My target audience for an R&B music video will be teenagers and young adults aged 16-25, with a focus on female listeners, as R&B often discusses love and heartbreak which appeals to teenage girls and young women. Many R&B artists influence fashion trends among female fans. While male fans are attracted to displays of wealth and women in videos, the target audience will include people of all backgrounds in this age range, as the song is popular across demographics.

1. Target Audience
My target audience will be teenagers/young adults roughly aged between 16-25. This is
because most of the genre’s fans are this age. More females tend to listen to R&B due to
the artists making songs about love or heartbreak and that is something that appeals greatly
to teenage girls and young adults. Lots of R&B artists are also very fashionable and set
trends with their fans and many people copy their style and stereotypically females are
more into fashion than males, so my music video will be aimed at more females than males.
Male fans of the genre are attracted to the expensive jewellery and women in the video and
sometimes the depiction of wealth in R&B music videos. My target audience would be
aimed more at African/American teens as that is where the genre came from and is where
it’s still prominent however my target audience will be aimed at people in this age group
from all backgrounds as the song I am doing is very popular and listened to by many
different people.