This project was made for my Managing for a Change class (MGT420) back in the Winter of December 2008. The paper starts with an introduction and company profile, then moves on to organizational structure graph, market capitalization graph, company owned stores, a balance sheet graph (as of 2007), product graph, competitor graph, and SWOT analysis for the company. The whole paper is approximately 16 pages.
This paper was written for my Entrepreneurship class (BUS225) back in the Spring of April 2010. The project we had to do was to come up with a fictional business. We had to decide where the business was going to be located, identify our competitors, make a mission statement for the business, the form of ownership, and the total cash needed in order to start my business which includes capital and start up costs. Unfortunately, there is no Power Point associated with this project either, but it would have been a great project to make one for this topic.
This paper Microsoft Corporation was written for my Strategic Management class (TM583) back in the Sping of June 2011. The objective of the project was to come up with a comprehensive strategic business plan for a new or existing company. The Microsoft project covers seven course objectives which include, Microsoft's strategy, Microsoft's core competencies, Microsoft's industry dynamics, Microsoft's technology sourcing and internal innovations, Microsoft's product development strategy, Microsoft's strategy to protect innovations, and a Microsoft's project bibliography. Unfortunately, there is no Power Point associated with this project either, but it would have been a great project to make one for this topic.
This paper was written for my Entrepreneurship class (BUS225) back in the Spring of April 2010. The project we had to do was to come up with a fictional business. We had to decide where the business was going to be located, identify our competitors, make a mission statement for the business, the form of ownership, and the total cash needed in order to start my business which includes capital and start up costs. Unfortunately, there is no Power Point associated with this project either, but it would have been a great project to make one for this topic.
This paper Microsoft Corporation was written for my Strategic Management class (TM583) back in the Sping of June 2011. The objective of the project was to come up with a comprehensive strategic business plan for a new or existing company. The Microsoft project covers seven course objectives which include, Microsoft's strategy, Microsoft's core competencies, Microsoft's industry dynamics, Microsoft's technology sourcing and internal innovations, Microsoft's product development strategy, Microsoft's strategy to protect innovations, and a Microsoft's project bibliography. Unfortunately, there is no Power Point associated with this project either, but it would have been a great project to make one for this topic.
Starbuck Returns To Its Roots You are probably use to seei.docxjonghollingberry
"Starbuck Returns To It's Roots"
You are probably use to seeing starbucks coffee shops everywhere that you might not realize that the
company went from 11 stores in 1987 to 2,600 in the year of 2000. This incredibly rapid growth sprang form the company's ability to create a unique experience for customers who wanted to buy this dietint brand of lattes and mochas where ever they found themselves. At Starbucks' core, there was alo a culture of treating each customer as a valued guest who should feel comfortable relaxing and taking in the ambience of the stre. Whether toy were in the company;s founding location in Seattle, Washington, or at the other end of the country in Miami, Flordia, you knew what to espect when you went to a Starbucks. This uniform culture was truly put to the test in the face of massive expansion, however, and by 2006 Starbucks chairman and former CEO Howard Schultz knew something had gone wrong. He noted that "As I visit hundreds of Starbucks store in the cities around the world, the enterpreneurial merchant in me sensed that something intrinsic to Starbucks' brand was missing. An aura. A sprit. The stores were lacking a certain soul." Starbucks' performance has become lackluster, with hundreds of planned store opening being cnacled and hundreds more store being closed.
So, Schultz too the dramatic step of coming back as CEO and engaging ina companywide effort to chnage the corporate culture back to what it had been before its expansion. All 7,000 Starbucks store were closed for a single afternoon as part of training effort of 135,000 baristas. Quality control was a primany mission; baristas were instructed to pour every glass od espresso like honey from a spoon, to preserve the flavor. This emphasis on quality over speed ran counter to the principles of mass production, but it was just what the company needed to ensure ot could retain its culture. Espresso machines that obscured the customers' view were replaced with lower profile machines that allowed baristas to look directly at the guest while making beverages. And " assembly-line production," like making several drinks at once, was discouraged in favor of slowly making each drink for each customer.
