The document provides information about Possible World Wide, a digital advertising agency. It discusses the company's background, locations, clients, services, and case studies. Some key details include:
- Possible World Wide is the 8th largest digital agency worldwide and largest in India with over 1000 employees across 18 locations.
- It provides digital services including websites, mobile, social media, search, email, display advertising, and more.
- Notable clients include Microsoft, General Motors, Canon, Reliance Mutual Fund, and others.
- Case studies highlight campaigns for clients like Lenovo, Fastrack watches, and work done for properties like Microsoft Store and MakeMyTrip.
Build Mobile Websites | How to make a Mobile Website | Creating Mobile WebsitesClickTecs
Let’s start with the premise that, given the growing demand and popularity of mobile sites you decide it’s time to consider a mobile website for your business. However, you remain a somewhat skeptical whether you need a mobile website for ‘your’ business and the prospect of building one leaves you even more puzzled.
Why Create a Mobile Website?
Smile Open Source Solutions – the leading open source integrator in Europe.
We would like to propose you our expertise in mobile area to put your store in «customer’s hands».
Brookings: Delivering the Right Content to the Right People with the Right ToolsSitecore
This was presented by Fred Dews of Brookings Institution and Erick Mott of Sitecore at the Gartner Portals, Content and Collaboration Summit in Los Angeles on March 30, 2011. The discussion focused on content management and mobile engagement.
Let's connect on http://www.twitter.com/sitecore
Build Mobile Websites | How to make a Mobile Website | Creating Mobile WebsitesClickTecs
Let’s start with the premise that, given the growing demand and popularity of mobile sites you decide it’s time to consider a mobile website for your business. However, you remain a somewhat skeptical whether you need a mobile website for ‘your’ business and the prospect of building one leaves you even more puzzled.
Why Create a Mobile Website?
Smile Open Source Solutions – the leading open source integrator in Europe.
We would like to propose you our expertise in mobile area to put your store in «customer’s hands».
Brookings: Delivering the Right Content to the Right People with the Right ToolsSitecore
This was presented by Fred Dews of Brookings Institution and Erick Mott of Sitecore at the Gartner Portals, Content and Collaboration Summit in Los Angeles on March 30, 2011. The discussion focused on content management and mobile engagement.
Let's connect on http://www.twitter.com/sitecore
Responsive Web Design vs. Mobile Web App: What is best for Enterprise - Whit...RapidValue
The continuous evolution of smart phones, regular release of newer mobile OS versions, availability of a huge variety of mobile applications from different app stores and high speed internet connections have completely transformed the way consumers use their mobile devices. According to mobile industry reports, 7.12% of all website traffic worldwide came from handheld devices in 2011. In 2012, that figure rose to 11.78%.1 According to eMarketer (a leading digital media market research firm), more than 58% of American adults will be regular mobile web users by the end of 2016. Tablets and smartphones are becoming the default choice for connecting to the internet. The web has become an essential part of our lives, and users are connected to their internet devices from anywhere and all the time.
This revolution is influencing many companies to shift towards a “Mobile First, Desktop Second” strategy for their business. However, the shift from desktop to mobile requires web designers to refocus - not completely away from desktop design, but certainly with an inclination towards mobile. There are several ways to approach a mobile web presence, such as implementing a separate mobile site or a mobile web app. The most recent and popular approach seems to be Responsive Web Design.
This paper explains the difference between Mobile Web App and Responsive Web Design, and provides a framework for resolving some of the key questions decision makers have. These include what factors to consider when choosing between Responsive Web Design and Mobile Web App, and what type of industry Responsive Web Design is most suitable for. The paper examines the pros and cons of each approach, and presents a sample scenario from the retail industry as well as a case study. As the paper guides you in how to make the right choice, it draws upon RapidValue’s experience helping enterprises succeed in the complex and evolving mobile ecosystem by RapidValue.
"Mobile App Flipbook - OptiSol provides a detailed flipbook for beginners who startup mobile app services. It's covers topics such as overview of app development, platforms, technologies, testing, monetization and app launch."
