This session ran on the first day of the a4u Expo 2012. The 1 hour slot focused on 3 mobile marketing perspectives for Advertisers, Agencies & Publishers to consider as they work there way towards joining the 10% of top 1 million domains that are mobile optimised. 3 core principles of mobile optimised web design are considered, as are methods of monetising that property, and how you might drive more traffic to it... Along the way Mobile Marketing Pioneers are flagged as examples. If you are interested in mobile of performance marketing, keep an eye on http://www.a4uexpo.com for future events.
Striking gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...auexpo Conference
This document discusses how some mobile marketing pioneers are successfully winning over customers. It outlines the agenda for a presentation which will cover setting the scene on mobile marketing, the three principles of mobile web development around performance, interaction and enhancement, the publisher perspective on mobile monetization, reaching audiences through mobile, and wrapping up. The presentation will feature speakers from leading mobile development companies.
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
The document discusses developing a mobile website. It notes that mobile adoption is growing rapidly and becoming mainstream, providing opportunities for first movers. It recommends delivering a fast, relevant experience on mobile with minimalist design, intuitive navigation, and testing on target devices. Mobile websites are generally cheaper than apps and faster to launch, while apps allow for richer interactivity but take more development. Examples of good mobile sites are provided.
The document discusses the importance of mobile-first strategies and addresses common myths and barriers to their adoption. It advocates designing for mobile users first by working backwards from their needs, focusing content over extras, and ensuring solutions are fast across all devices to avoid excluding any users.
Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores S...Distimo
This document summarizes app store analytics from Distimo. It finds that the Apple App Store has the most apps at over 150,000, while the Android market is the second largest. It also notes that Android is growing the fastest, adding over 3,000 new apps per month. On pricing, the average price across stores is between $2-4, with Apple, Android and Nokia in a similar range and Blackberry and Windows significantly higher. The document predicts further growth in cross-platform development and new monetization models like free apps with in-app purchases in 2010.
#MobileInAction - iRecruitExpo June 2013, AmsterdamDave Martin
Dave has interviewed numerous recruitment leaders from around the world, mobile strategic experts, authors, founders and market analysts which are made available online through his 'Mobile in Action' videocast. In this fast pace session Dave will share a summary of learnings from the people he has talked to giving you example case studies, strategic advice and gotcha's to watch out for. The objective is to deliver information you need to take your next steps in a world filling up of handheld web devices (smartphones & tablets). If you are on the mobile journey already, there will an opportunity for a few to share their stories with the audience and Dave.
Striking gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...auexpo Conference
This document discusses how some mobile marketing pioneers are successfully winning over customers. It outlines the agenda for a presentation which will cover setting the scene on mobile marketing, the three principles of mobile web development around performance, interaction and enhancement, the publisher perspective on mobile monetization, reaching audiences through mobile, and wrapping up. The presentation will feature speakers from leading mobile development companies.
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
The document discusses developing a mobile website. It notes that mobile adoption is growing rapidly and becoming mainstream, providing opportunities for first movers. It recommends delivering a fast, relevant experience on mobile with minimalist design, intuitive navigation, and testing on target devices. Mobile websites are generally cheaper than apps and faster to launch, while apps allow for richer interactivity but take more development. Examples of good mobile sites are provided.
The document discusses the importance of mobile-first strategies and addresses common myths and barriers to their adoption. It advocates designing for mobile users first by working backwards from their needs, focusing content over extras, and ensuring solutions are fast across all devices to avoid excluding any users.
Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores S...Distimo
This document summarizes app store analytics from Distimo. It finds that the Apple App Store has the most apps at over 150,000, while the Android market is the second largest. It also notes that Android is growing the fastest, adding over 3,000 new apps per month. On pricing, the average price across stores is between $2-4, with Apple, Android and Nokia in a similar range and Blackberry and Windows significantly higher. The document predicts further growth in cross-platform development and new monetization models like free apps with in-app purchases in 2010.
#MobileInAction - iRecruitExpo June 2013, AmsterdamDave Martin
Dave has interviewed numerous recruitment leaders from around the world, mobile strategic experts, authors, founders and market analysts which are made available online through his 'Mobile in Action' videocast. In this fast pace session Dave will share a summary of learnings from the people he has talked to giving you example case studies, strategic advice and gotcha's to watch out for. The objective is to deliver information you need to take your next steps in a world filling up of handheld web devices (smartphones & tablets). If you are on the mobile journey already, there will an opportunity for a few to share their stories with the audience and Dave.
The document discusses the need for attorneys to have mobile-friendly websites. It notes the explosive growth of mobile devices and access to the web via smartphones and tablets. Within 5 years, mobile web access is expected to exceed desktop access. However, only 2% of businesses currently have mobile-optimized websites. The presentation argues that attorneys should develop mobile websites to reach clients on any device and not miss out on the growing mobile opportunity. It promotes the services of LawyerMobileDesign.com to build custom, responsive mobile sites for attorneys.
Workshop session A6: Building a Low Cost Mobile Web Presence Terminalfour
There's no escaping it, mobile web will be bigger than desktop by 2015. If mobile isn't on your 2012 web strategy, it needs to be and soon. This vendor-independent presentation will provide practical advice on how to prepare for your organisation's shift to mobile and, importantly, how to build a mobile presence without 'breaking the bank'. It will cover approaches that organisations can adopt to enable personalised web experiences for mobile devices. The presentation will outline the delivery methods available to make this step: adding mobile to web presence; add a mobile app or develop a mobile site.
Facilitator, Laura Murphy, TERMINALFOUR
Mobile is the new Godzilla July 2011 FCIPRZasadzinski
Mobile devices such as smartphones and tablets are increasingly becoming people's primary means of accessing the internet. By 2013, the number of mobile internet accessing devices is projected to surpass the number of personal computers. Websites and applications need to be optimized for mobile to provide good user experiences on small screens. Developers have options like responsive design, mobile websites, or native apps to create engaging mobile experiences for their audiences.
Commercialization Challenges of Mobile Software Development in an Exponential...Stephen King
This is part 3 of the "Fragmented Mobile Ecosystem" decks I've done over the last 7 years. This 2017 version focuses on the journey of an entrepreneur, the state of mobile development today, where are we at (and going) and the journey of pivoting a young startup as iPhone and Android stunned the mobile world in Fall 2008. Presented at Mobile Monday Calgary #30, it also includes some advice for entrants in the technology field... and lastly it covers some resources that are available; developers networks, public funding and grants, Mobile Monday global.
In the first deck of 2009, I look at the early mobile platform wars: http://www.slideshare.net/stebankag/wi-tec-stephen-king-commercialization-challenges-of-mobile-software-development-in-a-fragmented-mobile-ecosystem-mob4hire
In the second 2nd deck in 2012, I update for how the fragmented mobile ecosystem is affecting mobile enterprise development, and how enterprises are shifting billions of dollars to adopt mobile processes into the internal, customer and partner relationships.
http://www.slideshare.net/stebankag/commercialization-challenges-of-enterprise-mobile-adoption-in-the-fragmented-mobile-ecosystem
Commercialization Challenges Of Mobile Software Development In A Fragmented M...Stephen King
This document summarizes the challenges of software commercialization in the fragmented mobile ecosystem. It discusses how the ecosystem is fragmented across thousands of handset models, over 20 operating systems, hundreds of mobile operators, and inconsistencies in mobile web browsers. This makes it difficult for developers to write software that works across all contexts. It also discusses opportunities for monetizing mobile apps and how the app economy is growing rapidly led by Apple's App Store. However, fragmentation remains a big challenge for developers to overcome.
