TOP 10 HACKS FOR A LOW INVESTMENT - HIGH IMPACT MARKETING STRATEGY

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Bluewire Media

Adam Franklin gave this presentation at The Adviser's Digital Marketing Bootcamp in Aug 2017.

Business

Adam Franklin
TOP 10 HACKS FOR
A LOW INVESTMENT - HIGH
IMPACT MARKETING
STRATEGY
#TheAdviserBootCamp

Your fears or objections
It won’t work
No time
I can’t do it

If I can DOUBLE your
leads this quarter….
(without dragging you
away from what you do
best) 
… is that worth it?

#1. TRUST is one of the biggest
factors in choosing a broker
#TheAdviserBootCamp

#2. It’s not who you know, it’s who
knows you.  
 
Be visible (and helpful!)
#TheAdviserBootCamp

People actually do
want to know more…
because it’s really
overwhelming!

@Franklin_Adam
Facebook Live - 5x more views

#3. Word of mouth and referrals are
best sources of leads.
#TheAdviserBootCamp

Within 1 hour:
5 private FB
messages
3 texts
6 replies on my wall

#4. Your network is your net worth
 
(Form a strategic relationship with
agent)
#TheAdviserBootCamp

(Be human (and they’ll know like and trust you!)

#5. People must know you CARE and
feel the love before they BUY.
#TheAdviserBootCamp

Even clients will forget you…! Unless you CARE.

Responding to comments
1. Positive
2. Neutral
3. Negative - Respond
4. Negative - Ignore
5. Negative - Delete
6. Crisis!

#6. Play the long game.
 
Be their broker before they know they
need a broker.
#TheAdviserBootCamp

#7. Broking is a contact sport.
 
The broker who makes the most
contact writes the most loans.
#TheAdviserBootCamp

Stay top of mind (virtually). Still make your calls though!

#9. Be a part of your community
#TheAdviserBootCamp

#10. Your reputation is what other
people say about you.
#TheAdviserBootCamp

Web Strategy Planning Template (free download)
How to document your own digital marketing strategy

How to document your own digital marketing strategy

Email: adam@bluewiremedia.com.au
Subject: Templates
Bluewire News
“No, thanks” = No Bluewire News

Thank you!
Send me your notes.
@Franklin_Adam
@Adam_Franklin
adam@bluewiremedia.com.au

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TOP 10 HACKS FOR A LOW INVESTMENT - HIGH IMPACT MARKETING STRATEGY

1. Adam Franklin TOP 10 HACKS FOR A LOW INVESTMENT - HIGH IMPACT MARKETING STRATEGY #TheAdviserBootCamp

7. Australia’s #1 business blog

10. 28,000+ subscribers  1,000+ students

11. Adam Franklin TOP 10 HACKS FOR A LOW INVESTMENT - HIGH IMPACT MARKETING STRATEGY #TheAdviserBootCamp

12. Tweet Tweet!

13. Tweet Tweet!

14.

15.

16. Your fears or objections It won’t work No time I can’t do it

17. If I can DOUBLE your leads this quarter…. (without dragging you away from what you do best)  … is that worth it?

18. #1. TRUST is one of the biggest factors in choosing a broker #TheAdviserBootCamp

19. Tweet Tweet!

20. Tweet Tweet!

21. Tweet Tweet!Totally free-risk content

22. Tweet Tweet!Valuable give away

23. Tweet Tweet!Landing page

24. Tweet Tweet!Email autoresponder

25. #2. It’s not who you know, it’s who knows you.     Be visible (and helpful!) #TheAdviserBootCamp

26. People actually do want to know more… because it’s really overwhelming!

27. @Franklin_Adam Facebook Live - 5x more views

28. @Franklin_Adam Hi tech and super pro!

29. @Franklin_Adam Interact in the comments

30. #3. Word of mouth and referrals are best sources of leads. #TheAdviserBootCamp

31. Within 1 hour: 5 private FB messages 3 texts 6 replies on my wall

32. Google #BetterBizSummit

33. Google #BetterBizSummit

34. #4. Your network is your net worth   (Form a strategic relationship with agent) #TheAdviserBootCamp

35. Easy winsEasy wins

36. (Be human (and they’ll know like and trust you!)

37. Google #BetterBizSummit Say what you do

38. Google #BetterBizSummit Be an authority

39. #5. People must know you CARE and feel the love before they BUY. #TheAdviserBootCamp

40. Be human (even if you’re shy)

41. Even clients will forget you…! Unless you CARE.

42. Responding to comments 1. Positive 2. Neutral 3. Negative - Respond 4. Negative - Ignore 5. Negative - Delete 6. Crisis!

43. @Franklin_Adam Free template

44. #6. Play the long game.   Be their broker before they know they need a broker. #TheAdviserBootCamp

45. Do the personal things!

46. Connect before they need a broker

47. #7. Broking is a contact sport.   The broker who makes the most contact writes the most loans. #TheAdviserBootCamp

48. Stay top of mind (virtually). Still make your calls though!

49. Easy winsUse OP content

50. #9. Be a part of your community #TheAdviserBootCamp

51. Create a Facebook group

52. #10. Your reputation is what other people say about you. #TheAdviserBootCamp

53. Get testimonials (hint: give them too!)

54. Get testimonials (hint: give them too!)

55. Give clients the tools to refer you

56. Reach and congratulate clients

57. Web Strategy Planning Template (free download) How to document your own digital marketing strategy

58. How to document your own digital marketing strategy

59. How to document your own digital marketing strategy

60. How to document your own digital marketing strategy

61. How to document your own digital marketing strategy

62. How to document your own digital marketing strategy

63. How to document your own digital marketing strategy

64. How to document your own digital marketing strategy

65. How to document your own digital marketing strategy

66. How to document your own digital marketing strategy

67. Get help

68. ?? ? How do I get it all done?

69. adam@bluewiremedia.com.au

70. adam@bluewiremedia.com.au

71. Email: adam@bluewiremedia.com.au Subject: Templates Bluewire News “No, thanks” = No Bluewire News

72. adam@bluewiremedia.com.au

73. 73 adam@bluewiremedia.com.au

74. adam@bluewiremedia.com.au

75. Thank you! Send me your notes. @Franklin_Adam @Adam_Franklin adam@bluewiremedia.com.au

TOP 10 HACKS FOR A LOW INVESTMENT - HIGH IMPACT MARKETING STRATEGY

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