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Getting Started with  Social Media              Presented by  Virtual Options Coaching & Training
Housekeeping      Expectations      Introductions      Immersion      Agenda      Digital Handouts      Favorite Useful Si...
“George Bernard Shaw said, “Life is not about finding  yourself, life is about creating yourself.”Such is true for social ...
Social media isthe use oftechnologycombined withsocial interactionto create orco-create value.
It’s a conversation.
Fish Where the Fish Are
When we were in school,  getting an “F” was a       bad thing             © 2012 Virtual Options LLC Proprietary Informati...
In Social Media, it‘s all about the three F‘s:Friends, Fans and Followers
By the NumbersAs of 2012 there are 840 million activeFacebook users48% of 18-34 year olds check Facebook whenthey wake up3...
Facebook average user    figures & facts:has 130 friends on the sitesends 8 friend requests per monthvisits the site 40 ti...
FacebookPersonal/Profile Page      Fan/Business PageRepresent real people      Visible to everyone onLimited to 5,000 frie...
Your profile                    is the                    starting                    point for                    Faceboo...
Facebook Friends             Be Selective.
What can you do on    a profile page?You‘re putting your ―Face‖ on Facebook.The personal side of the professional***Postin...
Your Facebook Page           © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
Where to go to set up your fan page!      Your Fan Page or Business Page            can be set up here.http://www.facebook...
Creating Your Fan Page             © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
Creating Your Fan Page             © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
Vanity URLRegister your own unique username (sometimes called a ―vanity URL‖) for your Facebook page at http://facebook.co...
Virtual Options Pagehttp://www.fb.me/virtualoptions                   © 2012 Virtual Options LLC Proprietary Information A...
What can you do on a Fan Page? Post business information: events, videos, photos, specials, promos Encourage your fans to ...
Why Facebook Fan PagesGet your business to show up high in searchengine positions as Facebook is a very popularwebsiteGet ...
What you need to know about Fan            pages You need to have an account on Facebook in order to create a Facebook pag...
What you need to know about Fan pages   You can have an unlimited number of   fans (Facebook users who ―Like‖ your   page)...
What you need to know about Fan pages  You can add applications to your page,  including your own custom content—  video, ...
COMMON MISTAKES WHEN BUILDING A FAN PAGE
Top Common Mistakes Business Make Create a Profile or personal page for their business instead of a fan/business page Usin...
From your Notes                      Checklist                      Feature Biography                      Mini Biograph...
Get Messy!Play withProfiles ..
Reminders For    Building Your Fan PageBe         on the primary purpose is for your  Facebook page.Examples:    raising b...
Fans Friends FollowersSocial Media Profile: Linkedin
What is LinkedInLinkedIn is an interconnectednetwork of experiencedprofessionals from around theworld, representing 170 in...
Linkedin homepage: Your Dashboard
What to do on LinkedIn                               that‘s publicly availableabout you                              to po...
Building Your Linkedin Profile Page
LinkedIn Public Profile
LinkedIn Public Profile
This.Not This.This, maybe..
LinkedIn Company Profile  http://www.linkedin.com/companies
Good Reasons to Use
Developing Your Linkedin Profile
Linkedin Public Profile
Linkedin Company Profile
• Never ask someone to join you if you not prepared  to endorse their work• Never** respond to a request to join someones ...
ProspectingInfluencing Through Your Network Statistics
ProspectingUse your existing connections to find whoyou’d like to be introduced andconnected to.
Leveraging Your Network                 Use your                 existing                 connections                 to f...
Or as we like to call it..
Leveraging Your Network                 Link to profile                 and area to                 request an            ...
Your Network By Region, Industry                     All hyperlinked                     areas filters by                 ...
Your Network By Region, Industry                        Fastest GrowthHow you are connectedHow you will beintroduced
Network StatisticsBe unreasonablePut yourself out thereBe more interested than interesting
Google+ Profiles & Pages
Google+ Profiles & PagesExpected to hit 400 million users by the endof 2012.40 million users to dateGoogle+ is the search ...
Google+NetworkThe social network is a collection ofdifferent social products. Thesefeatures include:  Stream (a newsfeed) ...
Getting Started          © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
Google+ Profiles
Filling in the Profile
© 2012 Virtual Options LLC Proprietary Information All Rights Reserved
CirclesThe Google+ Circles screen allows you to drag-and-  drop your friends into different friend categories             ...
Drag & Drop Friends into Circles    When you drag a friend over a circle,           the circle expands.                   ...
Google+ CirclesThis is the message youll receive the first time you             add somebody to a circle.                 ...
