Twitter for Business & Jobs
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This document provides an overview of Twitter, including what it is, who uses it, why businesses and job seekers should use it, how to set up an account and profile, how to search for relevant accounts and jobs, and ways to promote a business or job search on Twitter such as using hashtags, retweets, and third-party management tools.
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Twitter for Business and Jobs
This document provides an overview of Twitter, how it can be used for business and job searching purposes. Key points include:
- Twitter allows users to post short messages called tweets that are 140 characters or less and follow other users
- Over 200 million active users tweet over 500 million times per day
- Businesses of all sizes, celebrities, non-profits and governments use Twitter for marketing, branding and customer service
- Job seekers can follow companies, recruiters and industry professionals to stay updated on jobs and networking opportunities
- The document outlines best practices for businesses and individuals looking to utilize Twitter, such as creating purpose-driven content and using hashtags and mentions to engage others.
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Topics covered include:
Defining Social Media Goals
Determining the Appropriate Social Media Channels to Meet Those Goals
Building the Audience
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The document discusses various library resources that can help with business research, including databases like Business Source Premier, Corporate Affiliations, Lexis Nexis, Plunkett Research, Public Records, and ReferenceUSA. These databases contain company and industry information, profiles, market research reports, and public records that can be used to research companies, find competitors and new businesses, and create mailing lists. The business librarian Shannon Scanlan is available for one-on-one appointments to help patrons utilize these resources.
Databases for Business
The document discusses business resources available through the Arlington Heights Memorial Library. It provides an overview of several databases, including Business Source Premier, Corporate Affiliations, Lexis Nexis, Plunkett Research, Public Records, and ReferenceUSA, that can be used to research company information, create mailing lists, find new businesses and competitors. The Business Services Librarian, Shannon Scanlan, is available for one-on-one appointments to help patrons utilize these resources.
iPad Apps For Business
The document discusses the popularity and business uses of the iPad. It was introduced in 2010 and has since sold over 30 million units. The document then lists and briefly describes various apps that are useful for business purposes on the iPad, including productivity apps like iWork, Dropbox, Dragon Dictation; communication apps like Skype, GoToMeeting; organization apps like Evernote, Springpad; financial apps like QuickBooks, Mint; and social media marketing apps like Facebook and Twitter. It concludes by listing additional resources on useful iPad apps for business.
Survey & Scheduling Tools for Business
Shannon Scanlan presented information on various free online tools for calendars, surveys, scheduling, and collaboration including Google Calendar, Google Docs, Doodle, Survey Monkey, Wiggio, Cozi, and provided additional resources. Key features highlighted were creating and sharing calendars, documents, surveys, scheduling polls, and collaboration across these various platforms.
Databases for Business
The document discusses business resources available through the Arlington Heights Memorial Library, including databases that can help with researching companies, finding new businesses and competitors, and creating targeted mailing lists. It provides details on databases such as Business Source Premier, Corporate Affiliations, Lexis Nexis Library Express, Plunkett Research, Public Records, and ReferenceUSA that contain company and industry information, profiles, and market research reports. The Business Services Librarian, Shannon Scanlan, encourages using these resources and setting up an appointment for assistance.
Google Analytics for Business
Google Analytics is a free service offered by Google that allows users to track and compile statistical data on website visitors. It provides information on visitor demographics, behaviors, traffic sources, and content engagement. Users embed Google Analytics tracking code on their website pages. The service collects data on metrics like number of visitors, time on site, bounce rate, traffic sources, search terms, and geographic locations of visitors. It helps users understand how people are using their website and which marketing efforts are most effective.
Google Tools for Business
The document discusses various Google services including Google Apps for Business, Gmail, Google Calendar, Google Docs, Google Groups, Google Offers, Google Talk, Google Translate, Google Wallet, and Google Voice. It provides information on features and functionality of each service, such as customizable email addresses, document collaboration, online discussion groups, deals of the day, text and voice communication, language translation, mobile payment, and phone services through a Google number. Many of the services are free for personal use with paid business-level services available for $5 per user per month.