4 steps to creating a mobile development strategy - White Paper - AppceleratorRomain Fonnier
This 4-page document outlines a 4-step process for creating a mobile strategy:
1) Decide how to interact with mobile customers whether through informative, engaging, or transformative apps.
2) Prioritize platform development starting with iPhone and expanding to other platforms like Android or Blackberry.
3) Evaluate using internal web developers with JavaScript skills to create native mobile apps instead of outsourcing.
4) Choose a scalable development technology like Titanium that allows building native apps across platforms from a single codebase and leveraging existing web development investments.
Developing a Progressive Mobile StrategyDave Olsen
My presentation given at HighEdWeb Rochester on June 27, 2011. It focuses on how universities should think about developing and building out their strategy for mobile devices. The future of mobile in higher ed is much larger than one app or one website. Numbers regarding adoption of mobile overall as well as at West Virginia University are included.
This document discusses options for making WordPress websites mobile-friendly. It outlines the growth of mobile browsing and user expectations of tailored mobile content. Free plugins like WPtouch can help deliver mobile versions of sites, while responsive design is also an option but requires more development. The key is choosing a solution based on the site type and priorities around device support, customization, and maintenance.
The document summarizes a presentation on mobile user experience (UX) given on June 14th, 2012. It covers:
- Background on the state of mobile platforms and importance of custom mobile apps.
- Changes since the last briefing in 2009, including growth in app downloads and mobile usage statistics.
- Design principles for mobile like reducing content and prioritizing tasks.
- Current trends like responsive design, which adapts content for different screens using CSS.
- The future of mobile, including gestures and testing techniques.
The document discusses the growth of mobile devices and importance of mobile websites. It notes that over 70% of the world's population now has a mobile phone and that mobile phones will overtake PCs as the most common web access device by 2013. It emphasizes that a mobile site requires focusing on the core mobile experience by simplifying navigation, reducing bandwidth usage, and developing a site using progressive enhancement to provide content to all devices.
This document discusses designing websites for mobility. It provides an overview of mobile web usage statistics and trends. It also covers various design considerations for mobile websites such as responsive design, progressive enhancement, and performance optimization techniques like image resizing and testing on actual devices. The document promotes a mobile-first approach to design and outlines Stanford's mobile aware web project.
Michael Fauscette discusses how business is being transformed by social, mobile, and cloud technologies. Customers are increasingly congregating online and sharing their thoughts, while expecting to interact with companies through new digital channels. This is driving organizations to adopt social media strategies, leverage mobile apps, and provide content through cloud services in order to better engage customers.
This is a presentation made at the AdMonsters Mobile Ops Event on Dec 7th. We have taken a look at Responsive Web Design in the context of the future of mobile and mobile marketing. For more information contact us at Responsiveweb@adostrategies.com or info@adostrategies.com
The Perils of Taking Great UX Commerce Mobile :: MoDevUX - 2014Dara Pressley
CustomInk initially struggled with mobile experiences, providing only an error page for mobile users. However, as mobile traffic increased due to marketing efforts, CustomInk realized it needed a dedicated mobile strategy. It started by optimizing key tasks like designing t-shirts on mobile. This led to doubling of mobile traffic and increased sharing across devices. CustomInk learned mobile users want the same experiences as desktop. Its mobile-first approach now provides convenient access to the full feature set regardless of device.
This document discusses the differences between web apps and websites. It argues that while users are accustomed to native apps on mobile, web technologies can be used to create an app-like experience. Specifically, web apps should mimic the app lifecycle of downloading, installing, having a home screen icon, and taking the full screen. The document also covers key aspects of designing web apps, such as using single-page interfaces, viewport management for different screen sizes and orientations, and handling touch and click events consistently across platforms.
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
Singapore Mobile 2.0 & Ux Trends 2009: Scott WeissYOGESH TADWALKAR
The document discusses trends in mobile 2.0 and handset user experience from 2009-2010. It covers the rise of social networking features on mobile devices, improving usability through iterative design testing, and examples of early mobile social networking applications. It also provides tips for localizing content and examples of issues with early touchscreen and camera technologies.
Quantacast Mobile Web trends report 2009guestd94b193
The document summarizes Quantcast's analysis of mobile web usage trends from 2007-2009. It finds that the share of web content consumed on mobile devices grew rapidly, with North American mobile web share up 110% in 2009. Apple continues to dominate the mobile market but its share has declined with increased competition from Android and other platforms. Android now accounts for over 12% of North American mobile pageviews, surpassing Blackberry. Motorola's Droid smartphone saw a 10x increase in Motorola's market share. The report provides insights into trends for major mobile platforms including Apple, Android, Blackberry, and others.
Yodel camerjam mobile marketing finance masterclassJames Cameron
This document provides an overview of strategies for maximizing success with mobile marketing. It discusses revenue strategies, brand strategies, retention, differentiation, experience, and acquisition. It also covers accessibility, expectations, immediacy, lowering customer acquisition costs, and mobile commerce. The document then discusses CRM strategies and how to measure mobile activity effectiveness through effective tracking, creativity in mobile advertising, and planning and buying mobile campaigns.
The document discusses the need for attorneys to have mobile-friendly websites. It notes the explosive growth of mobile devices and access to the web via smartphones and tablets. Within 5 years, mobile web access is expected to exceed desktop access. However, only 2% of businesses currently have mobile-optimized websites. The presentation argues that attorneys should develop mobile websites to reach clients on any device and not miss out on the growing mobile opportunity. It promotes the services of LawyerMobileDesign.com to build custom, responsive mobile sites for attorneys.
Workshop session A6: Building a Low Cost Mobile Web Presence Terminalfour
There's no escaping it, mobile web will be bigger than desktop by 2015. If mobile isn't on your 2012 web strategy, it needs to be and soon. This vendor-independent presentation will provide practical advice on how to prepare for your organisation's shift to mobile and, importantly, how to build a mobile presence without 'breaking the bank'. It will cover approaches that organisations can adopt to enable personalised web experiences for mobile devices. The presentation will outline the delivery methods available to make this step: adding mobile to web presence; add a mobile app or develop a mobile site.
Facilitator, Laura Murphy, TERMINALFOUR
Mobile is the new Godzilla July 2011 FCIPRZasadzinski
Mobile devices such as smartphones and tablets are increasingly becoming people's primary means of accessing the internet. By 2013, the number of mobile internet accessing devices is projected to surpass the number of personal computers. Websites and applications need to be optimized for mobile to provide good user experiences on small screens. Developers have options like responsive design, mobile websites, or native apps to create engaging mobile experiences for their audiences.
Commercialization Challenges of Mobile Software Development in an Exponential...Stephen King
This is part 3 of the "Fragmented Mobile Ecosystem" decks I've done over the last 7 years. This 2017 version focuses on the journey of an entrepreneur, the state of mobile development today, where are we at (and going) and the journey of pivoting a young startup as iPhone and Android stunned the mobile world in Fall 2008. Presented at Mobile Monday Calgary #30, it also includes some advice for entrants in the technology field... and lastly it covers some resources that are available; developers networks, public funding and grants, Mobile Monday global.