Facebookster focuses on strategic Facebook application development. At Facebookster, we have professional Facebook application developers who are well trained and well equipped with all the skills and technical requirements for a perfect Facebook application.
Cloud, mobile and social technologies are dramatically changing the way consumer goods companies and retailers operate and interact with consumers. In this eBook, we look at 10 real-life case studies of how companies like L’Oreal USA, Brown Forman, Starbucks and 1-800-Flowers are using cloud, mobile and social technologies to reimagine their operations, consumer and partner relationships. Get inspired by their stories and get started on your path to the cloud!
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...Paul Brown
This session ran on the first day of the a4u Expo 2012. The 1 hour slot focused on 3 mobile marketing perspectives for Advertisers, Agencies & Publishers to consider as they work there way towards joining the 10% of top 1 million domains that are mobile optimised. 3 core principles of mobile optimised web design are considered, as are methods of monetising that property, and how you might drive more traffic to it... Along the way Mobile Marketing Pioneers are flagged as examples. If you are interested in mobile of performance marketing, keep an eye on http://www.a4uexpo.com for future events.
To create the best mobile applications possible we have to look at the design from a user perspective before we start programming a single line of code. And the design process doesn’t stop after the first deployment. When an application has been submitted to a marketplace or appstore we can start monitoring the usage and study the end-user reviews.
The following topics are covered in this slidedeck:
1. Creating awareness on the importance of app strategy and design.
2. What should be happening before we start developing mobile apps?
3. What should be done once the mobile app has been deployed?
4. Wrap up and next steps.
Now days mobile marketing is one of popular marketing method which is using allmost business industries and growing up due to vast mobile world and Institute Of Digital Marketing(IDM) provides courses like mobile marketing, mobile training and digital marketing and more.IDM also provides 100% Written Job assurance via offline training.
http://digitalmarketing.ac.in/
How to build a sucessful mobile talent strategyImomentous
How to Build a Successful Mobile Talent Strategy” By Jeff Vogel, vice president of Marketing in MREC13.
Mobile is so much more than the size of the user interface; it provides an opportunity to better engage with talent in a more personal and meaningful way. In this session, Jeff Vogel, vice president of Marketing for iMomentous, will share his insights with attendees on how mobile can be used to engage with job seekers more effectively and how they can plan a practical approach for the development of a comprehensive mobile talent strategy.
Responsive Web Design vs. Mobile Web App: What is best for Enterprise - Whit...RapidValue
The continuous evolution of smart phones, regular release of newer mobile OS versions, availability of a huge variety of mobile applications from different app stores and high speed internet connections have completely transformed the way consumers use their mobile devices. According to mobile industry reports, 7.12% of all website traffic worldwide came from handheld devices in 2011. In 2012, that figure rose to 11.78%.1 According to eMarketer (a leading digital media market research firm), more than 58% of American adults will be regular mobile web users by the end of 2016. Tablets and smartphones are becoming the default choice for connecting to the internet. The web has become an essential part of our lives, and users are connected to their internet devices from anywhere and all the time.
This revolution is influencing many companies to shift towards a “Mobile First, Desktop Second” strategy for their business. However, the shift from desktop to mobile requires web designers to refocus - not completely away from desktop design, but certainly with an inclination towards mobile. There are several ways to approach a mobile web presence, such as implementing a separate mobile site or a mobile web app. The most recent and popular approach seems to be Responsive Web Design.
This paper explains the difference between Mobile Web App and Responsive Web Design, and provides a framework for resolving some of the key questions decision makers have. These include what factors to consider when choosing between Responsive Web Design and Mobile Web App, and what type of industry Responsive Web Design is most suitable for. The paper examines the pros and cons of each approach, and presents a sample scenario from the retail industry as well as a case study. As the paper guides you in how to make the right choice, it draws upon RapidValue’s experience helping enterprises succeed in the complex and evolving mobile ecosystem by RapidValue.
"Mobile App Flipbook - OptiSol provides a detailed flipbook for beginners who startup mobile app services. It's covers topics such as overview of app development, platforms, technologies, testing, monetization and app launch."
