Robert Hubley, Solutions Director at Randstad Technologies, emphasizes the importance of optimizing for mobile in web and application development, backed by his extensive experience. The document outlines various strategies for mobile optimization, including content adaptation, responsive design, and common pitfalls to avoid, while highlighting statistics on mobile usage and commerce. Lastly, it presents best practices for mobile website development, focusing on usability and simplicity to enhance user experience.

2. today’s presenter: Robert Hubley
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Robert Hubley
Solutions Director
As the Solutions Director for Randstad
Technologies, Rob Hubley avails his 14+ years of
experience in web, mobile and application
development, and software consulting services to
drive sales with a focus on Enterprise Web, Mobile
& Digital. Rob has an extensive history developing
new business, forging relationships with clients and
cultivating sales channels across competitive
markets.
Over the years, Rob has worked with clients large
and small, across a variety of industries including
software,telecomm/cable, retail, industrial and
manufacturing. To Rob, the most rewarding part of
his role is the chance to dig into the business
opportunities and challenges his clients are
experiencing and figuring out the best mix of
technology, creativity and marketing to help them
reach their goals.

3.  Why optimize for mobility
 Define your approach
 Mistakes made when designing for mobile
 Best practices for developing a mobile website
agenda
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4. Randstad Global Overview
• $22.5 billion in global revenues
• 2nd largest HR services firm globally
• 4,500+ offices in 43 countries
• 100,000+ employees & 700,000 contractors
Randstad Technologies, a Randstad company
• 40 years experience
• Delivers technology services across recruiting,
consulting, projects and outsourcing
• 70+ offices in the US with 3 delivery centers
Differentiators
• Best choice for flexible delivery of talent and solutions
• Measurable service excellence for client delivery and consultant retention
• Industry recognized thought leadership & innovation
Randstad overview
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5. Enterprise mobile and web solutions
10-year track record successfully designing & building end-2-end web and
mobile solutions for blue-chip clients
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Sourcing
Option
Domain
expertise
Cost-effective
offshore mobile
solutions
Agile
development
methodology
Variety of
platforms &
frameworks
• Mobility Strategy & Architecture
• Mobile Design & Development
• Cross-Platform Development
• Captive development centers in U.S., Córdoba, Argentina Lima, Peru & Eastern
Europe
• Allows for 24 hour web and mobile development teams
• Scrum and Kanban
• Senior team leads are certified Agile Scrum Masters
• Quality Assurance
• Release Management & Application Maintenance
• Data/API Engineering & Integration
• Mobile Web/ HTML5
• Android
• iPhone/iPad
• Blackberry
• Sencha Touch
• jQmobi, jQTouch, jQuery Mobile
• Appcelerator/Titanium
• Google Web Toolkits

6. why optimize for mobility
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7. mobile usage
• 91% of all American adults own a cell phone; 56% own a smart phone
[Source: Pew Research Center]
• 51% of mobile traffic is sent from mobile video
[Source: Cisco]
• 31% of adults own a tablet device [Source: Pew Research Center]
• 23% of Americans now get news on a combination of at least 2 devices.
[Source: Pew Research Center]
the statistics
mobile web access is expected to surpass desktop access by 2014
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Alyssa – please make two pie charts about
these two statistics – you can put them on
another slide.

8. mobile commerce
• 41% of people have used a mobile
device to browse for a product after
seeing it in a show or advertisement.
[Source: eDigitalResearch]
• 53% of shoppers compare in-store
prices to online prices while shopping
[Source: Google]
• 25% of online retail transactions will
take place on mobile by 2017
[Source: eMarketer]
mobile payments
• The mobile payment industry is
forecasted to account for as much as
$1 trillion in global transactions by
2015.
[Source: Heavy Reading Networks Insider]
• 61% of US consumers believe that
smartphone payments will eventually
replace credit card payments for
the statistics
with more companies/industries realizing the power of mobile, it is
only a matter of time before those that haven’t get left behind
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Allysa
What creative ways can you depict
these stats.. Doesn’t need to be pie
charts but maybe an interesting
treatment of the numbers???? And
shoppers (see below – we’ll talk)

