This document provides an overview and objectives for 6 lessons on business writing. Lesson 1 introduces the module objectives, which are to meet reader needs, use structure and language effectively, and adhere to corporate style. Lesson 2 discusses what makes good business writing by comparing writing samples and reviewing client feedback. Lesson 3 covers identifying different reader types and their needs. Lesson 4 explains how to use structure effectively. Lesson 5 addresses grammar, style, and risk. Lesson 6 teaches using language clearly and effectively.
Principles of Composition.
Principles of Business Writing.
The Structure.
The Outline Process of business writing.
The Draft
The Topic Sentence
Organizing Ideas
The Business Letter
Proposal and Report Writing
Formal Proposal and Formal Report
Business Proposals
Components of a Formal Proposal
Business Reports
Components of a Formal Report
Memo Reports
Executive Summaries
Business Writing Skills Training furnishes you with the accepted procedures that business people need to know so as to compose clear, fruitful, proficient business archives, containing email, updates, letters, and reports. You will take in an efficient strategy of writing that encourage writing and leads your gathering of people through the substance.
Business Writing Skills Training conveys central styles and strategies for confronting any type of writing undertaking—and associating with your gathering of people about what they truly need to know. You will take in the techniques to assess your writing style and set up objectives to improve the quality and viability of your composed material.
Business Writing Skills Training covers both theoretical and practical aspects of business writing. Participants are encouraged to bring in their own project or they can use the real-world project samples provided by our instructors. Participants will experience what they are taught via group activities and hands-on workshops.
For what reason Do You Need Business Writing Skills Training?
Through this training, you will embrace powerful writing rehearses that advantage both your expert picture and the picture of your association. You will increase numerous advantages including:
Fast basic leadership process
Completing undertakings are speedier and all the more effectively
Sharing data extensively among significant individuals
Decreasing misconception and correspondence issues
Clients feel increased in value
Rapidly orchestrate your thoughts and deliver content
Evacuate numerous tedious updates
You'll produce compact substance
Audience:
Business writing skills training is a 2-day course designed for business individuals at all levels who are interested in a fast and easy way to effective business writing.
Training Objectives:
Arrange their ideas and opinions fast to develop content
Remove multiple time-intensive revisions
Rationalize content and share what their audience expect to know
Write clear
Apply effective and appropriate writing style based on the nature of the writing and audience
Write fluently with a strong start and closure
Edit and proofread their own writing
Develop writing skills to transfer a credible message
Construct precise messages via a systematic writing process
Tailor their writing style based on their audience’s needs
Fine-tune language to enhance persuasion and influence
Improve email communication by creating clear messages
Course Outline:
Overview of Business Writing Skills
What does business writing cover?
Main benefits of business writing
How to increase business writing effectiveness
Determining key communication issues
Improving the professional image
Enhancing career choice
Business writing process elements
How to adapt to the audience?
Business Writing Skills Training
https://www.tonex.com/training-courses/business-writing-skills-training/
Principles of Composition.
Principles of Business Writing.
The Structure.
The Outline Process of business writing.
The Draft
The Topic Sentence
Organizing Ideas
The Business Letter
Proposal and Report Writing
Formal Proposal and Formal Report
Business Proposals
Components of a Formal Proposal
Business Reports
Components of a Formal Report
Memo Reports
Executive Summaries
Business Writing Skills Training furnishes you with the accepted procedures that business people need to know so as to compose clear, fruitful, proficient business archives, containing email, updates, letters, and reports. You will take in an efficient strategy of writing that encourage writing and leads your gathering of people through the substance.
Business Writing Skills Training conveys central styles and strategies for confronting any type of writing undertaking—and associating with your gathering of people about what they truly need to know. You will take in the techniques to assess your writing style and set up objectives to improve the quality and viability of your composed material.
Business Writing Skills Training covers both theoretical and practical aspects of business writing. Participants are encouraged to bring in their own project or they can use the real-world project samples provided by our instructors. Participants will experience what they are taught via group activities and hands-on workshops.