In the first deck of 2009, I look at the early mobile platform wars: http://www.slideshare.net/stebankag/wi-tec-stephen-king-commercialization-challenges-of-mobile-software-development-in-a-fragmented-mobile-ecosystem-mob4hire
In the second 2nd deck in 2012, I update for how the fragmented mobile ecosystem is affecting mobile enterprise development, and how enterprises are shifting billions of dollars to adopt mobile processes into the internal, customer and partner relationships.
http://www.slideshare.net/stebankag/commercialization-challenges-of-enterprise-mobile-adoption-in-the-fragmented-mobile-ecosystem
Commercialization Challenges Of Mobile Software Development In A Fragmented M...Stephen King
This document summarizes the challenges of software commercialization in the fragmented mobile ecosystem. It discusses how the ecosystem is fragmented across thousands of handset models, over 20 operating systems, hundreds of mobile operators, and inconsistencies in mobile web browsers. This makes it difficult for developers to write software that works across all contexts. It also discusses opportunities for monetizing mobile apps and how the app economy is growing rapidly led by Apple's App Store. However, fragmentation remains a big challenge for developers to overcome.
4 steps to creating a mobile development strategy - White Paper - AppceleratorRomain Fonnier
This 4-page document outlines a 4-step process for creating a mobile strategy:
1) Decide how to interact with mobile customers whether through informative, engaging, or transformative apps.
2) Prioritize platform development starting with iPhone and expanding to other platforms like Android or Blackberry.
3) Evaluate using internal web developers with JavaScript skills to create native mobile apps instead of outsourcing.
4) Choose a scalable development technology like Titanium that allows building native apps across platforms from a single codebase and leveraging existing web development investments.
Developing a Progressive Mobile StrategyDave Olsen
My presentation given at HighEdWeb Rochester on June 27, 2011. It focuses on how universities should think about developing and building out their strategy for mobile devices. The future of mobile in higher ed is much larger than one app or one website. Numbers regarding adoption of mobile overall as well as at West Virginia University are included.
This document discusses options for making WordPress websites mobile-friendly. It outlines the growth of mobile browsing and user expectations of tailored mobile content. Free plugins like WPtouch can help deliver mobile versions of sites, while responsive design is also an option but requires more development. The key is choosing a solution based on the site type and priorities around device support, customization, and maintenance.
The document summarizes a presentation on mobile user experience (UX) given on June 14th, 2012. It covers:
- Background on the state of mobile platforms and importance of custom mobile apps.
- Changes since the last briefing in 2009, including growth in app downloads and mobile usage statistics.
- Design principles for mobile like reducing content and prioritizing tasks.
- Current trends like responsive design, which adapts content for different screens using CSS.
- The future of mobile, including gestures and testing techniques.
The document discusses the growth of mobile devices and importance of mobile websites. It notes that over 70% of the world's population now has a mobile phone and that mobile phones will overtake PCs as the most common web access device by 2013. It emphasizes that a mobile site requires focusing on the core mobile experience by simplifying navigation, reducing bandwidth usage, and developing a site using progressive enhancement to provide content to all devices.
This document discusses designing websites for mobility. It provides an overview of mobile web usage statistics and trends. It also covers various design considerations for mobile websites such as responsive design, progressive enhancement, and performance optimization techniques like image resizing and testing on actual devices. The document promotes a mobile-first approach to design and outlines Stanford's mobile aware web project.
Michael Fauscette discusses how business is being transformed by social, mobile, and cloud technologies. Customers are increasingly congregating online and sharing their thoughts, while expecting to interact with companies through new digital channels. This is driving organizations to adopt social media strategies, leverage mobile apps, and provide content through cloud services in order to better engage customers.
This is a presentation made at the AdMonsters Mobile Ops Event on Dec 7th. We have taken a look at Responsive Web Design in the context of the future of mobile and mobile marketing. For more information contact us at Responsiveweb@adostrategies.com or info@adostrategies.com
The Perils of Taking Great UX Commerce Mobile :: MoDevUX - 2014Dara Pressley
CustomInk initially struggled with mobile experiences, providing only an error page for mobile users. However, as mobile traffic increased due to marketing efforts, CustomInk realized it needed a dedicated mobile strategy. It started by optimizing key tasks like designing t-shirts on mobile. This led to doubling of mobile traffic and increased sharing across devices. CustomInk learned mobile users want the same experiences as desktop. Its mobile-first approach now provides convenient access to the full feature set regardless of device.
This document discusses the differences between web apps and websites. It argues that while users are accustomed to native apps on mobile, web technologies can be used to create an app-like experience. Specifically, web apps should mimic the app lifecycle of downloading, installing, having a home screen icon, and taking the full screen. The document also covers key aspects of designing web apps, such as using single-page interfaces, viewport management for different screen sizes and orientations, and handling touch and click events consistently across platforms.
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
Singapore Mobile 2.0 & Ux Trends 2009: Scott WeissYOGESH TADWALKAR
The document discusses trends in mobile 2.0 and handset user experience from 2009-2010. It covers the rise of social networking features on mobile devices, improving usability through iterative design testing, and examples of early mobile social networking applications. It also provides tips for localizing content and examples of issues with early touchscreen and camera technologies.
Quantacast Mobile Web trends report 2009guestd94b193
The document summarizes Quantcast's analysis of mobile web usage trends from 2007-2009. It finds that the share of web content consumed on mobile devices grew rapidly, with North American mobile web share up 110% in 2009. Apple continues to dominate the mobile market but its share has declined with increased competition from Android and other platforms. Android now accounts for over 12% of North American mobile pageviews, surpassing Blackberry. Motorola's Droid smartphone saw a 10x increase in Motorola's market share. The report provides insights into trends for major mobile platforms including Apple, Android, Blackberry, and others.
Yodel camerjam mobile marketing finance masterclassJames Cameron
This document provides an overview of strategies for maximizing success with mobile marketing. It discusses revenue strategies, brand strategies, retention, differentiation, experience, and acquisition. It also covers accessibility, expectations, immediacy, lowering customer acquisition costs, and mobile commerce. The document then discusses CRM strategies and how to measure mobile activity effectiveness through effective tracking, creativity in mobile advertising, and planning and buying mobile campaigns.
This research report from NeXt Up Research analyzes Twitter and provides an investment thesis. Some key points:
- Twitter has over 90 million users and low costs, having leveraged wireless carriers' infrastructure through bulk SMS agreements.
- Twitter's opt-in messaging feature allows for a cost-effective way for businesses to target users, estimated at less than $0.50 per message.
- However, Twitter's revenue model is untested and may alienate users. The report estimates Twitter's valuation at $656-751 million, below its last funding round valuation of $1.1 billion.
The document discusses 5 ways for marketers to ensure they don't get left behind in the mobile marketing race. It outlines opportunities and challenges of mobile, best practices for mobile websites vs apps, tips for copywriting and design, and calls readers to take action now to claim their mobile presence.
The document discusses how mobile is becoming increasingly important and how organizations need to adapt their digital strategies and roadmaps. It notes that customer expectations are rising as new mobile devices emerge weekly. It asks questions about how to prioritize mobile strategies and connect them to key performance indicators. The document provides advice on developing a mobile roadmap and budget and emphasizes that organizations need to change their thinking and processes, not just develop websites and apps, to prepare for the mobile revolution.
The document discusses the importance of mobile optimization for websites. It notes that the mobile web is becoming the primary means of global communication and that mobile-optimized sites are specially designed for mobile browsing. Poor mobile performance can deter business, while optimizing for mobile increases business. It emphasizes that mobile traffic is growing exponentially and will soon surpass desktop. The document advocates for complete customization, flawless functionality, and flexibility in mobile site design to provide the best customer experience and keep up with changing markets.