Facebookster focuses on strategic Facebook application development. At Facebookster, we have professional Facebook application developers who are well trained and well equipped with all the skills and technical requirements for a perfect Facebook application.
Cloud, mobile and social technologies are dramatically changing the way consumer goods companies and retailers operate and interact with consumers. In this eBook, we look at 10 real-life case studies of how companies like L’Oreal USA, Brown Forman, Starbucks and 1-800-Flowers are using cloud, mobile and social technologies to reimagine their operations, consumer and partner relationships. Get inspired by their stories and get started on your path to the cloud!
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...Paul Brown
This session ran on the first day of the a4u Expo 2012. The 1 hour slot focused on 3 mobile marketing perspectives for Advertisers, Agencies & Publishers to consider as they work there way towards joining the 10% of top 1 million domains that are mobile optimised. 3 core principles of mobile optimised web design are considered, as are methods of monetising that property, and how you might drive more traffic to it... Along the way Mobile Marketing Pioneers are flagged as examples. If you are interested in mobile of performance marketing, keep an eye on http://www.a4uexpo.com for future events.
To create the best mobile applications possible we have to look at the design from a user perspective before we start programming a single line of code. And the design process doesn’t stop after the first deployment. When an application has been submitted to a marketplace or appstore we can start monitoring the usage and study the end-user reviews.
The following topics are covered in this slidedeck:
1. Creating awareness on the importance of app strategy and design.
2. What should be happening before we start developing mobile apps?
3. What should be done once the mobile app has been deployed?
4. Wrap up and next steps.
Now days mobile marketing is one of popular marketing method which is using allmost business industries and growing up due to vast mobile world and Institute Of Digital Marketing(IDM) provides courses like mobile marketing, mobile training and digital marketing and more.IDM also provides 100% Written Job assurance via offline training.
http://digitalmarketing.ac.in/
How to build a sucessful mobile talent strategyImomentous
How to Build a Successful Mobile Talent Strategy” By Jeff Vogel, vice president of Marketing in MREC13.
Mobile is so much more than the size of the user interface; it provides an opportunity to better engage with talent in a more personal and meaningful way. In this session, Jeff Vogel, vice president of Marketing for iMomentous, will share his insights with attendees on how mobile can be used to engage with job seekers more effectively and how they can plan a practical approach for the development of a comprehensive mobile talent strategy.
What does a data scientist actually do? In this talk I give an overview of the typical day in the life of a data scientist, based on my experiences at Thomson Reuters, Massive//Media (Netlog, Twoo) and Trackuity.
Social Change Through Innovation as part of "Social Enterprise as an Agent of...Juan Sebastian Vasquez
This presentation was given at the 2013 PorColombia Annual Student and Professional Conference at the University of Florida.
It looks at technology, culture, and community as the three main drivers of social change through innovation, and how the three fit with each other.
The School of Chemical Sciences, Dublin City University, is one of Ireland's most progressive and highest achieving Schools with outstanding facilities, housed within a modern and dynamic city campus.
Our goal is to help our students to develop the ability to critically evaluate, and then to solve, chemical and pharmaceutical problems, preparing students for the challenges of the modern industrial or research laboratory.
The School is also one of the most successful Chemistry Schools in Ireland for attracting large scale research funding, with our researchers having significant roles within nationally significant university/industry collaborative initiatives.
Der News-Service informiert Sie über Trends in der Kommunikationsbranche und Projekte von JP│KOM!
Die Themen dieser Ausgabe:
- Corporate communications in China: Still no sign of Web 2.0 taking off
- Erfolgsfaktoren eines strategisch geplanten Employer Branding-Prozesses: Bindende Versprechen
- LACP Spotlight Awards: Styrolution und Active International gewinnen Kommunikationspreise
- JP│KOM Healthcare: Angebot trifft Bedarf von Gesundheitsunternehmen
Viel Spaß beim Lesen wünscht JP|KOM!
