kumar, IIT Madras, during an internship with Prof. Sameer Mathur, IIM Lucknow.
This presentation contains the following for Eileen Fisher, Retail Fashion Brand:
Problem Statement
Decisions to be Made
Company Introduction
POP and POD
Competitive Advantage
Brand Elements
Re-positioning Strategy
Keller Model
McKinsey & Company: Managing Knowledge and LearningDisha Ghoshal
As part of Strategy execution, this presentation on was on how McKinsey & Company flourished throughout the years by Managing Knowledge and Learning diligently.
A case study on the world's leading Online Travel Agency (OTA), Booking.com, a digital brand which succeeds in maintaining leadership through adapting its strategy to the market and competition, using personalisation, mobile focus, brand building, segmentation, service and UX, loyalty plans and collaborations with its partners
Lachapelle design analyse change business-atlantic nov 2014Michael Lachapelle
Presentation to Business Analyst World Atlantic, November 2014 on why BA's need to understand about business models and customer insight. Introducing tools, business model canvas and the value proposition canvas
The full toolkit is available only for our Growth Team Members.
To date we have published toolkits for: Merger & Acquisition, Geographic Expansion, New Product Development, New Product Launch, Competitive Strategy, Distribution Channel Optimization, and Vertical Market Expansion, Strategic Partnerships, and Customer Strategy.*
Leveraging big data to drive marketing innovationAndrew Leone
Summary of the book: "The Big Data-Driven Company." Contains insights into leveraging data to drive marketing innovation. To buy this book: http://amzn.to/1YTdtqY
Direct Source and Engage Highly Skilled Independent Talent with Controlled Co...MBO Partners
This webinar, “Directly Source and Engage Highly Skilled Independent Talent with Controlled Cost and Risk,” is brought to you by Spend Matters and MBO Partners. In it, you will learn about the fast growing independent professional workforce segment along with the state-of-the-art models for effectively and efficiently engaging these professionals. Key topics will be:
- Recent studies into the demographics of independent professionals and how they increasingly prefer self-employed status and direct engagement with clients.
- How enabling direct sourcing of these workers can be a highly efficient alternative to the traditional staffing supply chain.
- How integrated procurement models, such as source-to-pay, and technology-enabled platforms, including work intermediation platforms (WIPs) and freelancer management systems (FMS) are transforming the way businesses engage independent talent efficiently and with less compliance risk, while achieving new visibility into and control over contractor spend.
- How MBO Partners provides unique engagement alternatives that enable efficient, low-risk direct sourcing and engagement of highly skilled independent talent.
Vortrag von Raj Venkatesan und Kim Whitler an der HWZ-Darden Konferenz vom 8. Juni 2017 an der HWZ Hochschule für Wirtschaft Zürich.
https://fh-hwz.ch/conference
Today’s B2B Marketer wants quality leads that fuel pipeline, yet are simultaneously seeking volume at lower cost. While many lead generation providers claim they can fulfill this need; the reality is what they are really selling you is: “Quantity over Quality”. In this white paper, we will discuss the rise in the use of alternate demand generation channels and tactics that has witnessed even familiar suppliers sourcing contacts from unknown audiences. We will also reveal why purchase intent insight is the key for uncovering in-market active buyers from sources you trust.
Future of Tracking: Transforming how we do it not what we doKantar
The slides from ‘Digital Transformation of Tracking’ webinar presented on BrightTalk on 28th February 2017. In this webinar Mark Chamberlain and Alex Taylor discuss how changes in consumer behaviour, increased business pressures and new technologies have created both opportunity and disruption across all industries. Like every other industry, research is in the midst of its own transformation affecting not what we do but how we do things.
Financial Markets Data & Analytics Led TransformationGianpaolo Zampol
How big data, advanced analytics and cognitive computing is disrupting traditional business and operating models in financial markets? New competitors, powered by social, mobile, analytics, and cloud computing, are making new business models emerging rapidly. Wealth Management, Corporate Banking and Transaction Banking & Payments are significant sources of growth in Financial Markets. How take advantage from those new technologies to face this new scenario?
How CPGs can build and sustain a winning position in online retailJosephine Mathar
e.fundamentals’ CEO John Maltman shared his view, at this year's Digital Food & Beverage event, why now is the time to play like a winner and seize the opportunity to win in an online retail landscape.
