Walking on Sunshine (2014) had a budget of £2,000,000 and was produced by Vertigo Films. It was directed by Max Giwa and starred Greg Wise and Hannah Arterton. The film was set in present day Italy and told the story of a woman preparing to marry after a whirlwind romance. It was filmed on the coast of Italy and featured popular 1980s songs. The film was released on June 27, 2014 alongside two other films. Its target audience was fans of romantic films and 1980s music. To promote the film, Vertigo Films partnered with McDonald's for happy meal toys and released trailers online and posters in public spaces.

1. Name of Film Film Rights (franchise, sequel, book etc)
Film Budget
Prodution Company (Warner Bros, Film Four etc)
Director (plus other films they’ve made)
Main Star 1 (Plus other films)
Main Star 2 (Plus other films)
Brief Storyline
Production Details (where was it filmed? animation? special effects? etc
Release date (www.launchingfilms.com)
How wide was its release? (www.launchingfilms.com)
Two other films released the same week
Walking on Sunshine (2014)
£2,000,000
Vertigo Films
Max Giwa (Street Dance 3D 2010 & Street Dance 2 2012)
Greg Wise (Johnny English 2003 & Madame Bovary 2000)
Hannah Arterton (At First Sight 2013 & Amorous 2014)
Set to the music of popular hit songs from the 1980s. A beautiful coastal village, present day Italy. After a
whirlwind romance, Maddie is preparing to marry gorgeous Italian Raf, and has invited her sister Taylor to
the wedding.
27th June 2014
Drones and Snow Piercer

2. Main Competator film (released around the same month)
Target audience for the film
What are the films main selling points?
Example of Promotion 1 - give details
Example of Promotion 2 - give details
Example of Promotion 3 - give details
How large was the marketing strategy?
Are there examples of the following:
Toys Fast Food Merch Other (List below)
Tv Appearences
High Profile Premiere
News Reports
Website
Social Media
Video Game
What do you consider the aim of the campaign to be (to be entertaining, exciting, cool, interactive, build on
prior success, be totally unique, build on star success, Create a brand etc)
Transformers 4: Age of Extinction
Rated PG due to mild action and some rude humour involved
The films main selling points are down to both the cast list, as the cast is made up of many well-known and
liked actors and actresses, also the fact that it is a high definition animated film making the film exremely
appealing due to the clear animations, sounds and special effects.
Mcdonalds (Happy Meal Toys) soon ater the film was released Mcdonalds included a variety of toys based
on the characters from the film, that would come free with any happy meal that was bought, clearly
highlighting the target audience to be younger children interested in playing with toys.
Trailor - Before and whilst the movie was being shown in the cinema the trailor was shown on a variety of
websites such as Youtube and online shopping websites, this would raise awareness about the movie and
increase the popularity.
Poster - The film's poster was shown both before the film was released and whilst it was being shown in the
cinema, these posters would usually have been located on billboards, the side of buses and inside shopping
centres and inside cinemas, to again raise the amount of popularity for the film.
I consider the aim of the campaign is to be entertaining for everyone who did in fact choose to go and watch
the film and also the be successful, as by the popularity of the film being able to gradually increase will
allow the overall success of the film increasing th profits made and success of everyone involved in creating
and distributing the film.