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STARBUCKS BACK TO BASICS? MADE BY VIBHA BEHL MBA 2 ND  SEM.
STARBUCKS-A Coffee Retailer ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object]
HISTORY ,[object Object],[object Object],[object Object],[object Object]
PROBLEMS ,[object Object],[object Object],[object Object],[object Object],[object Object]
BACKGROUND ,[object Object],[object Object],[object Object],[object Object]
LOGO CHANGES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BACKGROUND…..CNTD… ,[object Object],[object Object],[object Object],[object Object]
CNTD…. ,[object Object],[object Object],[object Object],[object Object]
CNTD… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CNTD … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CNTD… ,[object Object],[object Object],[object Object],[object Object]
CNTD… ,[object Object],[object Object],[object Object],[object Object]
STORM IN A COFFEE CUP? ,[object Object],[object Object],[object Object],[object Object],[object Object]
CNTD… ,[object Object],[object Object],[object Object],[object Object]
CNTD… ,[object Object],[object Object],[object Object],[object Object]
CNTD… ,[object Object],[object Object],[object Object]
ISSUES ,[object Object],[object Object],[object Object]
What is the Starbucks Experience?
CNTD… ,[object Object],[object Object],[object Object],[object Object]
SCHULTZ RETURNS ,[object Object],[object Object],[object Object],[object Object]
CHANGING THE WAY ,[object Object],[object Object],[object Object],[object Object]
CUSTOMER-FACING INITIATIVES TO HALT SLIDING SALES ,[object Object],[object Object],[object Object],[object Object],[object Object]
CNTD … ,[object Object],[object Object],[object Object],[object Object]
CNTD… ,[object Object],[object Object],[object Object],[object Object]
CNTD… ,[object Object],[object Object],[object Object],[object Object],[object Object]
CNTD… ,[object Object],[object Object],[object Object],[object Object],[object Object]
OUTLOOK ,[object Object],[object Object],[object Object],[object Object]
CNTD… ,[object Object],[object Object],[object Object],[object Object]
CNTD… ,[object Object],[object Object],[object Object],[object Object]
CONCLUSION ,[object Object]
APPENDIX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANKS

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Starbucks

  • 1. STARBUCKS BACK TO BASICS? MADE BY VIBHA BEHL MBA 2 ND SEM.
  • 2.
  • 3.
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