Schultz is convinced his efforts to take culture back to its roots as a neighborhood coffee shop-one ebtrabced with the :romabce of coffee" and treating every customer as an old friend- has saved the company. Today, Starbucks earns more than $3.6 billion in quarterly revenue and operates more than 18,000 store in 60 countires around the globe.
Prompt: Respond to the following questions based on the case study “Incident One: Starbucks Returns to Its Roots,” in Chapter 18 of Organizational Behavior.
a. What are the impacts of change to both the internal and external culture?
b. As an organization such as Starbucks shifts from a pre-modern theoretical model where tasks are valued highly and people are viewed as small piece parts to the large wheel of progress .
1Alcoholic Coffee BrewhousesMBA 560 Final Project- Comprehen.docxdrennanmicah
1
Alcoholic Coffee Brewhouses
MBA 560 Final Project- Comprehensive Business Plan
Alcoholic Coffee Brew Houses Exclusively at Starbucks
Carmen Hendrickson
02/19/2019
Executive Summary
This business plan will outline an integration of alcoholic beverages mixed with coffee to be exclusively offered at flagship Starbucks locations both foreign and domestic. Through test markets and extensive research into this niche area, the success of this product will rely heavily on meeting the demands of an ever-changing market. The management team is charged with the responsibility of becoming more efficient, staying ahead of current trends, and meeting the demands of the market. In order to do so and reach the full potential, Starbucks will need to employ key top level executives that are prepared to face the scrutiny of public opinion, keep up with the challenges of the market, gain knowledge of the new trends and innovations, offer appropriate prices and always be different from the rival companies. The goal is not only to be unique, but also to offer interesting and desirable products that support expanding the current customer base in which the company will have a voluntary monopoly and be an absolute favorite of the customers. This paper offers an in-depth insight to the introduction of alcoholic coffee brew houses. The company is Starbucks and this niche product will mainly be marketed to major cities with sufficient number of tourists. The paper below will discuss the branding of the product along with the context of the idea, the main features of the brew houses, the marketing, the ways to compete with the rivals, the definition of the service and the pricing - along with the comparison with the rival companies.
Context
Starbucks' main corporate mission, values, goals and vision are to create a culture which is valuable to the clients on a personal level, offer a culture of warmth and belonging in order to make each customer feel welcome (Harju, et al., 2015). The company aspires to challenge the status quo and constantly keep up with the process of finding new ways to grow. The alcoholic coffee brewhouses perfectly align with the terminal values of the corporation - since it is indeed innovating and in accordance with the customer needs.
The alcoholic coffee is generally not sold in Starbucks but is created as an add on to its already famous drink menu. Creating an alcohol-related service between the hours of 12pm til close will be appealing to a wide range of populations. Even though the age limit may become a problem, the alcoholic coffee brewhouses can also attract customers, especially in the zones and cities that are famous tourist destinations. Its main feature would be the alcohol content.
The brew houses will be branded with the Starbucks logo, but they should also present an environment that will be different from the classic Starbucks coffeehouses in order to attract new types of customers. Since the brewing was, initially.
Market Segment and Consumer Behavior Case Study - Starbucks: Just Who is thei...Rezbeen Nahar Richi
Market Segment and Consumer Behavior Case Study - Starbucks: Just Who is their customer?
This Presentation has case included insided it and also the answers are included.
Starbucks' Lighthouse: The Role of Branding in the Company's TransformationValeria Rey
After reading Schultz's book "Onwards", I reflect on the role of branding in Starbuck's transformation and discuss how its culture and purpose were key factors for its success.
This short essay was for my International Business class (BUS201) back in the Winter of December 2008. It is a short analysis of the demise of the American Auto Industry. I get into briefly the effects of what would happen if General Motors would have to claim bankruptcy and go out of business.
