1) Pop music videos are an essential part of promoting artists and selling their music, as they allow fans to connect with the artist's image and personality. 2) Different music genres tend to portray certain stereotypes of fans in their music videos. For example, pop music videos often depict conformity and struggles with sexuality, while rap videos sometimes show violence and misogyny. 3) Social media platforms like Instagram and Twitter are now key ways for artists to promote their music and interact with fans, growing huge followings that can boost music sales. Maintaining a memorable star image is important for recognition and commercial success across all marketing channels.

1. Star Image
Article 1: http://www.theguardian.com/artanddesign/2015/sep/13/no-
filter-the-female-pop-stars-instagram-music-videos-visual-image
Article 2: http://www.music-critic.com/articles/revenuestar.htm

2. Pop music and the
image of the video
and the performers
have always been
delivered together,
you can not get one
without the other.
Different genres
within the music
industry have
different stereotypes
that they nearly
always abide by in
the music videos
Due to songs being
on average four
minutes long, the
audience are used to
this and don’t want
to have a change
Article 1
POP: Conformists, overly responsible,
role-conscious, struggling with sexuality
or peer acceptance.
HEAVY METAL: Higher levels of suicidal
ideation, depression, drug use, self-
harm, shoplifting, vandalism,
unprotected sex.
DANCE: Higher levels of drug use
regardless of socio-economic
background.
JAZZ/RHYTHM & BLUES: Introverted
misfits, loners.
RAP: Higher levels of theft, violence,
anger, street gang membership, drug
use and misogyny.
http://www.popmatters.com/post/stere
otyping-musical-genres/

3. You can find out
about any artist,
anywhere and at
any time through
your smartphone,
which could help
promotion of
albums and singles
Social media such as
Instagram and Twitter,
which allow photos to
be shared to millions of
followers
simultaneously, allow
artists inform their fans
about what they are
doing at any time of
the day, through a
single photo or video
Taylor Swift has
over 50 million
Instagram followers
(and counting) and
over 36 million
Twitter followers
(and counting)

4. Pop music has to appeal
to all demographics to
allow the album/singles
sales to increase. Star
image is important as it is
how everyone will
recognise a certain artist
and remember them as
well
Lady Gaga is recognised by her
obscure outfits in both her videos
and at music events around the
globe

5. Article 2
the practice of bribing
someone in return for the
unofficial promotion of a
product in the media. It is
illegal in the US.
Music videos have
become promotion
for the artists, so
that their music can
be heard and that
their music will
become more
mainstream
throughout the
world
MTV only play
certain genres of
music and artists on
their channel, which
again promotes the
artist
Making the music
videos isn’t about
the song behind it,
but to sell the image
of the artist who is
in the video
Artists use
experiences
which relate to
the song lyrics
Record companies
believe that the
image of the artist
sells the music,
more than the
actual music itself
To sell music it is all now
packaged together with
the television airplay,
media hype of the music
and the music video itself
Many artists promote their music video release dates on Twitter,
so they are able to gain more views for the video, even if it isn’t
that good, but by the millions of followers going to watch the
video allows more people to hear and know about their music.
Implying that they will buy the artist’s music. For example, One
Direction started the hashtag “#StealMyGirlVideo24Oct” to allow
fans to talk about it, which meant the hashtag would trend,
possibly gaining a wider audience for the band’s new music video

6. Award shows always
seem to help record
sales as the audience
will realise that the
artists that are
winning awards are
good artists, this
influences them to
buy their albums or
singles, hence the
change in the sales
after the award show
Music videos that are shown
on mainstream channels like
4Music and MTV are able to
receive highly certified sales,
like gold and platinum
Record companies work
with the channels so
they are able to promote
their artists and receive
the record sales that they
want to

7. Some channels, like
MTV, cater for some
genres but not
others, which
doesn’t allow other
genres to be shown
as much
The bribing for
promotion can only
increase the
advertisement on
TV, the television
channel decides on
the amount of
music videos they
show, including a
percentage of
music videos that
the record label
has chosen for
them to show
People are hired to
request songs to
be played which
will increase the
times that a single
song is played
Genres shown on certain
channels:
• The Box – all genres
• 4Music – all genres
• Clubland TV - dance
• Kerrang! TV - nu
metal and pop punk/skate
punk
• MTV – all genres
• Rockworld TV - rock
• Smash Hits – pop
• Viva - pop

8. Music channels usually only
play high-cost videos from
artists such as Beyoncé and
Rihanna due to their music
video being in the criteria
that they want them to be in
Due to the conglomerates
having more money
compared to the
independent companies
they are able to “bribe”
MTV and other music
channels to play their
client’s videos. This puts
the independent
companies in a less
fortunate position when it
comes to playing their
music videos
Artists are more
successful if their music
and albums are
promoted on MTV,
meaning if MTV showed
independently made
music videos they
would excel in sales

9. Music channels
cooperate with
conglomerates in
the music video
business to turn
their artists into
stars
Some people only
buy the artist’s
albums and music
because they think
that they are
physically appealing
and not because they
like their music
Album sales are increased if
the artist/band is featured on
MTV
MTV believe that the most
popular and prominent
voice/music video is the
one that will please most
people as a whole, which
is the reason why the
channel play some of the
same music videos over
and over
Due to
mainstreaming
and popularity of
certain things
make people not
think for
themselves as
everyone stops
thinking for
themselves and
they follow their
friends and don’t
care if they
actually like it or
not

10. Star Image of Britney Spears in ‘Hit Me Baby One
More Time’
 Britney’s star image in her music video of ‘Hit Me Baby One More Time’
revolves around her body and her appearance
Britney’s abdomen/torso area is
showing, which revels a sexual
nature of the music video;
however her two pigtails are
supposed to portray her as
innocent within the music video
as it is usually young school girls,
not teenagers who wear their hair
like this
She is able to
dance, which is very
common in pop
music videos as it is
visually appealing
to the audience if
the performer can
dance