For what reason Do You Need Business Writing Skills Training?
Through this training, you will embrace powerful writing rehearses that advantage both your expert picture and the picture of your association. You will increase numerous advantages including:
Fast basic leadership process
Completing undertakings are speedier and all the more effectively
Sharing data extensively among significant individuals
Decreasing misconception and correspondence issues
Clients feel increased in value
Rapidly orchestrate your thoughts and deliver content
Evacuate numerous tedious updates
You'll produce compact substance
Audience:
Business writing skills training is a 2-day course designed for business individuals at all levels who are interested in a fast and easy way to effective business writing.
Training Objectives:
Arrange their ideas and opinions fast to develop content
Remove multiple time-intensive revisions
Rationalize content and share what their audience expect to know
Write clear
Apply effective and appropriate writing style based on the nature of the writing and audience
Write fluently with a strong start and closure
Edit and proofread their own writing
Develop writing skills to transfer a credible message
Construct precise messages via a systematic writing process
Tailor their writing style based on their audience’s needs
Fine-tune language to enhance persuasion and influence
Improve email communication by creating clear messages
Course Outline:
Overview of Business Writing Skills
What does business writing cover?
Main benefits of business writing
How to increase business writing effectiveness
Determining key communication issues
Improving the professional image
Enhancing career choice
Business writing process elements
How to adapt to the audience?
Business Writing Skills Training
https://www.tonex.com/training-courses/business-writing-skills-training/
Building Units of Effective Writing (in English)trinorei22
We all do our research and put an effort in making a clear and an accurate presentation, but I'd be glad if this could help especially for those who are taking major in English and the like. Good luck!
A proper credit would be appreciated.
• Jay-ar A. Padernal, BSEd Major in English, University of Mindanao
Here are the 10 steps to effective business writing as outlined by Jack E. Appleman in his book. Presented to my colleagues.
Disclaimer: I did not write the book and am in no way affiliated with the author, Jack E. Appleman.
175 slides include: 16 rules of writing, 26 writing tips, writing pitfalls, exercises, applications, slides on sentence structuring, writer’s block, solution to writer’s block, brainstorming, free writing, letter writing, introductory letters, sales writing, sales letters, report writing, framing a report, tips and mistakes for media dealings, how to’s and more.
Our business writing skills presentation gives some simple but powerful tips on making your writing interesting and impactful. Effective business writing skills can enhance your productivity dramatically.
Building Units of Effective Writing (in English)trinorei22
We all do our research and put an effort in making a clear and an accurate presentation, but I'd be glad if this could help especially for those who are taking major in English and the like. Good luck!
A proper credit would be appreciated.
• Jay-ar A. Padernal, BSEd Major in English, University of Mindanao
Here are the 10 steps to effective business writing as outlined by Jack E. Appleman in his book. Presented to my colleagues.
Disclaimer: I did not write the book and am in no way affiliated with the author, Jack E. Appleman.
175 slides include: 16 rules of writing, 26 writing tips, writing pitfalls, exercises, applications, slides on sentence structuring, writer’s block, solution to writer’s block, brainstorming, free writing, letter writing, introductory letters, sales writing, sales letters, report writing, framing a report, tips and mistakes for media dealings, how to’s and more.
Our business writing skills presentation gives some simple but powerful tips on making your writing interesting and impactful. Effective business writing skills can enhance your productivity dramatically.
Join Business Writing Skills Training and Write clearTonex
Almost all business activities are planned, intentionally, executed and analyzed in written form.
These forms include reports, report summaries, letters, memos and e-mails, and any documents related to business facts. Mutually they are a paper repertoire, recording the proposals, activities and results of numerous business transactions.
4 main types of business writing include:
Description: This writing form provides readers with the information they need to follow the new process at work.
Informational: This type of writing provides readers with reference information and can be used to make decisions in the organization.
Persuasive: Professionals use persuasive writing to attract readers to make specific decisions.
