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Theory Building From Cases:
Opportunities And Challenges
 從多個個案建立理論的機會與挑戰
     KATHLEEN M. EISENHARDT
         Stanford University
      MELISSA E. GRAEBNER
     University of Texas at Austin

          提報者:張瑛玿
理論來自個案間和個案內的邏輯
The theory is emergent in the sense that it is
situated in and developed by recognizing
patterns of relationships among constructs within
and across cases and their underlying logical
arguments.
Central to building theory from case studies is
replication logic (Eisenhardt, 1989b). That is,
each case serves as a distinct experiment that
stands on its own as an analytic unit.
趣味度和引用度
Papers that build theoryfrom cases are
often regarded as the “most interesting”
research (Bartunek, Rynes, & Ireland, 2006)
Among the most highly cited pieces in AMJ
(e.g., Eisenhardt, 1989a; Gersick, 1988),
with impact disproportionate to their
numbers.
數個個案的優點”客觀“和”誠實“
 Well-done theory build-ing from cases is
surprisingly “objective,” because its close
adherence to the data keeps researchers
“honest.”
with inductive
Theory building from cases producing new
theory from data and deductive theory
testing completing the cycle by using data
是突出也是挑戰

Theory building from cases is increasingly
prominent, challenges in writing publishable
manuscripts using this research strategy
exist.
為何要歸納(inductive)?
When using theory building from cases as a
research strategy, researchers also must take
the added step of justifying why the research
question is better addressed by theory-building
rather than theory-testing research.
 So why is this an inductive study?
A researcher has to frame the research within
the context of this theory and then show how
inductive theory building is necessary.
為何明明有問題卻找不到理論回答
A key response to this challenge is to clarify
why the research question is significant,
and why there is no existing theory that
offers a feasible answer.
A researcher has to frame the research in
terms of the importance of the phenomenon
and the lack of plausible existing theory.
總而言之
More       broadly,     theory-building
research using cases typically
answers research questions that
address “how” and “why” in
unexplored          research     areas
particularly well (Edmondson &
McManus, 2007).
常見的問題:個案們挑選的問題
個案挑選的理由:
  1.理論的複製和延申
  2.替代性解釋的消除
粗糙的假設:將不具代表性的個案們強行概括化
  1.主觀化的個案選擇
  2.特殊類型個型(polar types)
問題:怎案的個案才是好個案?個案間又應有何種
    關聯?
多樣貌的資料類型
Case studies can accommodate a rich
variety of      data sources, including
interviews, archival data, survey data,
ethnographies, and observations.

問題:訪談有沒有深度?研究者能提出有
   義的問題或只是“反射性”的閒聊?問題:
偏見是否可以存在?又如何能不存在?
資料匯整:
 質化資料和量化資料的對話←困難嗎?
A more subtle challenge arises from the
confusion between qualitative data and
qualitative research.
 The key implication is that some readers
will confuse different kinds of research that
seem similar because they use qualitative
data, and these readers may be
disappointed if the research does not then
取捨之間:
保留細節和版面空間的調節←豐富度?
Case data cannot be so tightly summarized,
because much of it consists of rich qualitative
detail.
This intertwining keeps both theory and
evidence at the forefront of the paper.
The challenge in multiple-case research is to
stay within spatial constraints while also
conveying both the emergent theory that is
the research objective and the rich empirical
evidence that supports the theory.
故事為何要這樣說?

         sketch
                  Empirica
proposition           l
                  evidenc
    s                 e
                  relationshi
  conclusio             p
Process of building theory
from cases study research(1989)
         Getting started
         Selecting cases
         Crating instruments and
         protocols
         Ending the field
         Analyzing data
         Shaping hypothesis
         Enfolding liyerature
         Reaching closure
什麼是“grounded theory building”?

