How to document your own digital marketing strategy
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Adam Franklin gave this presentation on Sept 20th
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How to document your own digital marketing strategy
- 7. Australia’s #1 business blog
- 12. Tweet Tweet!
- 13. Tweet Tweet!
- 16. It won’t work No time I can’t do it
- 17. Thank you…
- 18. LISTEN…
- 19. mention.com
- 20. If I can help INCREASE your leads & sales this quarter…. (without dragging you away from what you do best) … is that worth it?
- 21. Knocking on doors & cold calling The STRUGGLE… • Always chasing • Always pitching • Doing free work • Repeating ourselves • Feast or famine • Lowering our price • Wrong clients • Argh…@#$ !!!
- 22. Why?
- 24. Tweet Tweet!
- 25. Tweet Tweet!
- 26. Web Strategy Planning Template (free download) How to document your own digital marketing strategy
- 27. How to document your own digital marketing strategy
- 28. How to document your own digital marketing strategy
- 29. How to document your own digital marketing strategy
- 30. How to document your own digital marketing strategy
- 31. How to document your own digital marketing strategy
- 32. How to document your own digital marketing strategy
- 33. How to document your own digital marketing strategy
- 34. How to document your own digital marketing strategy
- 35. How to document your own digital marketing strategy
- 39. Tweet Tweet!Buyer persona Nicola • Corporate markeEng manager • Interested CEO + SupporEve IT • 4 days a week • wants to be #1 • webify her markeEng
- 40. Tools to attract leads Nicola Marketing Manager Buy a course or coaching Enquire via website Subscribe via email Download a template
- 42. best selling book & free templates case studies & personal guarantee
- 43. best selling book & free templates case studies & personal guarantee Google and Facebook Marketing peers
- 45. templates, articles and videos marketing templates Facebook, YouTube, email
- 46. templates, articles and videos marketing templates Facebook, YouTube, email create a lead magnet set up a landing page write a guest blog post start a podcast
- 49. Show of hands How are we going so far?
- 50. Email marketing & lead nurturing
- 51. Email MarkeEng $1 spent $41 return Email markeEng @Franklin_Adam
- 52. Email is best. Remember 1995?
- 53. Email autoresponders Source: Pat Flynn
- 54. Real Estate Case Study: Ben Wakely 1. Lead magnet
- 55. Real Estate Case Study: Ben Wakely 2. Landing Page
- 56. Real Estate Case Study: Ben Wakely 2. Landing Page 3. Identify yourself
- 57. Real Estate Case Study: Ben Wakely 4. Thank You Page
- 58. Real Estate Case Study: Ben Wakely 4. Thank You Page 5. Email
- 59. Real Estate Case Study: Ben Wakely 6. Email autoresponder 7. More value
- 60. Real Estate Case Study: Ben Wakely 8. Call to Action for Appraisal (and vendors calling him…!)
- 63. Social media
- 66. 1. Facebook comments 2 referrals in 10 minutes
- 67. 1. Facebook comments 8 referrals in 1 day
- 68. Within 1 hour: 5 private FB messages 3 texts 6 replies on my wall
- 71. @Franklin_Adam “How valuable has it been so far?” Lunch
- 73. @Franklin_AdamMake sure people know what you do
- 74. Stay top of mind —> listing and $1.3M sale
- 75. Be social + human + top of mind
- 77. @Franklin_Adam Library of content
- 78. Share your tips + follow your clients
- 79. 1-2 sales per week
- 80. Be human (even if you’re shy)
- 81. Even clients will forget you…! Unless you CARE.
- 82. 1. Facebook comments Facebook groups — be a part of the community
- 83. 1. Facebook comments Facebook Newsfeed Eradicator
- 84. Create your own. Or outsource it!
- 85. Negative comments (Let’s address the elephant in the room)
- 86. Social Strategy - Intermediate
- 87. Responding to comments 1. Positive 2. Neutral 3. Negative - Respond 4. Negative - Ignore 5. Negative - Delete 6. Crisis!
- 88. NegaEve Comments Response Template www.bluewiremedia.com.au/negaEve-comments-response-template-social-media
- 89. Twifer
- 90. Twifer - whisper words
- 91. Instagram
- 96. Will It Blend? Cost? $50 Views: 10,656,840 Total Video Views: 192,351,121 700% Results?
- 98. @Franklin_Adam FB Live - 5X views
- 99. @Franklin_Adam Hi tech & super pro!
- 101. 1. Facebook comments Facebook RetargeEng
- 102. 1. Facebook comments Facebook RetargeEng website visitors Facebook RetargeEng
- 103. 1. Facebook comments Facebook RetargeEng website visitors email subscribers Facebook RetargeEng
- 104. 1. Facebook comments Facebook RetargeEng website visitors email subscribers + “Lookalike”audiences Facebook RetargeEng
- 105. @Franklin_Adam “How valuable has it been so far?” Afternoon tea
- 106. How to get found on Google: SEO, keyword research and domain authority
- 108. Google
- 110. Google #BeferBizSummitKeywordTool.ioWhat are people searching for?
- 111. Google #BeferBizSummitKeywordTool.ioWhat are people searching for?
- 112. Google #BeferBizSummitKeywordTool.ioWhat are people searching for?
- 113. Where do you sit?
- 114. @Franklin_Adam What is your DA on Moz’s Open Site Explorer?
- 117. 117
- 119. ?? ? How do I get it all done?
- 121. Email: adam@bluewiremedia.com.au Subject: Templates Bluewire News “No, thanks” = No Bluewire News
- 125. adam@bluewiremedia.com.au Thank you Tweet or Instagram me your notes @franklin_adam @adam_franklin