Plastic Mulches & Row Covers on Growth & Production of Summer Squash; Gardening Guidebook for Orangeburg County, South Carolina ~ Auburn University ~ For more information, Please see websites below:
`
Organic Edible Schoolyards & Gardening with Children =
http://scribd.com/doc/239851214 ~
`
Double Food Production from your School Garden with Organic Tech =
http://scribd.com/doc/239851079 ~
`
Free School Gardening Art Posters =
http://scribd.com/doc/239851159 ~
`
Increase Food Production with Companion Planting in your School Garden =
http://scribd.com/doc/239851159 ~
`
Healthy Foods Dramatically Improves Student Academic Success =
http://scribd.com/doc/239851348 ~
`
City Chickens for your Organic School Garden =
http://scribd.com/doc/239850440 ~
`
Huerto Ecológico, Tecnologías Sostenibles, Agricultura Organica
http://scribd.com/doc/239850233
`
Simple Square Foot Gardening for Schools - Teacher Guide =
http://scribd.com/doc/239851110
Neev Information technologies has a expertise is Web , Mobile, Social applications. It has come up with the Cloud services on collaboration with Amazon. The company is growing with more than 50% YOY. Has a great future ahead.
UKS Technologies Pvt Ltd is an information technology company, providing customized software , internet solutions, Mobile applications and Training.UKS Technologies also provide Solution around Data Integration,data visualisation,data migration and Big data.UKS Technologies has alliance with Stambia ,Thompson Reuter for their solutions.
Top Marketing Trends Impacting Your Business in 2022Milestone Inc
In the webinar, Milestone President Benu Aggarwal and VP of Marketing Erik Newton shared their thoughts on the fastest-moving digital trends going into the new year.
Key topics in this recap:
- The rise of digital commerce, entity & semantic search, engagement connectivity, and digital desire
- The better-me trend and growth in search queries
- Biggest search trends for 2022, MUM, and Google Lens image search, image shopping
- Stitching omnichannel experiences and addressing the digital desire
- Agility and opportunity in your martech stack and your CMS
- Key elements of 2022 omnichannel marketing plan – images, video, technical SEO, AI, voice, messaging, intent/entity-driven content, and more
- Community and doing the right thing and driving growth
Creative Chaos is a fully integrated innovation delivery agency. We help startups and enterprises use our innovation delivery framework to transform ideas into products through an agile and iterative process. With over 17 years of experience, Fortune 500 customers, over 400 successful projects and a team of 350 full-time engineers across multiple global delivery centres, we enable our clients to outperform the competition and stay ahead of the innovation curve.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
4. About US
• WPP Group Digital Company.
• 8th Largest Digital Advertising Agency in the World.
• Present across 9 Countries at 18 different locations.
• 1000 People Strong.
• Possible Worldwide India :
– Present in Gurgaon, Delhi, Mumbai & Bangalore
– Largest Digital Advertising Agency in India
– Over 18% of total media spends are routed through Possible Worldwide India.
– Over 200 people based out of the India Operations Alone.
6. Digital Pioneers – Leaders in
Innovation
• First Point Roll
• First Mobile – Cast
• First Super DHTML
• First Online Digital Advertisement
• First Virtual Exhibition
7. Awards & Recognition
• Agency Of the Year 2005 & 2007 @ Microsoft India.
• Creative Gold 2009 from Lenovo Worldwide.
• IDMA Gold 2010 for Best Website Design – Apollo Munich.
• IDMA Gold 2010 for Best Internet Marketing Campaign – Chevy Beat Launch.
• ABBY Gold 2005 for Pepsi.
• Cannes Lions Award 2009 – Pringles, Can Hands
• Interactive Emmy Awards 2008 – Olympics.com Video Player, NBC
• IAMAI Award 2010 – General Motors, Drive Your Beat for Chevy Beat
• Microsoft Worldwide Partner Conference Awards 2009 – Partner of the Year
• IDEA Bronze 2010 – Samsung Mustang UX
• Gizmodo Android App of the Week 2009 – NBA Game Time
10. Locations
Austin Bangalore Beijing Cincinnati New Delhi
Dubai Guangzhou Hong Kong San Francisco Singapore
Mumbai Nairobi New York Gurgaon Shanghai
Los Angeles London San Jose
17. Canon
Problem Statement:
Canon wanted to revamp their existing site to give a fresh look to their users with ease of
manageability.
