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Linkedin basics
The document provides an overview of LinkedIn basics and advanced features. It discusses setting up a professional LinkedIn profile with a clear photo, accurate headline, complete work history and education. Additional tips include joining relevant professional groups, keyword optimization, and regularly posting updates to engage connections. More advanced LinkedIn strategies involve creating an expert presence through starting a group, searching profiles, and using the platform as a recruitment tool to find and share job opportunities.
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Linkedin basics
- 1. Linkedin Basics Wednesday 20May 2015
- 2. OUTLINE 1. LINKEDIN BACKGROUND 2.LINKEDIN BASICs Personal profiling Professional data & key word use Additional content & referrals Professional groups
- 3. OUTLINE 3. LINKEDIN ADVANCED Posting Creatinga Group Profile viewing & Enriching Contacts Sharing - Updates
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- 5. MISSION to connectthe world's professionals to make them more productive and successful. BACKGROUND
- 6. When you joinLinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do. BACKGROUND
- 7. BACKGROUND LinkedIn officially launchedon May 5, 2003. Jeff Weiner is the CEO Founders: Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Vaillant
- 8. BACKGROUND – Facts •1 million+ followers • 228second-degree connections with me! • 8,080Employees on LinkedIn • 364 million members in over 200 countries and territories
- 9. Linkedin – Basics Profilebuilding OR just another CV? What you do 1st Ideas?
- 10. Profile building fromzero basis *Headline – underneath your name *Profile picture – close up&clear http://www.forbes.com/sites/dailymuse/2012/08/14/does-your-linkedin-headline-suck/ Linkedin – Basics
- 11. Linkedin – Basicsteps
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- 13. Close up &headline
- 14. Close up andsimple
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- 17. Profile building fromzero basis Without… *Headline – underneath your name *Profile picture – close up&clear or with a wrong/outdated headline http://www.forbes.com/sites/dailymuse/2012/08/14/does-your-linkedin-headline-suck/ Linkedin – Basics NOT
- 18. no photo andbrief headline #of connections matters
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- 20. Complete profile Professional lookingphoto Current job title or headline Industry 2 positions at least – relevant info Education Skills At least 50 connections
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- 30. groups Generally, international professional groupsare rich in content and answers on various subjects – not necessarily relevant to the group’s core mission
- 31. Linkedin – advanced Posting Creatinga group Profile viewing Enriching contacts Sharing updates
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- 33. posting …branding yourself asan expert in a field
- 34. creating a group Visibilityto a community you are interested in Creating a group of professionals with your ‘rules’ and style Setting a tone, branding also yourself as an expert in the field Sharing info on your field within this group Recruiting
- 35. enriching contacts Via groups& other contacts Try to find people who belong to your target field. Do not connect with everyone – everything – whatever!
- 36. profile searching &viewing
- 37. profile searching &viewing
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- 39. sharing updates Learn theart of giving and sharing first
- 40. Your LinkedIn profileis your new way of making a strong first impression
- 41. Other issues todiscuss: Paid vs unpaid membership Job search LinkedIn products – a whole industry (webinars, whitepapers, etc) Synchronize with all other media or not?
- 42. Notes to keep Qualityof contacts Keyword use Have an opinion & express yourself Be active in your network – organize, comment, post, update, share (passivity is a liability)
- 43. Bonus track LinkedIn asa recruitment tool
- 44. Recruitment When using atablet – Linkedin app or through your PC, the LinkedIn experience is different. You may choose the following links in either case
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- 47. Groups Athens College –Psychico College Alumni Association Group with 2,444 members
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- 50. Sources of infofor optimal linkedin use Main: MIT Sloan Career Development office, on Linkedin. Peripheral: a. https://press.linkedin.com/about-linkedin Slideshare.net b. Linkedin for Personal Branding, CV experts, Μαρία Παφιώλη. c. Maximizing LinkedIn d. https://business.linkedin.com/talent- solutions/products/recruiter for recruitment e. The Start-up of You, Reid Hoffman (co- founder and chairman LinkedIn) and Ben Casnocha, Random House Business Books
- 51. Linkedin Basics Wednesday 20May 2015 Thank you!