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  1. 1. Marketing Mastermind March 2009 Edition Presented By: Rajinder Gupta RR1801 A14 MBA 2 nd Semester Lovely Professional University
  2. 2. Social Media Marketing A Buzz on the Internet
  3. 3. What is Social Media Marketing? <ul><li>Activities that permit marketers to receive large amount of traffic to their websites by establishing attention and links. </li></ul><ul><li>It is a way of promoting a website, brand or business by interacting with or attracting the interest of current or prospective customers through the channels of social media. </li></ul>
  4. 4. <ul><li>To reach the masses </li></ul><ul><li>Provides a holistic view about the consumers to the companies </li></ul><ul><li>Understand customer expectations, needs, values and preferences </li></ul>Core Idea of SSM
  5. 5. Use of Social Media in Internet Marketing Plan <ul><li>Social media are formed by the combination of technology and social activity for a definite purpose. </li></ul><ul><li>A marketer can achieve a competitive edge by using any or all of these online media – Social networking websites, blogs, groups, pod casts etc. </li></ul>
  6. 6. Basic Forms of Social Media <ul><li>Social Networks: These sites allow people to share contents and communicate with their friends by building personal web pages. </li></ul><ul><li>Blogs: Online journals usually maintained by individuals which show the most recent entries first. </li></ul><ul><li>Wikis: Acts as a database and allows people to edit information or to add content. </li></ul><ul><li>Podcasts: Provide audio and video files through services like Apple and iTunes. </li></ul><ul><li>Forums: Allow people to discuss specific topics of interest. </li></ul>
  7. 8. Tactics of Social Media Marketing <ul><li>Developing a powerful profile on the preferred media </li></ul><ul><li>Developing the content in such a manner that the target audience will really go for it </li></ul><ul><li>Channeling traffic from other relates sites which are already popular </li></ul>
  8. 9. Five pillars of Social Media Marketing <ul><li>Interaction based on Identity </li></ul><ul><li>Interaction based on Association </li></ul><ul><li>Conversation initiated by User </li></ul><ul><li>Conversation initiated by Provider </li></ul><ul><li>In-person Interaction </li></ul>
  9. 10. Key Characteristics of Social Media Marketing <ul><li>Permits People to Contribute and Participate </li></ul><ul><li>Direct, Open and Transparent </li></ul><ul><li>Basis for Strong Relationships </li></ul><ul><li>Targeted at a Community </li></ul>
  10. 11. How Social Media Marketing is different from Commercial Media? <ul><li>Social media tools are available at low cost to anyone, whereas commercial media are normally controlled by for-profit enterprises. </li></ul><ul><li>Commercial media take a relatively long period of time for producing communications compared to social media. </li></ul><ul><li>cont. </li></ul>
  11. 12. How Social Media Marketing is different from ……?(Cont.) <ul><li>Anyone can operate through a social medium whereas production and dissemination of a message through social media requires considerable skills, expertise and investment. </li></ul>However there exists a similarity that both Social and Commercial Media are capable of reaching large and small audiences globally.
  12. 13. Advantages of Social Media Marketing <ul><li>Management of relationships with existing and potential customers </li></ul><ul><li>Development of new products and brands </li></ul><ul><li>Establishment of communities </li></ul><ul><li>Support and feedback through direct contact with customers </li></ul><ul><li>Management of company’s reputation </li></ul>
  13. 14. Disadvantages of Social Media Marketing <ul><li>The only drawback is that sometimes malicious participants can badmouth a company, thus bringing unwarranted disrepute among customers and online visitors. </li></ul><ul><li>However, by responding with the right communications, companies can overcome such bad reputation. </li></ul>
  14. 15. Conclusion <ul><li>Traditional media have become jaded and customers have lost interest in them </li></ul><ul><li>SMM is a booming multibillion dollar industry , which provides reliable information to prospective customers through the statements of consumers </li></ul><ul><li>Best way for marketers and advertisers to reach the masses at minimal cost and in a shorter time frame, through an online mode </li></ul><ul><li>Provides opportunity for companies to obtain suggestions from customers through two-way communication. </li></ul>