Key topics covered in the presentation:
1. Crucial capabilities CPG’s need to market and sell effectively online
2. How to generate strong ROI from digital shelf analytics
3. How your company can excel at building competitive advantage at a pace your competition can’t match
Any questions? Please get in touch at hello@efundamentals.com
The Role of PricingPricing Strategies Identity three types of .docxkathleen23456789
The Role of Pricing
Pricing Strategies: Identity three types of pricing strategies. Select a good or service and compare the prices of two different companies associated with the goods or service. Why do different organizations have different pricing strategies for the same good or service? Respond to at least 3 of your classmates.
Respond to Darlene McCurry post
Approaches to the price setting is based on the three Cs: costs, customers, and competitors. Cost-based pricing relies on production and marketing related costs as key elements in determining product's initial or standard price. Customer-based pricing are prices devrived from buyers' perceptions of value rather than sellers cost. It includes price skimming and penetration pricing. Competition based pricing are made by organizations for the prices charged by competitors.
A service that I choose would have to be internet service. Xfinity and AT&T are two of Atlanta's top internet providers. In 2008, AT&T ended their partnership with Google to embark on their internet service for customers. Xfinity which is a trade name of Comcast is the second-largest cable television and largest internet service company in the United States. AT&T offers internet service packages that range anywere from $30 - $75. Comcast offers internet service packages from $30 - $70. With Comcast being one of the leading internet service providers, they are able to offer lower prices that include cable services. AT&T offer internet services and only offer cable services in bigger packages.
Companies offer different pricing strategies for the same product to lure consumers to them. Companies such as Comcast often set lower pricing to attract and retain the customers they have. They not only offer internet but cable service (with all packages) as well which seems as a much better deal to individuals wereas AT&T offers television with certain packages. Companies look to other companies to stay in competition with. They base their pricing strategies on their services and what their competitors offer.
Finch, J. (2012). Managerial Marketing. San Diego, CA: Bridgepoint Education, Inc.
Respond to Kerrick Smith post
Cost - based pricing looks for the break even point or lowest price that it takes to cover both the variable and fixed cost associated with the production of a product. The amount over this price will be considered profit. Customer – based pricing strategy takes into account a customer; the buyer’s perception value that they would receive based on the price placed on either a product or service. Competition –based pricing strategy is used by companies in a way to consider price changes made by their competitors as a way to determine whether to increase or decrease their prices. According to Finch (2012) “Alternatively, they may set a price higher than their closest competitors' prices as a means of positioning their product as a premium brand”.
Dish Network and Direct T.V. are both satellite television cont.
Presenting this set of slides with name - Predictive Sourcing Powerpoint Presentation Slides. This presentation comprises a total of twentyfour slides. Each slide focuses on one of the aspects of Predictive Sourcing Powerpoint Presentation Slides with content extensively researched by our business research team. Our team of PPT designers used the best of professional PowerPoint templates, images, icons and layouts. Also included are impressive, editable data visualization tools like charts, graphs and tables. When you download this presentation by clicking the Download button, you get the presentation in both standard and widescreen format. All slides are fully customizable. Change the colors, font, size, add and remove things as per your need and present before your audience.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How libraries can support authors with open access requirements for UKRI fund...
Case Study : priceline.com
1. Priceline.com
NAME YOUR OWN PRICE
“ NO ONE DEAL
LIKE WE DO”
APSM10 Assignment 02
Dated: 20-04-2017
Presented by:
Deepa Shukla
Sanjay Gurtu
APSM10 Assignment 02
Dated: 20-04-2017
Presented by:
Deepa Shukla
Sanjay Gurtu
7. Business Models Based on the Value Chain in the Market PlaceBusiness Models Based on the Value Chain in the Market Place
Raw
material
producer
Manufacturer
Distributor
Retailer
Consumer
Examples:
• B2B: Vericalnet.com
• B2C: Amazon.com
• C2B: Priceline.com
• C2C: eBay.com
C2B
B2C
B2C C2CIntermediaries
Service Providers:
• Logistics
• Financial
8. BackgroundBackground
8
2. Case Study: Priceline.com
Operational by
“Jay Walker” Losses
Early Stage not Profitable
1998 - 2000
•1999: lost over $1 billion
•2001: pared losses to $15
million
After 11 Sep 2001 attack
•2002: lost $23 million
9. BackgroundBackground
9
2. Case Study: Priceline.com (Expansion Phase)
“Priceline Webhouse Club
(WHC)”
Beginning of 2000
- Unable to deal with
major Brands
- Incovenient to pick up
Factors
Proprietary Service
“Name Your Own Price ®
”
Extend Model
- Groceries
- Gasoline
- Used Goods
10. BackgroundBackground
10
2. Case Study: Priceline.com (Reorganization Phase)
Pioneer in -
“Demand
Collection
System”
“Richard Braddock”
New Chairman 2003 – 2004 Extension
** First Annual Profit **
$10.4 million Net Income
12. 12
3. Priceline : C2B Business Model
Core Components of Priceline.com
VValue Propositionalue Proposition
RRevenue Modelevenue Model
MMarketarket OOpportunitiespportunities
SStrategiestrategies
BBrandrand BBuildinguilding
13. Components of Business ModelComponents of Business Model 13
Supplier’s Side
•Anonymous through selling
process- Brand Shield
•Integrity of its price- Price
Shield.