Transactional: Employees use this type of text in daily business communication to share information or get specific responses from colleagues or customers.
Like leadership, most of the people don't have innate writing skills. However, when communicating with others about contracts, recommendations, or other matters involving rock bottom line, having good business writing skills could also be different.
Unfortunately, within the business world, messy emails, incorrectly formatted reports, and rigid, unfriendly content often become the norm.
Writing is a process consisting of several interrelated steps:
Preparation
Research
Organizing
Drafting
Review and Revision
For constructive business writing skills:
Know the audience
Clearly state the purpose
Use concise language
Keeping writing freed from errors
Use active voice
Well organized ideas
State facts rather than opinions
Show confidence
Use simple format
Maintain the ability to adapt to different types of writing
Tonex offers Business Writing Skills Training
Business Writing Skills Training provides you with the simplest practices that business men and ladies got to know so as to write down clear, successful, professional business documents, containing e-mail, memos, letters, and reports. you'll learn a scientific technique of writing that facilitate writing and leads your audience through the content.
Learn About
Styles and formulas to meet different writing requirements
Familiar with powerful opening and closing to attract and maintain attention
Think rationally through obstructive thoughts and build documents through modeling information
Determine the needs and prospects of readers to set goals and priorities
Arrange opinions and generate content .
How to edit and proofread the final version
And More.
Course Outline:
Business Writing Skills Overview
Constructing Your Documents
Writing Reports To Consider Business Issues
Highlighting Benefits to the Audience
How to Persuade Your Readers
Communicating What You Really Mean via E-mail
TONEX Hands-On Workshop Sample
Learn More:
https://www.tonex.com/training-courses/business-writing-skills-training/
In Module III. You will learn more about how to articulate your skills, strengths and accomplishments and increase your chances of getting interviewed.
The Importance of Perfecting Your Elevator Speech
Steps for Creating an Effective Elevator Speech
Competitive Articulation of Skills
Minimizing Communication Anxiety - US Business Customs Awareness
Understanding What Non-verbal Communicates to US Employers
Guidelines regarding looking for a job, making an online profile, building rapport with co-workers, and with students, writing formal and informal letters regarding recent job positions, describing a position and its responsibilities. Why and how to create a social media page and how to get ready for a job-fair evant.
SOFT SKILLS WORLD takes pleasure in introducing itself as an experienced and competent conglomeration with more than 300 Training & Development professionals. This team represents key functional domains across industries.
We sincerely look forward to joining hands with your esteemed organization in our endeavour to create a mutually satisfying win-win proposition per se Organization Development interventions.
May we request you to visit us at http://www.softskillsworld.com to have a glimpse of the bouquet of our offers .We have partnered with the best & promise you an excellent organizational capability building.
We firmly believe Hard Skills alone are not sufficient enough to enhance business success. Aligned with high performance organizational culture and given the right direction, Soft Skills is the best recipe for business success.
Ssw training proposal on business communication and effective presentation sk...Soft Skills World
Course Objectives
To enable you develop Professional Business Communication and Effective Presentation skills
Through:
Designing the Presentation to deliver the Key Objective/s of the effective Presentation
Understanding the need for Preparation and Planning prior to effective Presenting
The ability to provide structure and flexibility to the design to suit situational dynamics
Understanding and leveraging Non Verbal ( Body Language ) communication
The use of Language and Voice Skills to deliver powerful and effective presentations
The appropriate use of technology and tools while presenting
The ability to Analyze and Manage the Audience with Confidence
SOFT SKILLS WORLD takes pleasure in introducing itself as an experienced and competent conglomeration with more than 300 Training & Development professionals. This team represents key functional domains across industries.
We sincerely look forward to joining hands with your esteemed organization in our endeavour to create a mutually satisfying win-win proposition per se Organization Development interventions.
May we request you to visit us at http://www.softskillsworld.com/to have a glimpse of the bouquet of our offers .We have partnered with the best & promise you an excellent organizational capability building.