Smartphones and tablets … constant connectivity and mobility … these devices and trends have a massive impact on the lives of every business and leisure traveler.
But what has the industry learned since the idea of the always-connected traveler became the norm?
Where are the next opportunities for the travel industry in the mobile space?
And, perhaps most important of all, what are the rapidly evolving expectations of on-the-go customers as they interact more with travel brands via mobile devices?
Panellists:
Bill Loller, vice president of mobile product management, Tealeaf, an IBM Company
Julie Ask, vice president and principal analyst, eBusiness and channel strategy professionals, Forrester Research Inc.
Performance Optimisation For Web & Mobileformfunction
Short overview on performance optimisation for web and mobile. Focus on front-end optimisation which is ±90% of most performance related consideration. Put together for conference in July 2009. Apologies to anyone referenced but not credited. Will happily do so on request!
Darren Evans explores several emerging digital trends and the impact on user experience specialists. He talks through the rise of user-generated content, shifting trends and emerging new technologies – both on the PC and beyond.
The document discusses the rise of mobile internet usage and its impact. It notes that mobile internet adoption is growing 8 times faster than early PC internet adoption. By 2013, there will be more smartphones and mobile internet devices in use worldwide than PCs. The document emphasizes that websites must optimize for mobile to remain relevant and engage mobile audiences. It promotes a mobile content management platform that allows easy creation and maintenance of optimized mobile websites.
Build Mobile Websites | How to make a Mobile Website | Creating Mobile WebsitesClickTecs
Let’s start with the premise that, given the growing demand and popularity of mobile sites you decide it’s time to consider a mobile website for your business. However, you remain a somewhat skeptical whether you need a mobile website for ‘your’ business and the prospect of building one leaves you even more puzzled.
Why Create a Mobile Website?
Content Management & Web Analytics Theatre; Classy, clowny or crude? How your...TFM&A
This document discusses how digital asset management (DAM) systems can help users find, locate, archive, and access files regardless of location. It outlines 5 key concepts of DAM: search, metadata, workflow, distribution, and analytics. DAM systems provide centralized search capabilities and use metadata to improve file discoverability. They also support collaborative workflows, distribute assets, and provide analytics about asset usage.
Application Modernization meets Cloud and Mobile ... Where to Start?John Head
Session Given at IBM InterConnect 2016 - It's 2016. Your application portfolio is being reviewed and scrutinized. Mobile and cloud are more than checkboxes on a list. User expectations are higher than ever. But there are so many options—what do you do? Looking through the lens of IBM Software, we will answer that question by providing a roadmap and experiences to help you choose the best path. We'll deep-dive into the five aspects of Application Modernization: User Experience, Social, Cloud, Mobile, and Modern Workflow. You'll see demos of actual transformations and the impact they have had within organizations. We'll put special attention on IBM Bluemix, SmartCloud, and the MobileFirst Platform. Learn how new functionality in the products will make your journey easier.
This document discusses responsive email design (RED) for various screen sizes. It notes that 41% of emails were opened on mobile in the second half of 2012 and that number will exceed 50% by the end of 2013. It addresses designing for the "bijillion" screens including smartphones, tablets and desktops. The key aspects of responsive design discussed are fluid grids, fluid media, and media queries. Breakpoints and techniques like stacking and shifting navigation are presented. Considerations for touch, images, and performance on mobile and tablets are also covered. Testing on real devices is recommended for evaluating touch ergonomics, debugging, and performance.
This document discusses responsive email design and strategies for optimizing emails for multiple screen sizes. It addresses issues like fluid grids, breakpoints, media queries, and progressive enhancement. It provides tips for retrofitting existing desktop-oriented emails to be responsive, including prioritizing mobile, increasing font size and spacing, and simplifying navigation and images. The document also notes usage trends like the rise in mobile email opens and short attention spans, to emphasize the importance of responsive design.
Top 10 Web Development Trends To Pay Attention in 2022.pptx75waytechnologies
Think back ten years ago when there were 255 million websites and today when this figure has reached 1.93 billion. There is no shadow of a doubt that the web development industry is advancing at a rapid pace. Over the decades, this industry has observed major growth. So, as a website owner, it is imperative to keep up with the web development trends to dominate the competitive market. Right? Paying no attention to such trends will get you astray in the never-ending universe of the web. The website owner has to face serious consequences such as low website performance, bummer user experience, and falling behind your competitors.
So, the ball is in your court! If you develop and maintain your website following ongoing trends, achieving success in this digital world will become a breeze. But what does this industry have in store for 2022?
We have covered all web development trends to help you surge ahead in the market. Let’s take a closer look at the below-listed trends you must pay attention to in 2022.
How are consumer behaviors changing as mobile platforms and the mobile web advance? This presentation gives an overview into how the Mobile Shift is changing the opportunities and ways businesses must consider interacting with consumers.
Presented by James Burnes, Founder and CEO of Mobiltopia, a mobile strategy and app/site developer.
From the experience in developing dozens of enterprise web and mobile applications we're forced to question a Mobile First approach for the enterprise.
The Marketer's Guide to Taking Your Website MobileMarqui CMS
Join Sagar Jani, Digital Strategist at Station X, in a live webinar featuring real-life examples and a roadmap to taking your websites mobile.
Attending this webinar will help you:
• Develop a mobile strategy that fits your customers' needs
• Understand whether an app or mobile website is right for you
• Identify the functionality your mobile site needs
• Manage your mobile content as part of your content strategy
A presentation I did with my teammates: David Larson, Carrie Murphy, David Schwartz, and Ben Serio. Presentation for my MBA Management Marketing class, Arizona State University.
Presentation at the Mobile Payments Conference in SF, CA.
Results of studies that show an increase is user expectations for mobile channel & best practices on how to improve customer experience for the mobile channel.
Similar to Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds of Customers (20)
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds of Customers
1. Striking Gold!
How Mobile Marketing Pioneers are Winning
the Hearts & Minds of Customers
http://www.pmt.net.au/guide-gold-prospecting/
1
2. Your Speakers Today...
Paul Brown
Business Development Manager
PBrown@affili.net
www.affili.net
3. Your Speakers Today...
Guenole le Gall
Head of Mobile
Guenole.LeGall@intela.com
www.intela.com
4. Your Speakers Today...
James Bott
Head of Business Development
James.Bott@mcsaatchimobile.com
www.mcsaatchimobile.com
5. Agenda
• Setting the Scene
• The 3 Principles of Mobile Web Development
• Mobile Monetisation: The Publisher Point of View
• Reaching your Audience through Mobile
• Wrap up
#A4UIT5
6. Many of us have been talking about
mobile marketing for years
http://a-drifting-cowboy.blogspot.co.uk/2012/02/rendezvous-at-boulder-pass-cowboys.html
7. “There’s gold in them hills”
http://www.pxleyes.com/images/contests/old-town
8. In the beginning the tools
let us down
http://www.sportsmansguide.com/net/cb/iit-reversible-silver-blue-tarp.aspx
10. Since then the tools
have improved
http://www.flickr.com/photos/lukew/738251574
6
11. ...And some pioneering businesses have
started to make mobile marketing work
2x Spotify mobile users convert from
FREE to paying subscribers at twice
the rate of desktop users
12. ...And some pioneering businesses have
started to make mobile marketing work
3x Debenhams omni-channel (includes
mobile) customers spent three times
more than in-store only customers
13. ...And some pioneering businesses have
started to make mobile marketing work
£6.4 eBay expects to drive over six
Billion
billion pounds worth of mobile
transactions globally in 2012
15. Not exactly...
10% Of the top 1 million Quantcast
Only
domains are mobile optimised
Mobile Friendly Sites Report, Mongoose Metrics (2012)
16. This is bad news as existing online
consumers are time shifting...
