Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

RU In Presentation


Published on

Overview of the the 2010 Talent Connect Conference.

Published in: Education, Business, Technology
  • Be the first to comment

  • Be the first to like this

RU In Presentation

  1. 1.
  2. 3. The Dragonfly Effect <ul><li>The Dragonfly Effect: Quick, Effective Ways to use Social Media to Drive Social Change </li></ul><ul><li>Small Acts Create Big Change </li></ul>
  3. 4. Four essential steps that The Dragonfly Effect discusses: <ul><li>Focus Your Goal </li></ul><ul><li>Grab Attention </li></ul><ul><li>Engage </li></ul><ul><li>Take Action </li></ul>
  4. 5. Social Media is driving social change Thinking we’re only one signature away from ending the war in Iraq. Learn more at . 2:04 PM Apr 29th, 2007 from web. - Barack Obama’s first post to Twitter
  5. 6. Evolution of the World Wide Web <ul><li>Web 1.0 </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Web 3.0 </li></ul><ul><ul><li>Personal Assistant </li></ul></ul><ul><ul><li>Web pages will become more of a service </li></ul></ul><ul><ul><li>Still a lot is unknown </li></ul></ul>
  6. 7. Social Media <ul><li>Exploded on the web </li></ul><ul><li>Brought people to gather </li></ul><ul><li>But also… </li></ul><ul><li>Brought the people to businesses and the businesses to the people! </li></ul>
  7. 8. Social Media Portals <ul><li>Twitter </li></ul><ul><ul><li>Platform for public communication </li></ul></ul><ul><ul><li>Goal: Awareness and Sourcing </li></ul></ul><ul><ul><li>Barnes - Jewish Hospital: Patient Access </li></ul></ul><ul><ul><li>Representative- (PRN, Days, Rot... ( #St.Louis , </li></ul></ul><ul><ul><li>MO) #Clerical #Jobs #Job </li></ul></ul><ul><ul><li> automated by </li></ul></ul>
  8. 9. Social Media Portals <ul><li>Facebook </li></ul><ul><ul><li>Awareness, Brand Building, Candidate Engagement, and is often used as referral sourcing </li></ul></ul><ul><ul><li>Engages candidates in chat or conversation </li></ul></ul><ul><ul><li>Ultimate goal is followers convert into hires </li></ul></ul>
  9. 10. Social Media Portals <ul><li>Blogs </li></ul><ul><ul><li>Builds brand </li></ul></ul><ul><ul><li>Allows transparency </li></ul></ul><ul><ul><li>Generates referrals from other blogs </li></ul></ul>
  10. 11. Social Media Portals <ul><li>LinkedIn </li></ul><ul><ul><li>A powerful sourcing tool best used for brand awareness and referral sourcing </li></ul></ul><ul><ul><li>Professional network </li></ul></ul>
  11. 12. A Powerful Recruiting Solution v
  12. 13. Searching for active and passive candidates <ul><li>Utilize your own personal brand. </li></ul><ul><ul><li>Your profile is up-to-date and complete </li></ul></ul><ul><ul><li>Customized the heading such as Barnes-Jewish Hospital Careers </li></ul></ul><ul><ul><li>List articles, books, blogs, etc you’ve authored </li></ul></ul>
  13. 14. Use Boolean <ul><li>Use in the free version and also in the Recruiter version </li></ul>OR, AND, NOT
  14. 15. Follow, Follow, Follow <ul><li>Follow not only BJH </li></ul><ul><li>Follow the competition </li></ul><ul><li>Utilize the “sweet spot” </li></ul>
  15. 16. Create and Join Groups <ul><li>Strategy from Microsoft Evangelists </li></ul><ul><ul><li>Develop a Strategy (Job or Professional network group) </li></ul></ul><ul><ul><li>Engage internal Champions to help develop content </li></ul></ul><ul><ul><li>Name the community and outline messaging </li></ul></ul><ul><ul><li>Set up content related RSS Feeds </li></ul></ul><ul><ul><li>Set up methods of tracking </li></ul></ul><ul><ul><li>Invite members both in and out of LinkedIn </li></ul></ul><ul><ul><li>Begin conversing and course correction </li></ul></ul>
  16. 17. Post Jobs to Groups <ul><li>Share the job posting to each of your groups </li></ul><ul><ul><li>Find one of our jobs posted </li></ul></ul><ul><ul><li>Share Job with groups </li></ul></ul><ul><ul><li>Have to know exact name to share. </li></ul></ul>
  17. 18. Personalize your “Inmails” <ul><li>Mix these ingredients: </li></ul><ul><ul><li>Targeted LinkedIn candidates who map well to your profile </li></ul></ul><ul><ul><li>Keep a clear subject line </li></ul></ul><ul><ul><li>Include your location, role, and “career opportunity” </li></ul></ul><ul><ul><li>Keep your message fairly concise, including: </li></ul></ul><ul><ul><ul><li>Key details on job roles and why it might interest the person </li></ul></ul></ul><ul><ul><ul><li>Instructions on how they can learn more (either link to our LI </li></ul></ul></ul><ul><ul><ul><li>Job Post, or contact me for full JD) </li></ul></ul></ul>