Our Solution:
• Developed a robust CMS based Website with high emphasis on the UI. The site acts as a doorway to
various Canon digital properties.
Result:
• The site acts as a single platform for the visitors to browse through multiple Canon Properties. With
the ease of navigation, the average page views on the site has increased by more than 25% as
compared to their previous site.
18. Reliance Mutual Fund
The latest feather on our cap is the reliance Mutual Fund Website. When we bagged the project the biggest
challenge that lay in front of us in terms of creative, content and technology was in the management of the huge
number of elements in it.
Today, the site is an epitome of extreme creativity and bears a look that no other player in the industry could ever
think of for a financial services provider based on a proprietary Content management Solution ,Ecommerce &
Extranet application integration as well.
19. Usability
We executed a complete revamp of the General Motors, India Website.
Tracing their journey in India right from inception to the present times, Quasar has been a loyal partner in making
Chevrolet’s online presence stronger.
The current site is an agronomical mixture of great visual designs, usability for the users and unmatched technology.
20. 20
Web Technologies
Programming
Languages
Social API & Web 2.0 Apps
Scripting Languages
Java, .NET, Visual Basic,PHP, C#
Apache, IIS, Weblogic,
Web Sphere, Tomcat,
Jboss, Jrun
Perl, VB script, Javascript, FlashScript
Open Social, Facebook Connect, Google API, Youtube and Twitter apps
UI Tools
CMS Umbraco, Kentico, Microsoft Sharepoint, Joomla, Vignette , Drupal.
Databases Oracle, MySQL, MS Access, MSSQL Server, Postgres
Browser Internet Explorer, Netscape, FireFox, Opera
Silverlight, Flash, Photoshop, Dreamweaver, web GUI and Ajax frameworks
Cloud Computing Amazon web services, Windows Azure
Apache, IIS, Weblogic, Web Sphere, Tomcat, Jboss, Jrun
Application/
Web Servers
ASP, ASP.NET, HTML, JSP, XML, EJB, Ajax, PHP
Technology Expertise
22. Results:
•IDMA Gold Award -Quasar bagged the Gold Award for ‘Best Corporate Site’ for Apollo Munich Health Insurance from Indian Digital Media
Awards (IDMA) on March 11, 2010
•Quasar and Apollo Munich Health Insurance have been in partnership since 2008
•Quasar has offered Apollo Munich Health Insurance many innovative E-Commerce solutions
•Monthly around 50,000 people visit the site
•The Solutions provided has benefit and has seen a tremendous growth in online sales of health insurance
23. Solution:
Quasar has been successful in obtaining the lease of The Microsoft Store brand and has taken the
engagement to a new level with the launch of Microsoft Store In January 2010.We are looking at a
transaction growth of 5x.
Success: Revenue contribution of INR 20 Lakhs per month. Traffic has increased by 3x.Coverage has
increased in terms of New Categories being Added like Windows Mobiles, Hardware and computers.
Scope: www.microsoftstore.co.in is an
online initiative with Microsoft India,
launched in Feb 2008. It catered to
providing incremental sales to Microsoft
and counter piracy.
Stats: Revenue contribution INR 50 Lakhs,
1% of MS India Sales
Problem: Due to the lack of Microsoft
Brand identity
both sales and piracy objective was less
impactful.
