Back to the future promotional campaigns

1. Promotional Campaigns for
Back to the Future

2. Tent pole release
• Back to the future was released on 4th of December 1985.
• Many other films were released the same time.
• For example: The Breakfast Club, The Goonies, Rocky IV, Commando.

3. Audience
• The audience of this film was people of all age. This meant children,
teenagers and adults.
• The producers of Back to the Future wanted a film that would appeal
to everybody.

4. Clear guiding principals
• Positioning:
• Movie theatres globally
• Story:
• Adventure, Comedy and science fiction

5. Carefully orchestrated plan

6. Reasons for Back to the futures success
• Back to the future was a science fiction film with a large amount of
comedy in it
• This made it much more enjoyable to watch for children
• Also how the film made it obvious when he was in the past due to
different technology and clothing etc.