Starbuck Returns To Its Roots You are probably use to seei.docxjonghollingberry
"Starbuck Returns To It's Roots"
You are probably use to seeing starbucks coffee shops everywhere that you might not realize that the
company went from 11 stores in 1987 to 2,600 in the year of 2000. This incredibly rapid growth sprang form the company's ability to create a unique experience for customers who wanted to buy this dietint brand of lattes and mochas where ever they found themselves. At Starbucks' core, there was alo a culture of treating each customer as a valued guest who should feel comfortable relaxing and taking in the ambience of the stre. Whether toy were in the company;s founding location in Seattle, Washington, or at the other end of the country in Miami, Flordia, you knew what to espect when you went to a Starbucks. This uniform culture was truly put to the test in the face of massive expansion, however, and by 2006 Starbucks chairman and former CEO Howard Schultz knew something had gone wrong. He noted that "As I visit hundreds of Starbucks store in the cities around the world, the enterpreneurial merchant in me sensed that something intrinsic to Starbucks' brand was missing. An aura. A sprit. The stores were lacking a certain soul." Starbucks' performance has become lackluster, with hundreds of planned store opening being cnacled and hundreds more store being closed.
So, Schultz too the dramatic step of coming back as CEO and engaging ina companywide effort to chnage the corporate culture back to what it had been before its expansion. All 7,000 Starbucks store were closed for a single afternoon as part of training effort of 135,000 baristas. Quality control was a primany mission; baristas were instructed to pour every glass od espresso like honey from a spoon, to preserve the flavor. This emphasis on quality over speed ran counter to the principles of mass production, but it was just what the company needed to ensure ot could retain its culture. Espresso machines that obscured the customers' view were replaced with lower profile machines that allowed baristas to look directly at the guest while making beverages. And " assembly-line production," like making several drinks at once, was discouraged in favor of slowly making each drink for each customer.
Schultz is convinced his efforts to take culture back to its roots as a neighborhood coffee shop-one ebtrabced with the :romabce of coffee" and treating every customer as an old friend- has saved the company. Today, Starbucks earns more than $3.6 billion in quarterly revenue and operates more than 18,000 store in 60 countires around the globe.
Prompt: Respond to the following questions based on the case study “Incident One: Starbucks Returns to Its Roots,” in Chapter 18 of Organizational Behavior.
a. What are the impacts of change to both the internal and external culture?
b. As an organization such as Starbucks shifts from a pre-modern theoretical model where tasks are valued highly and people are viewed as small piece parts to the large wheel of progress .
1Alcoholic Coffee BrewhousesMBA 560 Final Project- Comprehen.docxdrennanmicah
1
Alcoholic Coffee Brewhouses
MBA 560 Final Project- Comprehensive Business Plan
Alcoholic Coffee Brew Houses Exclusively at Starbucks
Carmen Hendrickson
02/19/2019
Executive Summary
This business plan will outline an integration of alcoholic beverages mixed with coffee to be exclusively offered at flagship Starbucks locations both foreign and domestic. Through test markets and extensive research into this niche area, the success of this product will rely heavily on meeting the demands of an ever-changing market. The management team is charged with the responsibility of becoming more efficient, staying ahead of current trends, and meeting the demands of the market. In order to do so and reach the full potential, Starbucks will need to employ key top level executives that are prepared to face the scrutiny of public opinion, keep up with the challenges of the market, gain knowledge of the new trends and innovations, offer appropriate prices and always be different from the rival companies. The goal is not only to be unique, but also to offer interesting and desirable products that support expanding the current customer base in which the company will have a voluntary monopoly and be an absolute favorite of the customers. This paper offers an in-depth insight to the introduction of alcoholic coffee brew houses. The company is Starbucks and this niche product will mainly be marketed to major cities with sufficient number of tourists. The paper below will discuss the branding of the product along with the context of the idea, the main features of the brew houses, the marketing, the ways to compete with the rivals, the definition of the service and the pricing - along with the comparison with the rival companies.
Context
Starbucks' main corporate mission, values, goals and vision are to create a culture which is valuable to the clients on a personal level, offer a culture of warmth and belonging in order to make each customer feel welcome (Harju, et al., 2015). The company aspires to challenge the status quo and constantly keep up with the process of finding new ways to grow. The alcoholic coffee brewhouses perfectly align with the terminal values of the corporation - since it is indeed innovating and in accordance with the customer needs.