We firmly believe Hard Skills alone are not sufficient enough to enhance business success. Aligned with high performance organizational culture and given the right direction, Soft Skills is the best recipe for business success.
SOFT SKILLS WORLD takes pleasure in introducing itself as an experienced and competent conglomeration with more than 300 Training & Development professionals. This team represents key functional domains across industries.
We sincerely look forward to joining hands with your esteemed organization in our endeavour to create a mutually satisfying win-win proposition per se Organization Development interventions.
May we request you to visit us at http://www.softskillsworld.com/to have a glimpse of the bouquet of our offers .We have partnered with the best & promise you an excellent organizational capability building.
We firmly believe Hard Skills alone are not sufficient enough to enhance business success. Aligned with high performance organizational culture and given the right direction, Soft Skills is the best recipe for business success.
SOFT SKILLS WORLD takes pleasure in introducing itself as an experienced and competent conglomeration with more than 300 Training & Development professionals. This team represents key functional domains across industries.
We sincerely look forward to joining hands with your esteemed organization in our endeavour to create a mutually satisfying win-win proposition per se Organization Development interventions.
May we request you to visit us at http://www.softskillsworld.com/to have a glimpse of the bouquet of our offers .We have partnered with the best & promise you an excellent organizational capability building.
We firmly believe Hard Skills alone are not sufficient enough to enhance business success. Aligned with high performance organizational culture and given the right direction, Soft Skills is the best recipe for business success.
SOFT SKILLS WORLD takes pleasure in introducing itself as an experienced and competent conglomeration with more than 300 Training & Development professionals. This team represents key functional domains across industries.
We sincerely look forward to joining hands with your esteemed organization in our endeavour to create a mutually satisfying win-win proposition per se Organization Development interventions.
May we request you to visit us at http://www.softskillsworld.com/to have a glimpse of the bouquet of our offers .We have partnered with the best & promise you an excellent organizational capability building.
We firmly believe Hard Skills alone are not sufficient enough to enhance business success. Aligned with high performance organizational culture and given the right direction, Soft Skills is the best recipe for business success.
SOFT SKILLS WORLD takes pleasure in introducing itself as an experienced and competent conglomeration with more than 300 Training & Development professionals. This team represents key functional domains across industries.
We sincerely look forward to joining hands with your esteemed organization in our endeavour to create a mutually satisfying win-win proposition per se Organization Development interventions.
May we request you to visit us at http://www.softskillsworld.com/to have a glimpse of the bouquet of our offers .We have partnered with the best & promise you an excellent organizational capability building.
We firmly believe Hard Skills alone are not sufficient enough to enhance business success. Aligned with high performance organizational culture and given the right direction, Soft Skills is the best recipe for business success.
SOFT SKILLS WORLD takes pleasure in introducing itself as an experienced and competent conglomeration with more than 300 Training & Development professionals. This team represents key functional domains across industries.
We sincerely look forward to joining hands with your esteemed organization in our endeavour to create a mutually satisfying win-win proposition per se Organization Development interventions.
May we request you to visit us at http://www.softskillsworld.com/to have a glimpse of the bouquet of our offers .We have partnered with the best & promise you an excellent organizational capability building.
We firmly believe Hard Skills alone are not sufficient enough to enhance business success. Aligned with high performance organizational culture and given the right direction, Soft Skills is the best recipe for business success.
SOFT SKILLS WORLD takes pleasure in introducing itself as an experienced and competent conglomeration with more than 300 Training & Development professionals. This team represents key functional domains across industries.
We sincerely look forward to joining hands with your esteemed organization in our endeavour to create a mutually satisfying win-win proposition per se Organization Development interventions.
May we request you to visit us at http://www.softskillsworld.com/to have a glimpse of the bouquet of our offers .We have partnered with the best & promise you an excellent organizational capability building.
We firmly believe Hard Skills alone are not sufficient enough to enhance business success. Aligned with high performance organizational culture and given the right direction, Soft Skills is the best recipe for business success.