Average Time (mins) Spent in Media, USA
264 274 30% +
YoY
155 167
94 94
44 44 50 65
Print Radio TV Desktop Mobile
Internet
2010 2011
TV, Mobile See Gains in Viewing Time, eMarketer (2011)
17. And a significant number of people are only
reachable by these devices
22% Of UK mobile Internet users never
Approx
or infrequently use the desktop
internet
The Mobile Only Internet Generation, On Device Research (2010)
18. And a significant number of people are only
reachable by these devices
9.2m
Approx
People
Based on current 3G
connections that equates to
2012 Internet Trends, KPCB (2012)
19. What’s holding things up?
http://cobaltpm.com/prevent-project-team-members-from-procrastinating
20. There are various reasons why mobile may
not be gaining ground in your business
• You don’t have a business case for the investment
• Its new, you need to fit ideas within your wider strategy
• There are financial or technical resource barriers
• Political unrest (i.e. Store price matching)
• Fear
21. Does this remind you of
the late 90’s?
Do we need
a website?
How do I
monetise?
.com
http://thefilminformant.com/2001/06/startup-com-poster-1/
22. Agenda
• Setting the Scene
• The 3 Principles of Mobile Web Development
• Mobile Monetisation: The Publisher Point of View
• Reaching your Audience through Mobile
• Wrap up
#A4UIT5
23. The 3 principles of mobile web app
development
Think:
I had to remove the
section on ‘Ranking’
1. Performance for the a4u Expo
event due to time
2. Interaction limitations. You can
3. Enhancement find the content in
the Appendices
4. Ranking
PIER
25. When you do mobile every second counts
58%
mobile device users expect sites to
load as fast as they do on the
desktop
Why Web Performance Matters:
Is Your Site Driving Customers Away?, Gomez (2012)
26. When you do mobile every second counts
3+ Seconds
If your site takes more than 3
seconds to load, up to 40% will
abandon
Why Web Performance Matters:
Is Your Site Driving Customers Away?, Gomez (2012)
27. Lets meet a mobile performance pioneer..
6
Seconds
Before its performance optimisation
project completed pages took more
than the recommended time to load
Why Web Performance Matters:
Is Your Site Driving Customers Away?, Gomez (2012)
28. Lets meet a mobile performance pioneer..
1.2
Seconds
After the development work
pages loaded 5x faster!
Why Web Performance Matters:
Is Your Site Driving Customers Away?, Gomez (2012)
29. Lets meet a mobile performance pioneer..
+12% This scored a
significant revenue
increase
Why Web Performance Matters:
Is Your Site Driving Customers Away?, Gomez (2012)
30. How can you achieve Web Performance
Optimisation (WPO) success?
31. Things to ask your developer, or to think
about if you are a developer
• Minimise HTTP requests for “1st loaders”
• Cache what you can
• Gzip any text responses such as CSS & JavaScript
• Load CSS in at the page head
• Load scripts at the bottom of the page
33. Form design Challenge 1: Limited Keypad
Asking users to switch
between Alpha & Numeric
modes keypad modes can be a
pain on a multi-field form
34. Form design Challenge 2: Field Zoom
iOS users benefit from “Field
Zoom” for small fields,
however this can be unhelpful
if labels are left-aligned
35. Form design Challenge 3: Long Lists
Because mobile devices have
smaller screens, lists of data
are selected via specific UI
elements, such as spinning
selector in iOS.
This is not the best experience
for long lists.
36. Which brand has successfully leverage the
interaction principle?
2x Orbitz recent mobile optimised redesign
incorporates the best practices discussed +
others. After launch conversion rate doubled!
Orbitz spreads its ‘mobile magic’ throughout a redesigned m-
commerce site, InternetRetailer.com (2012)
38. “Making Web pages is like having a party:
you invite people you like. But you
never know who will show up”
Thomas Maslen, BBC Developer
39. “An escalator can never break: it
can only become stairs”
Mitch Hedberg
http://www.pxleyes.com/images/contests/old-town
40. “My business has a 3 year platform contract
and is tied to legacy systems...”
Right now I cannot be mobile first
What are my options?
• Volunteer to do some scoping, give the topic profile
• As if you can form a working group to build team skills
• Aim for a separate well designed mobile site
• Failing that, tweak for graceful degradation
42. Its The BBC After 90 years it is still a
pioneer!
24 HD Live streams made 2,500 hours of
Olympic content available across Desktop,
Mobile, Tablet & Connected TV (Red Button)
BBC Sport breaks online records with first truly digital Olympics,
BBC.co.uk (2012)
43. Its The BBC After 90 years it is still a
pioneer!
40% Of weekend browsers accessed the
BBC’s London 2012 content via
mobile devices
BBC Sport breaks online records with first truly digital Olympics,
BBC.co.uk (2012)
44. Its The BBC After 90 years it is still a
pioneer!
12m requests from mobiles for video
throughout the Games!
BBC Sport breaks online records with first truly digital Olympics,
BBC.co.uk (2012)
45. Thanks for listening to section 1,
do you have any questions?
Paul Brown pbrown@affili,net
Business +44 (0)207 067 2492
Development +44 (0)7803 147 738
46. Agenda
• Setting the Scene
• The 3 Principles of Mobile Web Development
• Mobile Monetisation: The Publisher Point of View
• Reaching your Audience through Mobile
• Wrap up
#A4UIT5
47. Mobile Monetisation: The Publisher, point of view:
1. You are a Publisher, you are already in the Mobile business
2. Why we recommend you to adopt a performance business
model on Mobile?
3. How you can resolve the oversupply challenge?
48. You are a Publisher,
you are already in the
Mobile Business
49. More than 20% of the audience of any website is now coming from a
mobile device. It will be more than 50% in less than 2 years
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2008 2012 2014
Mobile Desktop
50. Currently about 36% of emails are opened with a mobile device
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
United USA Canada Australia Spain France
Kingdom
% of Mobile Openers
At Intela we are sending 30 to 40 million emails a day and we have :
45% of Mobile openers in UK
42% in US
43% in Canada
40% in Australia
29% in Spain
23% in France
51. Your need to consider Mobile for your social media strategy:
On 1 Billion active users on Facebook,
600 Million are already Mobile active users
Facebook members
Mobile
Desktop
Facebook represent 70% of all the traffic for some carriers
52. Develop your Mobile Strategy: develop you Mobile Website
& also develop your Mobile Application:
The major part of the audience
available on Adnetworks is
coming from Application
40% Webapps
60% Applications up to 85%
53. Why we recommend you
to adopt a performance
business model on Mobile?
54. If you are a Premium Publisher, if you can provide targeting,
if you propose rich media solutions for advertising
(Games, Video, Interactive banners…) you can probably
sell all your inventory on CPM / CPC
55. But if your not a Premium Publisher, especially on the Mobile you need to
consider to work on a performance business model.
And in this case the following information are important :
1. The Mobile Inventory is already huge and is increasing extremely fast.
The part of the unsold inventory would be more and more important.