The alcoholic coffee is generally not sold in Starbucks but is created as an add on to its already famous drink menu. Creating an alcohol-related service between the hours of 12pm til close will be appealing to a wide range of populations. Even though the age limit may become a problem, the alcoholic coffee brewhouses can also attract customers, especially in the zones and cities that are famous tourist destinations. Its main feature would be the alcohol content.
The brew houses will be branded with the Starbucks logo, but they should also present an environment that will be different from the classic Starbucks coffeehouses in order to attract new types of customers. Since the brewing was, initially.
Market Segment and Consumer Behavior Case Study - Starbucks: Just Who is thei...Rezbeen Nahar Richi
Market Segment and Consumer Behavior Case Study - Starbucks: Just Who is their customer?
This Presentation has case included insided it and also the answers are included.
Starbucks' Lighthouse: The Role of Branding in the Company's TransformationValeria Rey
After reading Schultz's book "Onwards", I reflect on the role of branding in Starbuck's transformation and discuss how its culture and purpose were key factors for its success.
This short essay was for my International Business class (BUS201) back in the Winter of December 2008. It is a short analysis of the demise of the American Auto Industry. I get into briefly the effects of what would happen if General Motors would have to claim bankruptcy and go out of business.
This project was made for Non Profit Organizational Management class (MGT250) back in the Fall of October 2007. This paper deals with the history of the organization and what types of services they provide.
This paper was for my International Business Law (IBS320) class back in the Spring of April 2009. This paper goes into detail about the art of counterfeiting currency, as well as trademark infringement cases from Apple to FBI and Chinese seizures. In my opinion, it is an interesting topic and well written paper. There is no Power Point associated with this paper, but I think it would have been a great Power Point to make if it was demanded by the professor.
This term paper was written for my Principles of Finance class (FIN300) in the Summer, July of 2009. The paper goes into the economic history of China. Moving on to the People's Republic of China of domestic industries by their new ruler at that point in time. I also talk about how China makes a move toward an socialist market economy, as well as entering the WTO (World Trade Organization). There are expert predictions about the country, the future in China on the internet, as well as China as a Global domination. I end the paper with China's economies and environments with a short bibliography at the end.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Memorandum Of Association Constitution of Company.ppt
Starbucks
1. Thomas
Digitally signed by Thomas Liquori
DN: cn=Thomas Liquori,
STARBUCKS CORPORATION email=thomasliquori@aol.com,
Liquori
o=thomasliquori.me, l=New York,
NY
Date: 2010.09.05 19:23:42 -04'00'
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By: Thomas Liquori
MGT420: Professor O’Neill
December 2, 2008
2. Table of Contents
INTRODUCTION/BODY…………………………………………………………………………1-3
CONCLUSION………………………………………………………………………………………….4
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COMPANY PROFILE..................................................................................5
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ORGANIZATIONAL STRUCTURE GRAPH……………….………………………............6
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MARKET CAPITALIZATION GRAPH.………………………………………………………….7
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COMPANY OWNED STORES…………………..………………………………………………..8
BALANCE SHEET (2007) GRAPH.................................................................9
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LAST 3 YEAR INCOME STATEMENT GRAPH...………………………………………….10
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PRODUCT GRAPH………………………………………………………………………………….11
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COMPETITOR GRAPH..............................................................................12
SWOT ANALYSIS GRAPH………………………………………………………………………..13
BIBLIOGRAPHY…………………………………………………………………………………14-15
FOOTNOTES………………………………………………………………………………………….16
3. Starbucks Corporation 2008
12
There was a moment, once upon a time, when you heard the name
“Starbucks”, only one thing came to mind; a delicious cup of coffee. During the
course over the past few years however, Starbucks has tried to cash in on
everything they could get their hands on and forgot about their original origin,
and most importantly, what Starbucks used to stand for. Starbucks has used it’s
trademarked brand name for almost anything and everything, from movie
advertisements, to beverage fullfillments, as they equipped most of their stores
with an increasing variety of choices for either brunch or luncheon affairs, to
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books and music. Starbucks got back in the game when, CEO Howard Schultz,
started to reassure Starbucks customers, that the once popular coffee will return
and be stronger then ever. That one change would be a dramastic change
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especially for their marketing structure, but will make the difference.
