The personal branding masterclass by Mike Rynart focuses on understanding and building personal brands, emphasizing their importance for success and trust. It includes strategic steps for leveraging social media and email marketing to grow and monetize a personal brand, alongside practical tips for optimizing online profiles and audience engagement. Rynart encourages participants to define their unique value proposition and consistently create content that connects with their audience.

1. Personal Branding
Masterclass
Mike Rynart

2. Hi!
Helping People Build a
better and faster web
that works for everyone!
Mike Rynart
Find me at @mikerynart
and mikerynart.com

4. What is a
Personal Brand?

6. “Discover your uniqueness and learn
to exploit it in the service of others, and you are
guaranteed success, happiness, and prosperity.”
— Larry Winget

7. Agenda today
1. Why You need a Personal Brand
2. How to Build you Brand
3. Take Your Brand to the Next Level

11. Lost In The Matrix...

17. “If you add the value,
you will become the brand.
Find a way to add more value
than anyone else does.”
— Tony Robbins

20. What Happens When People Don’t
Understand Your Brand?
1. They leave
2. They don’t tell others about what you
3. They don't trust you.

23. Discover Your Brand DNA
1. What problem do you solve?
2. What are you passionate about?
3. What am I perceived as an expert on?

24. Brand Bio formula:

25. Brand Bio formula:

26. Brand Bio formula:

27. Where To Use Your New Brand Bio:
1. Near The Top Of Your Home Page
2. Your Instagram & Other Social Media Descriptions
3. Email Signature or Business Card
4. When People Ask “What Do You Do?”

29. How can Social Media
help grow your business
1. Grow your audience
2. Build your email list
3. Sell your products and services
4. Sell tickets to workshops
5. Expand your impact
6. Connect with influencers
7. Get featured
8. Get brand partnerships

31. What if you
only have
a few followers

32. https://miamitouristguide.com

33. Step 1: Optimize
PROFILE
Account name

35. Step 1: Optimize
PROFILE
Bio, Profile image

37. Step 1: Optimize
GET MORE
ENGAGEMENT
Post with at least one hashtag average
12% more engagement.
Source: Hootsuite
Use All-hashtag.com
to generate hashtags

38. Step 1: Optimize
WHEN TO POST?
Test! Study your post analytics and
repeat content and themes that have
worked prior

39. Step 1: Optimize
Analytics
1. Instagram Insights
2. Socialbakers
3. Simply Measured
4. Union Metrics

40. Step 2: Value
1. Inspiration
2. Education
3. Community

41. Reshare
viral content
Step 2: Value

42. Step 2: Value
Post inspiring
videos

43. Get creative
wordswag.co
Step 2: Value

44. Step 2: Value
Post great
photos

45. The power of
using it all
1. Post consistently
2. Instagram Live
3. Stories to interact
4. Use videos!
5. Clean photos
6. Hashtags
Step 2: Value

46. Step 2: Value
Engage with your
audience
1. Reply to comments
2. Comment on other posts
3. Like other posts
4. Heart comments

48. Instagram Challenges

49. Options for growth
1. Giveaways
2. Contests
3. Takeovers
4. Collaborations
5. Challenges
6. Get featured by bigger
accounts
Step 2: Value

50. Step 2: Value
Gold Nuggets
1. Make sure to put in post description
to follow @yourself
2. Create shoutout story posts you
can exchange with similar pages in
your niche.

51. Step 3: Monetize

52. Event
promotion
Step 3: Monetize

53. Step 3: Monetize
Key Strategies
1. Send to your website
2. Send to your lead magnet and
mailing list
3. Send to your webinar landing page
4. Get more clients - 15 min
consulting session

54. Power of Instagram
1. Optimize your profile
layout and style
2. The power of using it all
with Instagram
3. Audience growth
4. How to make money with
Instagram

55. 3 Things Your Website
Should Include

56. #1
Your website should
include an easy to
understand tagline

57. #2
Your website should
include an obvious
call to action

59. #3
Having Social Proof
on your website

60. https://www.facebook.com/mikerynart/

61. Discover Your Brand DNA
1. What problem do you solve?
2. What are you passionate about?
3. What am I perceived as an expert on?

63. If you do what you've
always done, you'll get
what you've always
gotten. — Tony Robbins

64. Boost your Brand
1. Leave Me A Review!
2. Let's Connect @mikerynart
https://www.facebook.com/mikerynart/

65. Thank you
Any questions about
Personal Branding?
Find me at @mikerynart and mikerynart.com

66. E-mail Marketing

67. How many email subscribers
do you have?

68. Why email?

70. Email marketing - 3 Steps
1. List building techniques to get your first (or
next) 1.000 subscribers
2. The best opt-ins to create
3. Where to promote your email opt-ins

71. Step 1: List building
#1 Focus on true fans
Commit to focusing on
true fans only +
ignore everybody else

72. #2 Find your perfect
opt-in incentive idea
Step 1: List building

73. Step 1: List building
Research
1. Read related book reviews (3
stars!)
2. Read questions in related social
media groups, or forums
3. Answerthepublic.com
4. Google (related searches)
5. Kwfinder.com
6. gohighbrow.com
7. Ask your friends and family

76. #3 Content upgrades
Implement content
upgrades
Step 1: List building

77. Ask yourself
1. What was a turning point in your life?
2. What was the pain point you solved for yourself?
3. What are you really curious about?
4. What do friends + family ask you for help with?

78. Content upgrade
Something of value that you give for free in exchange for
an email address, usually to help the reader take action
on the content they just consumed.

79. Choose a format
● Email course
● Email challenge
● eBook
● Printable
● Checklist
● Cheatsheet
● Download
● Membership group
● Tutorial
● Video training

81. Step 1: List building
#4 Ask
Ask your true fans
where they go now for help

82. Question
Where are you going online right now
to get help with [your topic]?
Look at your analytics, ask people where they go, think
about where you go, google your topic, Blogs, Podcasts,
Facebook groups.

83. #5 Guest post
Specialize and offer to be a
guest on podcasts, Youtube
channel, or blog
Step 1: List building

84. Step 1: List building
#6 Profile opt-in
Make your opt-in part of
your signature + profiles

85. #7 Webinars
Host or guest host
a free webinar
Step 1: List building

86. Step 1: List building
#8 Consistency
Create frequent and
consistent content
on your preferred channel
+ implement keywords

87. #9 Podcast + Youtube
Start a podcast or
a Youtube channel
Step 1: List building

88. Step 1: List building
#10 Send Email
Email 100 people one by one

89. Email
Hi……...! Hope you're doing well! I loved [that thing you
posted recently.] I just created this [link your opt-in here]
and thought of you and wanted to share. Would mean a
lot to me if you joined my email list, but no pressure! Feel
free to pass along too if you know someone who really
needs this. Thank so much………..!

90. Action
Pick your favorite
traffic technique to
start with and commit
for 60 days
Step 1: List building

91. Step 1: List building
Bonus
Double your email list with
one automated email
ask your current subscribers
to share your email!

92. Thank you
Any questions about
E-mail marketing?
Find me at @mikerynart and mikerynart.com