SOFT SKILLS WORLD takes pleasure in introducing itself as an experienced and competent conglomeration with more than 300 Training & Development professionals. This team represents key functional domains across industries.
We sincerely look forward to joining hands with your esteemed organization in our endeavour to create a mutually satisfying win-win proposition per se Organization Development interventions.
May we request you to visit us at http://www.softskillsworld.com/to have a glimpse of the bouquet of our offers .We have partnered with the best & promise you an excellent organizational capability building.
We firmly believe Hard Skills alone are not sufficient enough to enhance business success. Aligned with high performance organizational culture and given the right direction, Soft Skills is the best recipe for business success.
SOFT SKILLS WORLD takes pleasure in introducing itself as an experienced and competent conglomeration with more than 300 Training & Development professionals. This team represents key functional domains across industries.
We sincerely look forward to joining hands with your esteemed organization in our endeavour to create a mutually satisfying win-win proposition per se Organization Development interventions.
May we request you to visit us at http://www.softskillsworld.com/to have a glimpse of the bouquet of our offers .We have partnered with the best & promise you an excellent organizational capability building.
We firmly believe Hard Skills alone are not sufficient enough to enhance business success. Aligned with high performance organizational culture and given the right direction, Soft Skills is the best recipe for business success.
SOFT SKILLS WORLD takes pleasure in introducing itself as an experienced and competent conglomeration with more than 300 Training & Development professionals. This team represents key functional domains across industries.
We sincerely look forward to joining hands with your esteemed organization in our endeavour to create a mutually satisfying win-win proposition per se Organization Development interventions.
May we request you to visit us at http://www.softskillsworld.com/to have a glimpse of the bouquet of our offers .We have partnered with the best & promise you an excellent organizational capability building.
We firmly believe Hard Skills alone are not sufficient enough to enhance business success. Aligned with high performance organizational culture and given the right direction, Soft Skills is the best recipe for business success.
SOFT SKILLS WORLD takes pleasure in introducing itself as an experienced and competent conglomeration with more than 300 Training & Development professionals. This team represents key functional domains across industries.
We sincerely look forward to joining hands with your esteemed organization in our endeavour to create a mutually satisfying win-win proposition per se Organization Development interventions.
May we request you to visit us at http://www.softskillsworld.com/to have a glimpse of the bouquet of our offers .We have partnered with the best & promise you an excellent organizational capability building.
We firmly believe Hard Skills alone are not sufficient enough to enhance business success. Aligned with high performance organizational culture and given the right direction, Soft Skills is the best recipe for business success.
SOFT SKILLS WORLD takes pleasure in introducing itself as an experienced and competent conglomeration with more than 300 Training & Development professionals. This team represents key functional domains across industries.
We sincerely look forward to joining hands with your esteemed organization in our endeavour to create a mutually satisfying win-win proposition per se Organization Development interventions.
May we request you to visit us at http://www.softskillsworld.com/to have a glimpse of the bouquet of our offers .We have partnered with the best & promise you an excellent organizational capability building.
We firmly believe Hard Skills alone are not sufficient enough to enhance business success. Aligned with high performance organizational culture and given the right direction, Soft Skills is the best recipe for business success.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
2. Lessons
• Lesson 1: Overview
• Lesson 2: What is good business writing?
• Lesson 3: Who are our readers?
• Lesson 4: Using structure effectively
• Lesson 5: Grammar and style
• Lesson 6: Using language effectively
4. Module objectives
• Meet the needs of different types of
readers
• Use structure and language effectively
• Avoid unnecessary risk in writing
• Adhere to corporate’s writing style
8. Lesson 2 objectives
• Identify the differences between clear and
unclear writing
• Define the attributes of good business writing
• Explain the importance of good business
writing
9. Activity 2.1: Which report on
finding do you prefer?
Objective: To explore what good business writing is by comparing different
types of writing
Time: 15 minutes
Directions:
– Read both versions in PM 2.1, Activity 2.1: Which report on findings do you
prefer?