The Seattle based coffee company has been confronted with numerous
flaws and staggering stock prices at the beginning of the year, and in March
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announced a series of big things to come, including numerous transitions. Some
of the big things to come with the transitions included, a new simmering
delicious coffee blend, improvements in their expresso making equipment, a
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program club full of awards to thank customers, and even an interactive website
is in the works as well. Experts are skeptically envisioning, there is no doubt that
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the coffee guru needs to step things up and get back to their coffee origins. They
also note that new innovations on a massive customer base can be also back fire
against the coffee titan. In all fairness to the company, I believe in my opinion,
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that the aspect of doing so many things at once can be harmful if not executed
correctly, and if it is not done in the proper procedure, it could hurt the company
even more rather then trying to make it better. There is no question that over the
past few years Starbucks has become rather generic and there name has become
nothing special anymore. Starbucks really needs to step up their strategy in order
to bring back to life their brand name and quality to doubting consumers.
The query for Starbucks is, How do they do that, and get back to their
original origin? Well they are already on the right track by focusing on their
Thomas Liquori Page 1
4. Starbucks Corporation 2008
12
main product which would be coffee, but if the company doesn’t reinforce the
change procedures to the whole organization, the new marketing strategies might
plummet leaving confused customers in a daze of mocha. The unitization between
customers and Starbucks, is Starbucks most important aspect of their business. The
customer needs to feel happy and appreciated to purchase their products. They
must feel that sense of fullfillment when ordering and drinking a Starbucks
beverage, that in a nutshell is the most important piece of the puzzle that the
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company needs to bring back to life. That could be easier said then done, in
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January 2008, Howard Schultz reassumed CEO duties to a company that he
largely shaped, and who is also Chairman of the Board, quickly announced a
reorganization at the Executive level, as well as job cuts in the company. He
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conveyed that the number of changes in the company could be a concern, but
would iron itself out over a period of time.
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The new brew of coffee that came out in April of this past year 2008 is
called, a Pike Placed Roast that the company will have fusioned at every U.S
based operating facility across the country. At the same time, another change in
the marketing strategy that was mentioned earlier in this paper, was a program
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club for registered customers to refill their cards and also receive free shots of
flavored syrups. In the equipment aspect of the big transition, Starbucks introduces
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the new expresso makers that are designed to deliver a better, faster, and more
consistant latte, then previous models used. These models will be moved into
thirty percent of the U.S based stores by the end of this year, and seventy-five
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percent of their stores by the year 2010. Another new piece of equipment that is
in the works for Starbucks is the machine called the “Clover”. This machine is
set out to make individual cups of premium drip coffee, but they are taking their
time rolling out this new machine, and Starbucks predicts, that this machine will
not necessarily make it to every U.S based store. The new interactive website that
is in the works for Starbucks will consist of executive blogs and calls for
consumer feedback to the company.
Thomas Liquori Page 2
5. Starbucks Corporation 2008
12
The conversions that Starbucks is going through are some really rough
times at the moment. From their stock price falling tremendously and consumer
dealings with their business failing, Starbucks, over the past year, has somewhat
slowed down their pace of new store openings. They had even closed numerous
stores, all this in an attempt to go with the new change that the company is
trying to implement. Although, Starbucks has made some aspect of change by
pulling off the shelves their morning eats, which made people complain that it
gave Starbucks stores a highly displeased aroma, Starbucks has not talked about
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more simplifying methods that the company is going to be engaged in. In my
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opinion, the company should cut back more on the food offerings, as well as the
little nick nacks that clutter up the store, such as books, music, coffee mugs, etc.,
ori
and stay focused on what Starbucks is really supposed to be about, a nice
satisying fresh cup of brewed coffee.