Google Docs for Business
Google Docs allows users to create, share and collaborate on documents, spreadsheets and presentations online. Files are stored in the cloud and can be accessed from any computer with an internet connection. Multiple users can work on files simultaneously. Documents can be organized into collections for easier management. Advanced features include commenting, revision history and notifications when files are edited. The service is free but requires a Google account. It's a useful tool for businesses to share documents, schedules and presentations online.
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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Twitter for Business & Jobs
- 1. July 16, 2013 Shannon Scanlan Business Services Librarian
- 2. What is Twitter? A social networking site for communicating and "micro blogging". Users “tweet" short messages of 140 characters or less. Users "follow" other users, once followed their tweets will appear on your homepage. Direct messages can be sent between users who are following each other. A good choice if a user would like to send a private message to someone instead of sharing it with everyone. The use of hashtags (#) allows people to find similar topics and tweets such as #Chicago #Blackhawks #jobs.
- 3. Who is Using Twitter? Over 200 million active users Over 340 million tweets a day 1.6 billion searches a day 55% of Twitter users are over the age of 25 Thousands of job postings Fortune 500 companies Businesses of all sizes Celebrities, public figures, non-profits, government Career coaches, recruiters
- 4. Why Twitter? Twitter is a tremendous tool for connecting and networking with users who share your interests, job skills, geographical area, business products etc... Constant source of ideas, resources and recommendations Twitter users can get instant results on what is being communicated about business, news, jobs Customers can go to Twitter for service and technical support.
- 5. For Your Business Who in your company will create content, respond, monitor? How much time will you commit to Twitter? Create a purpose for your business on Twitter. Marketing, hiring, brand recognition, community involvement, customer service, interaction with customers, thank you's, coupons... How will you build your community? Share your Twitter URL on your website, handouts, business cards, etc…
- 6. For Your Job Search Will you be tweeting personally or professionally? Follow companies you want to work for Follow business professionals in your industry Share your Twitter URL on your professional sites LinkedIn Portfolio
- 7. Jumping In Setting up an account Your name Your user name Select a short, easy to remember Twitter name Chose a name similar to your business or use your professional name Password Email address Twitter will ask you to share email addresses with them so they can check to see which of your contacts are using Twitter (You can skip this step). You can then start tweeting, change your account settings, add a picture, personalize the background of your profile page and start following people.
- 8. Learn the Lingo @ include the @ symbol before a user's Twitter name to mention them in a Tweet. RT stands for "retweet", use when retweeting another user’s content. d, include "d" in front of a user's Twitter name to send them a direct message. # is a hashtag such as #Follow. Hashtags connect topics.
- 9. Business and Job Accounts Find your target companies by name, industry, location, or topic and follow them @mashbusiness @businessinsider @WSJbusiness @WalgreensJobs @AonHewittCareer @UPSjobs @Chicago_Jobs @socialmediajobs http://www.job-hunt.org/social-networking/best-job-search- career-twitter-accounts.shtml
- 10. Searching Twitter Users can search for jobs by going to www.twitter.com/search Search sites http://www.twitjobsearch.com/ http://www.tweetmyjobs.com/
- 12. Job Hashtags
- 13. Letting Your Contacts Know Via email and icons on your website:
- 14. Company Customer Service/Support Account A business can create a customer service Twitter account to address questions, product support, compliments, complaints etc...
- 15. Job Postings
- 16. Spreading the Word Thank You’s Get the Word Out Hot Topics
- 18. Hootsuite A browser based tool that allows registered users to publish to Twitter, Facebook, Linkedin, MySpace, Foursquare and Wordpress Apps for iPhone and Android phones Includes a URL shortener In use since December 2008 You can access your Hootsuite account from any computer with an internet browser