– Determine the version you prefer
– Work with your team to determine why you prefer the version
you selected and not the other
– List your reasons for liking your preference and disliking the other
version on flip chart paper
– Present your reasons to the class
10. Activity 2.2: Reviewing client feedback
Objective: To explore the impact of our writing on our
clients
Time: 5 minutes
Directions:
– Read PM 2.2, Activity 2.2: Reviewing client feedback —
client feedback letter
– Reflect on what our clients want and expect from us as
writers
11. Why clear writing is important
• Our writing is one of our key activities and
outputs
• We are more productive if we write efficiently
• When our writing focuses on our reader’s
needs, we strengthen our brand and
reputation
• Clear writing reflects on you personally
15. Lesson 3 objectives
• Identify the different types of readers
• Describe the needs of different readers
• Explain how to meet the needs of different
readers
17. Types of documents you might write
• Reports for clients
• Emails and letters
– Internal
– External
• Internal status reports
• Descriptions of process flows
• Management letters
• Analytics
• Findings
• Recommendations
• Manuals
18. Your role in writing these documents
might include:
• Requesting, gathering and organizing information
• Preparing arguments
• Drafting sections of reports
• Summarizing information
• Interpreting/making assumptions from data and
writing some narrative about it
• Formatting
• Indexing
• Cross-referencing
• Proofreading
19. Think before you write. Ask yourself:
• Why am I writing?
• Who is my
reader?
• What do I want
my reader to
know, feel and do?
“Meaning is not contained in words. In writing, meaning is contained
in the response our words generate from our readers, rather than
in the words themselves.”
— Achieving potential through words:
21. Activity 3.1: Writing for our readers
Objective: To consider the different types of readers of our documents and
their needs
Time: 10 minutes
Directions:
– You have been assigned a type of reader
– Think about the strategists/managers/”doers” in the organizations for which
you work
• What is on their minds?
– Issues, challenges, etc.
• What are they looking for in a report?
• What parts of a report are they most likely to be interested in?
• How can we meet their needs?
– Summarize your thoughts on a flip chart
25. Lesson 4 objectives
• Explain how effective writing helps strengthen
your corporate’s brand and reputation
• Identify the six elements of effective writing
• Create a well-structured paragraph
29. Six elements of clear writing
► Structure
► Content
► Language
► Presentation
► Navigation
► Process
Purpose Elements Reader
30. Structure is also important for
clear writing
► What is the purpose of structure?
► Provides a framework
► Gives form to thoughts
► Drives the narrative
31. Activity 4.1: Structuring paragraphs
Objective: To practice structuring paragraphs
Time: 15 minutes
Directions:
– Work with your team to sort the sentences into two
paragraphs
– Put the sentences in the correct order
– Then put the paragraphs in the correct order
– Tape them to your flip chart
35. Lesson 5 objectives
• Identify some of the grammatical errors
people frequently make and how to correct
them
• Correct text so it conforms to corporate
global writing style
• Edit writing so it avoids exposing your
corporate to unnecessary risk
36. Activity 5.1: Spot the deliberate
mistake
Objective: To spot and correct common mistakes in
grammar and usage
Time: 15 minutes
Directions:
– Refer to PM 5.1, Activity 5.1: Spot the deliberate mistake
– Work through the items in the document, adding the
correct answers over the items provided, as if editing the
copy
38. Corporate global writing style
► Presents a consistent image globally
► corporate style guidance:
► Achieving potential through words: corporate global writing and
style guide
► A brief guide to writing for corporate
39. Activity 5.2: Writing in corporate
global style
Objective: To spot and correct text to meet corporate writing style
Time: 15 minutes
Directions:
– Refer to PM 5.3, Activity 5.2: Writing in corporate global style for detailed directions
– Work through the items in the document, correcting the items, as if editing the copy
– Refer to PM 5.2, A brief guide to writing for corporate
for help
– Be prepared to share the corporate writing style guideline you used to
make the corrections
41. Our words can expose corporate to
unnecessary risk
• Avoid language that may be difficult to prove in court
• Ask yourself if you can offer substantive evidence of your
claim
• Do not over-promise or lead a client to expect a result that
is greater than, or different from, what we expect to deliver
• Avoid making promises — expressed or implied — of
certain outcomes, results or value
• Avoid implying corporate will either take responsibility for
or implement suggested approaches, or make decisions
that are the responsibility of client management
42. Activity 5.3: Reducing unnecessary
risk in our writing
Objective: To practice using language in a way that
protects corporate
Time: 20 minutes
Directions:
– Work in pairs
– Read through the statements in PM 5.5, Activity 5.3: Reducing
unnecessary risk in our writing
– Look for any statements that you think would expose corporate to
unnecessary risk
– Rewrite the statements to reduce the risk
48. The six rules of writing in clear English
• Write your verbs in the active, not passive, form
• Prefer verbs to nouns
• Use “you” and “we”