 What is the different between
     “Creating theory”?
Fresh theory will come from:
These often very legitimate challenges
can be mitigated through precise
language and thoughtful research design:
careful justification of theory building,
theoretical sampling of cases, interviews
that limit informant bias, rich presentation
of evidence in tables and appendixes, and
clear statement of theoretical arguments.
The end


Thanks

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高等管理理論課堂報告

  • 1. Theory Building From Cases: Opportunities And Challenges 從多個個案建立理論的機會與挑戰 KATHLEEN M. EISENHARDT Stanford University MELISSA E. GRAEBNER University of Texas at Austin 提報者:張瑛玿
  • 2. 理論來自個案間和個案內的邏輯 The theory is emergent in the sense that it is situated in and developed by recognizing patterns of relationships among constructs within and across cases and their underlying logical arguments. Central to building theory from case studies is replication logic (Eisenhardt, 1989b). That is, each case serves as a distinct experiment that stands on its own as an analytic unit.
  • 3. 趣味度和引用度 Papers that build theoryfrom cases are often regarded as the “most interesting” research (Bartunek, Rynes, & Ireland, 2006) Among the most highly cited pieces in AMJ (e.g., Eisenhardt, 1989a; Gersick, 1988), with impact disproportionate to their numbers.
  • 4. 數個個案的優點”客觀“和”誠實“ Well-done theory build-ing from cases is surprisingly “objective,” because its close adherence to the data keeps researchers “honest.” with inductive Theory building from cases producing new theory from data and deductive theory testing completing the cycle by using data
  • 5. 是突出也是挑戰 Theory building from cases is increasingly prominent, challenges in writing publishable manuscripts using this research strategy exist.
  • 6. 為何要歸納(inductive)? When using theory building from cases as a research strategy, researchers also must take the added step of justifying why the research question is better addressed by theory-building rather than theory-testing research. So why is this an inductive study? A researcher has to frame the research within the context of this theory and then show how inductive theory building is necessary.
  • 7. 為何明明有問題卻找不到理論回答 A key response to this challenge is to clarify why the research question is significant, and why there is no existing theory that offers a feasible answer. A researcher has to frame the research in terms of the importance of the phenomenon and the lack of plausible existing theory.
  • 8. 總而言之 More broadly, theory-building research using cases typically answers research questions that address “how” and “why” in unexplored research areas particularly well (Edmondson & McManus, 2007).
  • 9. 常見的問題:個案們挑選的問題 個案挑選的理由: 1.理論的複製和延申 2.替代性解釋的消除 粗糙的假設:將不具代表性的個案們強行概括化 1.主觀化的個案選擇 2.特殊類型個型(polar types) 問題:怎案的個案才是好個案?個案間又應有何種 關聯?
  • 10. 多樣貌的資料類型 Case studies can accommodate a rich variety of data sources, including interviews, archival data, survey data, ethnographies, and observations. 問題:訪談有沒有深度?研究者能提出有 義的問題或只是“反射性”的閒聊?問題: 偏見是否可以存在?又如何能不存在?
  • 11. 資料匯整: 質化資料和量化資料的對話←困難嗎? A more subtle challenge arises from the confusion between qualitative data and qualitative research. The key implication is that some readers will confuse different kinds of research that seem similar because they use qualitative data, and these readers may be disappointed if the research does not then
  • 12. 取捨之間: 保留細節和版面空間的調節←豐富度? Case data cannot be so tightly summarized, because much of it consists of rich qualitative detail. This intertwining keeps both theory and evidence at the forefront of the paper. The challenge in multiple-case research is to stay within spatial constraints while also conveying both the emergent theory that is the research objective and the rich empirical evidence that supports the theory.
  • 13. 故事為何要這樣說? sketch Empirica proposition l evidenc s e relationshi conclusio p
  • 14. Process of building theory from cases study research(1989) Getting started Selecting cases Crating instruments and protocols Ending the field Analyzing data Shaping hypothesis Enfolding liyerature Reaching closure
  • 15. 什麼是“grounded theory building”? What is the different between “Creating theory”?
  • 16. Fresh theory will come from: These often very legitimate challenges can be mitigated through precise language and thoughtful research design: careful justification of theory building, theoretical sampling of cases, interviews that limit informant bias, rich presentation of evidence in tables and appendixes, and clear statement of theoretical arguments.