24. Results –
Largest travel portal in India
•1 lakh visitors on the site on daily basis
•Daily domestic flight bookings of approx 10,000 per day
•Daily international flight bookings of approx 500 per day
•Daily 200 room nights booked on hotels
•Integrated with multiple GDS/CRS/Payment gateways
25. A
d
a
p
t
e
r
Flights Engine
Social aggregation
Hotels Engine
Holidays
Hotels
Airlines
User
Database
MIS
Tracking
Web server
Front End
Feed for white label Sites
Mobile
Browser
XML
Web services
With Intelligent
Caching
Core Engines
Third Party Suppliers
Site Admin
Editorial &
Social Content
OTA/GDS
Supplier
Websites
Contextual
Ad Serving
T
r
a
c
k
e
r
MAKEMYTRIP.COM
ARCHITECTURE
35. Fashion and You
Some Facts
Over 138,000 fans on Facebook
The most active social asset for brands in this category
Some Facts
Active Microblogging profile on Twitter with over 600
followers
Blog gets 250 unique visitors each week
36. Tech Hero Ya Zero!
Client: Microsoft India
Tech Hero ya Zero, was a viral
application that was coded as part of
the Microsoft Heroes Happen Here
Campaign.
This application aimed at bringing the
unsung heroes (developers, system
administrators and coders) to the
forefront.
The application coincided with the
launch of 3 key Microsoft products in
India.
The application allowed users to
choose people from their friend list,
give them a score/rating on the basis
of their tech skills and share/compare
scores. The availability of Facebook
sharing features were also extensively
used to give the app a viral effect.
Some Facts
3023 users within 1 month of the application going live
First Facebook application for Microsoft in India
37. Branding of the Chevrolet Spark
Client: General Motors
The application allows you to rate the
driving and road skills of your friends
across 6 different skills, and then
allows the user to compare it with a
friend.
The entire communication takes the
lines of a person’s driving skills.
38. Need: Skoda Auto India was facing tremendous backlash due to
service centres’ poor after sales services
Solution: Social networking was suggested as the ideal medium
choice to provide the customer a direct means to connect with
the company and showcase the innovation and quality
standards that Skoda stands for
Implementation: Quasar created the social presence on behalf
of Skoda on all major networks. Listening to all the queries,
complaints, and general comments, each interaction was
responded to at the earliest, every customer was given a
solution and the required information was shared.
Result: Skoda is being recognized as one of the more
interactive and responsive brands on social networks with a
great emphasis on solving customer issues
Since 21st Dec 2009:
Facebook Fans: 16,550 (no ads)
Facebook Friends: 2,193
Twitter Followers: 696
Customer Issues Resolved: Over 700
Number of Interactions: Over 7000
Number of Photo Views: Over 15,000
Number of Page Views: 35k Approx
Customer Engagement (Social)
Skoda Auto
45. • Dedicated Server
• Anti Spam Flags
• Training & Best
practices to make the
mail spam free
• Track Open, Click
Rates
• Track Bounce Rate
• Track your list growth
• Track & Store Forward friend
• User subscription
• Import list from excel to the
system
• Compose Mail in
HTML
• Ready to use & send
templates
Create
an Email
Grow
your list
Reliable
Delivery
Track &
Report
The process
48. Top Internet advertisers AOR
25% Lowest
CPC / CPM
Scale | Efficiency | Experience
Of entire Online
Scale Efficiency Experience
We bring to the table…
(Online Media being
bought in India)
49.
50. Shows real-time optimization | builds campaign knowledge
..and offer our clients ad-serving control that …
A campaign without AD serving
Creative file on
publisher server
Post campaign
report, for next
campaign
reference
Campaign period end of Day
A campaign with AD serving
Creative file on
publisher
server
Optimizing when the campaign is live
Achieve better
overall
campaign result
Campaign period
Real time tracking & adjustments
• Equipped to handle all major AdServers : DoubleClick, ZEDO and Atlas
52. As some of our clients say..
“Visa's relationship with Quasar goes back 12 months ever since
it forayed into Internet advertising in India. One has noticed
that Quasar is always trying to be a step ahead of its client's
requirements - for Visa this period saw two critical product
launches in the e-commerce space and the team at Quasar
brought a lot of passion and domain knowledge in helping
establish these two products. Their willingness to go deep into
understanding client needs is a big positive and this should hold
them in good stead”
…. Gagan Maini, Country Marketing Manager
“At Motorola, the Internet plays as significant a role for us to
achieve our marketing goals as any other media such as
television or print. In India, we have partnered with Quasar, who
have helped us execute some very successful Internet
campaigns. This has been primarily possible because the Quasar
team comprises of Internet specialists, who understand the
medium better than any other Indian agency. We are now taking
this partnership further by exploring new media opportunities in
other emerging markets in the region.”
