I didn’t understand the value of a financial adviser until those dreaded days in 2008 when the stockmarket crashed and crashed again! Felt like I was in my own nightmare – Poster Boy of ‘what not to do’. I’ve learnt a lot since then, but if I often think, if I had an adviser at the time would I have had to make 8 margin calls . <blank> GOOD NEWS. Now is best time to me marketing your business. BEST TIME to market WEB TOOLS (free) 1-2-3 warm the brain up. Scientifically proven to make you smarter, so know you’re smarter now than when you walked in!
Best stat – 14% vs 78%. Best form of marketing...? WOM + Referral. Social is WOM on STEROIDS. Social media is a bit like coming to FULL DAY WORKSHOP STRANGERS ACQUAINTENCES FRIENDS CUSOTOMERS SM is about People. Earning Attention. Building Trust & Nurturing Relationships.
DRAW OB WHITEBOARD Who’s on Twitter...? Everyone else can tune out for 30 secs. Not offended if you look at your phone. Only if you’re tweeting. I’ll be checking my phone during the videos for tweets. And i know where your sitting if anyone saying anything nasty about!
Uses Social Media? Success with Social Media? Move country? STAND UP: Who has a website? Email Marketing? Facebook? Blogs? YouTube? Twitter? LinkedIn? Google +? MySpace? Pintersest? Gentlemint? WHO WANTS TO WIN BLUEWIRE WINE..? Pass bucket & add your card.
Wasting time, say something wrong, start a fight, get fired, get sued, negative comments … SPAM laws, CC database and deluge of abuse WORSE YET: Named and shamed by a blogger FAVE: One-click unsubscribe. 73000 customers. button
21-year-old female college student in Seattle from Weiner's Twitter account Send lewd pic via twitter & there was a huge uproar. He fell on sword and was forced resigned. Natural reaction – ban Twitter – avoid potential embarrassment. What if Weiner had taken a knife and stabbed the girls??
Are the knives to blame? With training knives are extremely useful in the kitchen. Without training you’re likely to cut your finger. TODAY: Highlight the pitfalls & how to avoid the embarrassment & loss of revenue Show you case studies of companies using Twitter, Facebook, YouTube, Email & Blog. Your social media strategy and how you’d respond in a crisis.
Don’t have enough time, employees might waste time, it’s often banned.
Jeff Jarvis, Computer warranty. Shocking customer service. Blogged + 253 comments. No response. Dell Hell. Press started writing. #1 on google for DELL. Share price dropped. Then they realised. (email + word of mouth… pre-facebook + twitter) Michael Dell came back, $1.5m to resurrect problem. Corporate Blog + Idea Storm. Spoke on panel with @RichardatDELL Now DELL are leading the way!
How much would you pay for a tool to prevent that happening to you? Free. Social Media monitoring tool? LINK on landing page!
Done properly can have a positive effect IF you know & follow the rules!
Social media is like one big cocktail party. Meeting new people, hanging out with people we like. LISTEN, ASK, NEVER SHOUT. KNOW LIKE & TRUST. At a BBQ – you don’t give financial advice, you chat!
Fraser Coast Food Service
Sydney Opera Centre. Authentic + Honest Don’t let fear of making a mistake stop you from starting. It’s like learning to ski, ride a bike or learn a language ---- making a few mistakes is part of the learning process
We did this for our event. 42 retweets. Which reached ~20,000 extra followers (personally endorsed too) REACHED 40 x our 521 followers. Who bought tickets via TWITTER (not on our email list).
43 RTs 20,000 + followers 40x our 500 followers 25% of the tickets sold were from twitter.
Facebook’s terms have changed slightly re: COMPETITIONS but the case study still stands as example of using existing features!
With in 3 minutes a genuine referral.
8 by the end of day 2 private messages 1 text message
Single Greatest Business Asset. National Publications, book deal & interactions with 100s of 1000s of small business owners. Significant Search Engine traffic, EVEN NONE TRUE, would still do it. Instrinscally rewarding. Makes better THINKER, WRITER, SPEAKER, SALESPERSON, and FOCUSED on LEARNING...
Ebooks for chefs, restaurant o PIGGY BANK Dollarmite account in Grade 1 (1986) each week 50c built an asset you can withdraw from Pays Interest Invest in remarkable content RTs, links + likes are compound interest they accumulate and build value. wners etc
Does anyone here want more email? More email from people you don’t know? Email marketing isn’t dead. Bad email marketing is DEAD. $1 returns $41 ROI Dear Rich Bastard, --------- BLANK OUT SCREEN. Everyone’s got an email address? Who wants more email? From strangers..? Many of you received our 1 st EDM. Toby & I in business 12 months & we wrote to everyone we knew. Written in, double, triple, quadruple checked the spelling, HIT SEND. Sit back, breath a sign of relief & wait for the email to arrive in Inbox --- DEAR ADAM. To all 700 people. Good for the 3 Adams but terrible for everyone else! For Bluewire – it is still our best form of social. 3Ps – people, participation, promotion. Mistakes – Dear Adam, WIIFM, Prizes, In This Issue
CBA was drafting an email to go out to all their high net worth clients, and as a stop-gap measure they addressed the email Dear Rich Bastard. It got sent.
Remarkable content - hire a journalist student or grad. Digital Native. Next HIRE: journo. Digital Reach Analytical Content
INVESTMENT. Dollarmite account in Grade 1 (1986) each week 50c built an asset you can withdraw from Pays Interest Invest in remarkable content RTs, links + likes are compound interest they accumulate and build value.
Hypothetical – Jeff Jarvis – mega blogger & the Internet’s 1 st TRUST AGENT – – late at night – doesn’t quite get the hang of it --- and because his daughter is sick he gives up, spits dummy & gives it a terrible review on his blog. He tweets about it, blogs & causes huge reputational damage for Summit and the industry. HOW DO YOU RESPOND…?? Break into groups of 3 & 4 for a few minutes.
How to get on the front foot using social media Might have seen Play video
4,859,919 followers! Question: think back to the last marketing activity you did... How did you personalise it???
168 videos in 48 hours. How to get on the front foot using social media Might have seen Play video
Imagine what that would cost on TV?
55% increase in sales (3 months) 107% increase in sales (once @replys came out) --- but they ‘stopped’ their campaign rather than continued al the good work. 23 tweets since July 2010.
Save your questions…. ROI? Social media is about relationships What’s the ROI of answering your phone, replying to emails or saying Hi to someone. - Over time you’ll win business thanks for relationships you’ve nurtured on social media. Finding the time? -- iPhone – utilise dead time (at an airport, waiting for a meeting) -- hire a journalist -- hire a GenY – it’s second nature, not work!
Not SOCIAL bc POPULAR It’s SOCIAL because it BUILDS RELATIONSHIPS via GOOD CONTENT NOT CONTENT about you CONTENT That solves people’s problems Not WEB MARKETING on a whim It’s about a WEB STRATEGY that positions you as the only choice to do business with.
Peter’s website offer is excellent. If you went to a web firm they’d charge at least $30k. (content, design etc etc) We thought $10k, but Peter is offering it to you for even less.
Draw a winner...!
Suncorp The Truth about Social Media for Business v1
The Truth About Social Media for Business <ul><li>Is it a Fad? </li></ul><ul><li>Your worst fears </li></ul><ul><li>Twitter, Facebook, Blogs, Email & YouTube </li></ul><ul><li>Social Media Strategy for Advisers </li></ul><ul><li>Q&A </li></ul>Adam Franklin , Marketing Manager