  18. 19. Company Buzz <ul><li>Join the Company Buzz </li></ul><ul><li>Create a presentation about Barnes-Jewish Hospital using Google Presentation </li></ul>
  19. 20. Use Other Social Media Portals with LinkedIn <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Twitter </li></ul><ul><li>Applicant tracking system </li></ul><ul><li>Not to forget telephone </li></ul>
  20. 21. Use the Answer Section <ul><li>Especially the Advance Search option </li></ul><ul><li>Look for potential candidates </li></ul>
  21. 22. Have COFFEE with LinkedIn <ul><li>Pay attention to what is happening in your own community. </li></ul>
  22. 23. CEO of LinkedIn Jeff Weiner <ul><li>Survey Results (October 2010) </li></ul>
  23. 24. CEO of LinkedIn Jeff Weiner <ul><li>Survey Results (October 2010) </li></ul>
  24. 25. CEO of LinkedIn Jeff Weiner <ul><li>Survey Results (October 2010) </li></ul>
  25. 26. CEO of LinkedIn Jeff Weiner <ul><li>Survey Results (October 2010) </li></ul>
  26. 27. CEO of LinkedIn Jeff Weiner <ul><li>Survey Results (October 2010) </li></ul>
  27. 28. Topics: Social Media & Recruiting social media recruiting strategy recruitment branding passive candidates community finding top talent social recruiting collaboration company culture social networking job boards print classifieds referrals
  28. 29. Most Essential Trends in Recruiting Note: other choices included reducing dependence on traditional job boards; ensuring jobs posted reach multiple sites; using CRM for hiring; revitalizing career sites; recruiting globally; using employee blogs to recruit; jobs SEO; using video; mobile phone recruiting; and offshore sourcing. Feb 2010 Survey – 395 US respondents – internal leads of Talent Acquisition What do you consider to be the three most essential and long-lasting trends in recruiting?
  29. 30. Utilizing Social Networks LinkedIn Growth in Millions 90M+ <ul><li>Quick Stats </li></ul><ul><li>850M monthly page views </li></ul><ul><li>20M monthly uniques </li></ul><ul><li>18 th most visited site on the web </li></ul>Impact: Innovative companies require innovative employees, you’ll find them here.
  30. 31. Truly global. Ever-growing. 100M+ members USA: 52% CAN: 4% BRZ:2% EU: 22% IND: 8% AUS: 2% +3M / mo
  31. 32. Healthcare Statistics <ul><li>4 million Healthcare professionals on LinkedIn; top 10 industries </li></ul><ul><li>Relevant customers include: BJC, Mercy145, Mayo Clinic, Cleveland Clinic, Community Health, HCA </li></ul>
  32. 33. Keynote Speaker, Erik Weihenmayer <ul><li>Called the blind adventure </li></ul><ul><li>Only blind person to climb and achieve all 9 Summits (the highest points) of the world. For example: achieving the highest point of Mount Everest </li></ul><ul><li>Everything we do must support our Vision </li></ul>
  33. 34. <ul><li>Shattering Expectations </li></ul><ul><ul><li>Dream big </li></ul></ul><ul><ul><li>Reach for the impossible </li></ul></ul><ul><ul><li>Transform Lives </li></ul></ul><ul><ul><li>Important to have a Vision </li></ul></ul>Keynote Speaker, Erik Weihenmayer
  34. 35. <ul><li>Alchemy - Using Adversity as an Advantage </li></ul><ul><ul><li>Calls to the Alchemists </li></ul></ul><ul><ul><li>Lead to Gold </li></ul></ul><ul><ul><li>Harness the energy of adversity </li></ul></ul>Keynote Speaker, Erik Weihenmayer
  35. 36. <ul><li>Teamwork - The Only Way To Cross A Glacier Is On A Rope Team </li></ul><ul><ul><li>Not only best talent, but don’t buy into notion </li></ul></ul><ul><ul><li>Seeing is believing and vice versa </li></ul></ul><ul><ul><li>Live Linked Together or Fail Linked Together </li></ul></ul>Keynote Speaker, Erik Weihenmayer
  36. 37. <ul><li>Climbing Blind </li></ul><ul><ul><li>We will find what we look for </li></ul></ul><ul><ul><li>No Guaarantees </li></ul></ul><ul><ul><li>Commit to Reach </li></ul></ul><ul><ul><li>Impossible to turn back </li></ul></ul>Keynote Speaker, Erik Weihenmayer
  37. 38. <ul><li>Pioneering Possibilities </li></ul><ul><ul><li>Be a problem solver, and innovator </li></ul></ul><ul><ul><li>Create a plan and move forward </li></ul></ul><ul><ul><li>Learn ways to climb the ice </li></ul></ul>Keynote Speaker, Erik Weihenmayer
  38. 39. <ul><li>Summary </li></ul><ul><ul><li>We are all linked together </li></ul></ul><ul><ul><li>One Goal in mind </li></ul></ul><ul><ul><li>Coaching and support of our peers </li></ul></ul>Keynote Speaker, Erik Weihenmayer
  39. 40. What Questions Do You Have?