… Trivikram Thakore, Vice President (Marketing) Our experience of working with Quasar Media
has been great. The internet, as a vehicle to
reach our audiences, presents us great
opportunities. I am sure that at Microsoft we
will leverage these opportunities successfully
with Quasar Media as our online media
partners.
Onwards,
Anurag Gour | Online Marketing Manager
54. Digital marketing partners to the Web18 group.
Strategy, Product development, Search
marketing, media buying, planning and creative
development for a successful launch of in.com
and making it gain user and page view share
55. Learning
• Re-targeting gives excellent results
• Creative with popular content gives excellent performance
• Dynamic content based banners grabs attention
5 Top search keywords
• Games
• Bollywood songs
• Free video
• Hindi songs
• Game
56. Digital marketing partners since 6 years. Alliances,
media buying, planning, optimization and creative
development. The two teams have worked towards
retaining MakeMyTrip’s leadership position,
successful launch of India services and continued
media Innovation.
58. Partners since over 6 years.. Innovations on
DTH, Mobile and Viral’s. From a third position to
a close second and retaining the leadership.
Quasar has been working with the team to build
a offline Sales strength from strategic and
targeted online acquisitions
59. Low sell through, low visibility and low order
value. That was the problem when Indiatimes
shopping came to Quasar. Over the years Quasar
build a strong Online marketing model for
Indiatimes for targeted acquisition and
repository of knowledge
60. Managed and developed by Quasar and taken
the responsibility of increasing the footfalls
on the site and increasing the sales revenue of
the product. Controlling the CRM activity and
pushing the customers to convert as a repeat
visitors.
Microsoft store
61. Smile investment - managed and developed
by Quasar, focus towards building the brand
and revenue through paid advertising
channels . Hugh focus on CRM and organic
activities to get free traffic and more
conversions. Pushing for great discounted
deals which brings new customers and
increase in ratio of repeat visitors.
62. Increasing footfalls on yahoo with the new
look and feel. As Q took over the campaign,
media was bought across categories to ensure
360 degree coverage of the brand. With
through optimization the campaign max-ed
with a CTR of .24%, exceeding the expectation
of the brand!
64. Client: Lenovo India
Quasar was tasked to come up with
an idea to highlight the lightweight
characteristics of Lenovo ThinkPads.
A video viral was conceptualized
which communicated the stated
objective in lighter vein through a
funny but “viralable” element.
The video was seeded and promoted
across major publishing platforms
such as YouTube, Metacafe, Daily
Motion etc.
The concept proved to be the winner
with people commenting extensively
across social platforms and sharing
with friends – which also helped us
generate over 1 million views
worldwide.
Some Facts
1 million worldwide views
Over 2000 comments across various publishing and social platforms
Creative Gold from Lenovo Worldwide
Amazing Bees: The Flying Laptop!
65. Client: Titan Fastrack
Category: Creative/Branding
Fastrack set a daunting challenge
for the Quasar team to create a
“high impact” digital asset and,
quickly for the upcoming “Army”
set of watches.
The microsite
fastrack.co.in/army was
delivered within 9 days with the
following features:
• Gaming feature with scores
captured
• CMS driven product catalogue
featuring more than 45 products
• MTV Fastrack Contest landing
page
• CMS driven Store Locator with
over 260 stores across 30 cities
• Robust backend to capture and
sort leads
Some Facts
The microsite attracted over 2 million users
Over 50k leads received
Highest response rate in terms of leads for campaigns in its
category
Fastrack Army
66. Client: General Motors India
Category: Creative/Ideation
The campaign aimed at getting
users excited about the launch of
Chevrolet Beat.
A microsite was developed
encouraging users to express
themselves by contributing what
their hearts beat for.
The microsite was surrounded
with a 360-degree promotions
plan utilizing both bought and
earned media.
A full-fledged thriving community
of Beat fans is active on
Facebook. Social media channels
like Twitter were used very
effectively to create buzz around
the launch of Beat.