Inside Your CirclesClicking on a circle lets you look at all the members of   that group, as well as change things such as...
Playing with Circles            © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
Google+ Streams         © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
Google+ Mobile                 © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
Google+ SparksGoogle+ Sparks is Googles content recommendation and discovery engine. Users can search different topics and...
Google+ HangoutsGoogle+ has a unique video chat feature called   Hangouts, which lets you chat with up to         10 peopl...
Google+ Pages for Business               © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
Create a Page        © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
Google+ for PagesPick a CategoryYou now have to select which category your business fits into.The categories are as follow...
Adding Your Information             © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
Tagline & Photo          © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
Sharing Your Google+ Page              © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
Your Organization on Google+                © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
© 2012 Virtual Options LLC Proprietary Information All Rights Reserved
Five Ways to Use Google+Share content with the right audience           your audience through the use of Google+ circles. ...
Host a Hangout Hangouts allows you to do is have a video chat with up to nine of your friends, colleagues or customers. Ha...
Create Saved Keyword Searches Google is      a search engine. Google users can search Google+ based on keyword, brand term...
See how your content spreads         content to share with your audience with the hope that they‘ll like it enough to shar...
Create a business page       a Google+ business page    relevant blog posts         your own content   your audience      ...
Facebook      Linkedin    Google+           Posting Tips
Posting TipsBe Strategic, not just experimentPost with Purpose (Inform, Educate, Entertain)Post like a friend, not like a ...
Facebook Fan Page Posting Tips• Show your personality• Remember its about the conversation – DON‘T sell• Find ways to info...
Keep it FreshAssign an employee to create and manage your company‘s Facebook PagePost new information, photos and videos r...
Kittens & Breakfast      Think of Facebook as a      community where you      can participate and add      genuine value. ...
Respond tomessagesand questionswithin24 hours.                © 2012 Virtual Options LLC Proprietary Information All Right...
Myth:“If I build it, they will           come.”Develop a strategy to attract fans
“It‘s the    Indian… not     the arrow‖Note: Dawn‘s attempt     at pun humor© 2012 Virtual Options LLC Proprietary Informa...
© 2012 Virtual Options LLC Proprietary Information All Rights Reserved
CONNECTING IT ALL TOGETHER  SOCIAL MEDIA  AGGREGATORS                             96
What is Next?               How to Move               Forward from                  here..www.Facebook.com/virtualoptions
Hootsuite
DIGITAL MEDIA RECAP                 Lots of Social Networks                 •              Start Small                 • B...
Questions??
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
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Getting Started in Social Media

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Basic overview of Social Media, profiles, and pages fo

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Getting Started in Social Media

  1. Getting Started with Social Media Presented by Virtual Options Coaching & Training
  2. Housekeeping Expectations Introductions Immersion Agenda Digital Handouts Favorite Useful Sites © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  3. “George Bernard Shaw said, “Life is not about finding yourself, life is about creating yourself.”Such is true for social networks and the digital persona that we create and cultivate. It is the beginning of the shift in behavior toward an era of digital extroversion, self-defined by varying degrees of sharing, connections and engagement. Brian Solis, Sociologist and Published Author © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  4. Social media isthe use oftechnologycombined withsocial interactionto create orco-create value.
  5. It’s a conversation.
  6. Fish Where the Fish Are
  7. When we were in school, getting an “F” was a bad thing © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  8. In Social Media, it‘s all about the three F‘s:Friends, Fans and Followers
  9. By the NumbersAs of 2012 there are 840 million activeFacebook users48% of 18-34 year olds check Facebook whenthey wake up35+ year olds represent over 30% of theFacebook userbase71.2% of the US web audience is onFacebook57% of people talk more online than they doin real life48% of young Americans find out about newsthrough Facebook
  10. Facebook average user figures & facts:has 130 friends on the sitesends 8 friend requests per monthvisits the site 40 times per monthspends an 23 minutes on each visitis connected to 80 community pages,groups and eventscreates 90 pieces of content each month © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  11. FacebookPersonal/Profile Page Fan/Business PageRepresent real people Visible to everyone onLimited to 5,000 friends the Internet by defaultPersonal use RepresentYou control who is entities: Only theconfirmed or ignored official representativesas a friend of a public figure,Facebook can shut business ordown your profile if in organizationviolation Unlimited Fans
