This document presents a case study on the international expansion of Starbucks. It provides a brief history of Starbucks, noting that it was founded in 1971 in Seattle and initially only sold high-quality coffee beans. By the late 1980s and early 1990s, Starbucks had begun rapidly expanding across the United States. Seeing saturation in the US market, Starbucks began expanding internationally in the 1990s, opening locations first in Japan in 1996 and later in the UK, Latin America, South America, Russia, and Vietnam. The document then outlines several problems and questions regarding Starbucks' management of controllable and uncontrollable elements, risks, strategy criticism, improving profitability in markets like Japan, factors influencing international expansion, overcoming obstacles in markets like Italy

2. STARBUCKS PROJECT
Prepared by:
1- Ahmed Mohamed Gamal
2- Ahmed Mohamed Abd Elaziz
3- Ahmed Medhat
4- Ahmed Abd Elhalem
5- Ahmed Emad Abd Elfattah
6- Sherif Ali

3. In this presentation we’ll
use STARBUCKS as a
successful model in the
international marketing

4. Small brief on STARBUCKS
-STARBUCKS is one of the largest
coffee chains in the world
- STARBUCKS started in 1971, with
it's first shop located in Seattle's
and From this location, Starbucks
sold high-quality coffee beans

5. Small brief on STARBUCKS
Sales & Expansion
By 1986, the company operated six
stores in Seattle and had only just
begun to sell espresso coffee

6. Small brief on STARBUCKS
Sales & Expansion
In 1987, the original owners sold the
Starbucks chain to Schultz, who rebranded
his coffee outlets as Starbucks and quickly
began to expand and by 1989, 46 stores
existed

7. Small brief on STARBUCKS
Sales & Expansion
In June 1992, Starbucks had 140 outlets,
with a revenue of 73.5 million , up from
1.3 million in 1987.

8. Small brief on STARBUCKS
Sales & Expansion
By the time Starbucks found difficulty in
achieving the required growth due to
the saturation of the U.S market, so he
started his expansion outside the united
states searching for new markets

9. Small brief on STARBUCKS
Sales & Expansion
In 1996, The first Starbucks location
outside North America opened
in Tokyo, Japan.

10. Small brief on STARBUCKS
Sales & Expansion
In 1998,……………. The UK market
In 2002,……………. Latin America
In 2003,……………. South America
In 2007,…………… Russia
In 2013,……………. Vitenam
In 2016,…………….. Italy and so on….

11. Small brief on STARBUCKS
Sales & Expansion
This graph show the growth in the number
of Starbucks stores between 1971 and 2011

12. Small brief on STARBUCKS
Due to the great expansion of
STARBUCKS all over the world,
STARBUCKS started to be in
contact with different PESTLs and
in the next slides we’ll see how
Starbucks succeeded in facing them

13. Problem No1
Controllable &
uncontrollable elements in
the global market

14. Controllable & uncontrollable
elements in the global market
answer

15. Problem No2
The major sources of risk
facing STARBUCKS

16. sources of risk
answer

17. Problem No3
Corporate strategy
criticism

18. Corporate strategy criticism
answer

19. Problem No4
How to improve
profitability in Japan

20. How to improve profitability in Japan
answer

21. Problem No5
Factors influence
STARBUCKS to go abroad

22. Factors influence STARBUCKS to go abroad
answer

23. Problem No6
Obstacles in Italy

24. Obstacles in Italy
answer

25. Problem No7
Culture issues in the
Middle east

26. Culture issues in Middle east
answer

27. Problem No8
4Ps & culture difference

28. 4Ps & culture difference
answer