Music videos serve several purposes for artists and the music industry. They are primarily a marketing tool used to promote songs and albums and generate buzz among audiences. This helps drive music sales and keeps artists relevant for longer periods of time. Music videos also allow artists to creatively express themselves and provide insight into the meaning of their songs. Certain artists, like Michael Jackson, have used music videos as a way to showcase other talents like dancing. The development of MTV in 1981 greatly increased exposure for music videos and their role in music promotion and fandom.
Initial research completed before any planning of music video began. Including my knowledge with a brief overview of music video's, textual analysis', the link between visuals and rhythm, Promo Vs Art, Institutions, Controversy and Narrative.
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Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
240529_Teleprotection Global Market Report 2024.pdfMadhura TBRC
The teleprotection market size has grown
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compound annual growth rate (CAGR) of 28.2%. The
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Meet Dinah Mattingly – Larry Bird’s Partner in Life and Loveget joys
Get an intimate look at Dinah Mattingly’s life alongside NBA icon Larry Bird. From their humble beginnings to their life today, discover the love and partnership that have defined their relationship.
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
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As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
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Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
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Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
Create a Seamless Viewing Experience with Your Own Custom OTT Player.pdfGenny Knight
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From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardomgreendigital
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
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Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
2. Purpose of music videos
A music video is a short film integrating a song and imagery. They are predominantly used as a
marketing device to advertise the song and the artist, aiming to promote the sale of music
recordings. It also evokes a reaction from the audience, which can in turn create a ‘word of
mouth’ buzz which is one of the most effective means of marketing.
They are also used for extension of income, as music videos are shown for a long period of time,
thus keep the artist in the public eye for a longer period of time. Once their album has been
released they would tend to lose attention from the public, however the use of music videos
enables them to rank up their album sales months after the release. This also ensures they are
able to recoup the initial cost of creating and recording the music originally.
Music videos also allow the artist to be creative and express themselves. Videos can amplify the
lyrics and create a further meaning and depth to the song. This appeals to fans as they feel they
are being given an insight to the meaning and further understanding of the song.
A further purpose of music videos is to display any further talents the artist might have, for
example Michael Jackson’s video for Thriller, he was able to showcase his dancing and acting.
http://www.youtube.com/watch?v=sOnqjkJTMaA
3. Development of music
videos
It is commonly thought that the first music video was Queen’s ‘Bohemian Rhapsody’ and whilst it is almost
certainly the case that the video for the track made the difference between it being a minor hit and one of
the biggest selling singles of all time in the UK (2.1m copies sold), it can neither be said to be the first music
promo nor to have precipitated the arrival of MTV. Others argue music videos have existed since films could
have sound, as some performers would project images that related and reflected the song and lyrics onto a
screen as they played live.
Music video isn’t that new, in fact they’ve been around since before films could have sound. Some
performers would project images onto a screen as they played live, these images would then reflect the
themes and emotions of the music played. The earliest versions of what we think of as the music video were
to come in the 1920s with the Vitaphone shorts and Spooney Melodies. From the 1930s to the early 1960s
Musicals were one of the dominant genres in film and many set pieces were extracted to promote the films.
The growth of MTV since 1981 was rapid, with American artists realising its potential and becoming
involved. MTV was owned by Viacom by the mid 80’s, a major media conglomerate., and its success had a
hugely positive effect on the rise of music videos as a whole.
Music videos are much less simplistic than they were previously, as ideas have already previously been
used, the proliferation of music videos has led to a loss of potential original ideas. Therefore to compete
with the other successful, exciting videos artists and producers have had to focus more on coming up with
new unique ideas that are becoming gradually more and more controversial, to stand out and make an
impact in this thriving industry, all in order to attract listeners attention.
