This document provides tips for digital copywriting. It emphasizes understanding online user behavior like preferring mobile devices and social media. Content for different platforms should be concise, for example 100 characters for tweets and 40 characters for Facebook posts. To be an effective digital copywriter, one needs knowledge of the product, audience, and space as well as embracing community and speaking the audience's language. The document also presents the S.A.L.E.S framework for digital copywriting.