•Incremental Sales
1) Value Proposition
Consumer Side
•Anonymous through
buying process – Identity
Shield
•Name your own price-
choice
•Multi-Budgetary options
•Structured Conditions
14. Components of Business ModelComponents of Business Model 14
Transaction Fee
Booking & Handling Fee
Adaptive Marketing Program
- Adaptive Promotion
- Adaptive Cross Selling
Sales
Gain between
the offer price and
the vendor price
2) Revenue Model
“In an age of disruptive start-
ups and diminishing competitive
barriers, it’s more important
than ever before to understand
your customers and to act on
that insight faster than the
competition. As Adaptive
Marketing illustrates, rapidly
applying even just a single
source of real-time data can
lead to happier customers and
better ROI.”
15. Components of Business ModelComponents of Business Model
15
Marketspace
Travel Service Industry
started from domestic (U.S.)
1978–2007 => $253.29 billion
Realistic Market
Consumer side:
Budget Concern
Vendor side:
Excessed Demand Product
Rapid Aging
3) Market Opportunity
16. International Expansion
Components of Business ModelComponents of Business Model
16
New Trading Model
“Name Your Own Price®
”
Brand Ambassador
“William Shatner”
Published Price Model
“No One Deals Like We Do®
”
4)
strategies
17. BackgroundBackground
17
4. Changes & their Effects in Ecosystem
Power
Role
•Changes : Consumerdemands Supply
•Effects: IncrementalSales of Suppliers
•Changes: Priceline has
power of rejection
•Effects: Both Buyers &
Suppliers are hidden.
Priceline Ecosystem
Different Entities
•Changes: Relations are
anonymous to one another
•Effects: Optimum E-
Commerce Model
18. Question 3Question 3
18
Customer EffectsCustomer Effects
Positive Effects
Increase Customer
Easy/Direct to Target
Negative Effects
Price War
Value vs. Volume
Entrepreneur EffectsEntrepreneur Effects
Positive Effects
Matching Demand
• Price/Budget
Cost Savings
Almost Perfect Information
Negative Effects
Limitation
• Acceptable Prices
• Comparable Prices
19. 19
Weakness
1. First Mover Advantage2. Budget Price3. Large Range of Services4. Quick response
1.Less popular outside US and
Europe
2. Tickets are non-refundable
5. Sustainability of Business Model Analysis through SWOT
Strengths
20. 20
Challenges
1. Work-Life Balance2. Family mindedsociety
3. Budget travelers4. Internet TravelTrend
1. Direct Competitors
2. Info War
3. Brand Loyalty
4. Terrorism
5. Sustainability of Business Model Analysis through SWOT
Opportunities
21. Question 2Question 2
21
Success Factors
Success Factors
Focus on Core Business
Travel Reservations
Financial Controls
Extent Inter-Market
Pricing Strategy
Discount fee
Flexible Services
Specific Information
Group Services
Technology Channel
I-Phone
Uncertainty
2 Sides Effects
Direct & Indirect
Competitors
Price War
Inflexible Services
Digital/Internet
Effect
Brand Image
Risk Factors
Risk Factors
The services of intermediaries reduce the number of contacts, or exchanges, between producers and buyers, thereby increasing efficiency; especially across longer distances. These intermediaries however ‘lengthen’ the supply chain.
• Netflix uses viewing data to assess what directors, actors, and programs its subscribers like, and then commissions new programs like House of Cards to add new subscribers.
• Travel service company Orbitz identifies a user’s smartphone operating system to adapt hotel recommendations in real-time. Orbitz knows from its historical data that Apple users tend to spend $20-$30 more than Android users on hotel room bookings. (See video links below)
Johnston said: “In an age of disruptive start-ups and diminishing competitive barriers, it’s more important than ever before to understand your customers and to act on that insight faster than the competition. As Adaptive Marketing illustrates, rapidly applying even just a single source of real-time data can lead to happier customers and better ROI.”