2. The media spent on Mobile is very
low compare to TV, Internet, Radio
or Magazine… There is definitely a
lack of campaigns
3. The eCPM on mobile is for the moment
5 time lower than on the Web.
It will take 2 to 3 years to catch up Web eCPM
56. The Mobile Inventory is already huge and is increasing extremely fast.
Worldwide Smartphone numbers in millions (Flurry)
+700% In less than 2 years
The part of the unsold inventory would be
more and more important.
57. The media spent on Mobile is very low compare to TV, Internet, Radio or
Magazine… There is definitely a lack of campaigns
2011 U.S. Ad Spending vs. Consumer Time
Spent by Media
43%
AD SPEND PER MEDIA
40%
TIME SPENT PER MEDIA
29%
22% 23%
16%
11%
9%
6%
1%
TV Print Web Radio Mobile
Source KPCB
58. The eCPM on mobile is for the moment 5 time lower than on the
Web and It will certainly take 2 to 3 years to catch up Web eCPM
60. Delight your clients:
Innovate
Create perceived value
for the client
Avoid imitations
Don’t be temped to do it yourself
Apple’s consistent message is, “Surprise and delight your users.”
62. Use the right campaigns to monetize your traffic
Mobile Commerce
Mobile Lead Generation
Mobile Application
Mobile Content
63. Conclusion
1. You already have an important Mobile audience, monetize it!
2. Think your Mobile monetization on a performance basis
3. Create your own Mobile services & develop your Mobile Strategy
64. Thank you for your time
Are there any questions
from the floor?
Guenole le Gall
Head of Mobile
Guenole.LeGall@intela.com
www.intela.com
65. Agenda
• Setting the Scene
• The 3 Principles of Mobile Web Development
• Mobile Monetisation: The Publisher Point of View
• Reaching your Audience through Mobile
• Wrap up
#A4UIT5
66. The
market
UK smartphone
penetration is at in the
52%
This peaks to 75% among those aged 18-
29
On average UK users have 25 apps
installed on their device
9 apps have been used in the last 30
days and 8 apps having been paid for.
67. What are we doing
on our mobiles?
78% of UK consumers said they would
not leave their home without their
smartphone.
21% said they would rather give up their TV or computer than
their smartphone.
76% use their smartphone to browse the internet, 67% used an app.
52% use their device to go online ‘multiple times’ per day.
22% of users said that they ‘noticed ads on their mobile’ either
all of the time or most of the time - 38% while on a website 35%
69. We hear the word "addiction" a lot in
reference to mobile phones.
Users report a need to begin and end
their day with their phone and admit
having an addiction to them - whether
for gaming, texting, shopping,
connecting with a community, or
accessing endless information.
For marketers, there is a real opportunity
to engage with consumers in this personalised,
highly interactive environment.
72. Acquire…
Downloads are vanity
sales are sanity
• How people found your app or mobile site?
• How many downloaded?
• How many opened after download?
• How many users purchased / subscribed / played /
engaged?
• How many times?
73. Engage…
Use online and offline learnings to give them what
they want
Ensure that you have a clear proposition
Ensure that you have a smooth user journey
User engaging content
Give them a reason to come back
Don’t over-complicate!
74. Thank you.
That’s the end of this
section, any questions?
James.Bott@mcsaatchimobile.com
LONDON - NEW YORK - LOS ANGELES – JOHANNESBURG -
CAPE TOWN – SYDNEY - PARIS
www.mcsaatchimobile.com
75. Agenda
• Setting the Scene
• The 3 Principles of Mobile Web Development
• Mobile Monetisation: The Publisher Point of View
• Reaching your Audience through Mobile
• Wrap up
#A4UIT5
76. That’s all Folks
Watch out for this deck on
http://www.slideshare.net/a4uexpo
78. Further Reading: The 3 Principles of Mobile
Web Development
• http://www.stevesouders.com/blog - The speed
king, Steve provides deep technical incite into going
faster
• http://www.uxbooth.com – This collective of authors
share common sense tips that will make you site more
engaging and therefore more sticky.
• http://www.lukew.com/ff/ - Great articles and notes
on Responsive Web Design & Progressive Enhancement
79. Further Reading: Mobile Monetisation: The
Publisher Point of View
• http://www.slideshare.net/kleinerperkins/kpcb-
internet-trends-2012- Mary Meekers 2012 review on the
state of the Internet. Delivered at the AllThingsD, D10
conference.
• http://www.opera.com/sma/2012/q2/ - Interesting
review of which mobile ad formats are trending
• http://www.emarketer.com/(S(t1dbt545e1mlujiknbqcin
bo))/Article.aspx?R=1009316 – Review of which
platforms offer the best monetisation potential
80. Further Reading: Reaching your Audience
through Mobile
• http://www.gstatic.com/ads/research/en/2011_TheMo
bileMovement.pdf - Detailed consumer research
conducted by IPSOS into consumer behaviour
• http://boletines.prisadigital.com/MobileShop.pdf - A
look at what consumers really want from their mobile
shopping experience.
83. In reality both can work...
http:/www.domain.com http:/m.domain.com
• The search engines • Often easier to
recommend implement
• Links to mobile pages • With Canonical link refs
can add to desktop duplicate content need
authority not be an issue
• Likely to be no redirects • It may be easier to serve
which can mean a faster mobile devices different
mobile experience content
84. Should we be publishing &
optimising the same content for
mobile devices?
85. Possibly not...
What about local?
http://searchengineland.com/16-differences-between-google-mobile-desktop-search-results-in-2012-130463
86. Mobile Instant Preview allows the user to
visually compare you to the competition
http://searchengineland.com/16-differences-between-google-mobile-desktop-search-results-in-2012-130463
87. Most Android users will see personalised
search results because they are logged in
Editor's Notes
Good afternoon everybody are you enjoying a4uexpo so far? Are you looking forward to this session?
My name is Paul Brown and I work in the business development team for affilinet one of Europe's leading performance marketing networks... And I’m lucky to be speaking today these Gentlemen, guys can you please introduce yourselves...Guenole Introduces himselfJames introduces himselfPaul: You might have guessed that this is not a panel debate... It is actually a series of 3 mini presentations each with a Q&A opportunity...
My name is Paul Brown and I work in the business development team for affilinet one of Europe's leading performance marketing networks... And I’m lucky to be speaking today these Gentlemen, guys can you please introduce yourselves...Guenole Introduces himselfJames introduces himselfPaul: You might have guessed that this is not a panel debate... It is actually a series of 3 mini presentations each with a Q&A opportunity...
My name is Paul Brown and I work in the business development team for affilinet one of Europe's leading performance marketing networks... And I’m lucky to be speaking today these Gentlemen, guys can you please introduce yourselves...Guenole Introduces himselfJames introduces himselfPaul: You might have guessed that this is not a panel debate... It is actually a series of 3 mini presentations each with a Q&A opportunity...
Paul: I’m going to start by setting the scene – you’ll know most of this already, so I won’t dwell on it!Paul: The first topic is mobile web development, to get into “mobile” you need a way to deliver optimised content to those devices. Guenole, what will you be covering? Guenole: I’ll looking at things from a publisher perspective, once you have a content delivery method you will want to monetise it, I’m going to share some options and the challenges you may encounterJames: Finally, be you advertiser or publisher you will want to make sure people know about your mobile solution, I’m going to take you through a my suggested go-to-market approach and flag some of the things to watch out for along the way.Paul: After each topic we will have a short break for questions from the floor, while we go along you can tweet us at “#A4UIT5”We’ll conclude with a recap of our suggestions, hopefully that sounds good? Ok lets get started!
