Adam Franklin taught this class at the Collective Hub in Sydney.

7. Australia’s #1 business blog

10. 28,000+ subscribers
1000’s of students

11. Foundations of Digital
Marketing
Adam Franklin

12. Tweet Tweet!

13. Tweet Tweet!

14. Data & Analytics – the right set up and the numbers you need to
know
Social Media – learn foundations and the latest tactics
Conversion Optimisation – how to get your customer to engage
and convert
Get Found – quick wins in brand awareness and search engines
Digital Marketing 101

16. Show of hands
Level 1 - 10?

17. @Franklin_Adam
@Adam_Franklin

19. 1. It’s too late to start / reach is too low
2. Negative comments are bad
3. I don’t have the time
4. I don’t know where to start
5. I doing fine, I don’t need it
6. I don’t have any techie skills
7. I can’t trust my team
8. I’ll waste time and $$ and get no ROI
9. I can’t keep up with content creation
10. I’ll make mistakes….!
Fears… aka myths (…except the last)

21. Why?

22. LISTEN…

23. mention.com

24. Metrics: #1: TRAFFIC

25. Metrics: #2: CONVERSIONS

26. Metrics: #3: SALES

28. 1. Facebook comments
2 referrals in 10 minutes

29. 1. Facebook comments
8 referrals in 1 day

30. Within 1 hour:
5 private FB messages
3 texts
6 replies on my wall

31. Google
#BetterBizSummit

32. Google
#BetterBizSummit

33. @Franklin_AdamMake sure people know what you do

34. @Franklin_Adam Get an army of referrers!

35. Stay top of mind —> listing and $1.3M sale

36. Be social + human + top of mind

37. Share your tips + follow your clients

38. 1-2 sales per week

39. Create your own. Or outsource it!

40. @Franklin_Adam Library of content

41. 1. Facebook comments
Facebook Newsfeed Eradicator

42. 1. Facebook comments
Facebook groups — connec`on!

43. @Franklin_Adam Weekly show

44. @Franklin_Adam Hi tech & super pro!

45. @Franklin_Adam Weekly show

46. @Franklin_Adam Get comments

47. @Franklin_Adam Follow up on IM —> email

48. Adam Franklin
“How valuable has it been
so far?”
Half time.

49. You will convert quality clients!
Most digital
marketing
happens
below the
surface

50. Stop proposing to strangers
$10k
vs
friendly
conversations for
free

51. 2005: Knocking on doors & cold calling
The STRUGGLE…
• Always chasing
• Always pitching
• Doing free work
• Repeating ourselves
• Feast or famine
• Lowering our price
• Wrong clients
• Argh…@#$ !!!

52. ….Afrac`on business!
Had to be
a better
way…!?

53. SECRET #1: Deliver value. Posi`on as authority & build trust
PIVOTAL MOMENT #1
Flagship content
(aka lead magnet)

54. PIVOTAL MOMENT #1
Flagship content
(aka lead magnet)
$100k client
SECRET #1: Deliver value. Posi`on as authority & build trust

55. SECRET #2: Afract leads at scale, on autopilot
PIVOTAL MOMENT #2
Landing pages
(à la business card swap)

56. PIVOTAL MOMENT #2
Landing pages
(à la business card swap)
5,561 leads in 1 year
You will at least double your leads!

57. PIVOTAL MOMENT #3
Email marketing
(especially autoresponders)
SECRET #3: Email. Educate, nurture & qualified leads

58. PIVOTAL MOMENT #3
Email marketing
(especially autoresponders)
Qualified, warm
prospects with
money…!
You will convert quality clients!

59. Real Estate Case Study: Ben Wakely
Lead magnet

60. Real Estate Case Study: Ben Wakely
Landing Page Identify yourself

61. Real Estate Case Study: Ben Wakely
Thank You Page Email

62. Real Estate Case Study: Ben Wakely
Email autoresponder More value

63. Real Estate Case Study: Ben Wakely
Call to Action

64. Web Strategy Planning Template (free download)
How to document your own digital marketing strategy

65. How to document your own digital marketing strategy

66. How to document your own digital marketing strategy

67. How to document your own digital marketing strategy

68. How to document your own digital marketing strategy

69. How to document your own digital marketing strategy

70. How to document your own digital marketing strategy

71. How to document your own digital marketing strategy

72. How to document your own digital marketing strategy

73. How to document your own digital marketing strategy

74. Tweet Tweet!

75. Tweet Tweet!

78. Nicola
Marketing Manager

79. Attract online leads
Nicola
Marketing Manager
Hire us for consulting
Enquire via website
Subscribe via email
Download a template

81. best selling book & free templates
Quality Assure & Guarantee

82. Google and Facebook
Marketing peers
best selling book & free templates
Quality Assure & Guarantee

84. templates, articles and videos
marketing templates
Email, Google & Facebook

85. templates, articles and videos
marketing templates
create a lead magnet
set up a landing page
write a guest blog post
start a podcast
Email, Google & Facebook

87. 100
300
1,500
2,000

88. @Franklin_Adam www.google.com/business/

89. Google

90. GoogleGoogle

91. Google
#BeferBizSummitKeywordTool.io
What are people searching for?

92. Topics for stylists
• can my hair handle bleach
• can my hair color change
naturally
• can my hair grow with split
ends
• can my hair grow faster
• can my hair touch my tattoo
• can my hair get thick again
• can my hair still grow with a
perm
• did my hair stop growing
• did my hair get flat
• are my hair follicles dead
• are my hair follicles clogged
• are my hair scissors sharp
enough
• are my hair follicles damaged
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• why are my hair so dry
• why are my hair ends dry
• can my hair grow back
• can my hair be too long to wax
Topics people are actually searching for…..

93. Where do you sit?

94. @Franklin_Adam What’s your number?

95. @Franklin_Adam Your back links

98. ??
adam@bluewiremedia.com.au
?

99. adam@bluewiremedia.com.au

100. Email: adam@bluewiremedia.com.au
Subject: Templates
Bluewire News
“No, thanks” = No Bluewire News
adam@bluewiremedia.com.au

101. adam@bluewiremedia.com.au

102. 102
adam@bluewiremedia.com.au

103. adam@bluewiremedia.com.au

104. Thank you!
Send me your notes.
@Franklin_Adam
@Adam_Franklin
adam@bluewiremedia.com.au