Surrogate advertising of liquor and cigarettes is banned in India but continues through loopholes in the law. Marketers promote their brands through complementary products like bottled water, music, and sports sponsorships using the same brand names. There is a fine line between legitimate brand extensions and illegal surrogate advertising that promotes consumption of prohibited products. Implementing a total ban on surrogate advertising is difficult due to unclear definitions and blurred lines between actual businesses and surrogate products.

1. SURROGATE ADVERTISING IN INDIA A NEVER ENDING DILEMMA SUBMITTED BY: VIBHA BEHL MBA 2 ND SEM LPU

20. Legitimate business and their surrogate advertisements Four Square White Water Rafting Four Square Cigarettes Bagpipers Soda and Cassettes Bagpiper Liquor Bacardi Blast CDs and Cassettes Bacardi Liquor Derby Special Soda Derby Special Hayward’s Water/Soda Hayward’s 5000 Beer Radico Khaitan’s Water Radico Khaitan’s 8 pm Whisky McDowell’s Soda/Water McDowell’s Malt Whisky Surrogate Advertisement Legitimate Business

21. CNTD…. Red & White Bravery Awards Red & White Cigarettes Smirnoff Cassettes and CDs Smirnoff Vodka Seagram Music and CDs Seagram’s 100 Pipers Deluxe Scotch Whisky White Mischief Holidays White Mischief Liquor Royal Challenge Golf Accessories and Mineral Water, Royal Challengers Cricket Team Royal Challenge Whisky Kingfisher Bottled Drinking Water Kingfisher Beer Director’s Special Bottled Drinking Water Director’s Special Whisky

26. THANKS