4. New Technologies/Directions
Music video is no longer a major production paid in full by record companies and
corporations. With the rise of the internet, which is very much the ‘zeitgeist’ or our
decade, and the rise of YouTube, Facebook and Twitter and other social networking
sites, music videos are accessible almost on demand and more innovative. As MTV is no
longer totally dedicated to music videos but also reality TV shows such as Jersey Shore, the
internet has become the main tool in distributing music video. As a result audiences have
become more involved in music videos, as they have a wider variety of way in which to view
videos. They can also comment and interact online, using Web Version 2, which involves
user generated content(UGC). An example of UGC in music video is Avenged Sevenfold’s
music video ‘Unholy Confessions’ where the band invited fans to send in their memories
and experiences as well as performances of Avenged’s music and created a montage of it
for their video. This can be seen to relate to Jenkin’s definition of the participatory
culture, where “fans and other consumers are invited to actively participate in the creation
and circulation of new content.” The internet as a free platform that allows for bands to
create more music videos then any record label and viral videos are one of the most
effective ways in marketing and raising awareness towards a new video. A good example if
this is Rebecca Black’s ‘Friday’ which cause uproar on you tube and social networking sites.
5. Conventions of music
videos
Camera – there are usually a variety of shots to keep the video interesting and the reader
engrossed in it, however this can depend on the genre. Long shots, mid shots and close ups
are particularly common in music videos. These help to create emphasis on the artist/band,
location and emotions linked to the song, they will typically draw attention to the meaning
behind the song. Close ups in particular will to be used to show the artist lip syncing to the
music. The movement will be used in a similar way to draw attention to the most important
aspects of the video.
Editing – jump cuts are the predominant Jump cuts is the predominant editing technique
used in music videos, as it allows a sudden change in scenes, which is vital as music videos
are very short. Effects such as dissolves and fades are also commonly used.
Music videos will also often use mise-en-scene such as the lighting, clothing and props to
reflect and amplify the lyrics or meaning behind the song. These will often differ between
genres, pop videos having very bright costumes to represent positivity and happiness whilst
rock videos may have darker costumes and dramatic make up to symbolise the idea of
being edgy and rebellious.
6. Conventions of music
videos
Indie/Rock : They often are in black and white whilst the artist/band is shown throughout the video, as
they are particularly important in this type of genre. Extreme close ups and long shots are popular, as
are dark and original locations, such as gig venues. They are usually somewhat face paced, and have
some use of special effects, though less than other genres. They also tend to be more controversial and
abstract, even strange than more mainstream videos for example
http://www.youtube.com/watch?v=LQ0AFriC7ZM (White Lies – Farewell to the Fairground) and
http://www.youtube.com/watch?v=klvBqiNtaeY (The Strokes – Under the Cover of Darkness)
Hip Hop - Locations tends to be a party or club in a rich, luxury location. There will usually be the use of
alcohol, and characters will wear recognised brands and clothing. The whole video will appear
luxurious, with expensive cars and houses. Camera shots tend to be long and establishing to show the
money involved, which is often an important value of said genre. There will also be many close ups to
show the jewellery and assets of the artists, to establish their high status. They often feature attractive
women which have been argued to be objectified in such music videos. Often, a hip hop video does not
follow a storyline, but only really follows the genre, however the artist tends to be very involved and
the video is centred around them.
Pop videos - These tend to be very bright and colourful, which cheerful, positive atmospheres. The use
of close ups show the cheerful and upbeat emotions are common, as are extreme close ups to show
the purity and innocence in the personality of the artists they are usually aimed at a younger audience,
and are very upbeat, for example http://www.youtube.com/watch?v=C-u5WLJ9Yk4 (Britney Spears –
Hit Me Baby One More Time)
7. Generic Elements of
Music Videos
Genre’ is a critical tool that helps us study texts and audience responses to texts by
dividing them into categories based on common elements.
Daniel Chandler (2001) argues that the word genre comes from the French (and originally
Latin) word for 'kind' or 'class'. The term is widely used in rhetoric, literary theory, media
theory to refer to a distinctive type of ‘text’ However Steve Neale (1995) stresses that
“genres are not ‘systems’ they are processes of systematization” – i.e. They
are dynamic and evolve over time Music video is a medium intended to appeal
directly to youth subcultures by reinforcing generic elements of musical genres.
In terms of genre, there are narrative and performance and some that combine both.
Both performance and narrative based videos are very often purely intertextual e.g.
Blink 182 ‘All The Small Things’. The generic conventions stay the same but the style(the
look of something) changes between music genres. The conventions of difference genres
vary in many ways as we have previously seen. Representation is a key difference, as hip
hop videos tend to objectify women whilst rock videos portray them as
somewhat more equal and powerful, this is evident
from the still shots on this page and the differences
in the way women are dressed, their body language
and represented as a whole.