Some Facts
The microsite attracted over 0.5 million visitors in 7 days!
Over 35k people participated in the contest
Premium and prominent media properties were blocked and
provided “trend-setting” Click Through Rates
Drive Your Beat
67. Client: General Motors India
Category: Creative/Ideation/Social
A classic example of conquering the
“elusive” UGC space in India comes
with the success of Chevy’s Spark
Muzic campaign. The marketing
objective of the campaign was to
create awareness & interactivity
with the brand.
General Motors and Quasar
attempted to bring forth budding
singers who have their own panache
but pleasant singing style. The
defined target audience was young
music lovers in the age bracket of
23-30 years.
The campaign was executed with
striking creative innovations
Some Facts
The microsite attracted over 1.5 million users
10,500 people registered
Over 1300 anthems were submitted
Highest response rate ever achieved for campaigns in this category
Spark Muzic Anthem
68. Microsoft wanted to launch IE 8 in India
- A market inundated with many web
browsers promising new and innovative
features
Our approach needed to stand out from
the rest. It had to connect with the
youth. The microsite exploremyway.com
was designed to do just that!
A fun quiz that aimed to find out an
user’s ‘Explorer Quotient’ was
developed. The user came to know
about the new features of IE 8 by
playing the quiz
Viral-able elements such as cheeky
videos which highlighted on unique
feature of the new browser
Creative Ideation and Microsite
Microsoft India (Internet Explorer 8)
Some Facts
1.2 million video views (on the microsite)
150,000 IE 8 downloads in 1 month (on the microsite)
5000 referrals to the microsite
69. Microsite
Colgate Palmolive (ActiFlex)
The microsite brought alive the TVC
on web in a larger than life way
Presented the toothbrush as a super
star footballer
Conceptualized games which bring
to life the special features
Eventually a website with the
perfect mix of 3D modeling with 2D
flash
70.
71. Plan in India is part of Plan International, one of
the world's largest community development
organizations.
Plan’s work is not possible without the support of
funding from individuals, corporations, institutions,
foundations and government agencies within India
and abroad.
The website was design & developed with an
intent to educate people about the world where all
children realize their full potential in societies which
respect people’s rights and dignity.
We have also implemented ‘edonation” where
people can donate online.
Plan India
72. This is an initiative taken by Eurekaforbes wherein
we have developed a microsite.
Here users can enter their pin code and get to
know what kind of service providers for water supply
BMC/ JMC
This would then suggest what kind of water
purification technology they should go for.
Eureka Forbes – Water Wonderful World
73. This is another initiative by Eureka forbes “Paani
Ka Doctor” wherein it educates people about the
water borne diseases and how to encounter them.
This encourages people to go for some water
purification solution in order to avoid water borne
diseases.
It also offer upfront call to action wherein the
visitor can contact team @ aqua guard to contact for
demo.
Aquaguard – Pani Ka doctor
74. Nana Nani Foundation is a registered public
charity trust founded over a decade ago, whose
primary aim is to help improve the "quality of life" of
Senior Citizens in India irrespective of caste, creed,
religion and social or financial standing .
We design & developed the website and this is
again backed by Eureka Forbes.
The mission of this foundation is to help improve
the “quality of life” of Senior Citizens in India
irrespective of caste, creed, religion and social or
financial standing.
Nana Nani Foundation – Eureka Forbes
75. Mumbai Police and Eureka Forbes have launched
Jagrut Mumbaikar - an initiative to spread awareness
within the citizens towards protection and
equipment to curb terrorism, counter crime and
domestic accidents.
With the tag line BE SECURE FOR SURE this
program, establishes a one to one relationship with
the citizens to better manage the occurrence of
residential crime whilst also attempting to address
the security concerns currently being faced by the
city. As part of the Jagrut Mumbaikar initiative the
Mumbai Police and Eureka Forbes will conduct a
program in your society.
Here users can also contact the team to know tips
and ways to curb terrorism and other related
activities
Eureka Forbes – Jagrut Mumbaikar