People have been talking about mobile marketing for years, possibly not since the days of Butch Cassidy, and the Sundance kid, but it ties in nicely to the “Striking Gold” angle...
Some people believed in the mobile marketing vision, and did actually make some money out of it, but beyond ringtones true commercial successes were quite rare.
Why did this happen? Well in the beginning the tools let us down...
They played fine in our run through yesterday!
More recently (if you can call 5 years ago recent)Steve Jobs famously said “We want to re-invent the phone”, and ever since the allure of mobile marketing has been gathering momentum...
Recent Facebook stats show that Spotify may have reached 20 million active users. That number is being heavily driven by mobile app installs. A core KPI that a number of sources have quoted (including Mary Meeker) is that mobile users convert from free to premium at twice the rate of desktop only users.Next up...One time, two times three times! That’s how much more Debenhams omni-channel clients spend over their in-store only compadresAnd of course we have eBay, The original figure was in US dollars and sounds even more impressive!
Recent Facebook stats show that Spotify may have reached 20 million active users. That number is being heavily driven by mobile app installs. A core KPI that a number of sources have quoted (including Mary Meeker) is that mobile users convert from free to premium at twice the rate of desktop only users.Next up...One time, two times three times! That’s how much more Debenhams omni-channel clients spend over their in-store only compadresAnd of course we have eBay, The original figure was in US dollars and sounds even more impressive!
Recent Facebook stats show that Spotify may have reached 20 million active users. That number is being heavily driven by mobile app installs. A core KPI that a number of sources have quoted (including Mary Meeker) is that mobile users convert from free to premium at twice the rate of desktop only users.Next up...One time, two times three times! That’s how much more Debenhams omni-channel clients spend over their in-store only compadresAnd of course we have eBay, The original figure was in US dollars and sounds even more impressive!
Let the good time roll right?
According to recent testing by Mongoose metrics only 10% of the Quantcast top million domains are mobile optimised...Before we continue, can I ask any advertisers and publishers in the room to raise their hands, if you have a mobile optimised site, can you keep your hands high? Ok...so we seem to be:AheadInlineBehindThe research...Does not include testing for tablets, just focuses on mobile phones...Mongoose MetricsMOBILE READY WEBSITES - FEBRUARY 2012http://www.mongoosemetrics.com/research
Your existing desktop customers are probably time shifting to mobile, this data is from across the Atlantic – and it shows the whilst total media consumption increased 6% between 2010 & 2011. Mobile grew the fastest at 30%. That's not all.http://www.emarketer.com/Article.aspx?R=1008728
22% of users of mobile internet in the UK, are only available via that device. That equates to the entire population of Sweden. If you don’t have a mobile optimised content delivery strategy you are limiting you market reach.42 million *0.22 = 9.24 million people.The majority of these people are aged over 25 and living on lower incomes...These are the Mobile Only Generation, and its size varies in different countries.Http://www.slideshare.net/fullscreen/OnDevice/the-mobile-only-internet-generation/8http://www.kpcb.com/insights/2012-internet-trends
22% of users of mobile internet in the UK, are only available via that device. That equates to the entire population of Sweden. If you don’t have a mobile optimised content delivery strategy you are limiting you market reach.42 million *0.22 = 9.24 million people.The majority of these people are aged over 25 and living on lower incomes...These are the Mobile Only Generation, and its size varies in different countries.Http://www.slideshare.net/fullscreen/OnDevice/the-mobile-only-internet-generation/8http://www.kpcb.com/insights/2012-internet-trends
There were so many cheesy pictures I could have used here, I would give this 6 out of 10
Please take a few moments to take those in...If your mobile strategy is yet to get sign off, or if you hold the wallet up to now have been reluctant to open it, I understand, I really do. Affilinet was born 15 years ago in the web-era, we are lucky, our technology and business model still works now consumers multi-screen, but we are still having to adjust the way we do things, this means making investment decisions. I am not going to pretend its easy. So I sympathise with you.
Will the Internet kill my store sales, should I spend money on online advertising, should I build a website? Some businesses are only just answering these questions. Mobile poses them all again, and then some!
I would like to spend the next 8-10 minutes tackling the 3 principles of mobile optimised web app development. You’ll notice that I was also going to talk about ranking, but I have to cut it out due to time limitations. From a geeks perspective I’m gutted as that would have made the lovely mnemonic “PIER”. However is probably for the best, some words are better not said in a rush!So “Pier” becomes “PIE”
If you commit to device optimisation for the 2nd , 3rd and even 4th screens, you need to start off by thinking very carefully about performance.
58% of mobile device users expect sites to load as fast as they do on the desktopAccording to research by Gomez.com, you don’t have much time, you have 4 seconds of their time
58% of mobile device users expect sites to load as fast as they do on the desktopAccording to research by Gomez.com, you don’t have much time, you have 4 seconds of their time
Well those clever folks over at Yahoo! Have many managed to summarise 35 best practices!
Again because of time restrictions I can’t attempt to tackle all of these, so I’m going to take my favourite 5. They’re my favourite 5 because they are the easiest to explain!Your Model-View-Controller should:Minimise HTTP requests by combining seperate JavaScript and Cascading Style Sheets ,CSS sprites can reduce the number of individual image requests2. Even free web app frameworks such as Wordpress offer Cache control plugins which support mobile versions of you site. Try these out!3. Gzip can reduce the data “payload” for text responses by up to 70%, so go get a filter in place! Again some open source frameworks support this anyway.4. If CSS occurs just at the start of the page, it allows progressive rendering, which gives the user an indication of how much longer they need to wait, its the dangling carrot trick effectively...4. Scripts use up one of the two allowed component downloads per connection to a given domain so if all you content gets served from the some location, a slow or large script could create a bottle neck.If you want to get uber technical, check out stevesounders.comYahoohttp://developer.yahoo.com/performance/rules.htmlTop 11 comparisonhttp://www.stevesouders.com/blog/2011/03/14/mobile-comparison-of-top-11/http://stevesouders.com/mobileperf/mobileperfbkm.phpGoogle & Binghttp://www.stevesouders.com/blog/2011/03/28/storager-case-study-bing-google/
We have already learnt that users are far from patient, so assuming you have considered performance, what is next..?Well to keep with the Mnemonic its - Interaction.How does it feel to interact with your site?..users will be asking themselves this question regardless of where you are in the user journey. What ever functionality you offer make sure it adds value and works – that goes without saying!We could talk in detail about Facebook Opengraph integrations , we could also talk about the Web Accessibility Initiative (WAI) and the proposed Accessible Rich Internet Application (ARIA) specification. But that is heavy stuff and each could individually take this whole hour long slot...Instead I’d like to briefly consider the humble form, not the sexiest topic either, but a fundamental method of interacting with web apps. We’ll cover 3 key challenges and how they can be addressed...***Keep if there is time***navigation should be like a good friend. It should be there when you need it but give you space to do what you want. The toggle technique for site menus can keep focus on core content while still giving you access to navigation when you need itWith responsive Web design, we tend to fold a number of different content types into a single column. But that means lots of different content types in our scroll path. How do users know what’s on the page? They have to scroll and sift through a bunch of stuff. Auxiliary content loading can divide up content types more clearly.To manage this, you can roll up/collapse content to make it more parsable on small screens. Aggressive enhancement allows you to maintain access to content without overwhelming small mobile screens. Auxiliary content: you can enhance pages with additional content like related links, etc. when screen size increases. Create HTML fragments that can be loaded with Ajax or linked to when Javascript is off.Loading in additional content allows small screens to offer higher performance and larger screens to take advantage of additional space.