Due to it’s costly prices, the current economic spill in today’s market,
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really have customers holding on to their money, and it is taking it’s toll on
Starbucks customers like never before. While the economy is causing various
problems for everyone around the country, Starbucks should not use that as an
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excuse for their mishaps which started way back before the economy started to
have a meltdown. In all reality, Starbucks needs to acknowledge it’s own role in
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their weakening of their business. What’s even more surprising that just released
last week, CEO Howard Schultz stated, “The company expects to face an
extremely challenging fiscal 2009”. 1 Schultz continued, “We appear to be more
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resilient than many other premium brands. As we head into the holiday season
and Calendar ‘09, consumers are looking for value and we’ve been pleased with
the steady progress of our Starbucks Rewards program and the enthusiastic
reception to the Starbucks Gold Card. I am optimistic we are well positioned to
weather this challenging economic environment.” 2
1 See page 16
2 See page 16
Thomas Liquori Page 3
6. Starbucks Corporation 2008
12
In conclusion, I believe that Starbucks has a lot of continuing challenges
ahead of them. They really need to see past what they have become and try to
get back some of the old goals that the company once longed for. Maybe these
old tactics will help the company become better in a more positive way, rather
than a negative way, like the way they have become recently.
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Thomas Liquori Page 4
7. Starbucks Corporation 2008
12
Founded in 1971 by Gordon Bowker, Jerry Baldwin, and Ziv Siegl
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Main Industry: Coffee and tea manufacture
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Number of Employees: 172,000
Organizational Structure: See page 3 for graph
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Headquarters: 2401 Utah Avenue South, Seattle, WA, USA
Market Capitalization, Stock Price, Shares Outstanding: See page 4 for graph
Other Locations: As of 2007 there were 8,505 company owned and 6,506 licensed,
for a total of 15,011 stores worldwide: See page 5 for graph
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Recent Measures of total assets, total liabilities, and shareholder’s equity: See page 6 for
graph
Mission: To inspire and nurture the human spirit- one person, one cup, one
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neighborhood at a time
CEO Howard Schultz’s vision for Starbucks is to become a national company
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with values and guiding principles that employees could be proud of. He indicated
that he wanted to include these people in the decision making –process and that
we would be open and honest with them
Products: coffee, tea, mugs, music, books, stuffed animals, coffee makers, cookies,
Last 3 years revenue, gross profit, and net income: See page 7 for graph
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pastries, etc.: See page 8 for graph
Main Competitors: Dunkin Donuts (Coffee and tea), McDonalds (Coffee and tea): See
page9 for graph
Significant Customers: Caters to all types of consumers worldwide
Thomas Liquori Page 5
8. Starbucks Corporation 2008
12
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Howard Schultz
CEO, President,
Board Chairman
Troy Alstead Shelly Lanza
Deidra Wager Terry Davenport Brian Crynes
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Chief Financial EVP, Human
Exectutive VP SVP, Marketing EVP, CIO
Officer Resources
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Wanda Herndon
Jim Alling Eduardo Garcia Darren Huston Henry Suerth
SVP, Public
Senior VP Executive VP Senior VP Senior VP
Relations
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Thomas Liquori Page 6
9. Starbucks Corporation 2008
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Starbucks Market Capitalization
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100%
Stock (As of
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12/02/08)
50%
(U.S.Dollars), 8.1
Shares Outstanding
Starbucks Market
(BILLIONS), 738.3 Capitalization
0% Market Capitalization
(BILLIONS), 5980.23
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Stock (As of
12/02/08)
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(U.S.Dollars) Shares
Outstanding
(BILLIONS) Market
Capitalization
(BILLIONS)
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Thomas Liquori Page 7
10. Starbucks Corporation 2008
