The document compares the global strategies of McDonald's and Starbucks. It discusses how McDonald's revitalized itself under new leadership by differentiating store designs and expanding online ordering and menu options tailored to local cultures. Starbucks also adapted to local preferences in store design, menu, and group dining customs. Both companies aim to maintain growth, but Starbucks learned from McDonald's misstep of overexpansion in the 2000s. Their future success will depend on balancing global standardization with local adaptation and whether healthy fast food competitors can weaken their brands.