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The Evolution of Facebook MarketingWe’ll begin shortly…
#IgniteFBMJim TobinFounder, PresidentIgnite Social Media@jtobinErica McClennySr. Vice President, Client ServicesExpion@Eri...
Expion Plug
#IgniteFBMDetails• Jim & Erica will lead Q&A at the end of the call.• Tag your tweets with #IgniteFBM.• We’ll send an emai...
Where Were We?
Groups
Brand Pages
Landing Tabs
Timeline
Where We AreToday
1.) AudienceInteraction
Quality Content Examples
#IgniteFBMAudience Interaction76%Lift28%Lift
2.) GeneratingReach
Organic Reach
#IgniteFBM2.) Organic Reach• Communicate a clear call to action.• Focus on the “I” – as in “Why should I share this?”• Mak...
Paid Reach
Ads More Expensive, Less Effective
Facebook Ad Revenue is Growing Quickly
#IgniteFBMTo optimize paid reach:Paid Reach1. Use dark posts2. Segment your promoted posts3. Remember 20% rule4. Use in co...
3.) Mobile Marketing
Fans are spending less timein front of their computersand more time on theirmobile devices
Facebook isn’t there yet…
Hungry For Mobile Ad Revenue
Is Facebook Too Aggressive?
Impact of Facebook Home?
#IgniteFBM3.) Mobile Marketing• Facebook continues to invest in mobile.• Mobile investments create targetedmarketing oppor...
Where isFacebookMarketingHeaded?
Parent-ChildGlobal, Local, Product
#IgniteFBMParent-Child: Global footprints
#IgniteFBMParent-Child: Local footprints
Graph SearchImpacts
#IgniteFBMNearby SearchGraph Search feed local mapand friends who’ve beenthere or talking about thosebrands
Fragmentation
Has Facebook Peaked?
In Summary
#IgniteFBM3 Keys to Evolutionary Success1. Earned > Paid2. Assume Mobile3. Invest In Content.
Thank you for attending!Tweet your questions @ignitesma.
The Evolution of Facebook Marketing - Ignite Social Media
The Evolution of Facebook Marketing - Ignite Social Media
The Evolution of Facebook Marketing - Ignite Social Media
The Evolution of Facebook Marketing - Ignite Social Media
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The Evolution of Facebook Marketing - Ignite Social Media

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The Evolution of Facebook Marketing webinar with Jim Tobin and Erica McClenney of Expion.

Published in: Business, Technology
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The Evolution of Facebook Marketing - Ignite Social Media

  1. 1. The Evolution of Facebook MarketingWe’ll begin shortly…
  2. 2. #IgniteFBMJim TobinFounder, PresidentIgnite Social Media@jtobinErica McClennySr. Vice President, Client ServicesExpion@EricaMcClennyWho’s presenting?
  3. 3. Expion Plug
  4. 4. #IgniteFBMDetails• Jim & Erica will lead Q&A at the end of the call.• Tag your tweets with #IgniteFBM.• We’ll send an email follow up with the deck,recording, and whitepaper.
  5. 5. Where Were We?
  6. 6. Groups
  7. 7. Brand Pages
  8. 8. Landing Tabs
  9. 9. Timeline
  10. 10. Where We AreToday
  11. 11. 1.) AudienceInteraction
  12. 12. Quality Content Examples
  13. 13. #IgniteFBMAudience Interaction76%Lift28%Lift
  14. 14. 2.) GeneratingReach
  15. 15. Organic Reach
  16. 16. #IgniteFBM2.) Organic Reach• Communicate a clear call to action.• Focus on the “I” – as in “Why should I share this?”• Make a person seem smarter, funny, etc.• Create an incentive to share.• Generate a conversation.• Share helpful content.To optimize organic reach:
  17. 17. Paid Reach
  18. 18. Ads More Expensive, Less Effective
  19. 19. Facebook Ad Revenue is Growing Quickly
  20. 20. #IgniteFBMTo optimize paid reach:Paid Reach1. Use dark posts2. Segment your promoted posts3. Remember 20% rule4. Use in conjunction with other strategies
  21. 21. 3.) Mobile Marketing
  22. 22. Fans are spending less timein front of their computersand more time on theirmobile devices
  23. 23. Facebook isn’t there yet…
  24. 24. Hungry For Mobile Ad Revenue
  25. 25. Is Facebook Too Aggressive?
  26. 26. Impact of Facebook Home?
  27. 27. #IgniteFBM3.) Mobile Marketing• Facebook continues to invest in mobile.• Mobile investments create targetedmarketing opportunities for brands.• Facebook Home creates a persistentbrand presence on the home screen.
  28. 28. Where isFacebookMarketingHeaded?
  29. 29. Parent-ChildGlobal, Local, Product
  30. 30. #IgniteFBMParent-Child: Global footprints
  31. 31. #IgniteFBMParent-Child: Local footprints
  32. 32. Graph SearchImpacts
  33. 33. #IgniteFBMNearby SearchGraph Search feed local mapand friends who’ve beenthere or talking about thosebrands
  34. 34. Fragmentation
  35. 35. Has Facebook Peaked?
  36. 36. In Summary
  37. 37. #IgniteFBM3 Keys to Evolutionary Success1. Earned > Paid2. Assume Mobile3. Invest In Content.
  38. 38. Thank you for attending!Tweet your questions @ignitesma.

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