This document discusses hot topics in web experience management for 2012. It identifies the top five topics as: 1) mobile experiences, given people's increasing mobile usage; 2) context aware content targeting to provide relevant experiences; 3) social media strategy and integration; 4) online channel optimization through data analysis and action; and 5) cloud computing to allow for quick innovation and scaling. Each topic is explained in 1-2 paragraphs highlighting its importance for customer experiences in 2012.