Developing a social media platform is a challenge for high-end professionals and consultants. The presenter has successfully leveraged web media to establish a blog (http://marktab.net), cofound an online journal (http://solidq.com/sqj), become a paid video presenter, and secured a spot at Microsoft TechEd 2011. This presentation introduces the basic elements for 2011 of a successful web strategy, starting with discovering your own best personal focus given current market needs. The presenter includes experiences with website development, WordPress blog hosting, leveraging social media services (including Twitter, Linked in, YouTube and Facebook), and working with Microsoft.

1. Mark Tabladillo Ph.D.
Microsoft MVP
MarkTab Consulting http://marktab.com
SQL Saturday 79 – South Florida – August 13, 2011

2. Developing a social media platform is a challenge for
high-end professionals and consultants. The presenter
has successfully leveraged web media to establish a
blog (http://marktab.net), cofound an online journal
(http://solidq.com/sqj), become a paid video presenter,
and secured a spot at Microsoft TechEd 2011. This
presentation introduces the basic elements for 2011 of
a successful web strategy, starting with discovering your
own best personal focus given current market needs.
The presenter includes experiences with website
development, WordPress blog hosting, leveraging social
media services (including Twitter, Linked in, YouTube
and Facebook), and working with Microsoft.

3. 20 Years in Atlanta
Consulting since 1998; Incorporated 2003
◦ Part-Time Faculty at University of Phoenix
SAS and Microsoft Expert
◦ Presenter since 1998 at conferences like TechEd
and SAS Global Forum
Web Development since 1995
http://marktab.com @MarkTabNet

4. •How to Discover your Best Personal Focus
1
•How to Choose Social Media Partners for
2 2011
•How to Commit to Continuous
3 Improvement

5. W. Edwards Deming
Plan
Act Do
Study

6. Develop a Plan
Do (Follow) the Plan
Study the Plan
Act on what you Learn

7. Science Cannot Prove:
◦ Logic and Mathematics
◦ Metaphysical Truths
◦ Ethical Beliefs
◦ Aesthetic Judgments
◦ Science Itself
However, Don’t Underestimate What Can be
Measured

8. Deming: “They don’t know what to copy”
The points in this presentation are:
◦ NOT Advice
◦ Experiences, Opinions, Recommendations

9. MarkTab.Net/MarkTab.Com:
◦ empowers and inspires executives, architects and
developers (WHO)
◦ with insights from data mining, predictive analytics
and business intelligence (WHAT)
◦ to make actionable decisions (WHY)

11. •How to Discover your Best Personal Focus
1
•How to Choose Social Media Partners for
2 2011
•How to Commit to Continuous
3 Improvement

12. 1. Where is the crowd? <Physical Model>
2. Where are the thought leaders? <Physical
Model, Logical Model>

13. Twitter
Publishing SlideShare
Website;
WordPress
YouTube Linked In
Facebook

14. http://marktab.com, http://marktab.net
Domains: http://godaddy.com
Hosting: http://reliablesite.net,
http://bluehost.com
Metrics: Bing, Google, Alexa
Software: Dreamweaver, Photoshop Elements,
FileZilla
Microsoft Web Gallery:
http://www.microsoft.com/web/gallery/

15. http://marktab.net/datamining
Software: SnagIt, Adobe Photoshop Elements,
(Mobile Apps)

16. http://www.slideshare.net/marktab
Software: Adobe Acrobat Professional

17. @marktabnet
http://twitter.com/#!/MarkTabNet
Software: Tweet Deck, Tweet Auto Post,
(Mobile Apps)

18. Personal
http://www.linkedin.com/in/marktab
Corporate
http://www.linkedin.com/company/marktab-
consulting
Groups – Draw on your Mission Statement
Software: (Mobile Apps)

19. Personal Account
A “Page” is Recommended for Businesses
Software: (Mobile Apps)

20. http://youtube.com/marktabnet
Software: PowerPoint, Camtasia
Hardware: Digital Camera (HD Video);
Bamboo Tablet
SSWUG on PowerPivot Analytics
http://www.vconferenceonline.com/event/sp
eakers.aspx?id=281

21. Online Periodicals
◦ Co-Founder SolidQ Journal
http://www.solidq.com/sqj/Pages/Home.aspx?men
tor=Mark+Tabladillo
Microsoft Community Articles
◦ http://msdn.microsoft.com/en-
us/library/ee412262.aspx
Microsoft Technical Support Forums
◦ http://social.msdn.microsoft.com/Forums/en-
US/categories/
Software: PerfectIt, StyleWriter

22. Twitter
Publishing SlideShare
Website;
WordPress
YouTube Linked In
Facebook

23. Search
Search
Engines
Engines
Twitter
Search Publishing SlideShare
Engines
Website;
WordPress
YouTube Linked In Search
Engines
Facebook
Search
Engines Search
Engines

24. •How to Discover your Best Personal Focus
1
•How to Choose Social Media Partners for
2 2011
•How to Commit to Continuous
3 Improvement

25. Monitor Your Metrics (Quantitative,
Qualitative)
Leaders (Architects) Develop Frameworks
Learners Study and Share Frameworks

26. How To Develop a Social Media Strategy
◦ Learn and Refine your Personal Goals
◦ Create Physical and Logical Models of Current Social
Media Choices
◦ Share your Story to Encourage Your Own Personal
Improvement

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Boston, MA: The MIT Press.
Microsoft Research. (2010). The Fourth Paradigm:
Data-Intensive Scientific Discovery Retrieved
September 1, 2010, from
http://research.microsoft.com/en-
us/collaboration/fourthparadigm/
Tabladillo, M. (2010). The Scientific Method: A
Framework for Data Mining. Solid Quality Journal,
(September 2010), 10-14. Retrieved from
http://www.solidq.com/sqj

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