Squiz Scotland Seminar - Hot Topics for Web Experience Management - Feb 2012
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On Thursday the 23rd of February, Squiz held the latest in a series of lunchtime seminars at its Edinburgh office on the Royal Mile. Alister Cattell, Pre-Sales Manager at Squiz, presented the latest hot topics in Web Experience Management: Mobile Solutions, Online optimisation, Cloud Computing, Social Media and Content Targeting. The presentation details the challenges and opportunities they present and describes how Squiz can help with each of these topics.
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Squiz Scotland Seminar - Hot Topics for Web Experience Management - Feb 2012
- 1. Hot Topics in Web Experience Management 2012! Edinburgh, 23rd February 2012 > 1
- 2. Today > Introduction to Squiz! > What is Web Experience Management?! > 2012 WEM Hot Topics! > Live Demo – CMS & Analytics! > Q & A! > Lunch & Networking! Stuart Hurst – Regional Manager" Guy Outram – Consultant" Alister Cattell – Pre Sales Manager" > 2
- 3. Who are Squiz: > Founded in 1998! > Global presence – 9 offices, 240+ staff! > Our Business: Web Experience Management! > Gartner rated – 2011 WCMS Magic Quadrant! > 3
- 4. > 4
- 5. Web Experience Management? > Web?! - aka the internet! > Experience?! - An event or occurrence that leaves an impression on someone! > Management?! - The process of dealing with or controlling things or people! > 5
- 6. Web Experience Management! > Engaging with people online by providing the best possible experience.! > Delivering your business objectives through the online channel! > Not just a website! WEM is about understanding your users and delivering the best online experience possible! > 6
- 7. The Hot Topics for 2012 > So, if youʼre looking to improve the experiences you provide online... You need to care about:! - Mobile ! - Context Aware Content Targeting! - Social Media! - Online Channel Optimisation! - Cloud! > 7
- 8. #1 - Mobile: Why it Matters > 8
- 9. Mobile is booming: What does this mean? > Design for Usability! > Accessing from a range of devices! > We want them to have the best possible experience! > Perform the action they want, or you would like them to do.! > 9
- 10. Mobile: Responsive Design > 10
- 11. #2 – Context Aware Content Targeting > Contextual content = relevant content! > Content presented to the user in a timely way, to help them complete their tasks! > ʻContextʼ could mean:! - Location! - Language! - Device! - New or returning visitor! - Existing customer! - Google keyword search! - Referring site! - Previous behaviour / purchases! - Browsing path! > 11
- 12. Context Awareness reduce clutter > Successful WEM isnʼt about pretty pictures – its about simplicity. ! > If you search for something, you expect relevant results. ! > Failure to account for the context of the user is a missed opportunity to help meet your goals ! > 12
- 13. #3 - Social Media > Social networking has become the worldʼs most popular online activity! > It accounts for 20% of Internet time and social networking sites now reach 82% of the worldʼs online population (Comscore)! > There are now more Facebook users than Buddhists (Rune Leth Andersen)! > 13
- 14. Social Media: So? > You need a strategy.! > Strategy tied to your business goals:! - Increase brand or product awareness to target markets.! - Become known as an industry leader or expert in their field.! - Drive traffic to the company website.! - Listen and learn what their customers are saying about them and their competitors.! - Recruitment of staff via channels such as Linkedin.! - To provide a customer service channel! - To sell more product and increase sales enquiries.! > 14
- 15. Social Media > Social media is a key tool in your marketing mix, and more money from marketing budgets will be spent on Social Media in 2012.! > BUT. You need the web presence to drive traffic to from your social activity. ! - What will people do when they click through?! - Can you deliver the promise?! - Is you site mobile ready (many social networks have over 50% of traffic from mobile users)! > 15
- 16. #4 – Online Channel Optimisation > Optimisation is the loop of constant improvement.! > It is the understanding of site behaviour and using this to increase your success.! > Without this, you are only doing half the job! ! > Everyone has analytics. But not enough people use analytics > 16
- 17. Online Channel Optimisation More Be9er Educated Data Analysis Effec0ve Business Ac0on Website Outcomes > 17
- 18. Squiz Tests
- 19. > 19
- 20. Reporting to key stakeholders is important
- 21. #5 – Cloud > The Cloud is the next generation of deploying your WEM platform.! > Removes the barriers to entry of high costs! > Easily start improving your web presence, without barriers to entry! > Scales as you need it to…! > 21
- 22. Cloud delivery > 22
- 23. Squiz Private Cloud > 23
- 24. The Hot Topics for 2012 > When planning your online strategy…! - You must plan for Mobile ! - Understand the contexts your users will be interacting with you from! - Have Social Media in the mix, but ensure your website is fit for purpose! - Optimise, Optimise, Optimise! - Understand how deploying on the Cloud removes yesterdays technology concerns! > 24
- 25. Live Demo! > 25
Editor's Notes
- Rapid depolyment is key with all this talk of marketing and wem. In the old days it would take x amount of time to actually get your stuff set up. Now you can deploy, quickly and easily, straight to the cloud into a fully managed environment.
- Rapid depolyment is key with all this talk of marketing and wem. In the old days it would take x amount of time to actually get your stuff set up. Now you can deploy, quickly and easily, straight to the cloud into a fully managed environment.
- Rapid depolyment is key with all this talk of marketing and wem. In the old days it would take x amount of time to actually get your stuff set up. Now you can deploy, quickly and easily, straight to the cloud into a fully managed environment.
- Doing social media poorly has the potential to do far more damage than not doing it at all. Before jumping in ask yourself some questions to clarify in your mind which social media platform(s) would be the most beneficial and productive for your organisation. Questions like: Are your customers visiting social media sites? Where do they post profiles? Which social media outlets are the most popular? What makes them the most popular? Who operates the most popular industry blogs in your sector? Which of your competitors have a social media presence online? What questions are consumers posting about the industry? Are social media users already discussing your company? In what manners? If you have a good product, a detailed business plan, and customer service policies in place and are willing to invest time, here are a few things that social media can do for your business.
- Squiz Analytics has a great a/b testing feature.
- Squiz Analytics has a great a/b testing feature.
- Rapid depolyment is key with all this talk of marketing and wem. In the old days it would take x amount of time to actually get your stuff set up. Now you can deploy, quickly and easily, straight to the cloud into a fully managed environment.
- Rapid depolyment is key with all this talk of marketing and wem. In the old days it would take x amount of time to actually get your stuff set up. Now you can deploy, quickly and easily, straight to the cloud into a fully managed environment.