8. Issues surrounding
representation
Reports suggest that gender, ethnic, and age portrayals within music videos have not
significantly changed over time. Dominant figures within rock, country, and hip hop videos
used to usually be more likely to be white males, which is supported by much researchinto
gender and minority representation. However, male primary and supporting figures shown
varied in age, whereas female primary and supporting figures did not. These results suggest
that there may be more age flexibility for male video figures. The majority of primary
figures (78.9%) was between the ages of 18 and 34, which may indicate that there is appeal
and commercial value for this age group, perhaps because the majority of audiences of
music videos, particularly on TV channels such as MTV are younger.
Music videos have been criticised in two main ways for their representation of gender. One
being the objectifying of women, it has been argued that this portrayal is demeaning and
simply shows women in a sexual way with no other. This appears to be particularly the case
in videos of the hip hop genre, whilst indie and rock genres tend to present women in a
more equal light to men, they tend to be more independent and even more masculine.
Sideman found portrayal of women in music videos to be ‘underrepresented’, having
‘stereotypical occupational roles’ and ‘revealing attire’. However it has also been argued
that in videos men are portrayed as objects, relating to the idea of the ‘female gaze’.
9. Theoretical Approaches
Andrew Goodwin
He identified 5 key aspects which the audience should try to identify in music videos
.Thought beats –seeing the sound
1.) Look at the music itself, taking into account its structure e.g. verses/chorus
2.) The voice of the song, the artists voice is unique and thus can form identification or
trademarks that assist the star image
3.) Mode of address – if a song is seen as a narrative or story then the artist is the
storyteller. Consequently the music video can be viewed as a two communication device,
they are telling and story and we are listening.
.Narrative and performance
Songs do not give us as the audience the complete narrative, we instead interpret what we
do know about the song, the music video allows Goodwin explains that music videos should
ignore common narrative. It is important in their role of advertising . Music videos should
coherent repeatability . Narrative and performance work hand in hand it makes it easier for
the audience to watch over and over without loosing interest. The artist acting as both
narrator & participant helps to increase the authenticity however the lip sync and other
mimed actions remains the heart of music videos. The audience need to believe this is real.
10. Theoretical Approaches
Andrew Goodwin
.The Star Image – This is a vital aspect of the music video, the meta narrative which
describes the artists progress over time plays a vital part in the music video production
process.
.Relation of visuals to song – According to Goodwin, there are three ways in which music
videos work to promote a song.
1.) Illustrate – this is the most common way. Music videos use a set of images to illustrate
the meaning of lyrics and genre
2.) Amplify – this is similar to repeatability, it is where meanings and effects are
manipulated and constantly shown through the video and drummed into our vision.
3.) Disjuncture – where the meaning of the song is completely ignored.
.Technical aspects of music video
http://www.slideshare.net/guestc6d43a4a/andrew-goodwins-theory
Roland Barthes
His theory of the ‘Grain of voice’ suggests that the singing voice should be viewed as a musical
instrument and therefore be able to make associations of its own. This can link with the idea of
thought beats from Goodwin’s theory
11. Contempory Issues
surrounding music videos
http://news.bbc.co.uk/1/hi/technology/8234125.stm
YouTube previously banned official music videos owned by record labels in the UK from being
uploaded to the site in March 2009, due to copyright reasons. This ban was eventually lifted
following an agreement being reached between the PRS and YouTube. However, YouTube can
still be seen as a problem for music companies as it can result in much piracy of the videos and
music they make available to the public. On the other hand, by making these music videos easily
available they will raise much awareness and be able to have more effective viral advertising.
Music videos have been argued to be inappropriate for young viewers, they have be accused of
sexualising children at a very young age due to the nature of their images and lyrics. Thus the
government are proposing to give music videos ratings, some will only be shown after the
watershed. These apply especially to the videos by the likes of artists such as Lady Gaga and
Rihanna, who are more controversial. Music videos have also been deemed to have other
inappropriate content, being too controversial and even disturbing for younger viewers, such as
30 Seconds to Mars’s ‘Hurricane’, where usually only the censored version will be shown on
television http://www.youtube.com/watch?v=3RLwuDQSkDI
.
http://www.bbc.co.uk/news/education-13639487
http://www.bbc.co.uk/news/uk-13664591