Asking users to switch between Alpha & Numeric keypad modes can be a pain on a multi-field form. This challenge can be solved by ensuring that your form fields specify the input type correctly. i.e. Stating “URL” will result in intelligent devices bringing up a keypad containing “.” “/” & “.com”http://www.uxbooth.com/blog/mobile-form-design-strategies/http://uxdesign.smashingmagazine.com/2010/03/11/forms-on-mobile-devices-modern-solutions/
iOS users benefit from “Field Zoom” for small fields, however this can be unhelpful if labels are left-aligned.This can be solved by using Top-aligned labels as a best practice.
There are several solutions to this issue, Europcar in the example deployed several, for their mobile site they reduced the pickup countries from 139 down to the 40 most popular, they also leverage your devices location services API to automatically determine this information
I recently read about Orbitz, it has had a mobile presence for quite some time, but only recently did it decide to completely overhaul its mobile platform to focus on the user experience. This lead to a doubling of conversion rate.
Related to performance challenges and interaction you have the concept of progressive enhancement...
Not everybody has the latest iPhone, do they need to buy one to be your customer? Surely not. browsers ignore what they don’t understand, so if you want to reach as many people as possible you need to build something that gets the basics right, just in case you get a few gatecrashers...
When you do, that’s when Progressive Enhancement comes in handy...It uses web technologies in a layered fashion that allows everyone to access the basic content and functionality of a web app, using pretty much any device with an Internet connection no matter how basic.Those using more advanced devices which support scripting and device API’s are able to access a full fat version of the same web app.This is where the phrase “Mobile First Approach” applies... Many believe that thinking of the mobile experience as core encourages the development of better web apps that are not bloated with unnecessary features.I have to admit to not thinking of this metaphor, I saw it referenced in a presentation by a developer call Aaron Gustafson.***http://en.wikipedia.org/wiki/Mitch_Hedberg
Its OK not to be “mobile first” from the get go, as you have seen from the statistics, you are not aloneAll businesses have legacy challenges to deal with, a affilinet we are working through ours right now, the main thing to do is start to plan ahead and talk to people within you business. It can take a while to get traction. If nobody is leading an initiative, volunteer to do some initial scoping and ask if you can pull a virtual team together to help spread knowledge across the business.In the short-term your options might be limitedGraceful degradation:The idea of a web app gracefully degrading has been around for literally years and the concept relate to other areas of technology too. The term basically means the page ingredients are structured so if certain features are not supported by a device the page can still work.The issue is, it assumes not many people will use that view, and that they will have to live with what they are shown, which may not look great and could still weigh a lot byte-wise.A separate mobile site is possible a better option, and depending upon your legacy systems could become the site you base your future desktop site on. However, as long as you have separate sites targeting different devices, you have the overhead of working across what is likely to be completely different markup. This latter option will probably need more budget too.
If you do have the opportunity to leverage Progressive Enhancement what’s involved? The most important thing, is great content with limited inline formattingThis needs to be converted into:Semanticmarkup (i.e. only the necessary tags to explain the meaning of the content / classify it) Ideally the content is broken down into defined Micro Formats such as excerpts which can utilised dependent upon target deviceThe XHTML of course needs to be styled using valid CSS classes and ids which can be targetedWhen supported and when relevant JavaScript enhancements can be injected into the interface i.e. To reveal comments without a full page refresh....Don’t rely on JavaScript for navigation though, the basic mobile version should work without it...So which organisation has used this to good effect?....**XHTML - is a family of XML markup languages that mirror or extend versions of the widely used Hypertext Markup Language (HTML), the language in which web pages are written.The Document Object Model (DOM) is a cross-platform and language-independent convention for representing and interacting with objects in HTML, XHTML and XML documents. - WikipediaJSON – JavaScript Object Notation: is a text-based open standard designed for human-readable data interchange. It is derived from the JavaScript scripting language for representing simple data structures and associative arrays, called objects. Despite its relationship to JavaScript, it is language-independent, with parsers available for many languages.AJAX – Asynchronous JavaScript & XML: Ajax is not a single technology, but a group of technologies. HTML and CSS can be used in combination to mark up and style information. The DOM is accessed with JavaScript to dynamically display, and to allow the user to interact with the information presented. JavaScript and the XMLHttpRequest object provide a method for exchanging data asynchronously between browser and server to avoid full page reloads.XML – Extensible Markup Language – Human and machine readable document encoding
The London 2012 Olympics were the first truly mobile Games. Audiences accessed BBC’s content in ground-breaking numbers on mobile devices...
The London 2012 Olympics were the first truly mobile Games. Audiences accessed BBC’s content in ground-breaking numbers on mobile devices...
The London 2012 Olympics were the first truly mobile Games. Audiences accessed BBC’s content in ground-breaking numbers on mobile devices...
Guenole, its your turn.
OK James,You’re up.
Ok on to the Wrap up
Along with building a performant, progressively enhanced web app, which allow users to interact with it seamlessly on their mobile devices, you also need to think about how you can enable people will find it... By i”t”, I mean the most appropriate version of you content.A key enabler will be the search engines, your content strategy and approach to on site optimisation needs to keep them happy...so think about it early on if you are planning development...In the past there was not much choice about how you approached mobile, most companies developed a separate mobile site (quite often coded by specialist) and that was that.More recently as discussed we have seen web development & design techniques such as Progressive Enhancement and Responsive Web Design come to the fore.. This has led to some specific discussions in SEO circles
I’ll leave the deep-dive to Dave Naylor as he’s the expert, however I wanted to briefly cover this point.
From an overall SEO perspective it has been confirmed by Bing and Google that the best way to “GoMo” is via a single domain, multi-device site. From a basic perspective this makes total sense.When people link to your mobile pages they are also linking to your desktop ones, which can mean more page authority and no need to worry about canonical URLs. However, if you want to run a sub-domain site (or you are forced too) don’t worry too much! Mobile pages can reference canonical (authority page) URLs in the page header so that their mobile site can tell Google’s desktop spider to just index the desktop pages URL. There is an interesting final point up there that relates to content, and is important to consider regardless of whether you run a separate mobile site or a single domain multi-device site.
Possibly not according to Bryson Meunier Director of Content Solutions at Resolution Media in the USA. He flagged 16 differences between Google Mobile & Desktop that he has noticed this year. I want to point out my top 3...as I think some of his observations are theories rather than a reality...Number 1: Google Places listings sometimes appear higher in mobile results than they do in desktop, and domains with local intent seem to appear more often.This is not a surprise as the company is responding to the findings of research it commissioned itself. In Q4 2010 IPSOS identified that 95% of Smartphone users have searched for local information, of those 44% went on to purchase. http://searchengineland.com/16-differences-between-google-mobile-desktop-search-results-in-2012-130463
Another difference between the mobile SERPS and the desktop SERPS is the very easy to use Mobile Instant Preview...This likely means that as well as having a mobile optimised style, your site should leverage high quality images as that is what will draw people to click/press through to visit.
Finally difference three, generally Android users are logged in, this means thatpersonalized results are shown more often than in desktop search.This might mean that there is much to be gained from promoting Google + actions within your site...social signals have been considered search engine for quite a while now, and this topic seems even more relevant in the mobile first era