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USA
6,793
Canada
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596
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UK
580
China
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141
Germany
104
Thailand
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103
Starbucks Licensed Stores
Other
188
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USA
3,891
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International
2,615
Total Company &
Licensed Stores
15,011
Thomas Liquori Page 8
11. Starbucks Corporation 2008
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Starbucks Balance Sheet (2007)
21%
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50%
29%
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Total Assets in Billions (5343.9)
Total Liabilities in Billions (3059.8)
Total Share Holder's Equity in Billions (2284.1)
Thomas Liquori Page 9
12. Starbucks Corporation 2008
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Last 3 Year Income Statment
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10000 9411.5
9000
8000 7786.9
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7000 6369.3 Revenue (BILLIONS)
5412.4
6000 4608.1
Gross Profit (BILLIONS)
5000 3764.1
4000
Net Income (BILLIONS)
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3000 672.6 581.5 494.5
2000
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1000
0
2007 2006 2005
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Thomas Liquori Page 10
15. Starbucks Corporation 2008
12
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•Strong Brand Iamge •Weak Compliance
•Robust Financial Fuction
Performance •Narrow Product
•Large Scale Of Mix
Operations •Low Employee
Productivity
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Strengths Weaknesses
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Threats Opportunities
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•Intense
Competition •New Markets
•Volatile Coffee •Hear Music Label
Prices •Growing Specialty
•The Forbidden City Coffee Market
Controversy
Thomas Liquori Page 13
16. Starbucks Corporation 2008
12
BERKELEY COLLEGE LIBRARY
O R G A N I Z A T I O N A L C H A N G E : A B I B L I O G R A P HY
PREPARED FOR MGT420
EBSCOhost Academic Search Premier:
Boyd, Clark. "Dogs Tags for Virtual Sniffing." Technology Review 110.4 (July 2007):
16-16. Academic Search Premier. EBSCO. 14 December 2007.
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Hoover’s Online
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“Starbucks Corporation” Hoover’s Company Profile. Hoover’s Online. Berkeley
College Lib., New York, NY.
<http//premium.hoovers.com.ezproxy.library.berkeley.org>
“Starbucks Corporation” Hoover’s Balance Sheet. Hoover’s Online. Berkeley College
Lib., New York, NY.
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<http://premium.hoovers.com.ezproxy.library.berkeley.org/subscribe/co/fin/bala
nce.xhtml?ID=ffffrhkchrhhyjjrfk&period=A>
“Starbucks Corporation” Hoover’s Income Statement. Hoover’s Online. Berkeley
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College Lib., New York, NY.
<http://premium.hoovers.com.ezproxy.library.berkeley.org/subscribe/co/fin/inco
me.xhtml?ID=ffffrhkchrhhyjjrfk&period=A>
“Starbucks Corporation” Hoover’s Products/Operations. Hoover’s Online. Berkeley
College Lib., New York, NY.
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<http://premium.hoovers.com.ezproxy.library.berkeley.org/subscribe/co/ops.xht
ml?ID=ffffrhkchrhhyjjrfk>
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Novel NY Business & Company Resource Center
“Starbucks Corporation” Novel NY Company Profile. Berkeley College Lib., New
York, NY.
<http://galenet.galegroup.com.ezproxy.library.berkeley.org/servlet/BCRC?vrsn=un
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known&locID=nysl_me_berk&srchtp=glbc&cc=1&c=1&mode=c&ste=60&tbst=tsCM
&tab=1&ccmp=Starbucks+Corp.&mst=starbucks+corp.&n=25&bConts=13247&ses=
1>
World Wide Web Sources
<http://www.starbucks.com/mission/default.asp>
<http://www.msnbc.msn.com>
<http://blogs.bnet.com>
Thomas Liquori Page 14
17. Starbucks Corporation 2008
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P A R T 2 : O R G A N I Z A T I O N A L C H A N G E : A B I B L I O G R A P HY
Books
David, Fred. Strategic Management, Concepts and Cases, 11th Edition. Francis Marion
Book with one author
University, 2006.
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Thomas Liquori Page 15
18. Starbucks Corporation 2008
12
BERKELEY COLLEGE LIBRARY
O R G A N I Z A T I O N A L C H A N G E : F O O TN O T E R E F E R E N C E S
PREPARED FOR MGT420
FOOTNOTES
<http://blogs.bnet.com/ceo/?p=1534>
WORLDWIDE WEB SOURCES
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Thomas Liquori Page 16