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Suncorp The Truth about Social Media for Business v1

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Adam Franklin gave this presentation to Suncorp advisors on 2nd March at Sebel Citigate, Brisbane.

Published in: Technology, Business
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Suncorp The Truth about Social Media for Business v1

  1. 1. The Truth About Social Media for Business <ul><li>Is it a Fad? </li></ul><ul><li>Your worst fears </li></ul><ul><li>Twitter, Facebook, Blogs, Email & YouTube </li></ul><ul><li>Social Media Strategy for Advisers </li></ul><ul><li>Q&A </li></ul>Adam Franklin , Marketing Manager
  2. 4. Tweet Tweet! <ul><ul><li> </li></ul></ul><ul><ul><li> @Franklin_Adam </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>@Bluewire_Media </li></ul></ul>
  3. 5. Show of hands show of hands?
  4. 7. Weiner-gate
  5. 8. Tools
  6. 9. Don’t have time? No time?
  7. 11. Monitor
  8. 12. Relax…
  9. 13. Just like real life!
  10. 14. Twitter
  11. 16. 500 followers
  12. 17. Speaker Retweets
  13. 18. Delegate tweets
  14. 19. Win
  15. 20. Results: 40x
  16. 21. 1 referral in 24 hours
  17. 23. <ul><li>Facebook comments </li></ul>2 referrals in 10 minutes
  18. 24. <ul><li>Facebook comments </li></ul>8 referrals in 1 day
  19. 25. <ul><li>Facebook comments </li></ul>G Financial Facebook page
  20. 26. www.ducttapemarketing.com/blog
  21. 27. Blogging Attracts More Visitors Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
  22. 28. INVEST
  23. 29. Email Marketing $1 spent $41 return
  24. 30. Dear Rich
  25. 31. LinkedIn
  26. 33. Will It Blend? <ul><li>Cost? $50 </li></ul><ul><li>Views: 7,833,123 </li></ul><ul><li>Total Video Views: 179,352,371 </li></ul><ul><li>700% </li></ul>Results?
  27. 34. Singing CPA
  28. 35. <ul><li>Set up advisor pages </li></ul>Social Strategy - Beginner
  29. 36. <ul><li>Set up advisor pages </li></ul><ul><li>Secure your URL </li></ul>Social Strategy - Beginner
  30. 37. <ul><li>Set up advisor pages </li></ul><ul><li>Secure your URL </li></ul><ul><li>Publish content & enable sharing </li></ul>Social Strategy - Beginner
  31. 38. <ul><li>Set up advisor pages </li></ul><ul><li>Secure your URL </li></ul><ul><li>Publish content & enable sharing </li></ul><ul><li>Watch and listen </li></ul>Social Strategy - Beginner
  32. 39. <ul><li>Set up advisor pages </li></ul><ul><li>Secure your URL </li></ul><ul><li>Publish content & enable sharing </li></ul><ul><li>Watch and listen </li></ul><ul><li>Join in </li></ul>Social Strategy - Beginner
  33. 40. Social Strategy - Intermediate
  34. 42. .. What would you do?
  35. 47. Up 55% Up 107% (@replies) Sales
  36. 49. Enjoy yourself!
  37. 50. Thank you. Connect If you’d like a hand with your social media , please get in touch! [email_address] @Franklin_Adam 1300 258 394
  38. 51. www.bluewiremedia.com.au/suncorp

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