Blogging Media & Marketing, Blissdom 2011

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Advice on how to engage with local and national media, grow your Facebook fan page, encourage community on Facebook.

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  • Print, Radio, TelevisionDetermine which you likeHARO
  • Renee – Twitter: find folks in your niche, follow their followersFacebook: decide how you want to utilize – my personal model –Renee J. RossFan PageVoice: snippets on facebookTwitter: stream of consciousness/talk to “big wigs”Blog: Tweet/facebook updates, plug-in for twitter/facebook on blog
  • Blogging Media & Marketing, Blissdom 2011

    1. 1. Marketing & Media Training: Keeping Your Thread Consistent<br />Allison McDonald<br />Cassie Boorn<br />Renee Ross<br />Melanie Nelson<br />
    2. 2. No Time for Flashcards<br />http://www.notimeforflashcards.com/<br />Facebook <br />http://www.facebook.com/notimeforflashcards<br />Twitter<br />@NoFlashCards<br />
    3. 3. Blog Name<br />http://www.cassieboorn.com<br />Facebook <br />http://www.facebook.com/cassieboorn<br />Twitter<br />@cassieaiden<br />
    4. 4. Blog Name<br />http://Cutiebootycakes.com<br />Facebook <br />http://reneejross<br />Twitter<br />@reneejross<br />
    5. 5. Blogging Basics 101<br />http://www.bloggingbasics101.com/<br />Facebook <br />http://www.facebook.com/BloggingBasics101<br />Twitter<br />@chilihead<br />
    6. 6. Marketing Your Blog<br />
    7. 7. Set Your Goals<br />Goals must be <br />Challenging<br />Believable<br />Specific<br />Measurable<br />Written down<br />
    8. 8. Finding & Expanding Your Audience<br />
    9. 9. Finding Your Voice <br />What is your blog about?<br />Who is going to read it?<br />How will they find you?<br />How do you want to be perceived?<br />
    10. 10. Twenty Something Letter Project<br />Goal: Grow my audience and set a tone for my blog<br />Finding your message or voice.<br />To this, I<br /><ul><li>Reached out to bloggers and influencers
    11. 11. Shared my project and what I needed
    12. 12. Promoted it and began pitching media</li></li></ul><li>Twenty Something Letter Project<br />Results:<br />Major traffic boost<br />Accreditation for my blog<br />Book Agent<br />Key Take Aways:<br />Reach out and ask for help<br />Engage your network and favorite bloggers<br />Be prepared<br />Don’t be afraid of a little self-promotion<br />
    13. 13. Pitching Media<br />Media doesn’t look for you. YOU have to pitch them.<br />When to pitch<br />How to pitch<br />Who to pitch<br />How to find them<br />
    14. 14. Be Ready<br />You’ve pitched and you’re in! Now, BE READY!<br />Case Study: Clueless<br />
    15. 15. Be Ready<br />You’ve pitched and you’re in! Now, BE READY!<br />Stay on Message!<br />
    16. 16. Have a plan<br />Now that you’re famous, traffic is steady.<br />Provide content that fulfills a need<br />Ask your readers what they want (and give it to them)<br />Don’t take a break!<br />
    17. 17. Sharing Your Message and Building Community<br />
    18. 18. Sharing Your Message & Building Community<br />Your blog isn’t your only outlet. Use Facebook and Twitter to reach even more readers.<br />
    19. 19. Social Media Best Practices<br />Conduct reader surveys<br />Engage in discussions<br />Invite collaboration<br />Use a professional voice<br />Share common experiences<br />
    20. 20. Purse-a-nality<br />Goal: Use Facebook as a sales tool<br />Message: Come buy fashionable accessories from a fun gal.<br />
    21. 21. Purse-a-nality<br />How We Did It<br />Started as a personal profile<br />Moved to business page <br />(facebook.com/Purseanality)<br />
    22. 22. Purse-a-nality<br />Multiple updates every day<br />
    23. 23. Purse-a-nality<br />Multiple updates every day<br />Posts pictures several times a day<br />
    24. 24. Purse-a-nality<br />Multiple updates every day<br />Posts pictures several times a day<br />Mix of professional and personal updates<br />
    25. 25. Purse-a-nality<br />Multiple updates every day<br />Posts pictures several times a day<br />Personalized her business with updates<br />Phone number<br />
    26. 26. Purse-a-nality<br />Multiple updates every day<br />Posts pictures several times a day<br />Personalized her business with updates<br />Phone number<br />Contact Form<br />
    27. 27. Purse-a-nality<br />Multiple updates every day<br />Posts pictures several times a day<br />Personalized her business with updates<br />Phone number<br />Contact form<br />Respond to comments (Page Notifier)<br />
    28. 28. Facebook Tips<br />What happened?<br />Her goal was to make $500/day. Within 5 weeks she was making $1500/day.<br />
    29. 29. Take-aways<br />Personal Profile vs. Business Page<br />What is an application?<br />How can apps help me?<br />How can you create discussion?<br />
    30. 30. Manage Your Voice & Reputation<br />Once you’ve built an audience, they expect certain things from you. <br />What expectations are you setting?<br />What’s the long tail of those expectations?<br />Are you consistent?<br />
    31. 31. Manage Your Voice & Reputation<br />DRAMA<br />You will find it. Whether you participate is up to you.<br />How will an outburst affect your brand?<br />Find a blogging buddy you can talk to.<br />Remember: You can have an opinion without being hurtful or unprofessional.<br />
    32. 32. Now What?<br />Ultimately, we all do it differently and there isn’t a fool-proof formula. <br />Take the tools we’ve given you and make them work for you.<br />

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