• Keep sentences short and simple in structure
• Use everyday words
• Remove redundant words
49. Active or passive verbs?
• What is the difference between a verb in
the active voice and a verb in the passive
voice? Active verbs are more direct, more emphatic and
more concise than passive verbs.
X won the The contract was
contract. won by X.
Active Passive
50. The love of nouns in business
English
Post-operative complications reduction
procedure alignment initiative
52. “You” and “we”
• Use “you” and “we.”
• It helps us connect with the reader.
• Example:
X Clients benefit from our service.
You benefit from our service.
53. Clear English alternatives
Complex words Simpler alternatives
► Accordingly • So
► Notwithstanding • Even if, despite, still, yet, but
► In conjunction with • With
► In view of the fact that • As, because
► With reference to • About, concerning
► Verify • Check, prove
► Stipulate • State, set, lay down
54. Unnecessary words and phrases
Redundant words/phrases Simpler alternatives
► Completely finish • Finish
► Decide upon • Decide
► In close proximity • Close
► In conjunction with • With
► Problem area • Problem
► Fully expect • Expect
► Meet with • Meet
► Study in depth • Study
► Whole point • Point
55. Clarifying jargon
Jargon Simpler alternatives
• Benchmarking • Measuring
• Core message • Main point
• External challenge • Outside pressures
• Framework • Guide
• Level playing field • All equal
• Partnership working • Working together
• Prioritization • Most important
• Slippage • Delay
56. Activity 6.1: Writing in clear English
Objective: To practice writing in clear English
Time: 25 minutes
Directions:
– Refer to PM 6.1, Activity 6.1: Writing in clear English
– Work in pairs
– Rewrite the sentences using the principles you have
learned.
– Be prepared to share the corrections you make
57. Activity 6.2: Rewriting text in clear
English
Objective: To practice applying the rules of clear English
Time: 15 minutes
Directions:
– Refer to PM 6.2, Activity 6.2: Rewriting text in clear English
– Read the document
– Rewrite the text on a separate sheet of paper
58. The six rules of writing in clear English
• Write your verbs in the active, not passive,
form
• Prefer verbs to nouns
• Use “you” and “we”
• Keep sentences short and simple in structure
• Use everyday words
• Remove redundant words
60. What is expected of us as writers at
corporate —a strategic view
• Writing in a way that reflects commercial awareness
and takes into account risk and contractual obligations
• Making complex issues easy to understand
• Managing oneself effectively as a writer
• Using the right tone
• Getting the detail right, so that senior staff — whose
time costs more — can concentrate on taking a
strategic view
61. What is expected of us as writers at
corporate — getting the detail right
• Clear, unambiguous writing
• Grammatical accuracy and consistency
• Good logical flow
• Helpful headings
• Correct formatting
• Lack of repetition and unnecessary words
65. Reflections on learning
• What are the two key
things you learned
that have had the
greatest impact on
you today?
• How will you apply
what you learned to
your work?