  12. Your profile is the starting point for Facebook. Think of it as your frontYour Facebook Profile door.
  13. Facebook Friends Be Selective.
  14. What can you do on a profile page?You‘re putting your ―Face‖ on Facebook.The personal side of the professional***Posting updates in your life makes it easyfor you to connect with your friends!You‘re posting your status updates, videos,pictures, sending messages, writing onwalls, and socializing within Facebook. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  15. Your Facebook Page © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  16. Where to go to set up your fan page! Your Fan Page or Business Page can be set up here.http://www.facebook.com/pages © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  17. Creating Your Fan Page © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  18. Creating Your Fan Page © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  19. Vanity URLRegister your own unique username (sometimes called a ―vanity URL‖) for your Facebook page at http://facebook.com/username © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  20. Virtual Options Pagehttp://www.fb.me/virtualoptions © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  21. What can you do on a Fan Page? Post business information: events, videos, photos, specials, promos Encourage your fans to ‗like‘ you Post testimonials Help spread the word about your business stories Inform Educate Entertain © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  22. Why Facebook Fan PagesGet your business to show up high in searchengine positions as Facebook is a very popularwebsiteGet unlimited ―fans‖ for your Facebook Page,unlike the limit of 5,000 friends that regularFacebook Profile capped atVisible to visitors because Facebook users donot need to request to be a friend to view aFacebook Fan Page © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  23. What you need to know about Fan pages You need to have an account on Facebook in order to create a Facebook page. Your Facebook page will be tied to your personal profile as the admin of your Facebook page; however, only you and Facebook know the connection exists. You can have an unlimited number of Facebook pages. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  24. What you need to know about Fan pages You can have an unlimited number of fans (Facebook users who ―Like‖ your page). Facebook Pages are public—anyone can find and view your page whether they are logged into Facebook or not. All content posted on your Facebook page gets indexed on Google. You can target your posts by location and language. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  25. What you need to know about Fan pages You can add applications to your page, including your own custom content— video, rich text, graphics, opt-in box and more. You can add additional admins (highly recommended). All admins have equal rights to administer your page, including adding and removing other admins (choose with care!). © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  26. COMMON MISTAKES WHEN BUILDING A FAN PAGE
  27. Top Common Mistakes Business Make Create a Profile or personal page for their business instead of a fan/business page Using a business logo as a profile picture Looking at Facebook as a ―selling‖ tool vs. a relationship building tool Getting a fan/business page without a clear goal in mind Not maintaining a consistent ―posting‖schedule © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  28. From your Notes Checklist Feature Biography Mini Biography Headshot Company Logo ResumeLet’s Get Started.. Tagline/Motto/Missi on Statement What You Need.. Keywords, Tags, Specialties
  29. Get Messy!Play withProfiles ..
  30. Reminders For Building Your Fan PageBe on the primary purpose is for your Facebook page.Examples: raising brand awareness enhancing customer service building your email list driving traffic back to your blog or website building community © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  31. Fans Friends FollowersSocial Media Profile: Linkedin
  32. What is LinkedInLinkedIn is an interconnectednetwork of experiencedprofessionals from around theworld, representing 170 industries and200 countries..
  33. Linkedin homepage: Your Dashboard
  34. What to do on LinkedIn that‘s publicly availableabout you to potential clients, serviceproviders, and subject experts who come recommended on projects, gather data,share files and solve problems that can help you landjobs and close deals from discussions with like-mindedprofessionals in private group settings
  35. Building Your Linkedin Profile Page
  36. LinkedIn Public Profile
  37. LinkedIn Public Profile
  38. This.Not This.This, maybe..
  39. LinkedIn Company Profile http://www.linkedin.com/companies
  40. Good Reasons to Use
  41. Developing Your Linkedin Profile
  42. Linkedin Public Profile
  43. Linkedin Company Profile
  44. • Never ask someone to join you if you not prepared to endorse their work• Never** respond to a request to join someones network unless you know them Things to remember in any social networking community:• You are always in control of who you invite• You can always decline an invitation• You are rarely inundated with invitations Best Practices for