9. 9
define your approach

10. • Mobile-Optimized Content
• Mobile Website
• Responsive Design
there are 3 main approaches to consider
Come up with clear goals and a phased strategy for moving into
the mobile space
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11. • Specific content, pages
or forms are mobile-
optimized
• This content is meant to
be accessed via mobile
mobile-optimized content
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Examples:
donation form, sign-up page, or content that is mobile optimized by default

12. • Separate site, optimized
for mobile
• Could be a full site, or
with reduced content
• Often linked to main
website
Examples:
Mini-site with basic information
and key actions,
campaign/program/event
website or full mobile
website
mobile website
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13. • One site that changes layout depending on the size of the
browser/device
• Looks good on all devices
• Same content on all devices
responsive design
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14. Mobile Website
• More control over look and functionality
• Reduced content is easier to digest
• Easy to create when starting with existing desktop site
• Can pull content from main site
Responsive Design
• One website and theme to maintain
• One place to update content
• Easiest to include when building a new website
mobile website vs. responsive design
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15. 15
common mistakes when designing for mobile

16. Not accounting for device width
• Understanding maximum width of elements on the page
• Format HTML document to account for various screen sizes
Making users fill out long forms
• Can be difficult and annoying on a mobile screen
• Focus on building simple forms
Not reconsidering content
• Transferring content from the “big-screen” involves its own strategy
• Space and focus constraints are more significant than on a computer
common mistakes when designing for mobile
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17. Forgetting the size and limitations of a finger
• A mobile user has the precision of a finger
• Apple has implemented 44 pixels standard across its products
Long page-load times
• Heavy image files have been a problem from the beginning in web design
• Consider the limited capabilities of some devices
Not taking advantage of CSS3 and HTML5 capabilities
• Mobile browsers give us a lot more freedom than desktop browsers
• The <canvas> element in HTML5 can reduce the need for images
• New CSS3 properties provides basic styles like gradients and rounded corners
additional mistakes when designing for mobile
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Allysa – can you find a
graphic like this one to
emphasize the limitation of a
finger

18. 18
best practices for developing a mobile website

19. keep one thing in mind…
the person viewing your site is mobile!
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Alyssa
Insert a picture of a person
on a phone

20. What a mobile visitor IS
looking for:
• Directions to your office
• A click-to-call phone number
• Map of your locations
What a mobile visitor IS NOT
looking for:
• Lengthy staff bios
• Information about your corporate philosophy
• PDFs of your latest press releases
keep one thing in mind…
the person viewing your site is mobile!
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When someone is mobile, they are expecting an entirely
different experience from the one they’ll get on your standard
website.

21. Simplicity is key
• General layout of your website should be easy to understand and navigate
• Appealing to your user’s eye
• Eliminate unnecessary details, images and buttons
Keep your target audience in mind
• Do not have too much space on the mobile device’s display screen
• Easy access to the most important functions
o Tapping or clicking to purchase your product
o Calling support
o Contacting you and giving feedback
Use touch-responsive buttons
• Design your website buttons to respond to a light touch or tap
• Avoid the hover feature
best practice tips for building mobile sites
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22. Make the website readable
• The content of your mobile website must be clear and concise
• Give just the required information
Minimize loading time of your website
• Removing all unnecessary elements from your pages
Avoid Flash and Java
• Apple products do not support Flash
• iPhones represent about 30% of the smartphone market – your audience
may not be able to access your content
• Java can be a huge drag on load time
Test, test and test again your mobile website
• Often the first impression is made through a mobile website
• Get someone outside the development team to do your testing
best practice tips for building mobile sites
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23. • When creating your mobile presence, simpler is better
• Reduce the content and file size
• Limit the amount of typing your customer is required to perform
• Take advantage of smartphone capabilities
• Test (and test again!) your mobile website
final thoughts
follow these steps and you will be primed for mobile web success!
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24. Robert Hubley
Solutions Director, Technology Management Services
Randstad Technologies
500 E Swedesford Road
Suite 100
Wayne, PA 19087
M: 215.380.6161
E: robert.hubley@randstadusa.com
thank you
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