  45. ProspectingInfluencing Through Your Network Statistics
  46. ProspectingUse your existing connections to find whoyou’d like to be introduced andconnected to.
  47. Leveraging Your Network Use your existing connections to find who you’d like to be introduced and connected to.
  48. Or as we like to call it..
  49. Leveraging Your Network Link to profile and area to request an introduction.
  50. Your Network By Region, Industry All hyperlinked areas filters by region and industry area
  51. Your Network By Region, Industry Fastest GrowthHow you are connectedHow you will beintroduced
  52. Network StatisticsBe unreasonablePut yourself out thereBe more interested than interesting
  53. Google+ Profiles & Pages
  54. Google+ Profiles & PagesExpected to hit 400 million users by the endof 2012.40 million users to dateGoogle+ is the search giant‘s latest attemptto create a social network that rivalsFacebook.Google launched Google+ on June 28,2011 with a private beta. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  55. Google+NetworkThe social network is a collection ofdifferent social products. Thesefeatures include: Stream (a newsfeed) Sparks (a recommendation engine) Hangouts (a video chat service) Circles (a friend management service) and . © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  56. Getting Started © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  57. Google+ Profiles
  58. Filling in the Profile
  59. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  60. CirclesThe Google+ Circles screen allows you to drag-and- drop your friends into different friend categories © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  61. Drag & Drop Friends into Circles When you drag a friend over a circle, the circle expands. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  62. Google+ CirclesThis is the message youll receive the first time you add somebody to a circle. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  63. Inside Your CirclesClicking on a circle lets you look at all the members of that group, as well as change things such as the membership and the name of the circle. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  64. Playing with Circles © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  65. Google+ Streams © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  66. Google+ Mobile © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  67. Google+ SparksGoogle+ Sparks is Googles content recommendation and discovery engine. Users can search different topics and find relevant articles, videos and photos. Users can then share that content with their friends. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  68. Google+ HangoutsGoogle+ has a unique video chat feature called Hangouts, which lets you chat with up to 10 people at the same time. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  69. Google+ Pages for Business © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  70. Create a Page © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  71. Google+ for PagesPick a CategoryYou now have to select which category your business fits into.The categories are as follows:Local Business or Place Suitable for: hotels, restaurants, places, stores, servicesProduct or Brand Suitable for: apparel, cars, electronics, financial servicesCompany, Institution or Organization Suitable for: companies, institutions, organizations, non-profitsArts, Entertainments or Sports Suitable for: films, TV, music, books, sports, showsOther Suitable if your business doesnt fit into another category © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  72. Adding Your Information © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  73. Tagline & Photo © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  74. Sharing Your Google+ Page © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  75. Your Organization on Google+ © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  76. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  77. Five Ways to Use Google+Share content with the right audience your audience through the use of Google+ circles. Circles are how you‘re able to the people that you choose to invite into your network. You can as many circles and label them whatever you‘d like [Customers, Vendors, Friends, etc] © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  78. Host a Hangout Hangouts allows you to do is have a video chat with up to nine of your friends, colleagues or customers. Hangouts can be used to talk to remote employees, hold business calls, answer customer support questions face-to-face, have events or even record presentations that you can use later. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  79. Create Saved Keyword Searches Google is a search engine. Google users can search Google+ based on keyword, brand terms or anything else they may be interested in. By doing a search for [YOUR BUSINESS], I‘m able to easily find everyone who has been talking about YOUR BUSINESS or who has shared blog content. Create saved searches for brand terms, industry keywords, hot topics or anything else. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  80. See how your content spreads content to share with your audience with the hope that they‘ll like it enough to share it with theirs. By clicking to the right of any Google+ post (yours or someone else‘s), you‘ll see a link to view . Once you select that link, Google will populate a graph so that you can watch, in real motion, how your content was shared, what was said by whom, and what it became part of. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  81. Create a business page a Google+ business page relevant blog posts your own content your audience company photos (appropriate) videos © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  82. Facebook Linkedin Google+ Posting Tips
  83. Posting TipsBe Strategic, not just experimentPost with Purpose (Inform, Educate, Entertain)Post like a friend, not like a brandUse good content to drive conversation © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  84. Facebook Fan Page Posting Tips• Show your personality• Remember its about the conversation – DON‘T sell• Find ways to inform, educate and entertain• Update your fan page at least 3x*** times a week• Listen – if your fans ask a question, answer it. If they have a complaint, respond to their concerns and do it all in a timely manner• Share your news with your fans – the sooner, the better. Let them be the first to know! © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  85. Keep it FreshAssign an employee to create and manage your company‘s Facebook PagePost new information, photos and videos regularly. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  86. Kittens & Breakfast Think of Facebook as a community where you can participate and add genuine value. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  87. Respond tomessagesand questionswithin24 hours. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  88. Myth:“If I build it, they will come.”Develop a strategy to attract fans
  89. “It‘s the Indian… not the arrow‖Note: Dawn‘s attempt at pun humor© 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  90. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  91. CONNECTING IT ALL TOGETHER SOCIAL MEDIA AGGREGATORS 96
  92. What is Next? How to Move Forward from here..www.Facebook.com/virtualoptions
  93. Hootsuite
  94. DIGITAL MEDIA RECAP Lots of Social Networks • Start Small • Build Deliberately • Be ConsistentSocial MediaLayer Cake
  95. Questions??

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